Regional Tourism Development Research Articles

Research on the Development of China’s Sports Tourism Industry Based on the Background of Big Data Era

Abstract In this paper, we use the support vector regression algorithm to minimize the loss function between the real value of sports tourism samples and the predicted value of the model, deal with the complex nonlinear problems through the MLP neural network model, and design a sports tourism development model based on the machine learning model. Focusing on the use of a support vector regression algorithm and MLP neural network model to predict the tourist flow, the panel threshold regression model is used to test whether the variables have a threshold effect on each other and the relationship between the sports industry and tourism development is deeply explored. Based on this basis, the current situation and development of sports tourism were analyzed using data from Province S and 29 provinces in China. The results show that there is a threshold effect on the influence of the Chinese sports industry on regional tourism development, and the estimated value of the threshold is 1.8293. The level of the sports industry in Chinese provinces can be divided into less developed regions of the sports industry ≤1.8293 and developed regions of the sports industry >1.8293. In the first model, which only includes the value of the level of the sports industry in the current period, the relationship between the sports industry and regional tourism development presents a “ λ Λ” shape.

Attractiveness of Arctic tourism in the Verkhoyansky district of the Republic of Sakha (Yakutia)

The relevance of this study is conditioned by the fact that on the territory of the Verkhoyansky district there are numerous natural, historical and cultural objects that may be included in tourist routes for the purpose of further development of inbound tourism not only in the Verkhoyansky district, but also in the Republic of Sakha (Yakutia). With due attention to the development of the tourism industry, it can become one of the most promising and dynamically expanding industries in the region. The article considers the theoretical foundations of Arctic tourism. The Verkhoyansky district is characterized in terms of its tourist-recreational potential, as well as its primary cultural and natural attractions. The objects are considered from the point of view of their touristic attractiveness. In purpose of revealing the factors of development of Arctic tourism in the northern regions of the Republic of Sakha (Yakutia), a survey among students was conducted. The object of the study is Arctic tourism, and the subject of the study is the attractiveness of Arctic tourism on the territory of the Verkhoyansky district of the Republic of Sakha (Yakutia). The Arctic regions of Yakutia at this stage are not so well known and accessible to tourists. Against the background of worsening environmental problems, these territories may become a full-fledged tourist destination for certain categories of tourists.

Туризм в субъектах Европейского Севера России после пандемии: оценка состояния и перспективы развития

The European North of Russia has a significant potential for the creation of unique tourism products. The COVID-19 pandemic and the subsequent geopolitical turbulence have had an impact on the functioning of tourism. The relevance of the study is determined by the need to identify current trends of the industry. Its purpose was to assess the state and prospects of tourism development of the subjects forming the European North of Russia in the post-crisis period. The study is based on the results of the work of au-thors studying the problems of the functioning of regional tourism, engaged in the search for promising areas that contribute to the growth of demand for tourist services in this market segment. Diagnostics of tourism trends in the European North of Russia, identification of strategic threats and substantiation of priorities for its development were carried out on the basis of retrospective analysis, comparison, synthesis, analogy, generalization. The features of the consumption of services of the tourism sector in the post-pandemic period are determined, threats are identified and priorities for its further development are formed. The study revealed a trend towards a decrease in the demand for hotel services in the region, which may affect the contribution of tourism to the economy of the territories. The results of the conducted research can be used as a reference point in the justification by public authorities of the ways of regional tourism development, contributing to the growth of demand for tourism products among the population and increasing their competitiveness.

The Triple Helix Framework of Government Leadership for Regional Tourism Development

The Triple Helix Framework of Government Leadership for Regional Tourism Development

TOURIST POTENTIAL OF LVIV REGION AND ITS RESORT SETTLEMENTS

The tourism industry and its balneological component is that branch of the economic complex that allows effective utilization of the potential of local resources – landscape, water, biotic, balneological, recreational, ethnographic, architectural, historical and cultural, as well as traditions of the local ethnic group.
 The analysis of the tourism sphere of the regions of Ukraine, in particular the Lviv region, is in the field of view of researchers of various departments and universities of the Carpathian-Podilsky region of Ukraine, including the department of tourism of the geography faculty of Ivan Franko Lviv National University. In the works of these scientists, the main attention was paid to the study of factors affecting the development of tourism in the Lviv region, the formation of the specific structure of tourism activity in the region, the characteristics of the prerequisites for the emergence and development of elements of the infrastructure of tourism and its individual types. At the same time, issues of analysis and assessment of the potential and threats to the development of tourism in the Lviv region and its resort settlements remain insufficiently covered.
 The Lviv region is considered one of the richest regions of Ukraine in terms of recreational and medical resources. However, today there are many factors that hold back the development of the tourist potential of resort settlements in the Lviv region. These factors include insufficient level of development of the service industries of the economic complex of the region, insufficient state support for tourism as an economic sector (imperfection of the state regulatory and legal framework, lack of adequate funding of programs, etc.) due to military actions on the territory of the country, inadequate coordination of the activities of urban economic sectors, lack of flexible systems for stimulating investment in tourism, insufficient number of means of accommodation for tourists of various categories, lack of funds for a set of advertising campaigns to promote the tourist product of Lviv region on the international tourist market, etc.
 In such conditions, determining the touristic (in particular balneological) potential of resort settlements in the Lviv region, analyzing the factors affecting it, substantiating directions for its rational use is an urgent task that requires further research.
 Summing up, we can conclude that it is necessary to develop new tourist routes by resort settlements of the Lviv region to attract more tourists. Given the currently uncertain, but certainly significant damage caused by the Russian invasion, the usual resort development measures may not be enough. Regardless of the recorded positive trend in the development of the tourist industry of Lviv region, its tourist and recreational potential and infrastructural support, the assessment of damages and the construction of an optimal strategy for the development of the tourism sector will require the effective use of all available tools available to a modern scientist, including SWOT analysis, GIS, etc.
 Keywords: resort settlements, tourist potential, tourism infrastructure, natural tourism resources, Lviv region.

SCIENTIFIC, THEORETICAL AND PRACTICAL ASPECTS OF THE DEVELOPMENT OF ECOTOURISM OF THE NATIONAL NATURE PARK "PODILSK TOVTRY"

The publication highlights the scientific, theoretical and practical aspects of the development of ecotourism within the National Nature Park "Podilsky Tovtry". The territory of the National Park "Podilskyi Tovtry" is a reference territory for regional studies of the development of ecotourism, thanks to the peculiarities of the nature management system, the available resource potential and the strong demand of the domestic tourist market for innovative tourist products and formats of recreational activities.
 Ecotourism originated and is developing in the world's specially protected natural territories, which have the appropriate resource potential. Ecotourism is an integrating direction of recreational activities aimed at harmonizing relations between tourists, tour operators, the natural environment and local communities, which is realized through the greening of all types of tourist activities, nature protection, environmental education and upbringing. Tourists are primarily attracted to ecologically clean regions, where they can fully relax and get emotional satisfaction from communicating with nature.
 The feasibility of the development of ecological tourism in Ukraine is determined not only by economic factors - the creation of new jobs, the development of local communities in remote regions, but also by social needs - the desire of the population for a more holistic and systematic approach, to the problems of health care and the use of free time. According to the experts of the World Tourism Organization, ecological tourism has become the most popular in the last ten years and is one of the tools of sustainable development of any state.
 Ecological tourism is implemented primarily in the territories of national natural parks, nature reserves, sanctuaries, and natural monuments. There is an administrative, scientific, and executive staff capable of competently organizing recreational activities, providing environmental education for tourists, calculating the maximum permissible loads in this area, organizing monitoring of the state of recreational areas, etc. Opportunities for the development of ecological tourism in specially protected areas in different regions of the world have significant differences. In today's realities of the development of the world economy, each country strives to maintain the ratio of its technical and economic development with a share of the territory that is specially protected. Protection of 10-15% of its territory is considered optimal for the well-being of the country.
 The main legal, socio-economic, resource and infrastructural development conditions and their regional features are revealed. In particular, the legal conditions for the development of ecotourism as a component of recreation on the territory of the National Park determine the principle possibility and formats of its development, as well as its priority compared to other types of nature use. The analysis of the existing specialized ecotourism offer demonstrates the development of green tourism in the Transnistria region and individual manifestations of active and educational and cognitive formats.
 It is proven that the basis of the development of ecotourism is the cooperation of subjects, in particular the National Park with specialized travel agents and tour operators directed to the studied region. The most effective format of cooperation is cluster, based on the experience of cooperation and the reputation of the participants. It is limited by significant inertia in the initial stages, which is compensated by a stable increase in demand due to the synergistic advertising effect and autonomous distribution of functions.
 The state of practical implementation of the main areas of ecotourism activity is characterized. Priority local ecotourism destinations within the studied territory are highlighted, their specificity and resource base are indicated, as well as modern directions of ecotourism use. Reasonable factors that contribute to or limit the development of ecotourism within the studied territory.
 Keywords: ecotourism, nature conservation areas, national natural park "Podilskyi Tovtry".

Readliness Level Of Mobile-Based Mini English-Indonesia-Korean Dictionary Application Implementation In Improving The Tourism Sector

The tourism sector has the advantage that it is currently undergoing continuous expansion and diversification compared to the manufacturing sector. Current tourism development in various regions offers innovative services through the application of information and communication technology. Currently, the application of mini dictionary applications is more widely applied in city tourism areas that have complete basic infrastructure, adequate availability of information and communication technology and a comprehensive service system. In the tourism sector in Indonesia has considerable potential and attractiveness in the natural and cultural tourism sector, in the development of tourism the central government through The Ministry of Tourism and Creative Economy/Tourism and Creative Economy Agency in each province has the aim of increasing the number of visits and services. This research will examine each tourist attraction, which in its development has developed as an urban area with the availability of supporting tourism facilities / infrastructure that has been fulfilled. The purpose of this study is to identify the level of readiness of tourist attractions in implementing mini dictionary applications in terms of the availability and quality of basic infrastructure services and ICT and tourist support facilities. This research uses the waterfall process method used to describe the research approach to the analysis process. The results of the analysis show that the level of readiness of the application of mini dictionaries at tourist attractions is stated to be against ready. The readiness of the application of the mini dictionary in terms of the availability and quality of basic infrastructure services and ICT and tourist support, based on the results of a review of all components in its application that can be reviewed from infrastructure, facilities and service systems shows that almost all tourist attractions have shown readiness in basic infrastructure and for ICT infrastructure and tourist support facilities are still in a somewhat ready position. This is due to the inadequate quantity and also ICT that has not been applied in tourism management.

Exploring the Development of Highway Tourism in Ethnic Minority Areas within the Context of Cultural and Tourism Integration

Economic development in China's ethnic minority regions is vital for strengthening the collective national identity of the Chinese nation. As material living standards improve, there is an increased focus on cultural and spiritual needs, with highway tourism emerging as a current trend. This paper delves into the development of highway tourism in ethnic minority regions, examining routes such as the Tacheng, Duku, and Nenmo highway tours. It evaluates the existing state and distinctive features of these tours, identifies developmental challenges, and proposes strategies for optimizing spatial distribution, enhancing promotion of ethnic uniqueness, strategic route planning, and encouraging ethnic integration.

Reflection and Exploration of Rural Homestead Reform - A Case Study of Ningguo City

This paper focuses on analyzing the current situation of rural homesteads in Ningguo City, including the widespread issue of idle homesteads and the phenomenon of rural hollowing. Due to the hilly terrain in Ningguo City, rural residents' dwellings are relatively scattered, posing challenges to the construction of the new countryside and increasing management complexity. Through in-depth investigation and analysis, the paper proposes diverse solutions to address these issues: 1. Homestead return and compensation: Promoting methods for returning homesteads and compensating with cultivated land or exchanging homesteads for vouchers to offset urban housing purchases, facilitating the rational use of land and the urbanization process of farmers. 2. Centralized resettlement and nursing homes: Through centralized resettlement, reducing the scattered living of rural residents is conducive to the construction and management of the new countryside. 3. Innovative utilization of homestead resources: Distinctive homesteads with resources such as Qinglong Bay and Fangtang Township in Ningguo City can be leased for the construction of homestays, exhibition halls, and popular tourist spots, promoting regional tourism and cultural industry development. 4. Exchange of rural homesteads for cultivated land: Adopting the form of exchanging one acre of homestead for three acres of cultivated land makes it more acceptable for farmers. This research not only provides specific and feasible solutions for the reform of rural homesteads in Ningguo City but also offers references for other regions facing similar problems, contributing to the broader implementation and success of rural homestead reform.

Identification of the Level of Development and the Current State of the Tourism in Slovak Regions

Abstract Every region has its unique natural, cultural, and historical wealth, as well as infrastructure, a range of attractions, and business opportunities that can attract a large number of visitors. Developing the potential of tourism in regions is important for stimulating economic growth, job creation, and improving the quality of life for local residents. Its development in regions involves mapping and analyzing available resources, opportunities, and competitive environments. The purpose of this article is to quantify the level of regional tourism development, assess its potential in Slovak regions, and identify their current disparities. For the purposes of this study, we will evaluate the potential of Slovak tourism regions using commonly used indexes - indicators of tourism intensity. The results of the analyses have demonstrated significant disparities among the individual tourism regions. We see that the development in different tourism regions varies greatly, and in some cases, there are pronounced disparities in terms of their development, visitor interest intensity in each region, and the economic benefits of tourism in the regions. These findings have served as the basis for proposing solutions that address the development issues in regions through the impacts of tourism.

Analyzing the effectiveness of tourist flows based on the assessment of tourism's contribution to the regional economy

Subject. The article investigates the effectiveness of tourist flows. Objectives. The aim is to study the problem of assessing the effectiveness of tourism, considering the existing economic potential, the volume of tourist flows, achievements and challenges in the domestic tourism development for effective and efficient management of the industry. Methods. We employed methods of systems, comparative, logical, and statistical analysis. Results. We devised a methodology to calculate the specific value added and analyzed it for Russia’s regions. The findings can be used to monitor the level of tourism development and elaborate strategic planning documents for domestic tourism development in regions. Conclusions. The existing methodology for calculating the tourism industry contribution to the economy of regions makes it possible to use its indicators as a tool for assessing the effectiveness of the tourist flow based on specific gross value added (GVA) of the tourism industry by region. Our calculations show that there is a significant variation in the specific GVA of the tourism industry in the subjects of the Russian Federation, due to the peculiarities of the methodology and differences in the economic and climatic development of the regions. The analysis of the obtained specific GVA of the tourism industry enables to highlight several groups of regions to determine the possible size and direction of tourist flows, taking into account their economic efficiency. The findings may be helpful for formulating recommendations to evaluate the effectiveness of tourism development, when regional and federal strategic planning documents are elaborated.

Spatial distribution and influencing factors analysis of national key rural tourism villages in the Yangtze River Delta region based on geographically weighted regression.

National key rural tourism villages (NKRTVs) can lead to the high-quality development of rural tourism, and their spatial distribution is influenced by a variety of factors. However, existing studies have neglected the fact that influencing factors can have different directions and effects in different geographic spaces. This study investigates 156 NKRTVs in the Yangtze River Delta region of China as the research object and employs ArcGIS spatial analysis technology to examine their spatial distribution characteristics. Additionally, two new indicators of land and culture are introduced to enhance the index system of influencing factors. A geographically weighted regression model is utilized to identify the spatial heterogeneity of various factors that affect the spatial distribution of NKRTVs. The results of this study indicate the following: (1) The spatial distribution of NKRTVs in the Yangtze River Delta region is characterized by "small clustering and large dispersion." The spatial distribution exhibits strong spatial correlation, with Shanghai serving as the primary spatial clustering core and Huangshan city forming a secondary spatial clustering subcore. The distribution of NKRTVs is relatively scattered in other areas, with obvious differences in the spatial distribution of cold and hot spots. (2) The results of the geographically weighted regression model show that with the change in spatial location, the influence effect of each influencing factor on the spatial distribution of NKRTVs has obvious spatial differences. Based on the spatial heterogeneity of the influencing factors, this study proposes targeted suggestions for the development of rural tourism in different regions.

Analysis and Suggestions on Influencing Factors of Regional Tourism Development: Based on Empirical Data of Guangxi

Analysis and Suggestions on Influencing Factors of Regional Tourism Development: Based on Empirical Data of Guangxi

Influence of exogenous risk-inducing factors on the incidence of intestinal infections in the population of the territory of intensive tourism

Introduction. The development of tourism in regions with an insufficient level of social infrastructure and a low self-cleaning capacity of the environment poses a danger due to the gain in infectious diseases. The level of water in Lake Baikal may determine the potential for dilution of chemical and microbiological contaminants in the coastal zone.
 Materials and methods. The incidence of acute intestinal infections (AII) was studied in the area located on the south-eastern shore of the lake. Baikal (2016–2022). There were assessed risk-inducing factors including climate, water level of the lake, number of tourists, water quality. The values of relative risk, etiological share, economic damage were calculated. 
 Results. The incidence was 630.8 (455.9–781.9) in 0–14 years children, 16.0 (4.8–48.5) cases per 100 thousand population in people over 15 years old. The relative risk in children in the year of low water content of the lake. Baikal RR=1.498 (CI 1.067–2.102). The total level of economic damage caused by additional cases of rotavirus infection in children amounted to 4,528.960 of rubles with high water content, and 5,625.740 of rubles with low water content. 
 Limitations of the study relate to the inability to accurately estimate the number of tourists visiting the region; the inflation rate is not taken into account when calculating the economic damage. 
 Conclusion. The AII incidence in the children’s population of the coastal region is characterized by an increase in the years of water content in Lake Baikal, which differs from the optimal level, with changes in risk-inducing factors.

Regional Tourism Development in Pringsewu Regency: Perspective on Community-Based Tourism and Sustainable Livelihood

Institutionally, the Tourism Awareness Group (Pokdarwis) has encouraged community participation in each village (pekon) to optimize the potential of natural, cultural, and human resources as tourist attractions. This study aims to describe in-depth the dynamics of the collaboration of the Tourism Awareness Group in Pringsewu Regency to increase public awareness in each village about the benefits of the tourism sector for the sustainability of household livelihoods, preservation of social-cultural values, and environmental sustainability. This study uses a community-based tourism perspective. Meanwhile, the qualitative research method with a case study approach is used for three tourist objects developed by Pokdarwis, namely Akasia valley, Talang Indah, and Teluk Kenyo. Retrieval of research data is conducted using in-depth interviews, observation, and document study while, data processing uses triangulation techniques to obtain valid and credible information. This study indicates that Pokdarwis in each village (pekon) are organized because the Pokdarwis Communication Forum is the central organization that connects 37 Tourism Awareness Groups throughout the Pringsewu Regency, Lampung Province. Proactively, Forkom Pokdarwis establishes communication with the government, local entrepreneurs, academics, and rural communities to optimize natural, cultural, and human resources by pioneering tourist destinations. Several tourist destinations have successfully pioneered and developed through reasonable assistance and coordination, opening up local communities' job opportunities.

Model of Stakeholder Engagement in Halal Tourism Ecosystems in Rural Areas

This study aims to explore stakeholder engagement models in halal tourism ecosystems in rural areas. The research focuses on understanding how stakeholders’ involvement in production, services, infrastructure, and human resources (HR) in the field of halal tourism in rural areas contributes to building an ecosystem. The analysis, based on the concept of Halal in the tourism industry, aims to provide clarity to the Halal ecosystem within hotel, culinary, and tourist destination businesses. The urgency of this research lies in identifying, analyzing, and evaluating the involvement of each stakeholder as a component of the halal tourism ecosystem, with particular emphasis on government regulations. The research adopts a qualitative method using a case study approach within a constructivist paradigm. In-depth interviews and focus group discussions (FGDs) are conducted to gather data. The primary objectives of this research are to develop a model of the Halal Tourism Ecosystem and provide recommendations for synergizing and optimizing the potential of halal tourism from each stakeholder. Four villages in West Java, namely Dayeuh Kolot Village, Alam Endah Village, Cisayong Village, and Sukalaksana Village, were selected as research locations using purposive sampling. Informants representing various sectors, such as hotels, restaurants, tourist attractions, halal centers, the Indonesian Ulema Council (MUI), regional governments, and elected village heads, were involved in the research. The findings reveal that the construction of a halal tourism ecosystem involves six stakeholder components that interact and relate to each other during implementation. These stakeholders include the Ministry of Tourism of the Republic of Indonesia as the ”leading sector” responsible for regulating tourism development in various regions. The Indonesian Ulema Council (MUI) issues Fatwas to align tourism activities with the principles of the Qur’an and Hadith. Regional leaders play a vital role in policymaking, providing infrastructure, and supporting human resource development and funding for halal tourism initiatives. Tourism business actors, such as hotel owners, managers, tourist attractions, restaurants, and tourism bureaus, commit to capitalizing on halal tourism opportunities within their business operations. While the ideal halal tourism industry ecosystem relies on active involvement and proper execution of roles by all stakeholders, the study identifies challenges. Awareness and achievement of the vision and mission among stakeholders in developing halal tourism remain low due to suboptimal communication, coordination, and collaboration. Therefore, the government’s role is vital in acting as a conductor, harmonizing the efforts of stakeholders in the development of Indonesia’s halal tourism industry.
 Keywords: engagement model, halal ecosystem, tourism stakeholders

Co-Ownership of Communal Intellectual Property in Perspective Support to Regional Tourism

Purpose: The aim of this research is to determine the extent to which cross-conceptions in intellectual property rights can be resolved, and ultimately can be used to support efforts to record the legality of rights both individually and communally. The next goal is to encourage communal intellectual property to become a regional tourism commodity. Theoritical Reference: Theoretically, Intellectual Property Rights have an individual and personal nature, while communal intellectual property actually has a communal nature. So, placing communal intellectual property rules into intellectual property rights law brings about theoretical confusion. Method: The research method used uses a doctrinal approach by collecting data through literature study and then presenting it. Data were analyzed descriptively. Result and conclusion: This study found: the fact that IPR legislation in Indonesia places communally owned objects into IPR legislation, such as the inclusion of Geographical Indications containing Communal Intellectual Property in the Trademark and Geographical Indications Law, which is actually a statutory regulation. IPR invitation (personal). Likewise, the further impact is the weak potential for utilizing economic rights in the form of loss of potential tourism commodities, especially regional tourism. It is concluded that there is equalization of intellectual property legal institutions, namely the incorporation of communal intellectual property objects into intellectual property legislation. Even though this equality does not constitute equal distribution of legal principles, the resulting legal consequences weaken the economic influence of a commodity. Optimizing the economic potential of communal intellectual property, especially to support regional tourism development, will be disrupted. Research Implication: This research has implications for harmonization of the principles of intellectual property law so that they can be applied in the development of economic rights, especially in the tourism sector. Originality/value: This research is something new because it not only looks at conflicting conceptions in the regulation of intellectual property rights, but synergizes with legal benefit factors, namely the economic impact of tourism that can be achieved if.

Quantifying the Tourism Potential of North-Western Himalayas: A Comparative Analysis of Sonamarg and Doodhpathri, India

ABSTRACT Assessing the tourism potential of mountain destinations is crucial for successful and sustainable tourism planning. Tourism potential indicates the development and success of tourism in various regions and destinations. The present study deals with the mathematical model evaluation of the tourism potential of the north-western Himalayas. The primary objective of the study is to evaluate the tourism potential of the two Himalayan destinations through a comparative study using a quantitative approach. The model employs the weighted sum method (WSM) to calculate potential tourism values. A simple random sampling technique with a structured questionnaire (N = 440) was used to accomplish the research objective. The results indicate that Sonamarg, with a value of (V = 0.630), has a medium, while Doodhpathri, with a value of (V = 0.398), has a low potential. Overall, the findings determine the significance of enhancing the tourist infrastructure and quality of service, strengthening ties with other tourism sites, and broadening tourism offerings to augment the allure of destinations and pave the way for a more diversified and thriving tourism industry. Unlocking the hidden potential of these destinations requires a holistic approach that considers the destination’s unique natural, cultural, and social aspects while promoting sustainable tourism.

A Study on Contribution of Women in the Development of Rural Tourism, with Special Reference Selected Rural Tourism Destinations of Malnad Region of Karnataka State

Rural tourism in India is one of the emerging sectors. Rural tourism is one of the major alternative sources of income for rural population. Rural people can use available resources more effectively and efficiently. Contributions of rural women in tourism activities are neglected or not recognized. This paper tries to highlight the problems and prospects of rural women involvement development of rural tourism in Malnad region of Karnataka state.

ТРЕНДЫ РАЗВИТИЯ ТУРИЗМА В РОССИИ В УСЛОВИЯХ НЕСТАБИЛЬНОСТИ И САНКЦИЙ

The idea of a global world with free movement of people, goods and capital around the world is being revised not only by unorthodox economists, but also by adherents of liberal concepts. The tourism sector is no exception: entire countries are closing their borders, direct fl ights between them are canceled, security threats are increasing, and the geopolitical situation is changing dramatically. The purpose of this work is to analyze the trends in the development of tourism in Russia in the new reality, to analyze the dynamics of the development of individual sub–sectors of this sector, which in the future will allow the authors to develop recommendations for the development of institutional measures to support domestic tourism. The results of the presented work are the identifi ed trends in the development of tourism at the present stage and the analysis of economic indicators of the tourism sector of Russia in 2017–2021. The paper also highlights the main trends in the development of tourism in the Chelyabinsk region. In Russia, there is an active reorientation of tourism to the domestic, new regions are emerging — leaders in tourism. The volume of hotel services and other means of collective accommodation is increasing. Inbound tourism is signifi cantly reduced. The volume of tourist services provided has increased compared to the pandemic indicators. A study of the economic indicators of travel agencies and tour operators showed that there is an active investment, despite the decline in fi nancial indicators, companies see signifi cant prospects for long-term development of the industry due to internal potential. Travel agencies in general demonstrate an increase in fi nancial indicators, actively increase investments with the support of the state. Many regions, including the Chelyabinsk Region, demonstrate signifi cant progress in the development of domestic tourism, off ering new tourist routes and products. When conducting the study, the authors used data from open sources in the sectoral and regional context, in particular, the FiraPro information and statistical database, Rosstat data. Methods of statistical analysis, graphical interpretation of data, methods of analysis and synthesis were used in the study.