The development of the Ukrainian real estate market correlates with the general trends of macroeconomic processes in the country and its regions. The article defines the economic and financial elements, features and functions of the regional real estate market of Ukraine. It is found that the regional real estate market is a set of organizational and economic relations, a means of land redistribution, buildings, structures and other property between owners and users economic methods based on competitive demand and supply in the territory of region (area). The basis of the regional real estate market is existing land, buildings and structures for various purposes, as well as money or financial capital. According to the research results, the regional real estate market in Ukraine as a self-regulatory system consists of seven basic economic and financial elements, namely: demand, supply, price, management, marketing, infrastructure and business procedures. The basis of the regional real estate market is the existing land plots of region and the newly created ones, reconstructed and expanded enterprises, buildings and constructions of different purpose, as well as money or financial capital. The features of the regional real estate market are follow: market localization, real estate transactions are exclusive and confidential, demand is determined by their location, low elasticity of supply, high degree of market state regulation by legislative norms, real estate market serves as an object of investment, there was a small variability in demand by regions, districts and districts. The regional real estate market has a great impact on all aspects of people's lives and activities, performing a number of general and special functions. The functions of the regional real estate market include setting of equilibrium prices, information, regulation, commercial, sanitation, redistribution, intermediary, stimulating, investment, social. Further research should be conducted in the context of identifying regional features of the real estate market.