Development Of Modern Tourism Research Articles

Современный массовый туризм: становление, принципы, факторы развития

One of the effective and affordable ways to organize recreation and leisure in modern conditions is considered to be mass tourism, which is influenced by global trends: globalization, informatization, geopolitics. In the article, based on generalizations of the approaches of domestic and foreign researchers, an attempt is made to give a detailed definition of the term “mass tourism” and to specify its phenomenon through the justification of its distinctive features: the number of consumers (mass), motives and goals, the influence of technological progress, industrialization and scaling of the tourism business. The authors highlight factors contributing to the development of modern tourism, including: accessibility, globalization, marketing and advertising, political situation, economic stability, digitalization and conceptual approaches to the emergence and development of mass tourism: the theory of consumer society, the theory of mobile sociology, “quality tourism” and etc. Among the general principles of modern mass tourism, the authors highlight: the commercial principle of a balance of interests, taking into account the global problems facing humanity, the active socialization of tourism. Particular attention is paid to the issues of periodization of the formation of mass tourism in the historiography of various countries; description of the modern understanding of mass tourism, taking into account its influence on national socio-economic systems; determining the main directions for the development of mass tourism in the domestic market of tourism services, taking into account rapidly changing external conditions and factors, which made it possible to identify the main and most popular types of tourist activity.

“Technology enables the development of modern tourism” -- Study on the influence of tourism technology on tourism consumption

Recent years have witnessed the improvement of people’s pursuit of life quality and the increasing trend in the proportion of enjoyable consumption in residents’ consumption structure, a tourism boom is taking place all over the country. As technology continues to integrate into the tourism industry, new techniques, such as big data, cloud computing, the Beidou system, virtual reality, and so on, have been applied in tourism, providing abundant tourism products and services. This paper obtains data through a questionnaire survey and establishes an OLS model based on the collected sample data to study the influence of tourism technology level on consumers' tourism consumption. The result shows that the improvement of the tourism technology level can lead to a rise in the number of trips and the amount of tourism consumption expenditure, which plays a more prominent role in the natural landscape--the improvement of the tourism technology level can prompt consumers to prefer natural landscapes. This result is most pronounced among female consumers and consumers with middle and lower levels of education. The mechanism test indicates that tourism technology can promote consumers' tourism consumption by making it simpler to obtain tourism information, making travel more convenient, improving the interactive experience, and enhancing the exhibition effect. Based on the investigation and research, this paper finds out the aspects to be improved in the development of tourism technology and put forward some development suggestions, which will be helpful to better promote the development of tourism technology in the future.

УСАДЕБНЫЙ ТУРИЗМ КАК ИНДИКАТОР ПРОДВИЖЕНИЯ КУЛЬТУРНОГО-ИСТОРИЧЕСКОГО НАСЛЕДИЯ МАЛЫХ ГОРОДОВ И СЕЛЬСКИХ ПОСЕЛЕНИЙ

The scientific article is devoted to the analysis of the role of manor tourism in the preservation and promotion of noble culture in the regions. In the context of modern tourism development, the article explores the importance of estates as objects of cultural heritage, their tourist potential and influence on the formation of the appearance of regions. The authors highlight the historical aspects of noble culture and consider estates as a key component of this cultural tradition. They reveal the features of estate tourism, such as the possibility of recreating the atmosphere of past eras, enriching the cultural experience of tourists and drawing attention to unique architectural and historical attractions. The scientific article is devoted to the analysis of the role of manor tourism in the preservation and promotion of noble culture in the regions. In the context of modern tourism development, the article explores the importance of estates as objects of cultural heritage, their tourist potential and influence on the formation of the appearance of regions. The authors highlight the historical aspects of noble culture and consider estates as a key component of this cultural tradition. They reveal the features of estate tourism, such as the possibility of recreating the atmosphere of past eras, enriching the cultural experience of tourists and drawing attention to unique architectural and historical attractions. The article analyzes the current state of estate tourism in the regions, identifies problems and prospects for the development of this industry. Special attention is paid to the organization of tourist routes, events and programs that promote noble culture as an integral part of cultural heritage. The results of the study make it possible to identify strategic directions for the development of manor tourism, justify the need for investments in the restoration and preservation of manor complexes, as well as to form sustainable models of partnership between tourist structures, authorities and public organizations. The article is an important contribution to the study of the potential of manor tourism as an indicator of the promotion and preservation of noble culture in the regions, contributes to the formation of a sustainable tourism cluster and the development of a territorial brand. The study of the prospects for the development of estate tourism in the regions is of great importance for the preservation and promotion of the cultural heritage of the nobility. The unique estates, surrounded by picturesque parks and manor ensembles, are historical monuments that contribute to the preservation and transmission of the traditions of the last generation. It is especially important to pay attention to the development of competent strategies for the development of estate tourism, which, taking into account the specifics of each region, will make it possible to effectively use the potential of estate complexes. It is also important to promote the expansion of infrastructure and services related to estate tourism in order to attract more visitors and contribute to the economic development of regional communities. In addition, it is important not to forget about the importance of educational programs and cultural events aimed at raising awareness of noble culture and the history of estates. This will help not only to draw attention to this topic, but also to form a deep respect for the cultural heritage of the region among visitors. Thus, the article on the prospects of estate tourism in the regions is an important scientific study that contributes to the integration of cultural heritage into the modern tourism industry, as well as the maintenance and promotion of noble culture as an important part of the history and culture of the regions.

THE DEVELOPMENT OF ECOLOGICAL AND ETHNOGRAPHIC TOURISM IN KAZAKHSTAN AS ONE OF THE DIRECTIONS OF CULTURAL AND EDUCATIONAL TOURISM

The value of modern society lies in the careful preservation and rational use of objects of material and spiritual culture of humanity in order to popularize tolerant thinking and promote traditional values among the international community. The basis for the development of modern tourism in the Republic of Kazakhstan should be the concept of promoting a national tourism brand based on its historical past, cultural development, natural diversity, objects of material and spiritual culture with an appropriate approach to the species diversity of tourist offers. This requires the implementation of an integrated approach, in which several types of tourism will be consolidated in order to effectively achieve the objectives set. The purpose of the article is to propose the introduction of ways to develop ecological and ethnographic tourism as effective tools for preserving the natural, historical, and cultural heritage of the country, which form a new direction of tourism, in particular “Ecological and ethnographic tourism".

Research on Integration Model of “Internet +Tourism” Industry in Liaoning Province under the Background of Holistic Tourism Destination

By analyzing the background of regional tourism and introducing the role of "Internet +" in tourism, we systematically analyze the current status of tourism resources in Liaoning Province as an example, and carry out research on the industrial integration mode of "Internet + Tourism". Research. "Internet+Tourism" is the new direction of modern tourism development, marking the successful transformation of China's tourism industry from single scenic spot development to regional coordinated development, making tourism destinations an open space shared by local residents and tourists, and the new development mode of "Internet+Tourism" will generate great economic benefits. The new development model of "Internet + Tourism" will generate huge economic and social benefits.

Investment attractiveness of enogastronomic destinations

Tourism is a multiplier of socio-economic development, a vital sector of the economy with significant investments and a wide range of dynamically developing sectors of the national economy. One of the priority directions for the development of modern tourism is the support and development of domestic and inbound tourism. An important research direction is the study of investment attractiveness in tourist destinations. Therefore, the need to attract investments in the service sector, the development of enogastronomic destinations that form a specific tourist product, will contribute to the development of entrepreneurship in this area, increase the economic effect and development of rural areas, which is an essential direction for ensuring sustainable development. The publication aims to research ways to increase the attractiveness of investment in enogastronomic destinations to increase their competitiveness. The article examines the issues of research on inestimities and ways of increasing investment attractiveness in enogastronomic destinations. The essence of the concepts "investment", "investment attractiveness", "public-private partnership" was determined. It is substantiated that until 2020, a positive trend was observed regarding the volume of capital investments in the country's economy. It has been proven that in modern conditions, an essential place in investment activities is the introduction of investments in tourist activities and developing tourist destinations. Factors affecting the assessment of investment attractiveness are determined. It is substantiated that public-private partnership is one of the critical mechanisms for implementing the policy of increasing investment attractiveness to solve significant socio-economic problems. The essence of public-private partnership in forming the investment attractiveness of food and wine destinations and the result of the interaction of the public and private spheres have been determined. The interaction of the state and business to solve socially significant tasks becomes relevant in connection with globalization, increased competition on the world market, the complication of social and economic conditions, and the need to ensure the appropriate competitiveness of domestic goods and services. A key factor of public-private partnerships in forming investment attractiveness and developing food and wine destinations is the guarantee of benefits from the joint use of resources. Keywords: tourism, enogastronomic destination, investment, investment attractiveness, public-private partnership

Modern tourism development with a sustainable tourism approach: A case study on Pilgrimage tourism in Varanasi

Modern tourism development with a sustainable tourism approach: A case study on Pilgrimage tourism in Varanasi

Dostignuti nivo razvoja održivog turizma u Republici Srbiji - slučaj banjskih destinacija

Sustainable tourism is a dominant theoretical paradigm and the most acceptable solution to the challenges of modern tourism development. The main goal of the paper is to examine the achieved level of development of sustainable tourism in the Republic of Serbia on the example of spa destinations. Spa destinations are one of the three most developed forms of tourism in the Republic of Serbia with a long tradition of development. The paper analysed the most developed and recognizable destinations: Vrnjačka Banja, Sokobanja, Vrdnik Banja, Palić Banja, Bukovička Banja and Koviljača Banja. To assess the achieved level of sustainability, indicators developed by the European Union were used: economic, ecological, social, cultural and indicators of tourist satisfaction with the destination. The research results show that the achieved level of development is not aligned with sustainable development. The paper provides recommendations on how to improve the development of tourism and harmonize it with the principles of sustainable tourism.

Research on employment willingness of tourism management graduates based on AHP-DEMATEL model

High-quality tourism graduates who meet the needs of modern tourism development are a central resource in tourism development, critical to enhancing core competitiveness in tourism. However, the employment rate of tourism master’s graduates is low, restricting the rapid development of the tourism industry. This study aims to explain the influencing factors of the employment willingness of tourism management master’s graduates in China. A questionnaire was designed to investigate three influencing factors: personal work preferences and perception, tourism industry development characteristics, and school teaching and training. AHP-DEMATEL method was used to identify the influencing factors in tourism graduates’ employment willingness. The results show that employment willingness is not affected by gender but that it is affected by age, and that students choose stable careers due to insufficient confidence in the tourism development situation. The nature of the work, the social status, and the salary are not the main influencing factors. There are inconclusive findings on future development prospects, personal work preferences, recognition of the value of the work, and opportunities to acquire new knowledge and skills. Additionally, professional practice and employment information issued by the schools affect the employment willingness of tourism master’s graduates.

Academic Mobility in the Context of the Modern Tourism Development

The article examines the impact of the modern tourism sphere on social mobility in general and, in particular, on professional and academic mobility. The purpose of the article is to construct a descriptive characteristic of the formation of academic mobility (at the regional and global levels) in the context of the development of the modern tourism sphere, realized through the combination of educational and tourism spheres, and where communicativeness and foreign language competence become important feathers of the modern competent young specialist in the tourism sphere. Research methods. During the research, general scientific and empirical techniques based on a systemic approach were applied. General methods of generalization and comparison were also used in the work process. Results. As the result of the conducted analysis, the interdependence of the development of educational and tourism spheres has been defined in the conditions of professional and academic mobility, when the influence of «knowledge diplomacy» and cultural exchange between all subjects of academic mobility occur. The author of the article states that the tourism sphere in the conditions of globalization, openness of countries, unification, and standardization was able to create a global tourist space, which includes more than 150 countries of the world. Conclusions. Today, long distance moving/traveling has become common (opening the new opportunities for social, professional, and educational mobility), this has been used during the creation and further functioning of global and/or regional educational centers, where the training process creates conditions for acquiring a high level of linguistic (non-native) competence, and the ability to work in a multicultural, multinational team. At the same time, there is a cultural exchange between subjects of the educational process; the acquired knowledge and experience remain and influence the further behavior of a future political and military figure in one's country (the new elite) who studied abroad. Also, studying in such centers transforms the moral and psychological state along with the social communication of students, teachers, scientists, and young professionals. In addition, staying and getting an education in the specified centers contributes to the formation of a new global elite, which becomes cosmopolitan and, upon returning home, perceives the surrounding world in a different way, and builds relations with neighboring countries. That is, there is a practical implementation of the concept of «educational diplomacy», which further affects traditional diplomacy between countries that are part of the relevant educational space, and this, in turn, makes it possible to form a new agenda for solving problems through joint efforts, as well as work on joint projects. At the same time, the modern global tourism sphere is constantly expanding the geography for new education, working under the condition of high communicative competence of the student of education, a young specialist, and knowledge of foreign languages at a level not lower than B2.

DEVELOPMENT OF CREATIVE ENTREPRENEURSHIP IN TUZLA CANTON TOURISM

The Tuzla Canton has a large number of valuable areas of cultural and historical heritage, which reflect diversity, authenticity, and which represents a significant potential in the development of cultural entrepreneurship in the field of tourism. The paper presents examples of creative entrepreneurship significant for the development of modern tourism in the Tuzla Canton. The goal is to present Tuzla Canton as a tourist destination for the development of a new culture of entrepreneurship that can ensure profitability, increase employment and raise the standard of living of the population. The possibilities for the development of creative enterprises in the Tuzla Canton are great, but it is necessary to seriously involve the ministries and other entities for the development of tourism in the process of design and development of the tourism strategy and the promotion of the tourism market.

ПРОГРАМНО-ЦІЛЬОВЕ ПЛАНУВАННЯ ЯК ЛОГІСТИЧНИЙ ЗАСІБ РОЗРОБКИ РЕГІОНАЛЬНОЇ ПРОГРАМИ СТАЛОГО РОЗВИТКУ ТУРИЗМУ

The article examines the theoretical and methodological foundations and practical aspects of programmatic planning in tourism. The sequence of development of the tourism development program in the regions and the logic of using the program-target method as an effective tool for it have been clarified. The structure of regional target programs for tourism development consists of five stages: analytical and information block, target block, organizational support block, financial support block, program activities block. It is noted that when planning and implementing the policy of sustainable development of tourism in the regions, the regional specificity of the territories should first of all be taken into account. Monitoring of modern tourism development programs in the regions of Ukraine was carried out in order to determine their general purpose, characteristics of the territories, the material basis of regional development of tourist activity, priority types of tourism, tourist potential, ways and means of solving the identified problems. It was determined that the main goal of tourism development in the regions is the creation of a modern tourism infrastructure, a high-quality competitive tourism product, the effective use of natural, historical-cultural and tourist-recreational potential, the development of partnership relations between business, the community and the government, the formation of favorable conditions for sustainable development tourism. The basic functions that should be performed by an effective model of the regional policy of sustainable development of tourism in the region are defined. It was noted that each region has its own specific problems in the development of the economy, in the socio-cultural sphere, different conditions of the socio-economic situation and different prospects for development depending on natural conditions, the structure of the economy, and the degree of concentration of industry. A model of the regional policy of sustainable development of tourism has been formed. It is highlighted that the object of the regional policy of sustainable development of tourism is the processes and conditions of sustainable development of tourism in the regions, the subject is regional authorities on tourism issues, local self-government bodies at the regional and local levels, public-private partnership institutes and the public. It is noted that the implementation of the developed modern model of the regional policy of sustainable development of tourism will create favorable conditions for the concentration of available organizational, financial, intellectual, material and technical and other resources on solving the most pressing problems in the field of regional tourism, the development of the most valuable natural territories and objects of cultural heritage The existing tourist potential of the region can be realized on the basis of sustainability by implementing effective approaches to the development of the tourist and recreational sphere and property management of tourist and resort complexes.

THE ESSENCE OF THE SOCIO-CULTURAL ASPECT OF TOURISM AND RELIGIOUS PILGRIMAGE AS SOCIAL NEEDS OF THE INDIVIDUAL

Abstract: social and cultural factors of the development of modern tourism are studied. Particular attention was paid to the issues of the individual's need for tourist services, the social nature of the tourist's needs was determined, and the peculiarities of meeting the needs in tourist services were analyzed. Tourism is considered as a complex and multidisciplinary phenomenon, in its developed forms, it has a strong impact on both the person himself and many areas of his life – the organization of work and leisure, economic and social development, transforms the environment in the region in which it develops. Tourism is considered as a subject of scientific study, with its conceptual apparatus, functions and sphere of influence. The article examines the specifics of religious pilgrimage as a sociocultural phenomenon, social and individual spiritual practice, and a special communicative environment. The specific features of religious pilgrimage in the mentioned contexts determine the methodology of its sociological research.

Impact of the visitor walking speed and glass barriers on airflow and Bioaerosol particles distribution in the typical open tomb

With the rapid development of modern tourism, the contamination of cultural heritage including human spiritual civilization by visitors has increased, particularly for precious murals. In this study, the Bioaerosol Particles in air were found to be an important source of contamination on murals by internal transcribed spacer rRNA gene-based sequences. Moreover, computational fluid dynamics was applied to further study the influence of visitor walking speed on airflow and Bioaerosol Particles distribution in a typical open tomb. The accuracy of the results was verified by field experiments, including environmental parameter monitoring and Bioaerosol Particles collection. The fairly mature Omega vortex identification method was introduced to analyse the airflow changes and Bioaerosol Particles migration as the visitor walked at three different speeds. Furthermore, the effects of glass barriers were evaluated neutrally. The results showed that the Bioaerosol Particles migrated around the visitor while walking, contaminating the murals. After walking, the number of Bioaerosol Particles deposited on murals increased and was approximately positively correlated with walking speed. The amount of Bioaerosol Particles deposited decreased significantly when barriers were installed near the walls. This study provides a reference for the sustainable protection and inheritance of the history and civilization of mankind in modern cities.

PROBLEMS OF FUNCTIONING OF THE INTERNATIONAL TOURIST INDUSTRY IN THE CONDITIONS OF A GLOBAL PANDEMIC

Modern tourism is called a phenomenon of the twentieth century and an important area of the global economy, because it has acquired the features of a separate sector of the world economy and is characterized by significant volumes of international trade in its own services. In recent decades, the tourism industry has been characterized by high and stable rates of development, which have contributed not only to the expansion of socio-economic and political relations between countries, but also to replenish budgets at the macro level. Tourism is influenced by many factors of economic, political, social, natural and technical nature, including: international terrorism, ensuring the safety of tourists, man-made disasters; uneven distribution of tourist flows; political instability in some parts of the world; prolonged global recession. The article examines the features and problems of the international tourism industry in a global pandemic. Scenarios of possible reduction of the number of tourists and income from travel are revealed. The peculiarities of the development of modern tourism, which is the transformation of tourism organizations into international joint ventures, corporations and associations are noted. New opportunities and challenges of serious testing for the whole tourist market are presented, which are conditioned by the acceleration of digitalization of tourist services, more active introduction of modern technologies, updating of the individual approach to the client. It was confirmed that the states are taking measures to protect, attract and promote investment projects in tourism in order to speed up the recovery of national economies. It is proved that the leading function in the international transportation of tourists is air and sea transport. Expectations of growth in the number of international tourist trips in the near future have been revealed.

Transport Communication and Organization of Transport Services in the Tourism Sector

With the development of modern tourism is an increase in the role and importance of transport provision in the provision of tourist services. The article considers the features of transport services for tourists, their accommodation, and also reveals the main aspects of the sale of basic and auxiliary services, as a result of which the role of transport services in the tourism industry is revealed.

The influence of the socio-cultural aspect of tourism on the genesis of the civilization process and European integration communication links

Summary. The purpose of the article is to study the impact of the phenomenon of tourism as a socio-cultural phenomenon on the genesis of the civilization process and integration communication links between Ukraine and the countries of the European Union (EU). The main levers of tourism development, its main aspects and social functions are revealed. Currently, tourism is considered as a subject of scientific study, with its conceptual apparatus, functions and sphere of influence. The article examines the social and cultural factors of the development of modern tourism. Particular attention was paid to the issues of the individual’s need for tourist services, the social nature of the tourist’s needs was determined, and the peculiarities of meeting the needs in tourist services were analyzed. The methodological foundations of the research were general scientific methods and techniques of research: analysis, synthesis, comparison, analysis of statistical data. The analysis of the points of view of foreign and domestic authors on the research of the social and meaningful aspects of tourism, the conceptual apparatus of the sociology of tourism allowed to substantiate the influence of sociological aspects of tourism on globalization processes and European integration communication links, as well as to determine the current directions of tourism development in the context of European integration processes in Ukraine. Scientific novelty. It was determined that tourism, being one of the manifestations of a social form of movement, is an important factor that contributes to multifaceted communication links and affects the genesis of the civilization process, but for a long time it did not have a clear and unambiguous definition, and was interpreted differently by individual specialists, and organizations. Conclusions. As a result of the study, it was established that in the modern world tourism combines many spheres of human activity and affects both the person himself and all spheres of his life and the life of society as a whole, performing a cognitive function. In places with a developed sphere of tourism, there is a change in society – there is a reorientation of the workforce in professions related to tourism. It has been proven that in developed forms, tourism strongly affects both the person himself and many areas of his life – the organization of work and leisure, economic and social development, transforms the environment in the region in which it develops.

ПІДВИЩЕННЯ ЕКОНОМІЧНОЇ ЕФЕКТИВНОСТІ УПРАВЛІННЯ ЯКІСТЮ ПОСЛУГ ПІДПРИЄМСТВ СФЕРИ ОБСЛУГОВУВАННЯ ТУРИСТІВ

The article considers some aspects of improving the economic efficiency of quality management of enterprises involved in tourist services. It is pointed out that in the conditions of modern tourism development quality management is one of the most important components of tourism efficiency and profitability. It is determined that in Ukraine there is a noticeable decrease in the number of tourist packages sold by tour operators during the study period. It is established that currently the best sales channel for travel products are travel agencies, which compete with each other to provide the best quality of service and service shell of the product of tour operators. It has been determined that tour operators cooperate with a significant number of different market players that serve tourists. It is established that at each stage of implementation of the developed tourist package it is necessary to control the quality of services to tourists, because it depends on the final economic effect of all participants. It is established that the vast majority of consumers of tourism products, served by tour operators and travel agents, are tourists traveling for purpose, recreation and leisure. It is established that during the study period the costs of accommodation, meals and transportation of tourists within the implemented tourist packages decreased. It is noted that in 2018–2020 in Ukraine the highest level of growth was the cost of tour operators for the services of third-party organizations that provide services in the field of culture and excursions. It is noted that the reasons for the negative trends in the tourism market of Ukraine are the military aggression of the Russian Federation in Ukraine since 2014 and the SARS-CoV-2 pandemic. It is established that in the process of improving the efficiency of quality management of enterprises involved in the process of tourist services, it is important to implement international quality standards and certification in accordance with the requirements of the international standard ISO 9001 for tourism. It is noted that when implementing a quality management system, each enterprise in the field of tourist services should define goals and policies on quality, set appropriate tasks to ensure a stable, long-term nature.

Tourist and Recreational Opportunities of Vinnytsia Region in the Context of Ukrainian Modern Tourism Development

Today tourism is considered one of the promising areas of socio-economic development of the country, regions and cities. After all, the tourism industry generates 11% of the world's gross domestic product, and the tourism industry - 4.2%. Analysis of the situation in Ukraine shows that the tourism industry is gradually developing, although not characterized by stable growth. So, if in 1997 our country was visited by 337 000 foreign tourists, in 2003 - 591 000, and in 2004 - 436 000 foreign tourists. A similar fluctuation over the years in the number of tourists is typical for domestic tourism. At the same time, in our country there are all the prerequisites for the development of tourism: historical, geographical, natural, economic, socio-demographic. Accordingly, the causes of instability are a number of problems that slow down the development of tourism in Ukraine and hinder the development of the tourism industry.
 The modern development of Ukraine and its regions is ensured through the creation of effective management of industries at all levels of government with the delineation of local powers in this area. The development of the tourism sector, outlining priorities and ways to address this issue also opens up great opportunities for the country. The transformation of Ukraine into a world-renowned tourist state requires coordination and control over the activities of sectors of the economy on which the quality of tourist services, transport services, trade, creation of souvenirs, publishing, and advertising propaganda depends.

Directions of Improvement of Strategic Planning and Forecasting of Tourism Development at the Regional Level

The paper explores the main aspects of formulation and practical realisation of the theoretical and methodological components to improve efficiencies of regional tourism development strategies based on the enhancement of the method of situation analysis in tourism and the algorithm of forecasting of tourism potential considering territorial specifics. The authors' work helped to discover the core problems as follows. The inferior performance of modern tourism development strategies is caused by the absence of corrective measures to adapt to external economic transformations, by pandemic-related restrictions and by insufficient use of economic and mathematical toolkits in charting forecast trajectories. A solution to this problem would consist in developing and applying government support for adaptive development of the tourism industry to improve its efficiencies. An enhanced approach to setting up analytics and forecasting is proposed in this work with regard to domestic tourism development in the Stavropol Territory, which is based on the scientific and methodological toolkit for building up the efficiencies of strategic planning documents. The proposed algorithm integrates the main stages of strategic management, which, in contrast to existing algorithms, enables a more comprehensive identification of exogenous factors shaping the process of analysis of tourism clusters; it also allows an analysis of their dynamic variation in the macroeconomic environment. The paper presents methodological approaches to determining the capacity of territorial tourism potential based on the systematisation of both domestic and foreign advanced research. The novel contribution of this research consists in the systematisation of research methods and development of a methodology of situation analysis for the tourism sector based on the substantiation of the algorithm and forecasting the tourism potential of a territory.