“Technology enables the development of modern tourism” -- Study on the influence of tourism technology on tourism consumption

Abstract

Recent years have witnessed the improvement of people’s pursuit of life quality and the increasing trend in the proportion of enjoyable consumption in residents’ consumption structure, a tourism boom is taking place all over the country. As technology continues to integrate into the tourism industry, new techniques, such as big data, cloud computing, the Beidou system, virtual reality, and so on, have been applied in tourism, providing abundant tourism products and services. This paper obtains data through a questionnaire survey and establishes an OLS model based on the collected sample data to study the influence of tourism technology level on consumers' tourism consumption. The result shows that the improvement of the tourism technology level can lead to a rise in the number of trips and the amount of tourism consumption expenditure, which plays a more prominent role in the natural landscape--the improvement of the tourism technology level can prompt consumers to prefer natural landscapes. This result is most pronounced among female consumers and consumers with middle and lower levels of education. The mechanism test indicates that tourism technology can promote consumers' tourism consumption by making it simpler to obtain tourism information, making travel more convenient, improving the interactive experience, and enhancing the exhibition effect. Based on the investigation and research, this paper finds out the aspects to be improved in the development of tourism technology and put forward some development suggestions, which will be helpful to better promote the development of tourism technology in the future.