Abstract
The Tuzla Canton has a large number of valuable areas of cultural and historical heritage, which reflect diversity, authenticity, and which represents a significant potential in the development of cultural entrepreneurship in the field of tourism. The paper presents examples of creative entrepreneurship significant for the development of modern tourism in the Tuzla Canton. The goal is to present Tuzla Canton as a tourist destination for the development of a new culture of entrepreneurship that can ensure profitability, increase employment and raise the standard of living of the population. The possibilities for the development of creative enterprises in the Tuzla Canton are great, but it is necessary to seriously involve the ministries and other entities for the development of tourism in the process of design and development of the tourism strategy and the promotion of the tourism market.
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