Development Of Micro Research Articles

Pendampingan dan Pengembangan Usaha UMKM Anis Tempe melalui Branding Produk di Era Digital

The development of Micro, Small, and Medium Enterprises (MSMEs) in the current digital era requires product branding through social media. Strengthening MSMEs product branding by providing business assistance through the Business Work Lecture (KKU) program conducted by YPPI Rembang University. In this case, the MSMEs assisted is MSMEs Anis Tempe which is located in Meteseh Kaliori Village, Rembang Regency, Central Java. The problems experienced by MSMEs Anis Tempe are at the marketing (branding) stage, lack of ability in digitalization, not having a business license and not having a business logo. The solution to this problem is to carry out a community service program with development and assistance in strengthening product branding through social media as a marketing strategy and expansion, as well as creating attractive logos and product labels. The results of this service activity are creating attractive logos and product labels, having a social media account, including the location of MSMEs on Google Maps, and having a business license continue their business. Keywords: Mentoring, MSMEs, Product Branding

Pengembangan Produk Celana Denim Berbasis Preferensi Konsumen Untuk Meningkatkan Keunggulan Bersaing

Research aim : This research aims to explore consumer preferences which will be used as a basis for product development in Micro, Small, and Medium Enterprises (MSMEs) that have received limited market response. Design/Methode/Approach : This research uses a survey research model with conjoint analysis method. Research Finding : The research findings indicate that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences can enhance competitive advantage. Theoretical contribution/Originality : This research also proves that developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences through market surveys can effectively identify market needs. Practitionel/Policy implication : Developing products in Micro, Small, and Medium Enterprises (MSMEs) based on consumer preferences plays a role in increasing sales, enhancing product value, and improving competitiveness. Research limitation : In an effort to enhance the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs), this research only focuses on the development of their products.

Optimizing Customer Engagement: Employing Triangulation Methodology to Improve Social Media Content Strategy for MSME

<p> The internet offers great potential for the development of micro, small, and medium enterprises (MSMEs) in Indonesia. Nisa Kitchen, an MSME in Batam City specializing in making brownies, utilizes digital marketing and social media to grow their business. This is a qualitative research study aimed at exploring the effect of engaging social media marketing content on customer engagement, with a focus on Nisa Kitchen. In this study, researchers use methodological triangulation to gather data from various sources and perspectives. This technique allows for the validation of findings by combining different research approaches such as content analysis, interviews, and observations, thereby producing a deeper and more accurate understanding of the topic under investigation. In addition to the owner, the primary participants in this study are customers who have made purchases from Nisa Kitchen and are above 17 years old. The study aims to gain a comprehensive understanding of the implications for Nisa Kitchen. One of the challenges faced by MSMEs is a lack of understanding of technology and social media. This study emphasizes its unique contribution to the literature by presenting new insights and a comprehensive approach to enhancing customer engagement through attractive marketing content on social media. The study proposes solutions by creating useful and engaging content using Canva, Linktree, and WhatsApp Business to simplify customer access to Nisa Kitchen. The research findings indicate positive changes in social media insight data (engagement) and customer interviews.</p>

Efektivitas Program Kredit Usaha Rakyat (KUR) Syariah PT. Pegadaian untuk Pengembangan Usaha Mikro Kecil Menengah

This study aims to analyze the effectiveness and impact felt by MSME actors in realizing the sharia KUR program and whether it is really able to provide benefits to the sustainability of the businesses they have. The research method used by the author is descriptive-qualitative research. Through descriptive research, researchers will try to describe the phenomenon regarding the effectiveness of the Sharia People's Business Credit (KUR) program of PT Pegadaian for the development of micro, small, and medium enterprises. The results of this study state that the presence of KUR credit Sharia Pegadaian Blega Branch in the community is very helpful for business people to get alternative capital. The benefits obtained with credit are for business development and financial management, which are easier to rotate. The results of the interviews conducted said that loans from pawnshops are not only used to increase business capital but also for daily living expenses and even to help finance children who are st

OPTIMALISASI PELAKU USAHA DALAM MENINGKATKAN PEMBERDAYAAN MASYARAKAT DESA SUKASARI

The development of Micro, Small and Medium Enterprises (MSMEs) in Sukasari Village requires the right strategy to improve their quality in an increasingly competitive market. One of the approaches adopted is the use of digital branding and marketing as a means of optimizing business actors. This research aims to analyze the role of digital branding and marketing in improving the quality of MSMEs in Sukasari Village. Information was gathered via comprehensive interviews with MSME owners and direct observation of their digital branding and marketing practices. This research also identifies several challenges faced by business actors in implementing digital branding and marketing strategies, including limited knowledge and access to technology. Therefore, strategic recommendations are suggested to overcome these obstacles, such as providing training and technical support for business actors as well as improving digital infrastructure in Sukasari Village. With proper implementation and adequate support, businesses can optimize their potential and compete more effectively in a global market that is increasingly digitally connected.

Hybrid material integration for active photonic applications

The huge development of micro-/nano-manufacturing techniques on different materials has greatly expanded the possibilities of realizing on-chip multifunctional devices on photonic integrated circuits. In recent years, we have witnessed technological advancements, such as active photonic applications through hybrid integration. In this Perspective, we first summarize the integrated photonic materials, hybrid integration technologies, and corresponding coupling techniques in hybrid integration and give the technique prospects. We also introduce significant advances in hybrid integration technologies for active photonic applications, such as laser sources, optical frequency combs, and modulators, and give our views that are likely to develop rapidly. Finally, we discuss the challenges in hybrid technologies and photonic applications.

UPAYA PENINGKATAN PENJUALAN DAN DAYA SAING PADA “ANYA SHOP ”MELALUI STRATEGI SWOT

The development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia has experienced a significant increase because it is one of the activities that can be used as a means of livelihood that can create jobs both directly and indirectly for the community. This MSME is very helpful for individual micro entrepreneurs because it has proven to be able to overcome the economic crisis that has hit Indonesia. Various efforts by the government have been made to increase the development of MSMEs. The purpose of this research is to find out how the marketing strategy carried out by MSME Anya Shop increases sales. The type of research is qualitative with SWOT analysis. Data collection methods are interviews, documentation and observation. The results of this research show that the strategic analysis carried out has been effective and the SWOT strategy has been implemented to increase sales at Anya Shop MSMEs, namely by adding sales products, attractive product forms, adding human resources, using social media and maintaining product quality.

Comparison of the Casimir force between SiC plates with different permittivity models: Lorentz model and Palik data

Accurate calculation of Casimir forces is essential for the development of micro- and nanoelectromechanical systems. Silicon carbide (SiC) is an excellent material for fabricating microsensors due to its high durability, high stiffness, and low thermal expansion. The permittivity of the SiC could be characterized by the Lorentz model or the Palik data. However, the influence of the two models of calculating permittivity on the Casimir force has not been discussed. In this work, we calculate the Casimir force between SiC plates by the Lorentz model and the Palik data, respectively. The Casimir force calculated by the Lorentz model could be 4 times greater than the Palik data for SiC at a gap distance of 10 nm. The difference of the permittivity in the ultraviolet lead to different Casimir forces. This work demonstrates the difference between the two models of permittivity for calculating the SiC-based Casimir force, and provides a reliable base for more accurate Casimir force calculations.

Peran Bank Indonesia Kantor Perwakilan Wilayah (KPW) Jambi Dalam Penerapan Keuangan Inklusif Pada UMKM Kota Jambi

One of the government's efforts to overcome ongoing social protection problems is to encourage the development of micro, small and medium enterprises (MSMEs). The development of MSMEs, especially in Jambi City, has experienced a very large increase, namely 47,813 in 2021 and increased drastically in 2022, namely 50,747. This means that the development of MSMEs in Jambi City has increased by 6.13%. This increase is an effort by the Jambi Provincial Government to encourage the development of MSMEs by synchronizing MSME empowerment programs in each district and city. This research aims to determine the role of Bank Indonesia Jambi Regional Representative Office (Kpw) in implementing inclusive finance in Jambi City MSMEs. This research uses a qualitative approach which is a type of analysis that produces findings that cannot be obtained using statistical methods or other quantitative techniques where Jambi City MSMEs are the object of this research. The research results show that the role of Bank Indonesia KPw Jambi in implementing inclusive finance for Jambi MSMEs is providing information and facilitators in the socialization of inclusive finance, providing knowledge in inclusive financial education and monitoring and evaluating socialization and education activities. Meanwhile, Bank Indonesia KPw Jambi's obstacles in implementing inclusive finance for Jambi MSMEs consist of unequal reach or accessibility and Human Resources (HR) and understanding of the audience.

Development Of A Web-Based Supply Chain Management System At The Minahasa Cooperatives And Umkm Service Using The K-Means Algorithm

The development of Micro, Small and Medium Enterprises (MSMEs) plays a very important role in the regional economy. Therefore, a Supply Chain Management (SCM) system is a very important aspect of business operations that involves coordinating the activities involved in the production and delivery of goods and services to customers. SCM can be applied to small and medium enterprises (MSMEs) in the Minahasa Cooperatives and UMKM Department to improve their performance and competitiveness. SCM aims to efficiently manage the flow of goods, information and capital from suppliers to end consumers. This research aims to design and develop a web-based Supply Chain Management system for the Department of Cooperatives and MSMEs by applying the k-means algorithm for customer segmentation. In this research, the K-Means algorithm is used to group similar data points. This algorithm works by defining clusters so that the total intra-cluster variation (known as total within-cluster variation) is minimized. The results of this research can help increase the efficiency and effectiveness of supply chain management. In developing this system, customer, supplier and product data were successfully grouped into several groups based on similar characteristics using the k-means algorithm. Apart from that, the system that has been developed can also help facilitate the SCM process by utilizing information technology.

Strategi Komunikasi DISKOMINFOTIK dalam Menyukseskan Acara UMKM Rameune Nagan Raya Expo 2023

The development of micro, small and medium enterprises is one of the state opinions that the government really pays attention to because it is proven by the government's serious attention in developing micro, small and medium enterprises in Indonesia. Naga Raya is a district in Aceh Province, Indonesia with the capital being Suka Makmue. Nagan Raya Regency Diskominfotik is one of the parties that takes part in managing the event and provides information about events that will take place as a form of implementing the work program. This research was studied based on the concept of communication strategy according to Porter (in Nila, 2014), namely planning, implementation and evaluation. This research method is descriptive qualitative. The results of this research, namely Diskominfotik, target information targets for the 2023 Rameune Nagan Raya Expo event, namely MSME actors, entrepreneurs and the general public. Dissemination of information about the 2023 MSME RNRE event by Diskominfotik, namely through news on the website, Instagram and Tiktok. In developing this message, Diskominfotik collaborated with the Instagram accounts @loennagan and @pemkabnara, tiktok @loennagan as well as local media websites, namely Antara Foto, Serambinews, Rakyat Welfare, National Elasi, Indo Satu, Aceh Express, Editorial and Nagan Raya Regency Government.

Islamic Microfinance: Addressing Poverty Alleviation and Entrepreneurship Development

This research investigates the role of Islamic microfinance in poverty alleviation and entrepreneurship development. Using a systematic literature review approach, this research analyzes the relationship between types of financing, access to Islamic financial services, government policies, and the level of entrepreneurship with household income and the development of micro and small businesses. The findings show that Islamic microfinance can be an effective instrument in strengthening the economic base of underprivileged communities, especially through the integration of Islamic principles in the financial system.

Optical computing metasurfaces: applications and advances

Abstract Integrated photonic devices and artificial intelligence have presented a significant opportunity for the advancement of optical computing in practical applications. Optical computing technology is a unique computing system based on optical devices and computing functions, which significantly differs from the traditional electronic computing technology. On the other hand, optical computing technology offers the advantages such as fast speed, low energy consumption, and high parallelism. Yet there are still challenges such as device integration and portability. In the burgeoning development of micro–nano optics technology, especially the deeply ingrained concept of metasurface technique, it provides an advanced platform for optical computing applications, including edge detection, image or motion recognition, logic computation, and on-chip optical computing. With the aim of providing a comprehensive introduction and perspective for optical computing metasurface applications, we review the recent research advances of optical computing, from nanostructure and computing methods to practical applications. In this work, we review the challenges and analysis of optical computing metasurfaces in engineering field and look forward to the future development trends of optical computing.

Implementasi Strategi Inovasi dalam Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) di Desa Pinangsari, Kabupaten Subang

This research discusses the innovation strategy for the development of Micro, Small and Medium Enterprises (MSMEs) in Pinangsari Village, Subang Regency. MSMEs have a strategic role in the national economy and contribute to reducing poverty and improving the regional economy. However, MSMEs are faced with various challenges such as limited capital, skills, promotion and market access. Therefore, the implementation of innovative strategies and MSME development is the key in advancing the economy and improving the welfare of the people in Pinangsari Village. The method used is SWOT analysis. Some of the suggested strategies include strengthening training and mentoring, providing capital assistance, developing digital infrastructure, collaboration and partnerships, optimizing digital marketing, and analyzing data for monitoring. By implementing these strategies and adequate support, MSMEs in Pinangsari Village are expected to develop better, become more competitive, and make a greater contribution to the regional economy

Unraveling the Effect of GST on the Growth and Development of Micro, Small, and Medium Enterprises (MSMEs)

Unraveling the Effect of GST on the Growth and Development of Micro, Small, and Medium Enterprises (MSMEs)

Program Pemberdayaan Masyarakat “Saudagar Halal Madiun” pada UMKM di Kabupaten Madiun

Lack of understanding of financial records can cause owners to have poor asset management skills. Apart from that, taxes for MSMEs are another problem for business actors. The existence of demands from the government regarding halal certification also means that business actors who sell food and drinks are required to obtain halal certification. The aim of this activity is that business actors can compile simple records of the business carried out, know their tax obligations, and be able to calculate the amount of tax paid themselves. Participants are expected to be able to have halal certification for their businesses, especially businesses with food and beverage products. Community empowerment was carried out in Madiun Regency on 26-27 July 2023. Participatory Action Research (PAR) is used in this community service. Community empowerment is carried out through skills training, counseling, and development of micro, small, and medium enterprises (MSMEs). In this method, participants will make and learn from changes made in the training process. Simple bookkeeping training, MSME taxation, and submission of halal certification are the three sessions that make up the activities. In conclusion, MSME owners still need financial records written on paper, and most still need to try to record them. Most participants have small gross receipts or businesses with gross receipts of less than Five hundred million per year, so companies are not subject to MSME tax. Participants' enthusiasm grew when they helped apply for halal certification.

PERAN PEMERINTAH DESA DALAM MENINGKATKAN PERKEMBANGAN UMKM MASYARAKAT DESA GEDE PANGRANGO KECAMATAN KADUDAMPIT KABUPATEN SUKABUMI

This study aims to analyze and describe the role played by the local government in the development of Micro, small and Medium Enterprises (MSMEs) in the area of Gede Pangrango Village, Kadudampit Disrict,Sukabumi Regency. MSMEs have an important role in the local and national economiy, as well as in creating jobs and increasing people’s income. Local governments have a significant role in providing support, regulation and facilitation for MSMEs growth. This research will analyze various policies, programs and initiatives taken by the regional government of Gede Pangrango village to support MSME development.

Analysis of the Effectiveness of Implementation of Corporate Social Responsibility (CSR) Perisai Bumi by PT. Pertamina Gas in the Kab. Indramayu

One of the Corporate Social Responsibility (CSR) initiatives in state-owned enterprises (BUMN) is the partnership program, specifically tailored for the development of micro, small, and medium enterprises (MSMEs). The goal is to foster sustainability, independence, and competitiveness among these enterprises, utilizing funds derived from BUMN profits. This research aims to investigate the implementation of the CSR program and the long-term impacts it has on the company, with a specific focus on PT. Pertamina Gas. The research employs a qualitative approach utilizing descriptive research methods. Within this study, the researcher adopts one of Ralph Tench's theories and introduces a theoretical model that addresses the primary communication factors for CSR from the company's perspective. This model aims to answer the question, 'How can CSR communication be carried out more effectively?' The model comprises four key elements: communication, subject of communication, form of communication, and content of communication

Innovation and Development of Micro- and Nano-machining Technology in Mechanical Manufacturing

Innovation and Development of Micro- and Nano-machining Technology in Mechanical Manufacturing

Analisis Penyerapan Tenaga Kerja pada Sektor Usaha Mikro Kecil dan Menengah (UMKM) di Kabupaten Sleman

The aim of this research is to analyze how much influence business units, domestic investment, foreign investment and regional minimum wages have on labor absorption in the micro, small and medium enterprises sector from 2016 - 2021. The research method used in this research is a quantitative descriptive method using time series data. The data collected in this research uses secondary data obtained from various sources. The research results show that the number of business units, domestic investment, foreign investment, and regional minimum wages have a significant and positive effect on labor absorption in the micro, small and medium enterprises sector in Sleman. Apart from that, based on the research results, it can be concluded that the role of micro, small and medium enterprises in labor absorption is very large, because it can be seen from the development of micro, small and medium enterprises which continues to experience a significant increase, which is proportional to labor absorption in the micro, small and medium enterprises sector.