Development Of Micro Enterprises Research Articles

Enhancing Branding Strategies of Culinary Micro and Small Enterprises through Online Media: A Community Service Approach


 
 
 
 
 
 The marketing and product development of Micro and Small Enterprises (UMK) greatly rely on effective branding strategies. However, the utilization of online media for branding purposes is often lacking among MSE entrepreneurs. This community service initiative aimed to enhance the understanding and proficiency of UMK culinary product branding implementation in Karanganyar District, Karanganyar Regency, Central Java. The methodology involved short training and mentoring sessions for MSEs, focusing on three culinary business units, to design and develop marketing platforms through online media. The outcome of this activity demonstrated a significant improvement in MSEs' ability to leverage online media for branding their business products, as evidenced by the creation of various platforms such as e-commerce, Instagram, and TikTok. Implementing effective branding strategies through online media platforms has empowered MSEs to achieve optimal competitiveness in their respective culinary businesses. This study offers valuable insights and implications for researchers and professionals worldwide, highlighting the potential of online media in enhancing branding efforts for Micro and Small Enterprises in the culinary industry.
 Highlight:
 
 Community service enhances UMK entrepreneurs' understanding and implementation of branding through online media.
 Increased proficiency in utilizing platforms like e-commerce, Instagram, and TikTok.
 Optimal competitiveness and business development in the culinary industry.
 
 Keyword:
 Branding, Micro and Small Enterprises (UMK), Online Media, Culinary Products, Community Service
 
 
 
 
 

Mengembangkan Penjualan UMKM Alby Key dengan Web E-Commerce

During the pandemic, people are exposed to the risks of in-person trading and tend to switch to digital trading. The purpose of this study is to examine the development of micro, small and medium enterprises (MSMEs) using the waterfall method. The data shows that online sales and purchases have increased significantly, prompting businesses to adopt digital distribution systems. The research highlights the need for community creativity, especially to reduce direct transactions and increase revenues through Internet platforms. In business settings, e-commerce acts as an intermediary for online transactions. Develop online sales and provide features that help buyers improve customer satisfaction and overall sales. The study provides a systematic and sequential overview of how MSMEs are evolving in meeting the challenges of the pandemic, highlighting the importance of adaptation and innovation in digitally enabled trading to business success.

Collaborative Communication Model for MSEs Business Sustainability at Pongkor National Geopark

Purpose: Local economic development is part of the development of Micro and Small Enterprises (MSEs) in the Geopark area which distinguishes them from MSEs with the Geoproduct concept, namely products that have a geoliteracy. Collaborative communication in development communication requires the involvement of stakeholders in the development process from planning, implementation to monitoring and evaluation to realize the sustainability of MSEs business. The research objectives are: (1) analyzing the characteristics of MSE actors and MSE business conditions in the Pongkor National Geopark area; (2) analyzing the perceptions of stakeholders and their influence on MSE business sustainability; (3) formulating a collaborative communication model that describes the variables that affect MSE business sustainability.
 Design/Methodology/Approach: The research was conducted using a Mix Method approach, namely sequential exploratory, with the first order of quantitative methods and the second order using qualitative methods. The qualitative research method was conducted with in-depth interviews and focus group discussions. The quantitative research method was carried out with the Structural Equation Modeling (SEM) method to determine the communication model of MSE business sustainability in the Pongkor National Geopark.
 Findings: The results showed that the characteristics of MSE actors have secondary education with a generally culinary business and have joined the community. There are differences in perceptions from stakeholders related to factors that affect business sustainability which include competitive products, competent human resources and collaborating stakeholders; and the collaboration communication model shows that collaborative competence is influenced by digital competence, stakeholder support and interest in Geopark and Geoproduct, and collaborative competence affects MSE business sustainability in Pongkor National Geopark. Based on this, it is found that the collaborative communication model has not been effective because the level of understanding of collaboration by stakeholders, especially MSE actors, is not optimal.
 Implications/Originality/Value: So in the future, the collaborative communication model can be improved through rational choices from the use of digital communication that can eliminate space and time barriers, especially for MSE actors.

Economic empowerment through the development of food and beverage micro enterprises

Kecamatan Grati is one of the sub-districts in Pasuruan Regency, famous for its various potentials both in terms of tourism, religious areas and geographically strategic. This Community Service focuses on the food and beverage sector business belonging to LAZISNU (Lembaga Amil Zakat and Shodaqoh NU) in Kecamatan Grati, which is centered in the Pujasera MSME Center in Gratitunon Village. Another thing that also needs to be developed in this community group in Kecamatan Grati is the entrepreneurial spirit in order to produce a jointly managed business unit so that community empowerment in Kecamatan Grati can be ensured. Therefore, the service team carried out a mapping of problems related to improving the local economy faced by LAZISNU partners (business mamin) through FGDs, Technical Guidance about diversifivation product and socialization PIRT. The impact obtained by MSME actors on BIMTEK activities about diversification product are: (i) improved skills and knowledge (ii) increase in product added value (iii) expansion of market share (iv) increased competitiveness (v) improved brand image (vi) business continuity. Next, the impact obtained by MSME actors on BIMTEK activities about socialization PIRT are: (i) compliance with regulations (ii) product quality improvement (iii) customer trust (iv) access to a wider market (v) consumer protection (vi) increased professionalism. The originality of this service program (Pengabdian Kepada Masyarakat) is that MSME actors can increase their income, product diversification, and product added value, through technical guidance which is carried out by inviting speakers from the agricultural technology field.

A quasi-natural experimental study on enterprise innovation driven by urban agglomeration policies in China

It is of great significance to carefully evaluate the actual impact of macro-policy formulation on promoting micro-enterprise innovation and implementing innovation-driven strategies. This study utilizes data from Chinese listed companies between 2012 and 2019 and takes the implementation of urban agglomeration policies as a natural experiment. By employing the multi-period differential method, the driving mechanism of urban agglomeration policies on enterprise innovation is investigated. The results show that: (1) Urban agglomeration policies effectively promote the enhancement of regional enterprises’ innovation capability. (2) Urban agglomeration policies reduce enterprise transaction costs through integration effects, mitigate the influence of geographical distance through spillover effects, and stimulate enterprise innovation. (3) Urban agglomeration policies have a regulatory effect on the siphon and spillover mechanism formed by the central city, thereby driving the innovation and development of peripheral micro-enterprises. (4) Further research from the perspectives of enterprises, industries, and locations reveals that the macro, medium, and micro effects of urban agglomeration policies differ, leading to heterogeneity in enterprise innovation responses. Therefore, it is necessary to continue promoting policy planning for urban agglomerations, enhance the coordination of urban policies within urban agglomerations, adjust the influence of the self-mechanism of urban agglomerations, and foster the formation of a multi-center innovation structure and network within urban agglomerations.

Efektivitas Fintech Melalui Digital Payment terhadap Perkembangan UMKM di Indonesia


 This study aims to see the effectiveness of fintech through digital payments on the development of in Indonesia with limited problems in the city of Medan. The type of research used is descriptive combination. The data source used is primary data by distributing questionnaires to respondents in this case business actors, micro, small and medium enterprises which are supported by research through interviews with business actors, micro, small and medium enterprises to see opinions about the application of digital payments on his business. The analytical technique used in this study is simple linear regression analysis by testing using the SPSS 26 application. The results of the study state that the digital payment variable has a positive and significant effect on the development of micro, small and medium enterprises. Meanwhile, based on the results of the interviews, it was taken that there was a positive impact from the provision of digital payments for in providing security, convenience and also speed in carrying out transaction processes
 Keywords: Fintech, Digital Payment, Bussines, Micro, Small and Medium

Legal Policy of Halal Products for the Development of Small and Micro Enterprises after the Enactment of Government Regulation in Lieu of Law No. 2 of 2022 on the Job Creation

This study aims to examine the legal policy on halal products for micro, small, and medium enterprises (MSMEs) after the enactment of Government Regulations in lieu of Law No. 2 of 2022 concerning Job Creation. To meet the demand for halal products, government policy is needed to simplify the halal product submission system while maintaining its production by MSMEs in Indonesia. Based on data from the Indonesian Statistics Agency, Indonesia is a Muslim country with 237.53 million Muslims, accounting for 86.9% of the total population. This indicates a significant need for halal products. MSMEs are one of the sources of halal products; hence, the government needs to enact laws that facilitate their production procedures. Objectively, the requirement to have halal certification, as mentioned in Article 4A of Government Regulation in Lieu of Law No. 2 of 2022 concerning Job Creation, is based on halal declarations from MSME actors. These actors make halal declarations based on the guidelines set by the Halal Product Guarantee Agency (BPJPH). The ratification of this regulation aims to strengthen MSMEs and support the increase in halal products. Therefore, a legal approach based on primary legal materials related to legislation and secondary legal materials based on documents that support this study was adopted. In addition, data from the Ministry of Cooperation, Micro, Small, and Medium Enterprises reveal that there are 8.71 million MSMEs in Indonesia. This potential needs to be facilitated by policies to simplify the production of halal products with a measurable process based on statutory provisions.

Analysis of the Management of Interest-Free Loans by the National Amil Zakat Agency of Sungai Penuh City for the Development of Micro, Small and Medium Enterprises

This study aims to determine the interest-free loan management system by BAZNAS for MSME business development in the Sungai Penuh City. The subject of this research is the manager and mustahik of BAZNAS Sungai Penuh City. The informants in this study were leaders and mustahik at BAZNAS, the Sungai Penuh City. This study applies a qualitative approach to data collection techniques by conducting interviews. The results of this study found that capital assistance that was loaned without interest by BAZNAS of Sungai Penuh City had not been fully successful. Supporting factors for the application of interest-free loans at BAZNAS Sungai Penuh City are good human resources and good work procedures. While the inhibiting factor is that the borrowers experience problems in repaying. The strategy carried out by BAZNAS Sungai Penuh City is to help the poor, such as assistance that is consumptive or assistance that is productive in nature, the requirements for getting assistance from BAZNAS are first the poor and the poor, some of the main activities at BAZNAS Sungai Penuh City are distribution and utilization.

Business Analysis of Micro Enterprises Sector: Social Media Digital Marketing Approach

The development of information technology has an impact on the marketing of MSME products with many MSME offenders competing in the use of digital marketing. This study aims to determine the form of social media marketing used in the microbusiness sector of DKI Jakarta Province, West Java Province, and Central Java Province. This research benefit can contribute to the Microbusiness sector, which can be competitive in the global market. The study took place in 3 provinces of Indonesia, namely DKI Jakarta Province, Central Java Province, and West Java Province. The methods used were a literature review and qualitative research. The data were collected through observation, interviews, and a review of secondary data documents and metadata. The metadata is obtained from academic articles published in e-resources that are provided free of charge, in the form of articles on social media marketing and digital marketing from 2015 to 2022, for a total of 239 articles. The data analysis technique was conducted using bibliometric and qualitative methods. Bibliometric analysis was carried out with the help of the VOS Viewer application software. Qualitative data analysis was conducted by describing a collection of information obtained and analyzing the data for making conclusions, taking action, and presenting the results in the form of narrative texts, matrices, diagrams, tables, and charts. The results showed that the Provincial Governments of DKI Jakarta, Central Java, and West Java played an active role in assisting the development of microenterprises in their regions. In terms of five microbusiness offenders, they said that the local government helped them develop their businesses, especially in facilitating funding, licensing, and product promotion. Product promotion and marketing, using digital marketing and social media helps them in expanding their marketing area because they can interact with consumers through online interaction. Microbusiness offenders can also expand their market share, which also has an impact on increasing sales.
 Keywords: digital marketing, social media marketing, business competition, MSMEs

Analysis Effect of Productive Zakat on The Welfare Mustahiq Through Development of Micro (A Case Study at Badan Amil Zakat (BAZNAS), Yatim Mandiri, and LAZIS-NU Tulungagung in East Java)

The purpose of this study is to determine the influence of productive zakat on mustahik welfare through the development of micro businesses in the National Amil Zakat Agency (BAZNAS), Yatim Mandiri, and LAZIS-NU Tulungagung Regency East Java, and also to determine the influence of micro business development on mustahiq welfare.This study uses quantitative methods with an explanatory or confirmatory approach, namely to get an explanation of the relationship between variables, and using PLS (Partial Least Square) approach analysis. The objects in this study are productive zakat, the development of micro-enterprises, and mustahiq welfare. The results of the study showed that productive zakat had an effect on the development of micro enterprises, while productive zakat did not affect the welfare of mustahiq, and finally the development of micro enterprises did not affect welfare.

Dampak Pandemi Corona Virus Terhadap UMKM di Indonesia

The impact of the corona virus or better known as COVID-19 has a major impact on the development of Micro, Small and Medium Enterprises (MSME). Not only in Indonesia, but almost all countries in the world, including developed countries to developing countries though. Indonesia, including a country dominated by Micro, Small and Medium Enterprises (MSME) needs to pay special attention to this sector considering the contribution of MSME to the Indonesian economy is quite large. This research is a qualitative research type. The results of this journal research are to find out the economic and business challenges due to the COVID-19 pandemic. The purpose of this study is to analyze the impact of the Corona Virus pandemic on the existence of MSME in Indonesia and how to find solutions to help MSME survive in the current COVID-19 pandemic situation. The impact of COVID-19 has had a considerable impact on the economy in Indonesia, especially for Micro, Small and Medium Enterprises (MSME). This paper tries to analyze the impact of the COVID-19 pandemic on MSME in Indonesia and how solutions can help MSME survive in the COVID-19 pandemic situation.

Peningkatan Kualitas dan Pemasaran Produk “Wedang Rempah Khas Solo Bu Parti”

The development and empowerment of micro, small and medium enterprises is needed to increase product sales value. The Solo government encourages the micro enterprise sector to develop further, one of the typical Solo enterprise has the potential to produce herbs and spices. The purpose of this activity is to increase people's purchasing for herbs and spices at online platforms. The method of this activity i.e the observation, preparation, implementation and evaluation stages. The results of the activity are shown by the new packaging design and creation of social media accounts as well as evaluation of purchases through the shopee marketplace. Realization of sales training through the shopee marketplace is carried out with training on creating a seller account, how to input goods, item details, promotions, and withdrawing balances from the seller's account.

Pengembangan Strategi Promosi Madu Galo-galo UMKM Usaha Bukik Nabu (UBUNA)

Stingless bee cultivation in Indonesia, one of which is in West Sumatra, has the potential as an effort to improve the community's economy. Stingless bees, commonly called Galo-galo, can produce honey, propolis, and bee pollen, which have many benefits and produce high selling power. The community service activity accompanying the Bukik Nabu Business (UBUNA) aimed to develop the Galo-galo cultivation business in the Limau Manis village. This village has optimum natural conditions to cultivate stingless bees due to the availability of feed plant surroundings. The method used directly assisted the development of Micro, Small and Medium Enterprises of UBUNA. It started by adding the number of colonies to the community, harvesting independently on the type of Heterotrigona itama and Geniotrigona thoracica, upscaling branding, making product labels, product promotions, legality, and participating in collaborative events and festivals.

The Core Attributes and Specialisations of Small and Medium Textile Enterprises in Ghana

The growth and sustainability of Small and Medium Enterprises (SMEs) are crucial for the economic development of any nation. The government of Ghana, in recognition of this, established the Ghana Enterprises Agency to promote the growth and development of Micro and Small Enterprises (MSEs). This study aimed to identify the core attributes and areas of specialization of Small and Medium Textile Enterprises (SMTEs) in Ghana to provide the necessary support, identify employment opportunities, and mobilize the needed revenue for development. A descriptive research design was used for the study, with a sample size of 273 out of 300 questionnaires distributed to small and medium textile manufacturers in Greater Accra, Ashanti, Northern, and Western regions. The study employed multi-stage sampling techniques involving convenient, purposive, and stratified sampling procedures. The findings revealed that Greater Accra and the Ashanti region have the highest population of SMTEs in Ghana. The average annual earning of SMTEs in Ghana was around Gh¢18,000, which suggests more room for improvement. The study recommends that the government must provide valuable resources, particularly financial and strategic support, for the development of the private sector, particularly SMEs. The study also identified that the textile industry has significant potential for job creation and revenue generation, particularly in the face of rising youth unemployment rates in Ghana. Therefore, the government should promote investment in the textile sector, particularly for SMTEs, through policies that prioritize infrastructural development, access to finance, and targeted training programs. Overall, this study highlights the importance of supporting SMEs, particularly in the textile industry, as a vital means of promoting economic growth and development in Ghana.

Analysis of the Role of Pawnshops in UMKM Business Development (Case Study at PT. Pegadaian Kanwil Medan)

This study aims to find out: What is the Role of Pawnshops in the Development of Micro, Small and Medium Enterprises (UMKM). Pawnshops play a very important role in developing micro, small and medium enterprises (UMKM), because they can help street vendors, kiosks, clothing shops or other entrepreneurs who need additional capital so that their businesses can progress and develop. Sources of data obtained by the author are derived from primary data, among others, from interviews and observations. The second data source is secondary data.

Pelatihan Kewirausahaan Bagi Masyarakat Gampong untuk Mengembangkan Usaha Mikro di Kecamatan Peureulak

Entrepreneurship training for village communities in Peureulak District aims to help improve the skills and knowledge of residents in developing their micro-enterprises. Entrepreneurship training methods for village communities in Peureulak District can be carried out using several methods, including: 1), Lectures, 2) Group discussions, 3) Case studies, 4) Exercises, 5) Field visits. This training will discuss various important topics in starting and managing a micro business, such as how to make business planning, financial management, marketing and operations effective and efficient. The trainees will learn how to make a good business plan, including how to do market analysis and determine the right marketing strategy. They will also learn about financial management, including how to manage cash flow and create simple financial reports. In addition, the training will also discuss business operations, such as inventory management, production and customer service. Participants will learn strategies to maximize efficiency and improve the quality of the products and services they offer. After attending the training the participants can apply the knowledge they have learned to develop their micro business and increase their income. Thus this training can help improve the economic welfare of entrepreneurship training participants for village residents in the Peureulak District through the development of quality micro-enterprises

The Impact of New Combined Tax and Fee Support Policies on the Development of Small and Micro Enterprises based on the Background of COVID-19 Epidemic

In the context of the epidemic, the economy of many industries in China has been severely affected, especially for small and micro enterprises. Due to insufficient funding, market demand, and management models, small and micro enterprises are facing survival difficulties. Small and micro enterprises play an indispensable role in ensuring employment, promoting development, and stabilizing the economy in China. Therefore, the country has introduced a series of combined tax and fee support policies to assist the development of small and micro enterprises, reducing their burden and alleviating difficulties. The article takes Bengbu City as an example to analyze policy dividends, policy precision, and policy guidance, studying the effectiveness of this policy in assisting small and micro enterprises in the context of the epidemic, and proposing reasonable suggestions for the subsequent development of small and micro enterprises, in order to help them achieve high-quality economic development.

Impact of the COVID-19 Epidemic on Micro and Small Enterprises and Business Strategies in the Post-Epidemic Era

The 3-year COVID-19 epidemic has a huge impact on the survival and development of micro and small enterprises. Taking micro and small enterprises in Beijing as an example, the paper analyzes the impact of COVID-19 epidemic on micro and small enterprises, as well as the survival of micro and small enterprises in response to COVID-19 and the changes of practitioners' working style, and focuses on the change of business philosophy, change of business objectives, and analyzed the business strategies and innovations of micro and small enterprises in the post-epidemic era, focusing on five aspects: change in business philosophy, change in business objectives, change in business strategies, innovation in business methods, and innovation in business transformation.

Strategy for Development of Micro, Small and Medium Enterprises (MSMEs) in Palangka Raya City Facing the Industrial Revolution 4.0

This study aims to determine the characteristics of MSMEs in the city of Palangka Raya and analyze the strategy of developing MSMEs in the city of Palangka Raya based on the internal and external situation of MSMEs. The sample used in this study amounted to 45 MSMEs in the city of Palangka Raya. The types of data used are primary and secondary data. This study uses descriptive analysis tools, environmental analysis (internal and external), and SWOT analysis. The results of this study indicate that the characteristics of MSMEs in Palangka Raya City are more dominant in the trading business sector with a percentage reaching 71.25%. In determining the MSMEs development strategy in Palangka Raya City, it is seen based on environmental analysis and SWOT analysis, which shows the position is in quadrant I where market penetration and product development are strategies that can be used, then the SO (Strengths-Opportunities) strategy is a strategy that uses strength to take advantage of existing opportunities, expand distribution reach and establish cooperative/partnership relationships as alternative strategies in this analysis.

Strategic Planning Model and its Impact on the Development of Micro-Enterprises in the Services Sector in Mexico

Purpose: The aim of this study is to offer the design of a strategic planning model for micro-enterprises from services economic sector in the State of Hidalgo, Mexico and measure its impact on their growth and development.
 
 Theoretical framework: The research reviewed a variety of strategic planning models, which contributed in the design of this new model tailored to Hidalgo’s micro-enterprises from services sector, the main objective is to contribute to their growth and development. Larios (2016), refers to the strategic process sequential model as the set of activities which are conducted in a specific sequence in order to project the future of the organization and achieve their vision, Larios (2016), establishes that this model is made of three stages: designing, implementing and evaluating which is completed by adding conclusions and recommendations. On the other hand, the strategic planning model proposed by Stanton, Etzel and Walter suggests a logical sequence that combines strategic and marketing planning, establishing the specific route that the marketing department needs to follow (Chávez, 2017). A detailed description of the models reviewed during the research work is presented in the literature review section.
 .
 Design/methodology/approach: The study applies a quantitave methodology with a non-experimental and transactional – correlational. A questionnaire with Likert scale of five points from totally agree to totally disagree, was given to managerial staff from the sample companies. The sample subject of study consists of 174 micro-enterprises from the services sector located in the State of Hidalgo, Mexico. The quantitative analysis conducted is based on inferential statistics, specifically multiple correlation analysis where the dependent variable is strategic planning and the independent variables are corporate philosophy, key internal factors, key external factors, SWOT analysis, situational diagnosis, objectives and strategic control (Hill y Jones 2015).
 
 Findings: The research findings are that the dimensions that have a positive effect on strategic planning are; philosophy, internal factors, external factors, and strategic objectives. This was obtained after validating the multiple regression equation;