Abstract
The 3-year COVID-19 epidemic has a huge impact on the survival and development of micro and small enterprises. Taking micro and small enterprises in Beijing as an example, the paper analyzes the impact of COVID-19 epidemic on micro and small enterprises, as well as the survival of micro and small enterprises in response to COVID-19 and the changes of practitioners' working style, and focuses on the change of business philosophy, change of business objectives, and analyzed the business strategies and innovations of micro and small enterprises in the post-epidemic era, focusing on five aspects: change in business philosophy, change in business objectives, change in business strategies, innovation in business methods, and innovation in business transformation.
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