At present, with the acceleration of China's economic development speed, and people's understanding of the financial industry is gradually deepened, prompting more and more people, the disposable funds into the financial products. At the same time, due to the entry of Internet plus time, wide application of computer technology, network technology, information and communication technology in the financial industry, to promote a more efficient and convenient financial services, Internet financial service mode gradually surfaced, and perceptions of the Internet financial services with the deepening of the Internet makes financial showing a more the rapid development trend. Its emergence not only opens up a new conception and path for the development of the financial industry, but also provides a reference for the network development of the financial industry. When the Internet plus era into the Internet financial times, both in the management, provides a difficult situation for dealing with government regulators, and expand the areas for the financial industry, laying a solid foundation for the next. This makes the study of the development of the Internet finance, will have great practical significance. In this regard, this article through the literature method and SWOT analysis method, the present condition of the development of Internet banking, the existing problems in the development, make a thorough analysis and research and corresponding countermeasures, and finally draws the conclusion: financial service mode based on Internet environment, not only has the advanced science and technology as the support. And then show a broader space for development, has more market prospects and strong vitality, in the process of financial development of the Internet, according to government regulators, Internet financial practitioners, and Internet banking participants multi-party cooperation and coordination, and construct a perfect Internet financial supervision mechanism, in order to promote internet financial on sustainable development to a new level.