Linkage development of sports industry and mobile internet in the internet era

Abstract

The sports industry is considered the industry with the most vitality, participation, and penetration in the 21st century. From the perspective of practice on a global scale, the demand for the sports market has gradually developed from low-level simplification to high-level multi-polarity, and sports consumption has also shifted from single sports goods to sports services and entertainment sports. The sport industry has become modern society containing emerging industries with large business opportunities. This article mainly uses literature, expert interviews, data collation, logical analysis, and other methods to conduct a comparatively systematic study on the development of the new form of the “Internet+” sports industry. In the study, by comparing the commodity types, organizational forms, and management of the traditional sports industry in terms of management and other aspects, the connotation of the new format of the “Internet+” sports industry is introduced in detail, which is divided into four industries: network broadcasting, smart software and hardware, vertical e-commerce, and e-sports. The research in this article shows that, after accounting, the total scale (total output) of the national sports industry in 2019 was 2,948.3 billion yuan, with a year-on-year added value of 1,124.8 billion yuan. In terms of growth, total output increased by 10.9% over 2018 and 11.6% year-on-year. Among them, sports activities integrated with the Internet have reached 58%. Finally, it will help the transformation and upgrading of Internet+sports and improve its own development level. Returning to the real economy and serving the real economy have become a consensus for the future development of Internet finance.