Fashion Product Development Research Articles

Empowering Fashion Design and Intelligent Manufacturing with Digital Twins in the Metaverse Era

In the era of metaverse, digital twin technology is not only applied to traditional industrial and aerospace fields but also begins to empower fashion design and intelligent manufacturing, ushering in a new business model and a new era of value creation. This article discusses the application of digital twin technology in the fashion industry and the digital value it brings. In the fashion industry, digital twin technology is mainly applied in five areas: the design and development of fashion products, identity verification, tracking the entire lifecycle of fashion products, intelligent manufacturing of digital twin clothing factories, and immersive experience of fashion display. In addition, digital twin technology realizes the digital value added to clothing by connecting to NFT ecosystems, games, and other emerging fields. On the one hand, the value of physical clothing is enhanced by using physical products plus digital products; on the other hand, digital-twin clothing as independent digital assets opens up new markets and business models, providing new ways for brands to extend their influence into the virtual world. Digital twin technology has revolutionized the traditional mode of the fashion industry, created new business opportunities and value growth points for it, and will further promote the industry's digital transformation and intelligent development in the future.

FLORA MOSAIC MOTIF ON CASUAL DRESS USING ITAJIME AND ECOPRINT TECHNIQUES

Flora Mozaik displays the beauty of flowers with six symmetrical petals reinforced by fern leaves, the diversity of round paper mosaics in green color harmony that represents the growth and harmony of nature. The research aims to analyze the market response to fashion products developed through itajime and ecoprint techniques using natural dyes. The research method used in this study is the R&D method with the PPE (Planning, Production, and Evaluation) model to explore floral mosaic motifs on casual dresses using itajime and ecoprint techniques. This R&D research method details the steps in each stage of fashion product development from initial planning to evaluation. The results of the public test showed a positive response from the age group of 19-26 years, towards the fashion products produced through itajime and ecoprint techniques with natural dyes as indicated by the high level of preference (really like and like) of the respondents. This shows that continuous innovation in production technology makes it possible to produce products that are in demand in the market, and the results of the public testing confirmed strong acceptance among the subjects.

A systematic approach to learning and identifying personality tendencies of consumers for individualized fashion product development

To comprehensively understand the levels of demand and the mechanism underlying preference cognition among fashion consumers, this study aims to investigate behavioral and psychological variations across diverse groups engaged in fashion activities through the lens of personality traits, and establish recognition criteria for personality traits within the realm of fashion. In the initial phase, the connection between fashion behavior and personality traits was investigated, leading to the introduction of the concept of fashion personality. Then, after multiple rounds of experimental evaluation, the primary categories and associated traits of fashion personality were determined. Using this framework, a personality assessment scale tailored for the fashion industry was developed. Following user experiments, the scale’s feasibility and effectiveness were validated. Finally, as an important application scenario of the fashion personality scale, this paper established a correlation between fashion personality and clothing aesthetic preferences through actual cases. It introduced a new approach of extracting consumers’ aesthetic requirements from their personalities, consequently steering personalized clothing design. This study delves into the underlying mechanism that drives fashion preferences on a personality level. It offers theoretical insights and methodological directions for consumer psychology research in the fashion domain, as well as for clothing interaction design and marketing strategies tailored to consumer needs.

Halal Fashion in Indonesia as A Business Industry

This study seeks to map research related to halal fashion in Indonesia published by Dimension indexed journals from 2015 to 2023. NVivo 12 Plus was used to conduct thematic studies and frequency was used to evaluate 86 publications in the scientific literature. The results found that the number of publications fluctuates from year to year related to halal fashion research in Indonesia, which indicates that this topic is an interesting topic and must continue to be developed. In addition, various focuses of discussion and cluster analysis that describe the research path in halal fashion research in Indonesia include Motivational Factors for the Halal Fashion Industry in Indonesia, Modest Fashion and Halal Lifestyle in Indonesia, Halal Fashion Consumer Behavior in Indonesia, and Halal Fashion Product Development and Branding in Indonesia. This research can be used as a starting point for experts to build graphic visualizations of halal fashion research patterns in Indonesia in published scientific research.

Exploring the Business Model Canvas in the Development of Fashion Products: A Case Study of Rahayu Akar Wangi in Garut

Vetiver fashion is a souvenir product from Garut that uses weaving techniques to process the Vetiver. This product is in great demand by tourists when visiting Garut. It gives Vetiver weaving great potential in Indonesia's competition for fashion product innovation. In this study, marketing and product sales were carried out only verbally or through a preorder system, which made this product less well-known in the digital era. The business model canvas is a way to package marketing and product development to fit the target market. A descriptive qualitative method will describe what must be considered to be able to compete in sales according to the needs of the target market.

Interactive Evolutionary Design of Handbag Integrating Bamboo Weaving Material

Abstract The integration and development of fashion products and intangible cultural heritage have gradually become the highlight of product design. Following thousands of years of evolution, bamboo weaving patterns offer a rich resource library for use by designers. However, the designers cannot predict which bamboo weaving pattern can be adopted into women’s handbags to satisfy consumers’ aesthetics. Therefore, taking the form design of women’s handbags as an example, this study develops an artificial intelligence-based program through which consumers can codesign with designers to effectively match the bamboo weaving pattern with the design style of women’s handbags. First, based on the coding, selection, and mutation processes of interactive genetic algorithms, consumer preferences, and perception evaluations are effectively incorporated into product design. This ensures that the evolved product solutions meet consumer preferences. Second, considering evaluator fatigue in human–computer interaction evaluation, the decision tree algorithm is used as a proxy for evaluation. Finally, the developed interactive system supports mass-generated bamboo-woven bags of different styles, allowing prediction of consumers’ preferences for the design of women’s handbags. Furthermore, the system can assist designers and bamboo craftsmen in designing other bamboo or wooden products.

Challenges and Changes to the Product Development Process for Fashion Omnichannel Retailers

This paper focuses on the relatively limited research activity for Fashion Product Development (FPD). This work aims to challenge the traditional FPD theoretical process model within existing academic literature and presents a revised version which is underpinned by the concept of “robust management” derived from the New Product Development (NPD) literature and industry discussion. This new theoretical process model is a more accurate reflection of current practice within the fashion industry. The development of this research is influenced by critically investigating the product development process used by high street omnichannel retailers that develop “own label” fashion clothing, and which distribute products through high street stores and online sales channels as well as having integrated or overlapping service domains. The research examines the process inputs and outputs as well as the planning and management of the process overall and in so doing intends to capture the holistic nature of current industry FPD for omnichannel retailers. The empirical research proceeded using a qualitative approach using semi structured indepth interviews conducted with key informants from market leading retailers. The major findings of the research indicate that a new theoretical contribution to the academic literature field of FPD may be appropriate. The work illustrates the current product development process, documenting the challenges, changes and solutions that have influenced it, specific to omnichannel retailers, whilst identifying the links and parallels from NPD process model structures. This research explores the necessity of product development theoretical models that are specific to business and retail types within the fashion industry and contributes to the nascent theory that has a specific focus on fashion product development.

Toward Sustainable Fashion Product Development: The use of 3D Virtual Prototyping Technologies in the Synchronous Remote Learning Classroom

This study examined the use of 3D garment prototyping technology as a remote learning facilitator to create new instructional designs for a product development course. The new instructional designs in a flipped learning approach for the remote, synchronous computer-aided fashion product development course was created, implemented, and evaluated within the Addie framework at one of the largest fashion colleges in the U.S. The students’ submitted final semester projects demonstrated that the new instructional designs were effective for the students’ synchronous remote learning achievement at a high level. The students had an enormous experiential learning experience from the instructor-student collaborative 3D avatar fashion show promoted on the college website and social media. The outcomes of this research can be used as a toolkit to create a new instructional design using a 3D prototyping technology as a learning facilitation tool in a synchronous remote classroom. More research must be conducted to focus on challenges in helping all students adapt to novel online learning environments. The current study must be further expanded to determine the use of other 3D prototyping technologies in different remote courses across disciplines.

Product development, fashion buying and merchandising

This issue of Textile Progress provides a critical literature review and reflection relating to academic research in the field of fashion buying and merchandising, with a specific focus on the fashion product development process. As the topic has not been reviewed before in Textile Progress, the paper follows the process of fashion product development, a key task that forms one of the many responsibilities of fashion buyers and merchandisers and explores the literature from its origins to the present day, capturing the significant elements that have changed and shaped the process over time. Establishing the challenges and changes in contemporary fashion retailing enables the development of an understanding of how and why these fundamental factors impact not only the process of getting products from idea to concept, but also the roles and responsibilities of the buyers and merchandisers; added to this, the review provides a critical overview of the Buying Cycle. The review further explores the external and internal components and participants influencing the fashion product development process, thereby updating what can be found in the existing product development literature to reflect the current state-of-play in the industry. By illustrating and reviewing the process models of new product development and fashion product development from their original and early forms to the present day, the review establishes the links, connections, and differences across both the more-general and specific areas of research. Subsequently, there is a review of the roles and responsibilities of the fashion buyer and merchandiser, alongside a discussion of how the developments, advancements and transformation of the industry have changed the nature of the involvement of these crucial personnel in the fashion product development process over time. This aspect of the review provides a base upon which to analyse the contemporary fashion-retail buying cycle, establishing its early connection to organisational decision-making process models and the implications and challenges that product assortment planning, development, and retailing pose on the cycle. The last two chapters of this review are dedicated to two crucial areas of the contemporary fashion industry, namely sustainability and technology and address how they have become key drivers in determining the roles of the fashion buyer and merchandiser and how the fashion product development process is now addressed.

Current Development and Future Prospects of Designing Sustainable Fashion

Abstract In recent years, the entire fashion industry has been striving to develop in a more sustainable way. As the starting and crucial link of fashion product development, the process of design plays a decisive role in creating a healthier fashion supply chain. In this sense, the current work discusses from the design point of view the status quo and future direction of the development of fashion sustainability. The paper first describes the concept, the historical development, and the multi-angled significance of sustainable fashion design. Then, the current development of sustainable fashion design is studied by investigating the various ideas and approaches that are popular nowadays for the designing of eco-friendly and waste-free clothing. On this basis, the current work digs into the existing problems and finally points out the future prospects for the development of sustainable fashion design by putting forward some innovative and promising ideas and instructive “future-making” techniques.

“Escape the Corset”: How a Movement in South Korea Became a Fashion Statement through Social Media

The “escape the corset” movement (ETC-M) is a declaration that actively reflects the voices of Korean women in fourth-wave feminism and spread through social media. This movement emerged as a fashion style against social prejudice and inequality through the lens of feminism and sparked the launch of the “escape the corset” fashion (ETC-F) brand. Feminism, which discusses the conditions of women in our society, is inevitably related to sustainability. It is time to examine the much-neglected social inclusion of sustainable development goals, by examining the declarations that women express through fashion. This study intends to lay down the foundation for in-depth research into ETC-M by understanding the historical background of Korean feminism, the basis of ETC-M. Furthermore, this study aims to analyze ETC-M as a phenomenon that has grown in social media and understand the characteristics and significance of the resulting fashion style. An analysis of the characteristics of ETC-F formed through social media engagement shows that it has developed a range of special items, styles, and looks. ETC-F marked an opportunity to raise awareness about the discriminatory practices in women’s fashion and formed an anti-fashion solidarity among non-mainstream women. In addition to the development of fashion products, ETC-F is leading the development of fashion content that competes with mainstream lifestyle, culture, and entertainment industries. This study offers not only an opportunity to examine the role and meaning of ETC-F from an industrial and cultural perspective, but also implications for the practical consideration of a sustainable society based on inclusion and diversity.

Implementing Online Product Reviews and Muslim Fashion Innovation for Resilience during the New Normal in Indonesia

The COVID-19 pandemic in Indonesia has harmed the fashion sector, particularly SMEs (small and medium-sized enterprises). In the wake of the epidemic, the Muslim Fashion Shop (MFS) sector has experienced a drop in sales. Therefore, developing innovative products and excellent customer approaches are critical to MFS resilience. This pandemic has additionally affected the shift from offline to online sales channels. Online sales features, referred to as online product reviews (OPRs), allow customers to leave comments or evaluations. OPRs are one of the sources of product feature information, and are a means of increasing valued for online consumers that some companies are currently underutilizing. In order to develop Muslim fashion designs, this project performed OPRs. The purpose of this study is to show the benefits of OPRs in the development of new Muslim fashion products in Indonesia in order to assist businesses in surviving in the new normal era. The first phase of OPR data collection at Shopee was carried out in five steps. OPR data were collected in Shopee using NVivo’s N-Capture QSR. The data obtained from phase one were needed in order to equalize perceptions and make corrections using the member check obtained data OPR method using Focus Group Discussion (FGD). The second phase consisted of eight steps. This phase sharpened the results of phase one using expert judgement word frequency analysis in NIVO. The third and final phase analysed the fashion industry’s new normal innovation approach. This research shows the usefulness of OPR data for the evolution of fashion design in Indonesia, among other findings. According to this study, companies’ expertise, experience, and design innovation are essential variables in a changing/disruptive marketplace. Ongoing research suggests utilizing OPRs to generate new design trends, high-quality products, and innovative tactics in order to sustain Muslim fashion business.

Development of Fashionable Products through Online Retailing: A Case Study on Amazon and Flipkart

Purpose: The internet has concise the world bringing global community to very close. It helps to communicate information in a cheaper, quicker, and simpler form. At present era, the internet enables fashion businesses to reach out to each and every corner of the world without making significant investments. Fashion companies might have their own website to promote and sell their products or they can also exhibit their products on e-commerce and social networking platforms, drawing a larger number of buyers. Fashion houses can use online media to sell their items all over the world at a low cost. The main purpose of this study is to see the development of fashion products through online retailing. The author mainly considered Amazon and Flipkart for the study. Methodology: This qualitative research is based on secondary data. Secondary data is gathered from the research papers published in reputable journals, newspapers, articles. Financial information was collected from the annual reports of Amazon and Flipkart and also census reports. Findings: The major findings of the study are: Male customer expressed a greater desire to purchase fashionable products, there is a healthy competition between both Amazon and Flipkart, Celebrities are being used by Amazon and Flipkart to promote their fashionable products, Flipkart's Recommendation module and Amazon's Stylist assist users to discover more and more fashion and other products similar to the ones they've looked at. It has one of the greatest conversions and contributes significantly to the company's revenue and units. Practical Implication: This study will be helpful to know the different fashionable products offering by the Amazon and Flipkart companies and marketing channels using by these two companies to market their fashion products. Paper Type: Company Case Study

Ethical fashion supply chain operations: product development and moral hazards

Corporate social responsibility (CSR) is critical. As a part of CSR, fashion companies have to decide whether to be ethical or not during the product development process. Motivated by real-world practices, we conduct a gametheoretic modeling analysis and derive the firms’ optimal decisions (including ethical operations (ETO) adoption, pricing, and product greenness level) in fashion product development. We identify a key moderating factor which governs how an increase of basic market demand significantly affects the optimal product greenness level and how an increase of basic production cost influences the optimal retail price. Furthermore, we find that there is a threshold that plays a critical role in determining whether the optimal retail price and product greenness level are higher or lower with the adoption of ETO. We prove that when the fixed payment from the retailer to the manufacturer under the ETO case is set to be sufficiently small, the retailer prefers to adopt ETO and requests the manufacturer to follow. We propose three practical measures (including the use of technologies) to help encourage the supply chain members to invest in ETO willingly. We finally consider the probable occurrence of moral hazard problems and explore the managerial implications.

Box-Behnken design to optimise 3D printing parameters in applications for fashion products

The fashion industry incorporates innovative technologies to realise new products and designs. Tailored fashion product development very soon tested 3D printing techniques, overcoming many challenging issues. This study investigates the effects of three variables during fused filament fabrication on surface roughness of buttons used for clothing products. First, parameter design is applied to select the experimental area and parameters levels, i.e., the extruding temperature, layer thickness and printing speed are tested following the Box-Behnken experimental design. Then a second-order model is used as a response surface to optimise the parameters and evaluated using contour plots and ANOVA analysis. The values of 230°C extrusion temperature, 0.2 mm layer thickness and 45 mm/s printing speed optimise the average roughness resulting in about three μm for the upper surface.

Sri Lankan Fashion Designers: Self-Directed Learning in the Apparel Industry

The Sri Lankan apparel industry is currently in transition from apparel assembly to manufacturing original designs as a value addition. Design teams work closely with Western brands, buyers and designers to offer advanced creative and technical design services. The purpose of this article is to investigate how Sri Lankan designers acquire personal, high-value fashion knowledge and design skills in this crucial time of industry transition. The study adopts a qualitative approach using semi-structured interviews conducted with 28 fashion design and product development professionals in the industry. Based on an inductive thematic analysis, the study finds that Sri Lankan designers’ acquisition of high-value fashion knowledge and skills comes primarily through their self-directed learning. This study proposes the Designers’ Self-Directed Learning Cycle to illustrate how designers’ learning happens and is applied in their professional practice. The findings are significant in understanding the designers’ practice in the export-oriented apparel value chain.

Co-design: a novel approach to create value-added products in the creative fashion industry

Additional value creation is a critical characteristic of innovative products. Co-design is regarded as an effective approach to creating additional experience value through customer engagement in the product development process. It does not only benefit the comprehension of customer desires but also the inspiration for creating and increasing customer loyalty. However, some barriers may exist in value-creation chains in many creative industries, such as the designer-driven product design, forecast-based marketing, homogeneity of products, long product and development cycles, mass production and so forth. As a typical creation-intensive industry, the fashion industry is focused on in this paper to be surveyed in terms of practices of co-design. This paper has analysed the co-design practices in the fashion industry in terms of market research, design model and manufacturing. Several practitioners who implement co-design strategy in fashion product development have been observed and analysed from the perspective of the value creation chain. The study result demonstrates that customer involvement, co-creating design method, collaborative product development mechanism are the essential aspects of the implementation of co-design in the fashion industry. The significance of this study is not only to offer an effective approach for the fashion industry to survive in increasingly competitive markets but also to point out the developing direction of the relative creative industries. In the conclusion, the paper suggests that further studies related to co-design need to be addressed and would primarily concern themes about the various additional values for innovative products and services and mass customization in creative industries.

LAS FRONTERAS ENTRE DISEÑO DE MODA Y TECNOLOGÍA: POSIBILIDADES PARA UNA PRODUCCIÓN SOSTENIBLE

The article delves into issues related to the disciplinary boundaries of design. It focuses more specifically on practices related to the fields of fashion design and technology for the development of fashion products. In this sense, the text highlights theories related to a production of sustainable fashion design evidencing practices related to social projects in Brazil, university extension, that invest in social technology through methods, processes and materials that minimize environmental impacts. The article raises questions about the contribution of technological advances to the environment, specifically in the field of fashion. The reflection questions the extent to which social technologies and technological processes applied to the development of fashion products can contribute to sustainability, minimizing environmental impacts. The text, in its development, describes technologies currently applied to fashion products; presents an illustrative case examining the theoretical intention by means of a brief history about the technological evolution of the piece T-shirt (semarreta); contextualizes practices related to fashion production in Spain / Barcelona; and, finally, analyzes and emits positions through the intersection between theoretical reflections and practical cases.

비정형 데이터 마이닝을 이용한 패션제품 개발 : 업사이클링에 대한 소비자 의견을 중심으로

Given the increasing social interest in environmental issues, fashion design based on up-cycling is drawing attention as a sustainable, pro-environment alternative to new product creation. However, consumers in South Korea tend to perceive up-cycled products unfavorably. This study conducted big data analysis to understand consumer perceptions and desires regarding up-cycling to promote the development of consumer-oriented up-cycled fashion products. First, we collected and refined unstructured textual data on consumer opinions. Next, we conducted a survey to classify the refined data. A primary survey with a group of experts was used to remove unnecessary keywords, while a secondary survey administered to consumers helped to classify the resulting 54 keywords into five categories. We performed word cloud analysis on the classified unstructured data using NodeXL and R 3.6.1. For the purpose of product development, we used a combination of 34 keywords based on degree centrality from the “Design and Production Method,” “Material,” and “Item” categories(out of five total categories). Originality(scarcity), Temporality(historicity), and Eco-Friendliness(environmental ethics), which are attributes of up-cycling design, were reflected in the product, which was then developed with an emphasis on eco-friendly production processes and familiarity with products. Two fashion products were developed: an eco-bag produced by weaving cut waste yarn and waste clothing and a shirt produced by weaving waste leather. The study’s process and results propose a method for developing consumer-oriented up-cycled fashion products that can mitigate social problems and promote an eco-friendly product consumption culture while contributing to the use of big data in the fashion design industry.

Sikap Konsumen Pada Toko Daring Produk Fesyen di Indonesia

The development of technology at this time can facilitate someone in finding the product they want. This is because the availability of information, and access services that can allow someone to get what they want. Fashion products become the influence of various industries, because in the present day someone wants to look neat and fashionable, therefore there are many online businesses with fashion products that exist in Indonsesia. The development of online fashion products can not be separated from the quality of websites that offer convenience, completeness of products and information about products online. However, there are constraints in shopping online that consumers can not feel and see the product directly. Consumers can only read product information through online catalogs and read comments by previous consumers. The purpose of this study is to determine consumer attitudes in online shopping with the quality of websites, electronic worth of mouth, perceived benefits and consumer trust in shopping online. This study uses 220 respondents who have been shopping for fashion products online with purchases less than six months and spread throughout the territory of Indonesia. Data testing is done by using SEM with AMOS software. The findings show that not all the variables tested have significant and expected results. Electronic worth of mouth of the beliefs and perceived benefits in consumer attitudes of online shopping is not significant. This is because, this research is a research attitude toward behavior. It will be difficult to measure the consistency of one's behavior to stay the same between one behavior and another.