Abstract
Purpose: The internet has concise the world bringing global community to very close. It helps to communicate information in a cheaper, quicker, and simpler form. At present era, the internet enables fashion businesses to reach out to each and every corner of the world without making significant investments. Fashion companies might have their own website to promote and sell their products or they can also exhibit their products on e-commerce and social networking platforms, drawing a larger number of buyers. Fashion houses can use online media to sell their items all over the world at a low cost. The main purpose of this study is to see the development of fashion products through online retailing. The author mainly considered Amazon and Flipkart for the study. Methodology: This qualitative research is based on secondary data. Secondary data is gathered from the research papers published in reputable journals, newspapers, articles. Financial information was collected from the annual reports of Amazon and Flipkart and also census reports. Findings: The major findings of the study are: Male customer expressed a greater desire to purchase fashionable products, there is a healthy competition between both Amazon and Flipkart, Celebrities are being used by Amazon and Flipkart to promote their fashionable products, Flipkart's Recommendation module and Amazon's Stylist assist users to discover more and more fashion and other products similar to the ones they've looked at. It has one of the greatest conversions and contributes significantly to the company's revenue and units. Practical Implication: This study will be helpful to know the different fashionable products offering by the Amazon and Flipkart companies and marketing channels using by these two companies to market their fashion products. Paper Type: Company Case Study
Highlights
Almost all organizations used traditional marketing strategies in previous decades, which means marketing that was not done online [1]
This study focuses on market penetration and how technologies such as a) web 2.0 fashion product viewing technology
RESEARCH GAP : Many researchers have discovered a lot of challenges in the online retailing of fashion products. the companies in fashion industry needs to address these challenges to increase their sales the emphasis of this paper is to study challenges and give recommendations of online retailing of Amazon and Flipkart and overcome those challenges
Summary
Almost all organizations used traditional marketing strategies in previous decades, which means marketing that was not done online [1] It includes Journals, direct mail, telecommunication and outdoor advertising (posters, banners, borders, etc.) will the business reach the ultimate consumers [2]. Different types of digital media similar as Computers, Smartphones, Tablets, and other devices will help the companies to give demonstrations, to assay the consumer perception of the product, services handed by the companies, etc [6]. These kinds of information can be put in different ways similar to images, textbooks, robustness, art, and games [7]. Numerous kinds of fashion products are introduced in the worldwide request and the companies are always facing a problem on selling it [9] and so as to ameliorate their marketing and competitiveness utmost of the companies are using celebrities as their brand ambassadors [10]
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