Development Of E-commerce In China Research Articles

The Research on Online Marketing Strategy and Holiday Promotions of LOral Groups Consumer Products Division (CPD)

The purpose of this research is to determine the effects of online marketing and holiday promotions on the future development of LOral Groups Consumer Products Division (CPD). Due to the impact of the epidemic, LOral Group's sales in the Chinese market are lower than sales in other regions. Furthermore, there are more and more local brands emerging in the Chinese beauty market. Therefore, LOral Group is facing specific competitive pressure in the Chinese market. LOral Group must develop new marketing strategies according to the characteristics of the Chinese market. This paper includes two kinds of research methods: the literature research and the survey design. This paper investigates and analyzes the current situation of LOral Groups Consumer Products Division (CPD) by using these two methods. Due to the rapid development of e-commerce in China, this article will focus on the online marketing strategy and holiday promotions of LOral Group's Consumer Products Division (CPD).

The Benefits and Costs of Livestreaming in E-Commerce Development in China

Nowadays, with the continuous development of science and technology, online shopping has become the shopping method that most people choose and trust. Chinas e-commerce platforms are also constantly upgrading to provide consumers with better services. Different from the original television advertisements and street billboards, these advertisements are posted on shopping platforms or short video platforms by celebrities, who recommend their products to their fans and use the heat online and popularity to drive product sales. However, this leads to new problems, that there are many goods have the problem of false publicity and the use of celebrity effect to deceive consumers. This article discusses some benefits of livestream commerce and then explores the false propaganda of celebrities and how to curb it and prevent it from happening. Therefore, consumers can be assured when buying products online, while their rights and interests are protected, so that they can have a proper after-sales rights protection service.

Understanding the Chinese online fresh agricultural market through the extended technology acceptance model: the moderating role of food safety trust

PurposeThis study investigates how food safety trust works as a critical moderator in the Chinese online fresh agricultural market based on an extended technology acceptance model.Design/methodology/approachThe authors propose a research model that integrates attributes from the technology acceptance model, perceived product quality, logistics service quality, risk, and food safety trust. Structural equation modeling was applied to estimate the causal relationships using data from 851 Chinese customers.FindingsThe results indicated that perceived usefulness, product quality, and logistics service quality significantly enhance Chinese customers' intention to shop online for fresh agricultural products. Further, the positive effects increase when customer trust in food safety changes from low to high. In contrast, perceived risk reduces Chinese customers' willingness to engage in online shopping, but the negative influence is weaker for customers with high trust in food safety than for those with low trust. However, perceived ease of use plays an insignificant role in predicting online purchase intention and the impact does not vary depending on food safety trust.Originality/valueThis study suggests managers should consider the important moderating role of food safety trust to make effective strategies for fresh agricultural e-commerce development in China.

ICT-empowered rural e-commerce development in China: an adaptive structuration perspective

ICT-empowered rural e-commerce development in China: an adaptive structuration perspective

法治视野下我国农村电商发展的挑战与应对策略研究

法治视野下我国农村电商发展的挑战与应对策略研究

ICT-empowered rural e-commerce development in China: an adaptive structuration perspective

ICT-empowered rural e-commerce development in China: an adaptive structuration perspective

Analysis of the Influence Factors of E-Commerce on China's Economic Growth

In recent decades, China has witnessed tremendous growth in the field of e-commerce, also known as electronic commerce. This paper aims to analyze the impact of e-commerce on China’s economic growth through empirical analysis. By applying the Ordinary Least Squares (OLS) method, this study is based on time-series data from 2008 to 2016 acquired from The World Bank and the National Report on E-Commerce Development in China. The analysis seeks to support that e-commerce, as a large portion of China’s total consumption, not only has some degree of influence on the traditional economy but also yields a positive effect on the GDP of China. The paper will provide a holistic overview including aspects such as a comprehensive exploration of e-commerce’s history and development in China, a careful assessment of the potential influence factors, and a series of future suggestions that will guide the path of e-commerce and the entire economy in China. In the end, this paper aspires to contribute to a nuanced understanding of the pivotal role and impact it has on China’s economic growth.

Measurement of the Development Level of Cross-border E-Commerce in China's Provinces

In the context of the weak growth of traditional foreign trade, cross-border e-commerce has become an important means for Chinese enterprises to carry out international trade, and has played an important role in promoting the stable growth and structural adjustment of China's foreign trade. This paper selects sample data of 31 provinces in China from 2014-2021, and measures the level of cross-border e-commerce development in China's provinces using factor analysis from 22 subdivision indicators in three dimensions: infrastructure, cross-border e-commerce application degree and environmental support. The study of measuring and evaluating the level of cross-border e-commerce development in China's provinces helps to further identify the level and spatial differentiation of cross-border e-commerce development in each region of China, make horizontal comparisons of the development levels of different regions, and provide a scientific basis for formulating e-commerce policies from the perspective of spatial differentiation and economic development. The empirical results show that the overall cross-border e-commerce development in China's provinces maintains a good growth trend, but there is a large gap in the level of cross-border e-commerce development among different regions, with Guangdong, Beijing, Jiangsu, Zhejiang and Shandong belonging to the first echelon of cross-border e-commerce development, while western provinces such as Tibet, Ningxia and Qinghai are lagging behind in cross-border e-commerce development, and there is a significant gap in the level of cross-border e-commerce development among the eastern, central and western regions. Factor analysis also shows that the digitalization level of cross-border e-commerce enterprises, the level of technological innovation, express delivery, the number of cross-border e-commerce comprehensive pilot zones and other cross-border e-commerce development environment have a greater impact on the level of cross-border e-commerce development, to improve the level of cross-border e-commerce development, we should take the declaration and construction of cross-border e-commerce comprehensive pilot zones as a grasp to point and surface; we should pay attention to the main position of enterprises in cross-border e-commerce development, and give financial, talent, technical and other support to cross-border e-commerce enterprises. We should pay attention to the environment construction and optimization of cross-border e-commerce development, pay attention to the linkage of industrial development between regions, play a complementary role between regions, and promote the further development of cross-border e-commerce.

Development of Cross-Border E-commerce between China and Russia as part of the Belt and Road Initiative: Opportunities and Challenges

This paper researches the opportunities and challenges of cross-border e-commerce development between Russia and China under the One Belt One Road initiative. Using SWOT analysis and official data, introduce the strengths, weaknesses, opportunities as well as threats of cross-border e-commerce development between Russia and China. The conclusion is that the current e-commerce market in China and Russia has great potential and has become a new growth point for foreign trade promotion and economic recovery, and its development has the strengths of political support and complementary product trade structures in both countries. In addition, the Belt and Road Initiative promotes the development of logistics infrastructure, an the rapid development of Internet technology and online trade provides opportunities for the development of e-commerce in China and Russia. However, in the current complex international situation, the development of cross-border e-commerce in both countries faces threats and challenges, such as the slow global economic recovery after the epidemic and the sanctions imposed on the Russian economy by Europe and the US. There are also its own weaknesses: imperfect cross-border payment and credit systems, limited trade models on the platform, and untimely logistics and delivery. Therefore, optimization and improvement of platforms, cross-border payments and cross-border logistics are needed. This study will contribute to enterprises exploring new paths for their own development, and optimizing the foreign trade structure of China and Russia as well as economic recovery.

Current Status of Research on Courier Service Quality on University Campuses

With the rapid development of e-commerce in China, and college students as the main force of China's online shopping, its demand for courier services gradually increased. However, some campus express delivery is currently characterised by individual dispersion, difficult control of links, inconvenient access to schools for outsiders and vehicles, which increases the difficulty of its delivery and triggers a series of problems at the end of college express delivery. This study aims to explore the current status of research on the quality of express delivery service for Chinese college students, which provides a research basis for the next study on the provision of better quality express delivery service for teachers and students.

How does JD stand out in China's e-commerce market?

With the rapid development of e-commerce in China, JD has encountered different rivals. How does JD use its differentiated competition strategy to reduce costs, increase revenue and increase profits? Based on the research and expansion of previous literature, and based on the database published by JD on the Internet in March 2018, this paper gives strategic suggestions to JD, hoping to make it stand out among its competitors. It is found that JD should focus on improving logistics efficiency, commodity quality, and bundle discount, so as to increase its sales volume. In addition, big data can be used to collect discount,direct discount, gift item ;marital status; attribute1,type, so as to make predictions, which can more reasonably allocate the storage of various types of cargo in local cabins; Finally, JD should appropriately increase the quantity of its self-operated products to observe whether the sales volume will change, and then take corresponding measures to improve it.

Analysis on Motivation and Risk of E-commerce M&A: Alibaba's Acquisition of Sun Art Retail

With the rapid development of e-commerce in China, the competition among enterprises in the market is becoming increasingly fierce. Many enterprises try to obtain competitive advantages in the market and reduce the risk exposure through mergers and acquisitions. However, corporate mergers and acquisitions is a complex activity and there exists various risks in the process, e.g., financial risk, which directly affects the success of M&A and the development of enterprises after M&A. Based on the case of Alibaba's acquisition of Sun Art Retail, this paper investigates the possible risks of M&A based on motivation analysis and performance analysis. According to the analysis, the acquisition of Sun Art Retail in the short term has brought great growth ability to the profitability of Alibaba, but reduced the debt solvency of Alibaba as well. Given the result of the analysis, this study provides three main measures to manage risks and improve the risk management capability. Overall, these results shed light on guiding further exploration of e-commerce mergers and acquisitions and the new retail model.

Can rural e-commerce narrow the urban–rural income gap? Evidence from coverage of Taobao villages in China

PurposeThe digital economy is expected to revive the countryside and reduce the current level of urban–rural inequality. Nevertheless, whether rural e-commerce can narrow the urban–rural income gap still requires further analysis. The purpose of this paper is to clarify whether this goal is, in fact, being achieved.Design/methodology/approachTaobao villages have become the epitome of rural e-commerce development in China. Therefore, this paper matches the data of Taobao villages and the data of prefecture-level cities from 2014 to 2019, and employs a two-way fixed effect model, nonlinear model, instrumental variable model and interactive fixed effects model to explore the impact of rural e-commerce on the urban–rural income gap.FindingsFirstly, the ability of urban residents to share rural e-commerce development is higher than that of rural residents, which actually widens the urban–rural income gap. Secondly, the migration to cities of rural families that have profited from e-commerce, and the return of working-class people to the countryside, are two factors that are contributing to the widening of the urban–rural income gap. Thirdly, the farther the distance from the urban area and the higher the spatial agglomeration of the rural e-commerce cluster is, the weaker the impact on widening the urban–rural income gap will be. Finally, while industrial-led rural e-commerce is responsible for widening the urban–rural income gap, agricultural-led rural e-commerce has no significant impact on the urban–rural income gap.Originality/valueTo the best of the authors' knowledge, this paper is the first to analyze the impact of rural e-commerce on the urban–rural income gap from the perspective of the coverage of Taobao villages. This empirical study will enrich existing theoretical perspectives on urban–rural integration under the backdrop of the digital economy.

A Study on the Impact of KOL Live Marketing on Consumers' Willingness to Purchase Casual Foods

With the rapid development of e-commerce in China in recent years, live-streaming has become a vital marketing idea. The revenue generated by live-streaming KOLs has attracted high interest from academia and industry. This paper focuses on the casual food industry and explores the impact of various factors of KOL live streaming on consumers' purchase intention from the perspective of consumers' perception. Firstly, this research defines the influencing factors related to living marketing and consumers' purchase intention through theoretical analysis and puts forward theoretical hypotheses. Secondly, based on the academic study, the degree of influence of each influencing factor on consumers' purchase intention is analyzed using methods including factor analysis and regression analysis. The main points are as follows: firstly, KOl live marketing can significantly and positively affect consumers' purchase intention; secondly, in the leisure food industry, the intuitive factors of live bandings, such as KOL appearance and live interactivity, have the most profound influence on consumers' purchase intention. Third, consumers jointly determine the strength of purchase intention based on a more balanced consideration of multiple factors. This paper illustrates the characteristics of KOL live-streaming marketing in the casual food industry, providing theoretical support and reference suggestions for enterprises, e-commerce platforms, and KOLs.

Analysis of Advantages and Disadvantages of China's Online Trade Development - A Case Study of Pinduoduo

With the continuous development of Internet technology, the e-commerce industry has become more critical in the context of the information age. People are increasingly aware of the comfort and convenience brought by online shopping in their daily lives. From this, various business platforms have also contended, striving to compete for their world in the fierce market. When the e-commerce industry is in full swing, Pinduoduo stands out among many e-commerce platforms as a dark horse, quickly occupying a place in the e-commerce market in a short time. Such success is not accidental. It was after the Pinduoduo team comprehensively inspected the current e-commerce market situation in China and accurately judged various opportunities based on their advantages. This article thoroughly analyzes the basis of Pinduoduo's development, business strategy, the multiple options and challenges it seizes after entering the market, institutional innovation, and model innovation. In addition, taking the other two robust e-commerce platforms, Taobao and JD, as an example, the advantages of traditional e-commerce platforms and bottlenecks in the development period are analyzed. The rise of Pinduoduo has expanded the market size and space of e-commerce, highlighted the development potential of novel business models, and inspired other companies to break through the limitations of their mindset and strive for market-oriented innovation and transformation. In this context, this article takes Pinduoduo as the research object. By analyzing Pinduoduo, a successful case in the Internet enterprise market, we focus on how latecomers can innovate through business models and then come to the top in the fierce market competition. This paper's research conclusions and suggestions have specific practical guiding significance for the future development of e-commerce in China.

RESEARCH ON MANAGEMENT OF THE E-COMMERCE IN RURAL AREAS OF CHINA: STATUS AND DEVELOPMENT CONDITIONS

In the context of China's rural renaissance, e-commerce may take on a whole new level and degree of use, opening up new opportunities for its development. The pandemic COVID-19 has had a significant impact on stimulating the use of electronic forms of trade. However, the development of e-commerce in China's rural areas still faces challenges. The article discusses the current development status of e-commerce in China's rural areas, including its conditions, degree, and development level for different regions, hoping to provide the basis for solving the problems in the management of rural e-commerce in China. The author’s findings: a) relatively sound infrastructure, including network, logistics, information services and financial infrastructure; b) the rural e-commerce transactions scale increases year by year, but its growth rate slows down, although and is stable, and the difference in development between regions is still great; c) the e-commerce of agricultural products develops rapidly, but affected by the epidemic, and varies greatly among the regions.

Development Status, Problems and Countermeasures of E-Commerce During the Epidemic Period

The COVID-19 pandemic imposed a significant need for innovative and creative approaches across all industries. Indeed, the pandemic provided a viable breeding ground for the development of ecommerce in China. The paper examines the impact of COVID-19 on three of the most influential sectors in China, namely makeup industry, food industry and agriculture industry. Summarizing the status, problems, and countermeasures of these three industries separately. Overall, the empirical findings demonstrate high level of ecommerce transactions in the makeup industry affirm the continued development of the industry in the post pandemic period. Moreover, during the pandemic and post pandemic era, Chinese consumers increasingly opted for online purchases by transitioning from conventional and traditional purchases. Similarly, Chinese farmers are increasingly adopting ecommerce as a way of reducing costs and enhancing the efficiency in the agriculture sector.

Will Transaction Cost Be Reduced in the E-Commerce Model of Farmland Transfer in China?

Farmland transfer is an inevitable approach to solving farmland fragmentation and the resulting low productivity in China. Although the central government has formulated various guidelines on farmland transfer, the traditional transfer model faces high transaction cost and thus hinders transfer. With e-commerce development in China, an alternative Jutudi model of farmland transfer with e-commerce has occurred in China. Although transaction cost is an important perspective for understanding reforms, few studies have been conducted to explore whether the transaction cost of the Jutudi model would be reduced compared with the traditional model of farmland transfer and why the Jutudi model succeeds. This study introduces the operation mechanism of the Jutudi model of farmland transfer and the context of the pilot project in Jixi County, Anhui Province. Changes in transaction cost in terms of information search cost, negotiation and contracting process costs, and contract supervision and execution costs are analyzed in the Jutudi model. It is found that the productivity of transferred farmlands significantly improved using the Jutudi model in Jixi County. Transaction cost is generally lowered in the Jutudi model compared with the traditional one. How the changes in transaction cost contribute to farmland transfer is also explained. Potential problems and relevant recommendations have also been discussed to promote the Jutudi model.

Research on the Influence of Digital Finance on the E-Commerce Development in China

In recent years, digital finance and e-commerce are concepts that often appear together with a strong development momentum. For such a heated-discussed concept, what is the relationship between digital finance and e-commerce? In addition to using the objective entropy weight method based on theoretical analysis to construct China’s e-commerce total index and adopting panel data of 30 provinces from 2011 to 2020 as samples, this paper selects appropriate control variables, controls year effect and province effect, uses bidirectional fixed effect model for regression analysis, and finally carries out robust test. Through the empirical analysis of this paper, it is found that digital finance has significantly promoted the e-commerce development in China. The three different dimensions of digital finance have enhanced the e-commerce development in China with various promotion effects. Meanwhile, the coverage breadth is greater than the depth of use and the degree of digitalization. The promotion of digital finance to China’s e-commerce has regional heterogeneity, with less effect on the eastern region characterized by the high-level e-commerce development and greater effects on the central and western regions characterized by the low-level development. On this premise, this paper proposes relevant suggestions on how to improve the digital finance and promote its development.

The evolution of a symbiotic ecosystem of Chinese e-commerce retail logistics in the post-COVID-19 epidemic era

Since February 2020, the COVID-19 pandemic has spread across the world, greatly affecting the global economic situation and peoples lifestyles. Mass consumption has shifted from offline to online, suggesting a permanent trend and making e-commerce one of the few industries to go against the global trend of economic downturn. With a continuous increase in online consumption, the supporting logistics ecosystem has also evolved. By analyzing and comparing the development status of e-commerce logistics industries before and after the initial impact of COVID-19, this paper finds that after the initial impact of COVID-19, China's e-commerce logistics ecosystems are more stable, and an e-commerce logistics ecosystem in China, consisting of a guiding layer, a backbone layer, a filling layer, a basic layer and a bearing layer, has taken shape, providing strong support for the continued development of e-commerce in China.