Development Status, Problems and Countermeasures of E-Commerce During the Epidemic Period

Abstract

The COVID-19 pandemic imposed a significant need for innovative and creative approaches across all industries. Indeed, the pandemic provided a viable breeding ground for the development of ecommerce in China. The paper examines the impact of COVID-19 on three of the most influential sectors in China, namely makeup industry, food industry and agriculture industry. Summarizing the status, problems, and countermeasures of these three industries separately. Overall, the empirical findings demonstrate high level of ecommerce transactions in the makeup industry affirm the continued development of the industry in the post pandemic period. Moreover, during the pandemic and post pandemic era, Chinese consumers increasingly opted for online purchases by transitioning from conventional and traditional purchases. Similarly, Chinese farmers are increasingly adopting ecommerce as a way of reducing costs and enhancing the efficiency in the agriculture sector.