Abstract

In recent years, digital finance and e-commerce are concepts that often appear together with a strong development momentum. For such a heated-discussed concept, what is the relationship between digital finance and e-commerce? In addition to using the objective entropy weight method based on theoretical analysis to construct China’s e-commerce total index and adopting panel data of 30 provinces from 2011 to 2020 as samples, this paper selects appropriate control variables, controls year effect and province effect, uses bidirectional fixed effect model for regression analysis, and finally carries out robust test. Through the empirical analysis of this paper, it is found that digital finance has significantly promoted the e-commerce development in China. The three different dimensions of digital finance have enhanced the e-commerce development in China with various promotion effects. Meanwhile, the coverage breadth is greater than the depth of use and the degree of digitalization. The promotion of digital finance to China’s e-commerce has regional heterogeneity, with less effect on the eastern region characterized by the high-level e-commerce development and greater effects on the central and western regions characterized by the low-level development. On this premise, this paper proposes relevant suggestions on how to improve the digital finance and promote its development.

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