As media have become dominant players in society's affairs and, as an industry, represent a powerful economic and symbolic force, it is disheartening to see that work across the creative industries is becoming increasingly precarious. At the same time, media practitioners address this precarity in a wide variety of ways, often as groups articulating their agency within a structure that exploits the power of their labor. This essay advocates a program of study that explores the social, communal, and collaborative ways in which media professionals are able to do work in the context of an increasingly workerless industry. People spend more time with media today than at any previous point in history. The number of media channels, forms, genres, devices, applications, and formats is multiplying—more media are produced every year, and we spend more of our time concurrently exposed to media. At the same time, the news about work in the media is less than optimistic. Reports about continuing layoffs across all media industries—most notably, film and television entertainment, journalism, digital game development, and advertising—are paramount. This suggests a paradox: as people engage with media in an increasingly immersive, always-on, almost instantaneous, and interconnected way, the very people whose livelihood and sense of professional identity depend on delivering media content and experiences seem to be at a loss on how to come up with survival strategies—in terms of business models, effective regulatory practices (for example regarding copyrights and universal access provisions), and perhaps, most specifically, the organization of entrepreneurial working conditions that would support and sustain the creative process needed to meet the demands of a global market saturated with media. The well-documented precarious nature of employment across the media industries—I respectfully refer to the published work of editorial board members of Media Industries—does not seem to scare off students choosing careers in the creative industries. Schools, departments, and programs in media, communication, journalism, and related disciplines are continually overflowing. To some extent, it is problematic that we tend to advertise our programs with unquestioned statistics demonstrating that a majority of alumni secured in the media, often using a handful of high-profile alumni-turned-media-professionals to suggest that enrolled students are on their way to becoming just as successful. What we neglect to tell incoming students is that the majority of jobs these alumni have are based on temporary contracts (if
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