Abstract
This paper deals with the marketing, social and production factors that interfere in the low representation of black women in the digital games industry. This problem is addressed with studies such as that of Davis (2016) and Djamila Ribeiro (2019), which confirm how racism and sexism negatively affects the presence of black women in different environments and media. Such phenomenon occurs mainly in the media of games, causing invisibility. In addition, an approach within the field of design is made with authors such as Buchanan (2001) and Rogers (2014) to understand the context of the development of digital games.
Highlights
This paper deals with the marketing, social and production factors that interfere in the low representation of black women in the digital games industry
This problem is addressed with studies such as that of Davis (2016) and Djamila Ribeiro (2019), which confirm how racism and sexism negatively affects the presence of black women in different environments and media
An approach within the field of design is made with authors such as Buchanan (2001) and Rogers (2014) to understand the context of the development of digital games
Summary
Eudaldo Francisco dos Santos Filho Universidade do Estado da Bahia - UNEB, Departamento de Ciências Exatas e da. Beatriz Ramos da Silva Universidade do Estado da Bahia - UNEB, Departamento de Ciências Exatas e da. Resumo: O presente artigo trata sobre os fatores mercadológicos, sociais e de produção que interferem na baixa representação da mulher negra na indústria de jogos digitais. Tal problemática é abordada com estudos como o de Davis (2016) e Djamila Ribeiro (2019), que confirmam como o racismo e sexismo afetam negativamente a presença das mulheres negras em diferentes ambientes e mídias. Tal fenômeno ocorre principalmente na mídia dos jogos, causando invisibilidade. É feita uma abordagem dentro do campo do design com autores como Buchanan (2001) e Rogers (2014) para entender o contexto do desenvolvimento de jogos digitais. INVISIBILITY OF BLACK FEMALE PROTAGONISM AND GAMES DESIGN: MARKET, DEVELOPMENT AND PRODUCTION
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