Development Of Commerce Research Articles

THE IMPACT OF ANCHOR CHARACTERISTICS ON CUSTOMERS' SUSTAINABLE FOLLOW IN E-COMMERCE LIVE BROADCAST—BASED ON THE SURVEY OF TIKTOK USERS IN CHINA

With the development of Internet commerce, live broadcast has become a new e-commerce milestone. This study uses SOR model for reference, taking customer perceived value and customer flow experience as intermediary variables, to explore the impact of anchor characteristics on the sustainable follow of customers in the live broadcast room. The research findings demonstrate that the credibility, professionalism, interactivity, and attractiveness of e-commerce anchors have a significant positive impact on customer perceived value and customer flow experience. Customer perceived value and customer flow experience positively influence the sustainable retention of customers in live broadcast rooms. Moreover, these factors act as mediators between the characteristics of e-commerce anchors and the sustainable retention of customers. Therefore, it is imperative for live broadcast e-commerce merchants to adapt their strategies based on anchor attributes in order to enhance customer perceived value and improve customer flow experience. This will effectively guide customers towards sustained engagement and yield favorable marketing outcomes. It is helpful for e-commerce anchors to effectively reduce customer loss and form customer loyalty, and also provides a reference for enterprises to use live broadcast e-commerce for product sales and brand promotion.

How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity

In recent years, with the rapid development of live-streaming commerce, the social dynamics and psychological impact of such online activities merit further discussion. In this study, we investigate the sensory experiences of viewers watching live streaming and examine how these online experiences influence consumer well-being. We developed a conceptual model to understand this mechanism based on the relationship between social presence, shopping enjoyment, familiarity, and consumer well-being. The results of 410 samples indicate that (1) social presence in live-streaming commerce has a significant positive effect on consumer well-being; (2) shopping enjoyment plays a mediating role in the process of social presence predicting consumer well-being; and (3) familiarity plays a moderating role in the second half of the indirect effect of social presence on well-being. This study examines the relationship between social presence and consumer well-being in the context of live-streaming marketing, expanding the research scenario of consumer well-being and clarifying the psychological mechanisms and boundary conditions of the effect of social presence on consumers well-being, which has important implications for online interactive marketing enterprises to enhance social presence and promote consumers long-term well-being.

Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions

The landscape of social media has greatly evolved, which created new opportunities, especially in the field of e-commerce. This has led to the development of social commerce (s-commerce), where social media is used for online shopping and business activities, especially for Generation Z (Gen-Z). This study aims to determine the factors that drive Gen-Z's intention to make purchases on s-commerce from the perspective of social cognitive theory. Prior studies have investigated the factors influencing the utilization of s-commerce by Gen-Z, focusing on aspects related to technology, trust, and the s-commerce construct. In contrast, research in Indonesia pertaining the shopping behavior of Gen-Z tends to concentrate more on e-commerce platforms, little of them focusing on s-commerce. Therefore, bridging this gap is crucial. This study gathered data from 204 Gen-Z users of s-commerce. The collected data underwent analysis using Structural Equation Modeling (SEM) procedures. The findings revealed that the intention to purchase among these users is directly impacted by various factors including the quality of information provided, subjective norms, expectations of hedonic outcomes, expectations of utilitarian outcomes, and the users' self-efficacy. This research offers valuable insights and implications for enhancing the shopping experience of Gen-Z through s-commerce. The findings underscore the importance of tailoring s-commerce strategies to meet the unique preferences and behaviors of this demographic. This study highlights that businesses can better engage Gen-Z by understanding what drives their buying decisions. As Gen-Z is tech-savvy and socially connected, knowing these key factors helps businesses create more effective strategies. This research also opens doors for further studies on how s-commerce is changing and its effects on young consumers.

Reflection of digital financial transactions in russian accounting records

Digital transactions have become an integral part of modern business. With the growing popularity of digital technologies, electronic document management, and the development of Internet commerce, accountants are increasingly faced with the need to correctly record and account for these transactions. The current regulatory framework in the Russian Federation does not clearly define the positions of digital financial assets (DFAs), and there are no methodological guidelines for accounting for digital financial transactions and their reflection in reporting. The purpose of this study was to examine the fundamental transformations taking place in the system of accounting for new assets and transactions carried out with their use in the era of digitalization of the economy. The article discusses issues related to the development of the methodology of this type of accounting, the rationale for the need to separate it into a specialised area; a system of accounts for recording digital financial assets and transactions is presented. To systematize the reflection of digital transactions, it is proposed to identify stages that determine the procedure for accounting and generating information on transactions with digital roubles, digital financial assets, cryptocurrency, as well as digital transactions. The methodology of the conducted research is characterized by the use of specific scientific and general scientific methods — a historical approach, systematization of empirical and theoretical research, analysis and synthesis. The importance and relevance of the study are determined by the fact that the author identifies the main directions that establish the problems of accounting for digital types of property and the prospects for transactions with their participation. A system of accounting entries covering a wide range of business transactions involving DFA (digital financial assets) will be of interest to government agencies involved in the development of regulations governing the procedure for carrying out digital transactions, DFA market participants, practicing accountants, as well as top management for developing a strategy for the digitalization of accounting in the company and the generation of financial statements of a new format.

Utilizing a Fractional-Order Grey Model to Predict the Development Trends of China’s Electronic Commerce Service Industry

Electronic commerce plays a vital role in the digital age, and the creation of a good electronic commerce ecosystem is crucial to maintaining economic growth. The electronic commerce service industry is a leading indicator of electronic commerce development, and its possible changes imply the future trends and innovation directions of the electronic commerce industry. An accurate grasp of the possible future revenue scale of the electronic commerce service industry can provide decision-making information for government policy formulation. Electronic commerce companies must formulate operational plans based on the latest information to determine strategic directions that are reasonable and consistent with the actual situation. Although there exist many prediction methods, they often fail to produce ideal results when the number of observations is insufficient. The fractional-order grey model is a common method used to deal with small data set prediction problems. This study therefore proposes a new modeling procedure for the fractional-order grey model to predict the revenue scale of China’s electronic commerce service industry. The results of experiments demonstrate that the proposed procedure can yield robust outputs under the condition of small data sets to reduce decision-making risks. Therefore, it can be regarded as a practical small data set analysis tool for managers.

Role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India: An Empirical Study

Strategic competitive strategy equips executives with practical knowledge, new skills, and tools to translate strategic ideas into actionable plans. Within strategic research, competitive research focuses on gathering information about rival firms, a crucial approach to assess their activities and potential threats to financial strength. Despite the rapid development of electronic commerce, many e-commerce businesses are still in the investment and brand-building phase, struggling to show a profit. Strategic marketing plays a pivotal role in attaining organizational goals and objectives, aiding in the identification and implementation of new opportunities. The decisions made by management can make significant effect on the performance of e-commerce businesses in India. Strategic marketing management is a defined as a process that involves identifying company goals, creating effective strategies, and implementing them to achieve those goals. A sample of 233 respondents was collected from people working in e-commerce businesses in India. The variables that identify the role of Strategic Marketing on Competitive Advantage for E-Commerce Business in India are Innovation and Adaptability, Brand and Market Positioning, Customer Segmentation, and Competitive Pricing and Promotions.

Research on Investment and Financing Strategies of State-owned Commercial Banks for Urban Commercial Projects

The development of modern trade and logistics industry can’t be separated from financial support. Financial empowerment of trade development can effectively realize the multi-flow unity of logistics, capital flow, information flow and business flow, and achieve a double win situation for all parties. According to the PEST analysis of the development environment of Linyi Mall, the Rizhao banking industry supports the transformation and development of Linyi Mall, and in terms of specific development strategies, it should focus on the whole industry chain of the Mall, financial technology development and empowerment, financial talent training, and the enhancement of the financial service model. Eligible projects, platforms, enterprise subjects for "real money" support, clear strategic direction of the transformation and upgrading of the Mall, to promote the high-quality development of commerce and logistics, to achieve co-prosperity with the development of Linyi Mall.

Sustainable Delivery Model Selection using AROMAN Approach

The development of electronic commerce has resulted in an increase in the number of shipments in their transfer systems. Delivery companies strive to respond to emerging situations, meet customer needs, and achieve profit through the optimization of their operations. The imperative is to establish a delivery system that is in line with the principles of sustainable development. This paper defines the task of choosing a sustainable model for shipment delivery and proposes the AROMAN method for its resolution. The applicability of the proposed method is demonstrated by solving the defined task in the territory of the city of Belgrade.

Online consumers build trust with online merchants through real-time interaction function

<p class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph; line-height: normal; mso-pagination: none; margin: 12.0pt 0cm 0cm 0cm;"><span lang="EN-US" style="font-size: 14pt; font-family: 'times new roman', times, serif;">Given the rapid development of live streaming commerce in China, this study focuses on the interactivity and sociability of live streaming shopping activities and explores online consumers’ real-time interaction intentions and trust-building behaviours with online merchants. To discover the real-time interaction between online consumers and online merchants, this study builds a research model based on the Theory of Planned Behaviour (TPB). Through the data analysis based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the key findings state that, three factors, including attitude, subject norm, and perceived control, positively affect online consumers’ real-time interaction intentions and lead them to build trust with online merchants. Meanwhile, control variables, including gender, age, and educational background, demonstrate insignificant effects across the model. Unlike existing literature, the current study pays much attention to the interactive characteristics of live streaming shopping activities and can provide some valuable suggestions both for online consumers and online merchants, which can promote the co-development of the commercial and social aspects of live streaming platforms.</span></p>

Construction of power load control and management terminal operation system based on machine learning technology

With the increasing Power Load (PL), the operation of the power system is facing increasingly severe challenges. PL control is an important means to ensure the stability of power system operation and power supply quality. However, traditional PL control methods have limitations and cannot meet the requirements of load control in the new era of power systems. This is because with the development of modern industry and commerce, the demand for electricity is gradually increasing. This article constructed a PL control and management terminal operating system based on machine learning technology to achieve intelligent management of PL, so as to improve the operational efficiency and power supply quality of the power system. This article identified the design concept of a PL control management terminal operating system based on machine learning technology by reviewing the current research status of PL control technology. Based on the operational characteristics and data characteristics of the power system, this article selected suitable machine learning algorithms to process and analyze load data, and established a prototype of a PL control and management terminal operating system based on machine learning technology, so as to realize intelligent processing and analysis of load data and conduct experimental verification. The experimental results show that through the comparative study of 6 sets of data in the tertiary level, the difference between the system and the real tertiary level is 0.079 kw, 0.005 kw and 0.189 kw respectively. Therefore, therefore, the average difference between the predicted value and the measured value of the PL system is about 0.091 kw. This indicated that the system had high accuracy and real-time performance in predicting PL, which could effectively improve the load control efficiency and power supply quality of the power system. The PL control management terminal operating system based on machine learning technology constructed in this article provided new ideas and methods for the development of PL control technology. In the future, system algorithms can be further optimized and a more intelligent PL control and management terminal operating system can be constructed to cope with the growing PL and increasingly complex power system operating environment.

Risk Screening of Invasive Aquatic Species and a Survey of Fish Diversity Using Environmental DNA Metabarcoding Analysis in Shanghai

As the largest coastal city in China, Shanghai’s rapid development in transportation, tourism, trade, and commerce has facilitated the spread and invasion of non-native aquatic organisms. Aquatic organisms are highly elusive, and once established, eradicating them becomes a challenging task. Currently, our understanding of the invasion risk posed by non-native aquatic species in Shanghai is limited. Therefore, it is imperative to investigate the pathways of introduction, distribution, and dispersion and the invasion risk and impacts of non-native aquatic organisms in Shanghai. This study investigated aquatic organisms in Shanghai’s primary water bodies, including Huangpu River, Suzhou River, and Dianshan Lake. The risk assessment was conducted using the Aquatic Species Invasiveness Screening Kit (AS-ISK), and field monitoring was performed with environmental DNA (eDNA) technology. Results of the risk assessment indicate that among the 21 evaluated species, 9 fall into the medium-to-high-risk category with scores ≥26, while 12 are classified as low-risk with scores <26. The top four species with the highest invasion risk are Gambusia affinis, Pomacea canaliculata, Lepomis macrochirus, and Coptodon zillii. This study identified 54 fish species belonging to seven orders, 16 families, and 42 genera at 16 sampling sites in Shanghai, among which Channa maculata, Micropterus salmoides, and Misgurnus bipartitus are non-native. The results suggest that Shanghai faces a high invasion risk of aquatic species, necessitating enhanced scientific prevention and control measures. Early monitoring is essential for species with medium-to-high invasion risk, and a further evaluation and analysis of the risks associated with introduced fish species already present in Shanghai are recommended for aquaculture practices.

Research on the Impact of Digital Trade Barriers on International Business and Countermeasures

Abstract In the contemporary digital economy, digital trade barriers have emerged as significant external risks for enterprises engaging in international business despite the digital economy’s role as a critical driver of international commerce. This study examines the relationship between digital trade barriers and international business through a theoretical model, investigating the influence mechanisms of digital trade barriers alongside other factors. Utilizing data from several countries spanning from 2015 to 2022, this research employs correlation analysis, benchmark regression, and robustness tests within a constructed benchmark regression model to explore the impact of digital trade barriers on international business. The findings indicate a significant negative correlation between digital trade barriers and international commerce, with a 1% increase in the trade restriction index of digital services resulting in a 0.217% decrease in international commerce (p<0.01). Additionally, while R&D intensity and total trade have positive effects on the development of international commerce, trade openness appears to have a negative impact. Given these results, it is recommended that governments enhance the construction of digital service trade systems and actively engage in the formulation and convergence of international regulations. Simultaneously, enterprises should elevate their technological capabilities related to digitization to effectively navigate and mitigate the impacts of digital trade barriers.

РОЗВИТОК ЕЛЕКТРОННОЇ КОМЕРЦІЇ ТА ЇЇ ВПЛИВ НА ВІТЧИЗНЯНЕ ТА МІЖНАРОДНЕ БІЗНЕС-СЕРЕДОВИЩЕ

In the era of globalization and rapid development of information technologies, electronic commerce has become an integral part of the international economic system. Its dynamic growth over the past decades has had a significant impact on world trade, investment, consumer behavior, and the overall structure of the global economy. The development of e-commerce is also accompanied by a number of problems in the international business environment (the need for legal regulation of the e-commerce sphere; personal data protection and cyber security; development of logistics and infrastructure; the impact of e-commerce on employment and the labor market; imperfect competition). The article examines the conceptual foundations of electronic commerce through the prism of advantages and challenges in the international business environment and domestic practice. The article examines the factors that stimulate the development of electronic international trade (global presence; round-the-clock work; a wide range; equal opportunities for all participants in the eCommerce market; access to financing), the peculiarities of the activities of eCommerce participants in the international business environment. The eCommerce market significantly affects international trade by changing its volume, structure, competitive environment, employment and consumer behavior. In addition, access to the world market for small and medium-sized enterprises becomes more accessible. ECommerce makes consumers more informed and demanding. E-commerce not only has the potential to significantly increase the volume of international business, but it is also a breeding ground for cybercrime. The article examines the e-commerce sector in Ukraine, its volumes (including forecasts) and structure; as well as outlined promising trends in the development of the domestic and international eCommerce market (increasing the volume of mobile commerce; development of social commerce – selling goods and services through social networks; personalization – the use of artificial intelligence to personalize offers for buyers; voice shopping – the use of voice assistants for making purchases; omnichannel experience – a combination of online and offline sales channels to create a seamless access for customers).

Over a Decade of Social Commerce: A Bibliometric Analysis

Social commerce, a fairly new concept in the world of marketing has gained a lot of momentum in the last few years. Considered as a subset of e-commerce, it is an emerging area of research and this article aims to investigate the developments and trends in research on social commerce. Using bibliometric analysis, a detailed study of the research on social commerce from 2009 to 2021 has been conducted. Performance analysis and science mapping have been done on a total of 530 articles available in the Scopus database on social commerce. Data selection was performed following the Preferred Reporting Items for Systematic Reviews process. The descriptive analysis revealed that N. Hajli is the most prolific author and China is the most prolific country with the highest number of publications in the field of social commerce. Based on the h-index, the International Journal of Information Management and Electronic Commerce Research and Application were found to be the most impactful journals. The cluster analysis identified social commerce constructs, antecedents and consumer behaviour as the most trending themes. The study makes for a better understanding of the development in social commerce for both researchers and marketers. There is a lot of scope for research in this filed as international collaborations are increasing and new trends are emerging. This study uses one of the latest review techniques, that is, bibliometric analysis to study social commerce covering the longest period of research in the field, that is, from 2009 to 2021.

РАСПРЕДЕЛИТЕЛЬНЫЕ ЦЕНТРЫ КАК ЭЛЕМЕНТ КОНКУРЕНТОСПОСОБНОСТИ ТОРГОВЫХ СЕТЕЙ

Development of retail chains and online commerce determines the role and importance of distribution centers in the organization of trade and technological processes of companies. The article analyzes the development of X5 Group business processes through the prism of the development of distribution centers.

A dynamic pricing strategy for agri-products in an online advance selling system

With the development of electronic commerce and information technologies, many enterprises employ advance selling through online channels. This paper considers a farmer who grows and sells agri-products directly to customers via an online channel. We investigate the optimal selling strategies to maximize his profit. To this end, we first model the dynamic quality of the Agri-products during the entire life cycle. Three periods are taken into consideration: the growing process with increasing product quality, the non-deteriorating process with the constant and maximum product quality, and the deterioration process with decreasing product quality. Customers decide to purchase based on the quality and price of the product. In accordance with the quality dynamics, the optimal joint decision of selling price and time for three periods are investigated: advance selling, regular selling, and clearance selling. We provide managerial insights on whether or not to employ advance or clearance selling, and how to adjust the price and time. The value of different selling strategies is further presented via a numerical analysis.

КЛАСИФІКАЦІЯ ПЛАТІЖНИХ СИСТЕМ В ЕЛЕКТРОННІЙ КОМЕРЦІЇ

The article examines the payment systems used in the world and in Ukraine, their features and components, existing varieties. It has been proven that payment systems based on electronic money include: payment systems based on smart cards; softwarebased payment systems operating on the Internet; payment systems based on mobile communication networks. The existing classifications of payment systems are given according to various characteristics: by the method of execution, by the type of operation, by the form of ownership, by the territory of operation, by the degree of residency of the participants, by the volume of payments made, etc. The article, based on its own long-term experience of working with various electronic payment systems, offers its own classification of payment systems by the scope of coverage: a) global payment systems; b) local (national) payment systems. The main global payment systems of the world and local payment systems of the United States, Canada, Great Britain, the countries of the European Union and Ukraine are indicated. A general scheme of the entire system of electronic payments has been built. The mechanism of making payments through LiqPay, WISE and PAYONEER payment services and the features of the functioning of these payment systems are described. The nuances of the acquiring payment transaction processing process, as well as the procedure for introducing an international bank account number (IBAN) in Ukraine, were traced and indicated. Facilitation of greater integration of the Ukrainian payment space with the European one due to savings on bank commissions and speed of operations was revealed. The dependence of the development of electronic commerce on the perfection, volume and convenience of payment systems is singled out.

РОЛЬ СОЦІАЛЬНИХ МЕДІА У ФОРМУВАННІ СПОЖИВЧОЇ ПОВЕДІНКИ: СУЧАСНІ ПІДХОДИ ДО SMM-СТРАТЕГІЙ

Recently, the role of social networks has expanded into the marketing field as people spend more and more time online and prefer to shop online. Companies’ approaches to forming SMM strategies significantly impact business development, which, in turn, contributes to economic growth. Studying consumers’ needs and behaviour, which proves the research topic’s relevance and timeliness, is critical for building an effective SMM strategy. The work aims to study the current state of SMM at the global and state levels and the role of social networks in shaping the behaviour of the modern consumer. The study analysed the current state of SMM development at the global and national levels. To do this, trends in the growth of advertising costs in social networks, including forecast indicators, were revealed. Proves the effectiveness of investing in social media promotion by analysing the growth of social media advertising revenue for the US and Europe and the return on investment (ROI) indicators of the leading social networks in 2023. Proposes a roadmap for developing an SMM strategy and highlights the importance of the stage analysis of consumer behaviour. As part of this analysis, special attention was paid to the definition of the most popular social media among women and men of different ages, the factors influencing consumer decisions, and the types of content most attractive to consumers. In addition, the latest SMM trends in 2024 were identified, which include the use of short videos, the involvement of micro- and nano-influencers, the use of artificial intelligence to personalise experiences, the development of social commerce, an emphasis on user-generated content, the use of tools such as direct broadcast and interactive experience, emphasis on the principles of sustainable development and social responsibility, ensuring data security. The impact of the war on the number of Internet and social network users in Ukraine was characterised, which made it possible to confirm the importance of the development of SMM and take into account the behavioural characteristics of consumers in modern conditions.

СОВРЕМЕННЫЕ ТЕНДЕНЦИИ И ПЕРСПЕКТИВЫ РАЗВИТИЯ РЫНКА ИНТЕРНЕТ-ТОРГОВЛИ

The article examines the issues that determine the trends and prospects for the development of online commerce in Russia, analyzes the dynamics and structure of this market segment. The study of the assortment and regional structure of online sales allows us to identify the peculiarities of market development and determine the main prospects. The impact of online commerce on the trading industry as a whole is being studied. The trends and features of the activities of marketplaces are considered.

Assessment and management of financial risks in multinational companies

In the new attributes of the digital economy and the development of electronic commerce, there has been a significant change in the infrastructure of multinational companies from the position of rapprochement between seller and buyer. Also, in the procedures for the implementation of operations, cost reduction is determined by reducing the stages established and provided by intermediaries. For transactions by multinational corporations, many payment systems of the digital economy are used for the reactive exchange and transfer of currencies to business partners in other countries. And it is obvious that all operations have an indefinite number of risks to the facts of economic life.