Abstract
The development of modern trade and logistics industry can’t be separated from financial support. Financial empowerment of trade development can effectively realize the multi-flow unity of logistics, capital flow, information flow and business flow, and achieve a double win situation for all parties. According to the PEST analysis of the development environment of Linyi Mall, the Rizhao banking industry supports the transformation and development of Linyi Mall, and in terms of specific development strategies, it should focus on the whole industry chain of the Mall, financial technology development and empowerment, financial talent training, and the enhancement of the financial service model. Eligible projects, platforms, enterprise subjects for "real money" support, clear strategic direction of the transformation and upgrading of the Mall, to promote the high-quality development of commerce and logistics, to achieve co-prosperity with the development of Linyi Mall.
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