Business Development Strategy Research Articles

Business development strategy analysis at PT Buka Buku Pustaka

This study examines the business development strategy of PT. Buka Buku Pustaka in the midst of the increasingly stringent challenges of the book industry, including digitization and piracy. The research method used is semi-structural interviews with key sources and secondary data analysis of company documents. The analysis process includes mapping business environmental conditions, SWOT analysis, and the application of the Analytical Hierarchy Process (AHP) method to determine strategy priorities. The results of the study show that the company's strength factors, such as a strong consortium of issuers, play a significant role in strategy development. The proposed strategic priorities include optimizing distribution networks and partnerships with libraries for the Merdeka Learning Program, as well as accelerating the development of e-book infrastructure. This research has implications for PT. Buka Buku Pustaka in creating more effective business strategies and contributing to academic and practical literature on business strategies in the book distribution industry. It is hoped that the results of this research can help companies increase competitiveness and maintain their existence in the digital era.

SGD3 - Health and Wellness: Mother and Father Perspectives on Healthy Eating in Chile

Objective: The aim of this research is to analyze the food preferences of fathers and mothers in the Maule region. In this context, we explore statistical differences that can inform the development of business and institutional strategies, considering food consumption preferences. Theoretical Framework: Consumer preferences play a vital role in the development of plans and programs that promote a high quality of life. Both public and private organizations should advocate for food as a fundamental right within society by strategically managing the tastes and preferences associated with food products. Method: A self-evaluation instrument was administered to a convenience sample of 120 parents in the Maule region of Chile. Descriptive statistics and measures of central tendency were calculated, followed by a reliability analysis for each dimension. Finally, statistical differences were examined. Results and Discussion: Significant differences are found in various aspects, including food purchase criteria, the reading of nutrition labels, the evaluation of “High in” seals on packaged products, and the perception of the importance of food attributes. Additionally, certain preferences emerged as noteworthy based on the assessments provided by parents in the Maule region. Implications of the research: This research provides information that can be used for the design of strategies concerning the preferences of fathers and mothers according to the food purchase decision. In terms of its theoretical value, the findings allow us to affirm that food preferences are different according to the particularities of the research subjects. As for its social value, the results can be used for the design of public policies that contribute to the social welfare of the social fabric. Originality/Value: It is evident the havoc being caused in society by excesses and an unbalanced life. In this sense, this research provides inputs for the design and strategic management that encourage healthy eating as a basis for social welfare in the Maule region.

Product Business Development Strategy of ABC Ltd. (Case Study: Point of Sales Product Development Company)

This study investigates the strategic positioning of ABC Ltd. in the competitive Point of Sale (POS) industry, employing tools such as External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), SWOT analysis, and Analytical Hierarchy Process (AHP). Results indicate that ABC Ltd. demonstrates strong capabilities in leveraging external opportunities, achieving an EFE score of 3.46, and internal strengths, reflected in an IFE score of 3.34. Key opportunities include government support for digitalization and the growth of Indonesia’s digital economy, while primary strengths lie in active sales strategies and innovation-driven product development. A comprehensive SWOT analysis identified strategic options, and AHP prioritized an aggressive strategy (weight: 0.389) focusing on technological innovation and SME market penetration. Secondary strategies emphasize operational improvements and risk mitigation. The study concludes that ABC Ltd. is well-positioned to sustain growth by aligning its strengths with market opportunities while addressing weaknesses and mitigating threats. Keywords: SWOT analysis, External Factor Evaluation (EFE), Internal Factor Evaluation (IFE), Analytical Hierarchy Process (AHP), Strategic Management, Technological Innovation

Al Rizky Laundry Business Development Strategy for Small and Medium Enterprises (MSMEs)

This research delves into the business development strategies employed by Al Rizky Laundry, employing a combination of SWOT analysis and Business Model Canvas (BMC). The primary objective of this research is to assess the internal and external factors influencing the company’s performance through the SWOT analysis methodology. The qualitative research approach was selected to delve into the intricate understanding of complex phenomena pertinent to the development of Al Rizky Laundry’s business strategy. Specifically, SWOT analysis was employed to identify the company’s strengths, weaknesses, opportunities, and threats, leading to the formulation of four distinct strategies. Furthermore, Business Model Canvas (BMC) analysis was conducted to identify critical business elements that can be leveraged to enhance the company’s competitiveness and operational efficiency. The findings of this study offer a comprehensive understanding of the factors that influence the success of Al Rizky Laundry’s development strategy. The proposed recommendations from the SWOT analysis, along with each BMC element identified as an input for the development of the Al Rizky Laundry business, are compiled by considering the strengths of Al Rizky Laundry and future development opportunities. This step aims to address existing weaknesses and anticipate potential business challenges. With the implementation of the recommendations, Al Rizky Laundry’s development strategy is centered around five fundamental principles designed to enhance competitiveness, expand market reach, and deliver an exceptional customer experience. Based on the analysis conducted, Al Rizky Laundry possesses substantial potential to address its current shortcomings through a diverse range of innovative strategies. Recommendations include enhancing its social media presence, implementing a digital payment system, modernizing its equipment, and developing a digital-based management system. Furthermore, establishing strategic partnerships with online motorcycle taxi platforms and institutions such as Islamic boarding schools can substantially expand its market reach.

The Influence of Technology-Based Leadership Training for Women MSME Owners

MSMEs can strengthen Indonesia's prosperity, by creating added value and strengthening strategic economic sectors. Training for women business owners' skills needs to be supported by external factors that also significantly contribute to the development of business strategies. Business leaders, especially women leaders, play an essential role in bringing their businesses towards the desired goals. However, Women entrepreneurs are considered inferior in leading businesses because of their low abilities compared to men. Women entrepreneurs do not have access to leadership training, use current technology, and are uncertain about making MSME business decisions. The purpose of the study was to determine the relationship between the independent variable (leadership training), the dependent variable (business performance, digital competence, and business decision-making), and the moderating variable (business model innovation). This study involved 45 women entrepreneurs in East Java. Sampling showed a diverse demographic distribution in several districts and cities. The limited number of respondents is because the number of women entrepreneurs in Indonesia is only around 40%.This study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis to determine the relationship between those variables. The study's results showed that leadership training positively and significantly affected business performance, digital competence, and business decision-making. The moderating variable, business model innovation, has an impact on the variables that have been raised previously. This study impacts Women leadership development through training so that Women entrepreneurs can improve sustainable business performance and strategies

Strategi Pengembangan Usaha Pada Toko Ikan Tenggiri Eman Carman Dengan Pendekatan Business Model Canvas dan Analisis SWOT

This study explores the business development strategy for Toko Ikan Tenggiri Eman Carman using the Business Model Canvas (BMC) framework and SWOT analysis. Traditional operations in the mackerel fish market face challenges such as fluctuating sales and dependency on fixed customer bases and suppliers. These issues result in financial instability and limited market reach. Applying the BMC framework analyzes nine essential components, including customer segments, key partnerships, value propositions, and cost structures. The SWOT analysis identifies internal strengths, weaknesses, and external opportunities and threats, providing a strategic roadmap for business development. This study highlights the need for digital transformation, such as utilizing social media and e-commerce platforms, to diversify sales channels and reduce reliance on traditional markets. Additionally, strategic partnerships with suppliers can stabilize costs and ensure product availability. Implementing these strategies aims to enhance business resilience, expand market access, and secure long-term sustainability. The practical implications of this research provide insights for small-scale business owners, particularly those relying on traditional markets, on how to adapt technology and digital marketing strategies to strengthen their position in an increasingly competitive market. By adopting these strategic steps, Toko Ikan Tenggiri Eman Carman can increase its competitiveness and achieve sustainable growth

SWOT Analysis for Business Strategy Development

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) faced by PT Karya Tantri Abadi, a microfinance company that focuses on the economic empowerment of small communities. The research method uses a qualitative approach with interviews and surveys to explore information from employees and customers. The results of the analysis show that the company's strength lies in its fast service without guarantees and good reputation among customers, while the main weakness is the lack of digitalization and financial literacy of the community. Opportunities include entrepreneurial trends and government support, while threats come from competition with formal financial institutions. The proposed strategies include operational digitalization, product diversification, and increasing people's financial literacy. This research makes a significant contribution in formulating sustainable and inclusive business strategies.

Competitive Strategies of Building Material Stores in Facing Retail Industry Competition: A Case Study of XYZ Building Material Store

The retail industry in Indonesia has experienced rapid growth, especially in the building materials sector. This research aims to analyze the competitive strategies implemented by XYZ Building Store in the face of increasing competition in this sector. This research uses a case study approach, collecting qualitative data through in-depth interviews, direct observation, and analysis of company documents. The findings show that there is an adoption of a combination of cost advantage, differentiation, and focus strategies to maintain its position in the market. External factors such as fluctuating raw material prices, government policies, and technological advancements also have a significant impact on competitive dynamics. In addition, this study highlights inter-store or retail competition, the existence of supplier monopolies, and the procurement of development plans that are often won by certain stores. Digital transformation and innovation are proving crucial in improving operational efficiency and market reach. The insights gained from this research make a valuable contribution to academic literature and practical business strategy development, offering guidance for building materials retailers to improve their competitiveness in an ever-evolving market.

STRATEGY OF INNOVATIVE DEVELOPMENT OF ENTREPRENEURIAL ACTIVITY

This article explores comprehensive approaches to the formulation of an innovative business development strategy, emphasising its critical role in enhancing competitiveness in the face of rapid market transformations. The article begins with an analysis of the current challenges faced by enterprises due to accelerating technological progress and changing consumer expectations, emphasising the urgency of integrating innovative solutions to maintain market relevance. The strategic development process is broken down into key stages, including analysing the internal and external environment, identifying priority innovation areas, selecting practical tools for implementation and evaluating effectiveness. Particular attention is paid to the application of design thinking, innovation clusters and start-up accelerators - tools that enable businesses to integrate innovative thinking into their core business processes and respond effectively to market demands. Design thinking is seen as a consumer-oriented approach that allows for the creation of products and services that resonate with market needs, promoting deeper customer engagement and satisfaction. Innovation clusters are seen as collaborative networks that bring together businesses, research institutions and industry experts to facilitate knowledge sharing and joint technological advancements. In addition, start-up incubators and accelerators are seen as important resources for small businesses and start-ups, providing mentoring, access to finance and strategic insights that can accelerate growth and bring innovative ideas to life. The article discusses the significant challenges faced by enterprises in implementing innovation-oriented strategies, including limited resources, high upfront costs and resistance to organisational culture change. In addition, the study highlights the importance of monitoring the results of innovation through key performance indicators (KPIs) and return on investment (ROI) to understand the effectiveness of strategic initiatives and guide necessary adjustments. The final section of the article offers recommendations for Ukrainian enterprises on how to successfully integrate innovation into their operations, suggesting that targeted government support, investment in digital infrastructure, and the promotion of an innovation culture can have a significant impact on national competitiveness.

WANITA PENGUSAHA CERDAS BERSOSIAL MEDIA MENGEMBANGKAN UMKM FASHION

Along with the excellent development of Indonesia's fashion industry, business competition is currently heating up. Concurrently, micro, small, and medium-sized enterprises (MSMEs) are expanding at a rapid pace, particularly in Surabaya. In order to thrive in today's cutthroat business environment, it is crucial to devise strategies for business development. One of the fashion-related businesses in Surabaya that sells hijab items is Cuties Hijab. Cuties Hijab product sales continue to be highly unpredictable and have even been known to fall as the company has progressed. The company's stagnating position and low product sales are the consequence of multiple challenges, including insufficient human resources and weak product promotion. This situation provides context for why this study is important; its goal is to analyze internal and external issues affecting Cuties Hijab in order to formulate an appropriate strategy for the company's future growth. Qualitative descriptive research is employed. Primary data comes from in-depth interviews, while secondary data comes from a variety of sources like books, records, and the internet. The IFE Matrix, QSPM, IE, SWOT, and IFE are the analytical tools that are utilized. According to the findings from the strategy analysis conducted at the decision-making stage, the market penetration strategy is the best course of action for Cutis Hijab.

STRATEGI PENGEMBANGAN USAHA ALAT MUSIK DI TOKO SULTAN MUSIK KELURAHAN SIRANINDI KOTA PALU

Strategy is an important step in determining the long-term plan of an organization. The development of musical instrument business in the Sultan Music shop is crucial considering the increasing demand for musical instruments and increasingly tight competition, especially from online sales. This study aims to determine the business development strategy at the Sultan Music Shop. With a focus on overcoming the challenges or obstacles faced and identifying strategic steps that can increase competitiveness. This study was analyzed descriptively Qualitatively with a case study approach at the Sultan Music shop. Primary data was collected through interviews with shop owners and employees while secondary data was obtained from documentation and related literature. This study shows that the Sultan Music Shop faces significant challenges in the musical instrument industry, including intense competition and the need to increase brand recognition. In this context, an effective business development strategy is essential to improve product and service quality. Sellers need to have a deep understanding of the products offered in order to explain their advantages and facilities to consumers.

Strategi Pengembangan Usaha Jamur Tiram dengan Analisis SWOT pada Studi Kasus “Warung Jamur Mang Yayat”

Starting a business is an easy job and can be done by anyone, the most important thing is strong beliefs and values ​​for independent business, a strong will to become an entrepreneur is not enough. Good business development starts from ourselves, even though we face many obstacles in the business world, therefore a strategy is needed in business development so that the business can last a long time. One of the current businesses that is very prospective and has potential is cultivating edible mushrooms, one of which is oyster mushrooms which are well known to the public and are a type that has high efficacy. "Warung Mushroom Mang Yayat" was chosen as the research object for several reasons, that this business has succeeded in surviving and developing amidst intense competition. The aim of this research is to analyze the SWOT strategy and analyze the development strategy of "Warung Mushroom Mang Yayat". SWOT (Strengths, Weakness, Opportunities, and Threats) analysis is a method for developing business strategies. The results of this research indicate that "Warung Mushroom Mang Yayat" can improve service and product quality using SWOT analysis. Despite several existing threats and weaknesses, "Warung Mushroom Mang Yayat" is able to continue to develop to this day.

Pengembangan Strategi Bisnis Kreatif Trikarasu Design dengan Business Model Canvas di Era Digital

In the digital era, competition in the graphic design industry is increasingly competitive, requiring businesses to innovate and adapt with effective strategies. This study aims to develop business strategies using the Business Model Canvas (BMC) for Trikarasu Design, a start-up in the graphic design field. Employing a qualitative descriptive approach and literature study method, the research maps the nine BMC elements to analyze opportunities and challenges faced. The findings reveal that BMC aids Trikarasu Design in identifying product value propositions, customer segments, and relevant distribution channels. Digital promotion strategies through social media platforms like Instagram and TikTok are proven effective in enhancing visibility and fostering personal relationships with customers. This study provides practical contributions in the form of BMC-based strategies that support the sustainability and growth of Trikarasu Design in the dynamic graphic design market.

Strategi Pengembangan Usaha Halal Pengolahan Bandeng oleh Kelompok Paguyuban Masyarakat Desa Junok Sreseh Sampang

Junok Village, Sreseh District, Sampang Regency has a favorite milkfish that is liked by consumers in the surrounding sub-districts and other consumers. Based on the availability of abundant milkfish resources, the milkfish processing business in Junok village has not been fully developed. So research activities are carried out. This study aims to find out how the Halal Business Development Strategy of Milkfish Processing by the Junok Sreseh Sampang Village Community Association. This study uses a qualitative descriptive research method and uses a field study approach. Data collection techniques were obtained by interview and observation methods. By using data collection, data reduction, data presentation, and conclusions in analyzing data. The results of the study show that the Halal business development strategy in Junok Village has not been fully implemented, as seen from several important aspects that still need attention. Although there is awareness of the importance of halal products, many producers in Junok Village do not have official halal certification, which can increase consumer confidence, so training is needed to increase understanding of halal, as well as collaboration with related institutions to help producers obtain halal certification.

Analisis Strategi Pengembangan Bisnis Menggunakan Bisnis Model Kanvas pada Industri Logistik: Studi PT XYZ

This research analyzes and formulates the business strategy of PT XYZ using the Business Model Canvas to enhance and innovate in the logistics industry. The focus of the study is to identify logistics challenges, analyze the business model, develop business strategies, and provide policy recommendations to improve PT XYZ's competitiveness and operational efficiency. This research incorporates SWOT, PESTLE, and Porter’s Five Forces analyses in evaluating the nine building blocks of the Business Model Canvas. As a result, 26 strategies were developed, consisting of 9 SO strategies, 4 ST strategies, 6 WO strategies, and 6 WT strategies. Through focus group discussions and member checks, 9 priority strategies were identified and categorized into three approaches: short-term, medium-term, and long-term. The short-term strategies include offering competitive pricing packages, adopting innovative technology, and strengthening relationships with business partners. The medium-term strategies emphasize communication integration through social media and improving service quality. The long-term strategies focus on expanding the partner network and building innovative and sustainable partnerships. The implementation of the nine building blocks in the Business Model Canvas demonstrates PT XYZ's comprehensive adaptation to market dynamics and operational challenges, with the ultimate goal of strengthening its market position and supporting the company's sustainable growth.

Strategy for Developing the Rice Milling Business in Bunga Raya District Siak Regency: Case Study of Rice Milling X

Abstract Bunga Raya serves as a significant locus for rice production within the Siak Regency of Riau Province. This study endeavored to examine strategic approaches for business expansion and to identify the critical strategic focal points within the X rice milling enterprise located in Bunga Raya District, Siak Regency, by employing the methodologies of SWOT (strengths, weaknesses, opportunities, and threats) analysis and QSPM (quantitative strategic planning matrix). The data analysis encompassed the identification of both internal and external variables influencing the enterprise, the formulation of alternative strategies through the SWOT matrix, and the establishment of strategic priorities utilizing the QSPM matrix. Based on the results of the SWOT matrix analysis and from the results of the QSPM matrix analysis, the strategy for business development at the X rice mill is in the S-T (strength-threat) strategy, the strategy that can be carried out is to enhance the quality of the products manufactured, which holds a TAS value of 5.080.

Business Development Strategy in Telecommunication Company at PT XYZ

The rapid and dynamic growth of the telecommunications and information industry in the era of Society 5.0 presents significant challenges for telecommunication providers, including PT XYZ, a leading telecommunications service company in Indonesia. This study aims to analyze internal and external factors affecting PT XYZ's business revenue, formulate alternative strategies, and prioritize business strategies to address challenges and enhance revenue. Using qualitative methods, data collection involved observation, interviews, surveys, and literature reviews, drawing from primary and secondary sources. The study employed SWOT, PESTLE, and Porter’s Five Forces analyses to evaluate the company’s environment comprehensively. Findings indicate that PT XYZ is positioned in cell I (Grow and Build) in the IE matrix, with IFE and EFE scores of 3.851 and 3.0, respectively. Recommended strategies include market penetration, product development, and integrative strategies such as ERP implementation to enhance operational efficiency and adapt to technological changes. The study underscores the importance of creating a diverse portfolio of customer-driven technology products and expanding market reach while adopting effective risk management practices. These strategies are expected to sustain PT XYZ’s competitive position and drive revenue growth in the telecommunications industry.

Business Development Strategy with SWOT Analysis Approach and Business Model Canvas at Wink Beauty Studio

This research aims to analyze business development strategies at Wink Beauty Studio using the SWOT Analysis and Business Model Canvas approaches. This approach aims to provide a comprehensive picture of the company's internal and external conditions and formulate the right strategy for business development. The research method used is descriptive qualitative, with data collection through in-depth interviews, observation, and documentation studies. The collected data were analyzed using a SWOT matrix to identify the strengths, weaknesses, opportunities, and threats faced by the company. The results of the SWOT analysis were then mapped into the nine elements of the Business Model Canvas, which include customer segments, value propositions, distribution channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structures. The research findings show that Wink Beauty Studio has several key strengths, such as superior service quality and customer loyalty, but also faces challenges, such as intense competition and limited resources. Development opportunities lie in the growing beauty trend and the potential of the digital market. By capitalizing on internal strengths and external opportunities, the company can develop more effective strategies to expand market reach and increase profitability. This research is expected to contribute to the management of Wink Beauty Studio in formulating the right strategic steps and become a reference for other beauty business actors in developing their businesses.

Business Suitability Analysis and Development Strategy Paddy Rice Fields in Bantul Regency, Yogyakarta Special Region Province

The limitations of agriculture and aquaculture areas impact the reduction of food availability and farmers' welfare. To fulfill rice and fish consumption demand can be approached through paddy rice field development. This research aims to analyze the financial suitability of both internal and external factors and arrange the strategy for developing paddy rice fields in Bantul Regency. The data collection method was from the interview and direct observation. The development strategy arrangement is based on the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis and QSPM (Quantitative Strategic Planning Matrix). The paddy rice fields business's resulting net present value is IDR 362.694.656, R/C Ratio= 2.02, and payback period = 5,33 months, which shows the paddy rice fields are worthy and more prospective than a conventional system. The prior internal factors on the paddy rice fields are more profitable; most workers are sharecroppers and require higher capital than the traditional system. The external factors include the stability of the sales price and product market, incentive mentoring from the instructor, the infrastructure assistance policy of paddy rice fields, and the strategic location. The development strategy is strengthening the farmer's behavior from conventional planting rice to paddy rice fields system, increasing the farmer motivation, repairing fence design to minimize pest attack, utilizing mediator as a negotiate media from sharecropper to rice fields owner, developing the paddy rice fields area as ecotourism, and establishing cooperation both with region financial institution and Marine and Fisheries Business Capital Management Institute (LPMUKP) for extensive capital

Global competitiveness and environmental sustainability: financing and business development strategies for U.S. SMEs

This paper examines the interplay between global competitiveness and environmental sustainability, focusing on financing and business development strategies for U.S. small and medium-sized enterprises (SMEs). As global markets increasingly emphasize sustainable practices, U.S. SMEs face unique challenges and opportunities in integrating environmental goals with growth strategies. The study explores how sustainable financing options, such as green bonds and impact investing, can support SMEs in adopting eco-friendly technologies and practices while enhancing their competitive edge in international markets. It also analyzes the role of government incentives, policy frameworks, and innovative business models in fostering sustainable development for these firms. Through a review of successful case studies, the paper identifies best practices that enable SMEs to navigate regulatory requirements, leverage sustainable funding sources, and implement effective business strategies that align with environmental goals. By identifying key factors for balancing growth and sustainability, this research provides actionable insights into how U.S. SMEs can enhance their global competitiveness in an increasingly eco-conscious economy. Keywords: Global Competitiveness, Sustainability, Small and Medium-Sized Enterprises (SMEs), Sustainable Financing, Green Bonds.