SGD3 - Health and Wellness: Mother and Father Perspectives on Healthy Eating in Chile

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Objective: The aim of this research is to analyze the food preferences of fathers and mothers in the Maule region. In this context, we explore statistical differences that can inform the development of business and institutional strategies, considering food consumption preferences. Theoretical Framework: Consumer preferences play a vital role in the development of plans and programs that promote a high quality of life. Both public and private organizations should advocate for food as a fundamental right within society by strategically managing the tastes and preferences associated with food products. Method: A self-evaluation instrument was administered to a convenience sample of 120 parents in the Maule region of Chile. Descriptive statistics and measures of central tendency were calculated, followed by a reliability analysis for each dimension. Finally, statistical differences were examined. Results and Discussion: Significant differences are found in various aspects, including food purchase criteria, the reading of nutrition labels, the evaluation of “High in” seals on packaged products, and the perception of the importance of food attributes. Additionally, certain preferences emerged as noteworthy based on the assessments provided by parents in the Maule region. Implications of the research: This research provides information that can be used for the design of strategies concerning the preferences of fathers and mothers according to the food purchase decision. In terms of its theoretical value, the findings allow us to affirm that food preferences are different according to the particularities of the research subjects. As for its social value, the results can be used for the design of public policies that contribute to the social welfare of the social fabric. Originality/Value: It is evident the havoc being caused in society by excesses and an unbalanced life. In this sense, this research provides inputs for the design and strategic management that encourage healthy eating as a basis for social welfare in the Maule region.