Purpose: This study aims to investigate the influence of maternal self-leadership on breastfeeding practices, with a particular focus on examining the mediating role of intention. Recognizing the crucial role of maternal self-leadership in fostering successful exclusive breastfeeding, the research seeks to understand how maternal self-leadership impacts breastfeeding behavior, and whether intention serves as a mediator in this relationship. Methods: The research involves 118 breastfeeding mothers with infants aged 6-12 months as the study subjects. The independent variable under scrutiny is self-leadership, while breastfeeding serves as the dependent variable, with intention acting as the mediating variable. Structural equation modeling (SEM) is employed as the data analysis method to explore the relationships between these variables and assess the mediation effects. Results and Discussion: The findings reveal that maternal self-leadership exerts a positive and significant influence on both intention and breastfeeding practices. However, contrary to expectations, intention does not demonstrate a significant effect on breastfeeding behavior. Furthermore, the mediation analysis indicates that the relationship between self-leadership and breastfeeding is partially mediated by intention. This suggests that while intention plays a role in translating maternal self-leadership into breastfeeding practices, other factors may also contribute to this relationship, indicating potential avenues for further exploration. Implications of the Research: The research outcomes hold important implications for maternal and child health interventions aimed at promoting exclusive breastfeeding. By highlighting the significance of maternal self-leadership in influencing breastfeeding practices, the study underscores the importance of empowering mothers with self-leadership skills to enhance breastfeeding initiation and continuation. Additionally, the findings suggest that interventions targeting intention formation may not be sufficient on their own to promote breastfeeding behavior, emphasizing the need for multifaceted approaches that address various determinants of breastfeeding practices. Originality/Value: This study contributes to the existing literature by examining the interplay between maternal self-leadership, intention, and breastfeeding practices within the context of breastfeeding promotion. By employing structural equation modeling to assess mediation effects, the research provides a nuanced understanding of the mechanisms underlying the relationship between maternal self-leadership and breastfeeding behavior. The findings offer valuable insights for policymakers, healthcare practitioners, and breastfeeding support programs seeking to develop more effective strategies to support and encourage exclusive breastfeeding among mothers.