This study aims to explore how Beijing Haileyland Maternity and Baby Products Co., Ltd. promotes the comprehensive development of children through its product design innovation. The article first outlines the importance of product design in the children’s toy industry and emphasizes the key role of innovation in meeting the growth needs of children. By integrating child development theories, product design principles, and innovation theories, this study constructs a multidimensional analytical framework. Using qualitative and quantitative research methods, including market research, user interviews, and product analysis, this paper delves into how Beijing Haileyland’s product design affects children’s cognitive, emotional, and social development. The results show that Beijing Haileyland’s innovative product design not only meets children’s basic entertainment needs but also actively promotes their progress in multiple developmental areas. The paper concludes by discussing the interaction between product design and child development, summarizing Beijing Haileyland’s practices and achievements in product design innovation, and providing valuable insights and suggestions for the future development of the children’s toy industry.
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