Department Of Tourism Research Articles

Marketing Strategies, Competitiveness and Sustainability Practices of Tourists Destinations

The study was conducted to determine the marketing strategies, competitiveness and sustainability practices of tourist destinations. The subjects of the study were the employee of Department of Tourism and owner of Tourist Destination, in the Province of Aklan, Philippines for the year 2023. They were equated according to educational attainment, position, years of operation, types of tourist attraction, and municipality. The study utilized descriptive – correlational research design and the statistical tools used were Frequency Count, Percentage, Mean, Kruskal Wallis H-Test and Spearman Rho. All statistical computations were processed using the Statistical Package for the Social Science (SPSS) Software. The margin of error was set at .05 alpha. The findings of the study revealed that the majority of respondents were highest educational attainment bachelor’s degree, rank in file for the position, natural with 1-5 years above in operation municipality of Tangalan. The marketing strategies among tourists destinations were employed, competitiveness level were most competitive, and level of sustainability practices was mostly practiced. The research underscores the critical role of aligning marketing strategies with tourists' wants and needs, ensuring continuous enhancement of services, preserving the natural and cultural environment, and boosting business profitability. The findings emphasize that effective marketing strategies lead to improved products and services, driving competitiveness and innovation in tourism destinations. Moreover, the study highlights the heightened competition among tourist destinations due to an increasing number of visitors, underscoring the need for sustaining a competitive advantage. Additionally, the study underscores the significance of sustainability practices in ensuring remarkable guest experiences and long-term tourism management, emphasizing the importance of meeting customer expectations. Lastly, the research establishes a significant relationship between marketing strategies, sustainability practices, and competitiveness, emphasizing their impact on customer satisfaction, business success, and community growth.

THE TRIEU TUONG MAUSOLEUM SITE: RESULTS OF THE 2019 EXCAVATION

Trieu Tuong Mausoleum is the place to worship the ancestors of the Nguyen royal family in their homeland. This is also where Nguyen Kim (Emperor Tinh) was buried. To conserve, embellish, and promote the historical and cultural heritage of the mausoleum, the Department of Culture, Sports and Tourism of Thanh Hoa Province coordinated with the Vietnam Institute of Archaeology to conduct a third excavation at the site in 2019. This article presents the research progress, essential documents related to the excavation at the mausoleum site in 2019, and an evaluation of the outstanding value of the relics and artifacts obtained from the mausoleum and contributes to the study and research into the history and culture of the Nguyen Dynasty in Vietnam.

Exploring Intercultural Online Marketing Competence among Tourism Students

Intercultural online marketing is an essential element in today’s rapidly developing and diversifying world. Many fields, including marketing, are not only increasingly aware of this social and individual need, but are incorporating it into their tools and methods. A common method for targeted and effective marketing campaigns in tourism is to ensure that potential customers receive a response that is appropriate to the cultural background of the target audience. The aim of the present study is to examine tourism students’ attitudes towards intercultural online marketing in the following areas: Knowledge in the field of Intercultural Marketing; Stereotypes about potential customers; How to target potential customers as well as the students; Cross-cultural knowledge/skills. The research was conducted among students of the Department of Tourism at the Faculty of Central European Studies of the Constantine the Philosopher University in Nitra, Slovakia. The questionnaire on which the research was based was completed by 135 respondents. The results of the survey provide an answer to the research question about the knowledge and perceptions of the future representatives of the tourism sector. The results obtained indicate that the extent of experience and knowledge in the field of intercultural online marketing is not sufficient. These findings have potential implications for further research to explore strategies for enhancing education and training programs aimed at bridging the gap in intercultural online marketing proficiency among future professionals in the tourism sector. Moreover, these findings suggest a need for collaborative efforts among academia, industry stakeholders, to develop comprehensive initiatives that address the evolving demands of the tourism industry in an interconnected world.

Integrating Python-Based Artificial Intelligence for Enhanced Management of Inter-municipal Tourism Consortia: A Technological Approach

The primary goal of this article is to examine how the application of artificial intelligence (AI) contributes to the integrated management of inter-municipal tourism consortia, enabling more effective planning, decision-making, and project execution in municipal tourism departments. Integrated management of inter-municipal tourism consortia is a relevant issue as it allows coordinated actions aimed at promoting regional tourism in a sustainable manner. To achieve this goal, literature reviews and analyses of the characteristics of existing consortia in this sector were conducted, supplying qualitative and descriptive aspects to the study, including insights into how Python codes can be employed in this management process. The results write down that AI can be applied at various stages of managing these consortia, from naming opportunities to evaluating results, encompassing data analysis and demand forecasting. It was concluded that the application of AI can be a significant strategy to enhance the management of these consortia and contribute to the sustainable development of the sector. Suggestions for future studies include conducting empirical research to assess the impact of integrated AI models on the management of inter-municipal tourism consortia. Furthermore, it is crucial to explore how emerging technologies such as the Internet of Things (IoT) and Virtual Reality (VR) can be integrated with AI to further enhance the integrated management of these consortia.

Assessment of Kerala Tourism Industry-An Economic Perspective

The paper throws a light on the status of tourism sector of Kerala, and as a major source of economic development contributor. It is positioned as ‘God’s Own Country’ by the Department of Tourism. Every year’s millions of people are attracted by the State due to its beautiful beaches, hills stations, backwater cannels, tea gardens, ethereal waterfalls, wildlife sanctuaries, festivals and friendly people. Kerala is one of the most popular destinations for both national and international tourists in India. September to March is the ideal time for visiting the state. Kochi City, Munnar, Thiruvananthapuram, Wayanad, and Guruvayoor are popular destinations of tourists. Foreign exchange earnings from the tourism sector have been in the increasing trend since last decade, except the duration of the covid effect. It is observed that the tourism sector is vital for the economy of Kerala and the initiatives taken by the Kerala Tourism Development Corporation would go a long way facilitating the development of the state. A study has been conducted to know and understand the current status of both domestic and international tourism vis-à-vis pre and post covid scenario. Simple average, percentage, and ranks are used to present and analyse the data for common understanding of the objectives. Advanced regression statistics like R square value analysis and correlation analysis is used to draw statistical inferences in the study. The authors in this paper genuinely feel that, the Hypotheses Test Results are expected to throw further light upon the utility of the study to the Academicians, Researchers, Policy Makers, and Industry Personnel as various means of Business Development and Socio Economic Contribution.

Peningkatan Efisiensi Kinerja Melalui Perancangan Website Surat Masuk di Dinas Pariwisata Kalimantan Timur

This community service activity is motivated by the fact that the process of writing correspondence at the East Kalimantan Province Tourism Office still relies on manual techniques. Therefore, efforts are needed to provide education and improve technical skills related to designing a special website for management of entry letters at the Tourism Office. The main focus of this activity is to replace manual methods with more efficient information technology solutions, namely designing an incoming mail website. With this design, it is hoped that the Tourism Office can more easily manage and input correspondence, increase efficiency and reduce the potential for human error. The method used in developing this website is the prototype method, allowing the Tourism Department to directly participate in the design process and provide input to ensure that the final result meets their needs.

Changes in the attraction area and network structure of recreation flows in urban green, blue and grey spaces under the impact of the COVID-19 pandemic

Despite increasing attention to the impact of the COVID-19 pandemic on outdoor recreation, there is limited knowledge about its effects on visitor travel across cities for recreation and changes in the recreation response of blue, green and grey spaces within cities. This study examines changes in the attraction area of inter-city recreation flows within Wuhan, China, before and after the COVID-19 pandemic. The results showed a significant decrease in average attraction distance from 861.74 km to 787.77 km after the pandemic, while attraction directions remained stable. Intra-city recreation routes tend to be simplified, with average length decreasing from 40.86 km to 30.52 km and node number of recreation routes reducing from 7.02 to 5.00. However, the proportion of blue nodes in recreation routes increased significantly from 17.45 % to 23.25 %, while the proportion of grey nodes decreased noticeably from 57.36 % to 52.75 %. The proportion of green nodes did not show a significant change, but when the number of nodes exceeded 6.18, the proportion of green nodes slightly decreased below pre-pandemic levels. With the increase in the length of recreation routes, the proportion of grey nodes gradually converged to around 42 % from around 54 % before the pandemic. The total proportion of agglomeration and diffusion nodes increased from 13.71 % to 20.01 %, while the balanced nodes decreased from 8.87 % to 6.93 % after the pandemic. Notably, 35.71 % of the functional nodes before the pandemic remained their original functional type after the pandemic, but 7.14 % of functional nodes converted to weak function. These findings can assist tourism departments and scenic spot managers in developing strategies that balance pandemic control and recreation needs.

Tourism Communication Model Based on Local Wisdom

Gunung Padang is a tourist destination with unique beauty and uniqueness in the Karyamukti Village area, Campaka District, Cianjur Regency, West Java Province. The concept of conveying tourism information based on regional distinctiveness is traditional or local cultural activities that are still practiced in an area. In the development of tourism destinations, there is a pattern of interaction that exists between stakeholders, both between groups, groups with individuals, or individuals with groups. This study aims to describe the form of information delivery with regional distinctiveness at the Gunung Padang Cultural Heritage Site and analyze tourism communication between stakeholders, such as stakeholders and residents, related to efforts to develop regional tourism. This study uses qualitative research methods. Tourism communication at the Gunung Padang Cultural Heritage Site involves various institutions such as the Department of Culture and Tourism of Cianjur Regency, the Cultural Heritage Preservation Center of Banten, and the Tourism Department of West Java Province. This necessitates a longer bureaucracy and coordination process for tourism management. The Department of Culture and Tourism consistently seeks input from managers and the local community in formulating policies for developing tourism efforts at the Gunung Padang Cultural Heritage Site to ensure the successful implementation of programs.

Kolaborasi Pengembangan Pariwisata Pacu Jalur Berbasis Masyarakat di Kabupaten Kuantan Singingi

Currently tourism in Indonesia is growing very rapidly. The role of stakeholders is very necessary in planning a tourist destination because it can help to develop tourism potential in a village. This research focuses on discussing community based tourism development collaboration at Pacu jalur events in Kuantan Singingi Regency and what factors inhibit collaboration in community-based tourism development at Pacu jalur events in Kuantan Singingi Regency. The aim of this research is to find out how collaborative community based tourism development is at the pacu jalur event in Kuantan Singingi Regency and what are the inhibiting factors for collaboration in community based tourism development at the pacu Jalur event in Kuantan Singingi Regency using the pentahelix model of 5 stakeholders. This study used qualitative research is descriptive methods. This research found that the roles of each stakeholder are: academics focus on tourism planning based on existing theories, the government focuses on policy makers in developing tourism potential, business actors as nails in creating added value and maintaining economic growth in the surrounding area, and the role of the role of the community is to help manage tourism potential and the role of the media is to promote and help inform the wider community about the spur route. The research results found that collaborative governance has run quite optimally. The inhibiting factors in community-based tourism development collaboration were also revealed, namely, a) Lack of pentahelix coordinators in the development of Pacu jalur tourism, b) Lack of support for road infrastructure access in the development of Pacu jalur tourism, c) Low creativity and innovation at Pacu jalur tourism locations. Through this research, it can be used as an evaluation so that it can increase the efforts of the Department of Tourism and Culture in developing tourist attractions leading to national events.

TOURIST POTENTIAL OF LVIV REGION AND ITS RESORT SETTLEMENTS

The tourism industry and its balneological component is that branch of the economic complex that allows effective utilization of the potential of local resources – landscape, water, biotic, balneological, recreational, ethnographic, architectural, historical and cultural, as well as traditions of the local ethnic group.
 The analysis of the tourism sphere of the regions of Ukraine, in particular the Lviv region, is in the field of view of researchers of various departments and universities of the Carpathian-Podilsky region of Ukraine, including the department of tourism of the geography faculty of Ivan Franko Lviv National University. In the works of these scientists, the main attention was paid to the study of factors affecting the development of tourism in the Lviv region, the formation of the specific structure of tourism activity in the region, the characteristics of the prerequisites for the emergence and development of elements of the infrastructure of tourism and its individual types. At the same time, issues of analysis and assessment of the potential and threats to the development of tourism in the Lviv region and its resort settlements remain insufficiently covered.
 The Lviv region is considered one of the richest regions of Ukraine in terms of recreational and medical resources. However, today there are many factors that hold back the development of the tourist potential of resort settlements in the Lviv region. These factors include insufficient level of development of the service industries of the economic complex of the region, insufficient state support for tourism as an economic sector (imperfection of the state regulatory and legal framework, lack of adequate funding of programs, etc.) due to military actions on the territory of the country, inadequate coordination of the activities of urban economic sectors, lack of flexible systems for stimulating investment in tourism, insufficient number of means of accommodation for tourists of various categories, lack of funds for a set of advertising campaigns to promote the tourist product of Lviv region on the international tourist market, etc.
 In such conditions, determining the touristic (in particular balneological) potential of resort settlements in the Lviv region, analyzing the factors affecting it, substantiating directions for its rational use is an urgent task that requires further research.
 Summing up, we can conclude that it is necessary to develop new tourist routes by resort settlements of the Lviv region to attract more tourists. Given the currently uncertain, but certainly significant damage caused by the Russian invasion, the usual resort development measures may not be enough. Regardless of the recorded positive trend in the development of the tourist industry of Lviv region, its tourist and recreational potential and infrastructural support, the assessment of damages and the construction of an optimal strategy for the development of the tourism sector will require the effective use of all available tools available to a modern scientist, including SWOT analysis, GIS, etc.
 Keywords: resort settlements, tourist potential, tourism infrastructure, natural tourism resources, Lviv region.

Peran Dinas Kebudayaan Dan Pariwisata Kota Tanjungpinang Dalam Ajang Anugerah Desa Wisata Indonesia (ADWI) Studi Kasus: Pulau Penyengat Kota Tanjungpinang

Penyengat Island is included in the cultural tourism destinations in Tanjungpinang City, which is located in Tanjungpinang District, Riau Islands Province. There is a very strong religious tourism on Penyengat Island, one of which is pilgrimage tourism. Penyengat Island also has heritage buildings from the Riau Lingga Kingdom, Malay arts, gurindam 12, and customs that are still strong in their authenticity. The aim of this research is to look at the role, challenges and follow-up of the Tanjungpinang City Culture and Tourism Department in winning Penyengat Island at the "ADWI" Indonesian Tourism Village Award event. This research uses qualitative descriptive research. From the results of this research, it was found that the role carried out by the Disbudpar is to include it by registering Penyengat Island in the "JADESTA" Tourism Village Network application, the challenge is to apply a tourism conscious spirit to the people of Penyengat Island and digital marketing is a follow-up carried out by the Disbudpar in promoting Penyengat Island through the media social and determined through the Decree of the Mayor of Tanjungpinang Number 126 of 2023 concerning the Designation of Penyengat Island as a Tourist Village in Tanjungpinang City.

Performance of Muara Enim Regency Regional Civil Servants at the Tourism and Creative Economy Office

The purpose of this research is to identify variables and employee performance. This has an impact on the output of workers at the Tourism and Creative Economy Department. Descriptive research is the methodology used, qualitative research aims to explain the variables studied, in this case the employees of the Department of Tourism and Creative Economy, by providing explanations of all events obtained in the field and by explaining problem solving based on the data obtained. Data collection was carried out using methods and strategies from library research. Direct object observation, direct source interviews, and documentation constitute field research. The overall picture obtained from research findings is that it is not yet operating optimally due to employee performance reasons. According to research findings, the Tourism and Creative Economy Department requires additional Human Resources (HR) who must have skills, experience and be diligent. Low staffing levels are indicated by the large number of employees who often leave the workplace during working hours and arrive late. Both strict punishments for workers who lack discipline in carrying out their work and training to improve employee talents are needed to improve employee performance in carrying out their obligations.

Examining Patterns of Tourism Recovery in the United Arab Emirates: Towards the Implementation of Effective Marketing Strategies

This study examines tourism recovery patterns in the United Arab Emirates (UAE). The study utilized time series modeling to evaluate the monthly tourism data from the Department of Culture and Tourism (DCT) in Abu Dhabi, covering 2019 to Q1 2023. The LJung box test was used to assess the fit of the dataset with the five tourism parameters: Average Length of Stay (ALOS), Number of Guests (NOG), Revenue Per Available Room (RevPAR), Occupancy Rate (OR), and Tourism Revenue (TR). The presence of nonstationarity was discovered, necessitating the use of data differencing to achieve stationarity.
 
 The results indicate that the model fits the data for the five tourism parameters. The study also reveals a significant decline in UAE tourism visitors, with a modest recovery projected in Q4 2021.The findings demonstrate a substantial decline in hotel occupancy rates (OR) during the COVID-19 pandemic, with a slower recovery rate expected for 2023-2024. The average length of stay (ALOS) in hotels is four nights from Q4 2020 to Q1 2022 and is expected to remain the same in 2023-2024. Revenue per available room (REVPAR) is expected to decline in Q1 2023 and peak in Q3 2023. However, projections for 2023 and 2024 show continued growth in tourism revenue (TR) in the UAE.

Analysis of Investment Feasibility for the Wonderlife Hotel Development Project in Pangandaran Based on Financial Aspect

The increasing tourism activities in Pangandaran Tourist Destination must be supported by adequate facilities and infrastructure, particularly accommodation. Pondok Seni Pangandaran, owned by the Department of Culture and Tourism of West Java Province, needs to be revitalized to compete with other hotels. Through the Build Operate Transfer (BOT) cooperation scheme, private sector involvement is expected in investing in the revitalization of Pondok Seni Pangandaran. However, a feasibility study is required to determine the financial viability of the investment, including calculations of NPV, Profitability Index, Payback Period, and IRR. From the feasibility analysis, the investment shows a cash inflow of Rp. 555,712,698,655.00; projected profit and loss of Rp. 45,026,582,596.00 over a 30-year operating period; NPV of IDR 17,962,228,160.00; Profitability Index of 2.53; Payback Period of 10 years from the construction period and 8 years from the operational period; and IRR of 13.17%. In conclusion, the investment in the Wonderlife Hotel development project in Pangandaran is deemed feasible.

Pengembangan Panduan Digital Wisata Halal Berbahasa Arab Berbasis Budaya Indonesia: Menyelami Kebutuhan Wisatawan Muslim

This study aims to analyze the need for a digital guide to halal tourism in Arabic language based on Indonesian culture in Kabupaten Aceh Besar, Lombok Barat, and Gorontalo. The primary objectives are to provide practical and quick information about halal tourism, enhance domestic and international visits, and promote the unique cultural heritage of these three regions. The research adopts the Borg and Gall development model. The identification of the guide's needs utilizes data from documentation and questionnaires filled out by tourists, hotel managers, village administrators, tourism department officials, and travel companies. The study concludes that a digital Arabic-language halal tourism guide needs to be developed in terms of content (halal facilities, recreational activities, types of tourism), culture (information on local culture and permissible practices), and technology (application-based design for convenient access to tourism information).

Evaluasi Efektivitas Sistem Informasi Dalam Strategi Pemasaran Pariwisata Masjid Istiqlal Di Instagram

The Government's strategy in marketing destinations is an important part of tourism development, especially together with the Istiqlal Mosque Management to promote religious tourism destinations so that they are known to more audiences using Instagram. This research aims to find out how tourism marketing communication strategies are used to promote the Istiqlal Mosque as a religious tourism destination through Instagram social media. Along with the development of increasingly sophisticated technology, especially nowadays, generation 4.0 has entered the sophistication of digital technology that can be held in the hand. Instagram is a program that originates from the creation of New Media, which uses the internet with the aim of being able to communicate long distances and unlimitedly and its network spreads unlimitedly as long as the internet is still running. Researchers use the theory of The Circular Model of SoMe For Social Communication, this theory can make it easier for practitioners on social media, Instagram. The paradigm of this research is post-positivism. This research uses a qualitative approach with qualitative descriptive methods. The results of this research show that the DKI Jakarta Tourism Department together with the Istiqlal Mosque have demonstrated strategic results in promoting the Istiqlal Mosque, via Instagram. This strategy includes presenting history, interesting visual content, and containing the most up-to-date information on social media. This research identified several challenges, the lack of information to the public about religious tourism, perhaps in the future the DKI Jakarta Provincial Tourism and Creative Economy Department together with the Istiqlal Mosque Management will further promote many tourism activities, such as continuing the Istiqlal Fair. To achieve success in the marketing promotion of the Istiqlal Mosque destination in providing information to tourists to become more familiar with religious tourism destinations through social media or directly when visiting.

TRAINING OF ARCHITECTS AT THE DEPARTMENT OF LANDSCAPE AND TOURIST AND RECREATIONAL ARCHITECTURE UNDER MARTIAL LAW

This article, as well as the two previous ones for 2021 and 2022, highlights the topics of bachelor's and master's theses completed at the Department of Landscape and Tourism and Recreation Architecture. The choice of topics for diploma projects is related to the extremely difficult period in the country and is aimed at finding answers to mostly social issues. The state of society during the war and what it will be like after the victory, how the demographic composition of the population will change, what will be most needed to be done in the first place, how young professionals are aware of the complexity of professional tasks in the future. A society that will be divided into many types according to the requirements for the space in which it will live, work, rest, etc. And this main task seems to us to have been successfully completed, because in all the projects, the main focus was on the person of a free and independent Ukraine, regardless of age, status, education, or profession. A person who is a small part of the society where they live, rest, work, respect history, appreciate nature, love others, care for others, and value everything they have inherited.
 Such works are the hallmark of the department, because all the life processes of the space in which a person lives will be created tomorrow by these graduates, and their teachers will continue to teach the next ones. And the department's theme will always be based on the search for concepts of combining history, nature and man - to remember, preserve, respect. In their works, the students respected the recreation of the disturbed symbiosis of architecture and nature. Preserving the natural resource as the main one for architectural creativity, trying not to repeat, but to try to understand natural creativity and variety of forms, so that a person can get maximum pleasure from being in such an environment without feeling like an alien element.
 The testing of the topic of socialisation of social processes has shown the importance and necessity of this approach - man, nature, architecture.

The Role of Actors in Retribution Policy at the Kea-Kea Nature Tourism Park

This research aims to analyze the role of actors involved in the implementation of the Regent Regulation Number 7 of 2019. This research uses an inductive qualitative analysis. Inductive analysis is an approach that begins with field facts, analyzes them based on relevant theories and arguments, and ultimately yields a conclusion. The results show that in managing retribution at the Kea-Kea Nature Tourism Park, the Department of Tourism of Kolaka Regency has played a critical role as the Policy Creator, Coordinator, and Facilitator. However, there are obstacles to policy implementation, especially in setting and collecting retribution rates and providing adequate facilities. On the other hand, Tourism Awareness Group, as the Implementer, needs help complying with the provisions for depositing the collected retribution, mainly due to using some retribution funds for facility maintenance. Furthermore, traders, acting as Accelerators, must fully comply with retribution payment regulations. Therefore, it is recommended that the Department of Tourism of Kolaka Regency enhance its effectiveness by strengthening policy socialization and implementation oversight, particularly in setting and collecting retribution rates and providing adequate facilities. For the Natural Resources Conservation Center, improving cooperation with the Department of Tourism in supervising and enforcing retribution rules is crucial. Tourism Awareness Group is expected to understand and comply with the provisions for depositing collected retribution, including the appropriate use of retribution funds. State-owned enterprises are advised to strategically allocate Corporate Social Responsibility funds to support maintaining and enhancing Kea-Kea Nature Tourism Park facilities. Finally, traders are expected to enhance compliance with retribution payment regulations. These recommendations aim to collaborate better with related actors in retribution management, ultimately improving management quality and visitor experience at the Kea-Kea Nature Tourism Park.

The Stimulating Effect of Consumption Voucher on Chinas Tourism Industry after the Epidemic

The era occupied by the COVID-19 is coming to an end, but the loss it has brought to the world is immeasurable. Tourism, as a key industry or even a pillar industry in many countries, how to revive tourism as soon as possible has become a major concern of all countries in the post-epidemic era. This paper studied the status quo of tourism industry in 20 Chinese cities after the epidemic, divided them into groups by whether to issue consumption vouchers or not, and studied the factors which can influence tourism income increment. The study found that the policy of coupon distribution did not play an important role in promoting tourism. Meanwhile, the local GDP and education level also played a positive role in the recovery of tourism. This study is able to provide some reference value for the government and tourism departments in formulating policies to promote consumption in this industry.

Social media and optimization of the promotion of Lake Toba tourism destinations in Indonesia

Tourism is one of the largest contributors to Indonesia's foreign exchange earnings, surpassing taxation, energy, and gas. This study seeks to investigate the use of social media to optimize the promotion of Lake Toba as a tourist destination, which has been impacted by the COVID-19 pandemic. Using interview techniques and live field observations, it was discovered that social media, particularly the Instagram platform, play a significant role in promoting Lake Toba tourism. The Department of Culture and Tourism of the North Sumatra Province uses landscape photography as its primary promotion method, which has proved to be more effective and interesting than conventional methods such as the distribution of brochures or the use of manuals. The capture procedure and techniques for landscape photography were carried out by professional photographers in collaboration with the Department of Culture and Tourism of the North Sumatra Province. In addition to providing information, tourism_sumut's Instagram account functions as a platform to raise public awareness about Lake Toba tourism and as a promotional medium for North Sumatra's tourist attractions on an international scale. Department of Culture and Tourism of the North Sumatra Province collaborates with travel agencies and local communities to disseminate Lake Toba tourism information.