In recent years, the research on excited-state intramolecular proton transfer (ESIPT) reactions has aroused increasingly attention theoretically and experimentally. For a deep exploration, we designed three derivatives of Cha-NH2 with different numbers of carbon–carbon double bonds: Cha-NH2-1, Cha-NH2-2, and Cha-NH2-3. Using density functional theory and time-dependent density functional theory methods, we systematically studied the photophysical properties and ESIPT processes of Cha-NH2 and its derivatives. Detailed analysis revealed that the number of carbon–carbon double bonds within the molecule has a significant impact on the ESIPT behavior and spectral properties of Cha-NH2 and its derivatives. Specifically, as the number of carbon–carbon double bonds increases, the strength of intramolecular hydrogen bond is gradually weakened, leading to a red shift in the spectrum and a increase in the forward energy barrier for ESIPT, which is unfavorable for the occurrence of the ESIPT reaction. Therefore, this finding opens up broad application prospects for the adjustment and optimization of future ESIPT process.