Three chalcone derivatives featuring pyrene chromophore are designed, synthesised and studied for their thermal, photophysical and electrochemical properties. They exhibited a maximum absorption peak ranging from 414 nm to 421 nm and emission in cyan region. A chalcone containing nitro substituent displayed intramolecular charge transfer than a similar compound containing methoxy group. Excited lifetime analysis reveals the biexponential decay with two lifetime components. Solvatochromism of the chalcones revealed the effect of auxochrome in the intramolecular charge transfer. All the chalcones exhibited aggregation induced blue-shifted emission due to the restricted rotation and H-aggregation. The density functional theoretical calculation results further confirmed the charge transfer characteristic of the compounds.