Denotative Meaning Research Articles

The Analysis Using Semiotic Theory on Teh Pucuk Harum Advertisement

In this study, it is aiming to analyze an advertisement which will lead to how advertisers communicate with potential consumers and how producers make good and friendly advertisements with everyone. Data analysis of this study uses a semiotic approach with the theory of Ferdinand De Saussure and Roland Barthes. In Saussure's theory, the study is carried out on the sign in the object, namely the signifier and also the signified. The signifier here according to Saussure is something that is physical, can be felt, such as images, movements or sounds. Usually in the advertisement section, which includes the signifier section according to Saussure's theory, is the photo of the advertisement or the movement of the sign in the advertisement. The signified part is a meaning or value contained in a subject or in other words the signified is a description of a signifier. Then the next theory is from Barthes, the theory put forward by Roland Barthes examines three things, namely denotative, connotative, and mythical meanings in an advertisement based on movement and also the signs in an advertisement. The results of the analysis on the "Teh Pucuk Harum" advertisement found that the caterpillar which is the center of the advertisement indicates that the animal knows the best part of the tea leaf, so that's where the advertiser uses this method to attract consumers' attention.
 Keywords: Advertisement, Discourse, Language, Linguistic, Semiotic

PRINCIPLES OF SCIENTIFIC ETHICS IN THE BAD GENIUS SERIES FILM (ROLAND BARTHES SEMIONTIC ANALYSIS)

Film mass media was chosen as the most effective medium in conveying messages, because films can be used as learning media through messages that are represented in scenes or story narratives. The lessons that can be taken are in the form of moral messages, or one of them is about the moral messages of scientific ethics contained in Bad Genius. This film discusses the life of students who play with the world of education, with the vulnerabilities that are committed and get an imbalance in the form of money used to meet their needs. The type of research used is qualitative with descriptive research nature. This study uses the semiotic analysis method of Roland Barthes, in this analysis there are three core things that are the focus, namely denotative, connotative, and mythical meanings which are used as a guide to see the depiction of scientific moral messages depicted in each film scene. The data obtained in this study were sourced from the We TV application which broadcasts the Bad Genius film and was combined with books discussing films and scientific moral messages. The results of the study show that the representation of scientific moral messages shown in the Bad Genius film is how science should be used. Such as the obligation to (1) maintain an attitude in making ethical decisions related to etiquette, (2) maintain attitudes in related ethical decisions, and (3) maintain attitudes related to ethical decisions related to law. In this film, I want to highlight the side of how a student who is categorized as a genius must maintain their ethics by combining the values of education in Thailand and the values of education globally which can be used as lessons for the audience of the film Bad Genius. In addition, this film not only has a moral message of scientific ethics, but there are other moral messages related to everyday life.

Analisis Semiotika Roland Barthez Pada Terapi Zikir Menghadapi Pandemi Covid 19 di Pondok Pesantren Singa Putih Munfaridin

Singa Putih is one of the Islamic Boarding School in the Pasuruan area of East Java. Amid the strengthening of the impact of stress on society due to the spread of the covid virus 19 Singa Putih Islamic Boarding School is also present in an effort to provide health education to the public. This education is a form of communication in the form of both verbal and non-verbal which is summarized in the activities of zikir therapy accompanied by body movements. The process of therapy activities accompanied by body movements requires semiotic analysis to reveal the interpretation of each non-verbal movement. This study aims to conduct an interpretive analysis related to the meaning of health messages in dhikr therapy against Covid 19. Publication of therapy activities through youtube media is used to collect data in the form of screenshots, documentation and literature studies. The results of this study divided the level of meaning of zikir therapy into two parts, namely denotative and connotative meaning to reveal the mythology that exists in therapy activities.

A Socio-Semantic Etymological Analysis of Selected Nicknames Within the Zambian Senga Social and Cultural Onomastics Cosmology

This study examined the social-semantic meaning of selected Zambian Senga nicknames within the Senga social and cultural milieu. It unveiled the social- semantic significance of selected Senga nicknames in relation to their social and cultural setting. It also established the etymology of the names as well as the social cultural significance of meanings expressed in the nicknames. This study adopted a qualitative approach. A purposive sampling technique was employed through which fourteen persons, who were considered sufficiently knowledgeable in the Senga language, provided an accurate explanation of the data. The participants were drawn from Chama District of the Eastern Province of Zambia. Data was collected through an interview guide, which was administered to the selected research participants. Data was analysed using Social Semiotic Theory. In line with social semiotics, nicknames express both connotative and denotative meanings. In addition, Senga nicknames have social and cultural significance in that they warn witches, discourage selfishness, provide wisdom, encourage, demonstrate endurance, reprimand, teach self-reliance, show ownership, discourage laziness, expose promiscuous behaviour, hard work and traditional beliefs. Lastly, it is recommended that other aspects of Senga anthroponyms may be researched on. These might include personal names, their etymology and semantic value.

Pesan Dakwah dalam Media Sosial

This research was conducted to find out the meaning of denotation, connotation, and myths of da'wah messages about the three great sins on Ustadz Abdul Somad's Official Youtube account. The part studied is the contents of Ustadz Abdul Somad Official's YouTube da'wah content. The data was taken from content entitled "3 Great Sins" during the recitation after dawn at the Sultan Mahmud Badaruddin Mosque on the link https://www.youtube.com/watch?v=qLHIBaIVSuQ which was uploaded on May 1, 2021 from Ustadz Abdul Somad's Official Youtube account . This research is a qualitative research model of Roland Barthes's semiotic analysis. The purpose of this research is to see how the contents of da'wah messages on Ustadz Abdul Somad Official's Youtube account, especially content with a discussion of the three great sins. The results of the study, there is a discussion that is included as a grave sin, namely, associating partners with Allah, disobedience to parents, and false witnesses.

HUMANITY VALUES IN THE VIDEO ZAIN RAMAḌĀN 2019 AL-DIN TAMAM AL-AKHLAQ: ROLAND BARTHES' SEMIOTICS STUDY

Religious tolerance is an essential requirement for a harmonious and peaceful religious life in society. Therefore, supporting religious tolerance can help societies achieve greater diversity and harmony, and reduce conflicts and misunderstandings that may arise due to differences in religious beliefs. Support for religious tolerance at this time can be shown in various ways, one of which is through videos entitled Zain Ramaḍān 2019 Al-Din Tamam Al-Akhlaq. This study aims to elaborate on the human values contained in the video Zain Ramaḍān 2019 Al-Din Tamam Al-Akhlaq. To find out these messages and values, the theory used to analyze the video is Roland Barthes' semiotics, namely the meaning of signs at the first level in the form of denotative meanings and the meaning of signs at the second level in the form of connotative and mythical meanings. This research is included in descriptive qualitative research. The data in this study were obtained through the listening method and note-taking technique then analyzed by the semiotic study of Roland Barthes. The results showed that there were semiotic signs, both verbal and nonverbal signs in the video which contained denotative, connotative and mythical meanings. Through these two processes of reading the Barthes sign, it can be seen that the values contained in the videoZain Ramaḍān 2019 Al-Din Tamam Al-Akhlaq include maintaining unity and harmony, messages of peace between religious communities, making friends without barriers, loving children, and freedom of speech. These values represent the role of religion as a complement to human morality

REPRESENTASI FEMINISME DALAM NOVEL CANTIK ITU LUKA KARYA EKA KURNIAWAN (KAJIAN SEMIOTIKA ROLAND BARTHES)

Representation of Feminism in the Novel Cantik Itu Luka by Eka Kurniawan (Roland Barthes's Semiotic Study). This research uses a qualitative descriptive method and aims to describe the meaning of denotation and connotation and the form of representation of feminism contained in the novel. The results of the study show that in general the meaning of denotation reveals the existence of Dewi Ayu and also other figures who live in the city of Halimunda which are very threatened as women because their existence is often underestimated. Meanwhile, the connotative meaning reveals the issue of gender treatment. In addition, the form of representation of feminism contained in the novel is shown by the behavior of men who often see women as beautiful image objects covered in sexual prowess. There are many loss events experienced by female characters in novels such as violence, subordination, marginalization, and sexual objectification.

Analisis Semiotika Pada Film Parasite Dalam Makna Denotasi Konotasi Dan Pesan Moral

Semiotic Analysis on Parasite Film is the title in this study. Parasite is a film that tells about the social inequality that occurs between the lives of two families (the Park and Kim families) who have very different economies. The Park family is a very wealthy family living in large and elite housing while the Kim family is a family whose family members are unemployed poor and live in a small semibasement house at the end of the road. The conditions experienced by the Kim Family made them try to get out of their poor life by tricking the Park Family. The storyline of this film finally made the writer interested in researching this film with the aim of analyzing the semiotic meaning of denotation and connotation as well as taking moral messages that can be taken from this film where the Parasite film has a storyline that describes human life today. This study uses Roland Barthes' Semiotic Theory. The unit of analysis in this research is the film parasite, where the author takes 10 scenes that the writer will examine. The data collection technique that the writer uses is by watching the original film that is neither cut nor censored from start to finish, observing the scenes the author studies, conducting direct interviews with informants and observing the film. This study uses a descriptive research methodology with a qualitative approach. The author also tests the validity of the data by testing the credibility or trust in the data by triangulating data sources and checking the data by conducting interviews with informants directly and asking questions related to films that help research.

Developing English Vocabulary Mastery of Students at SMPIT Ibnu Sina Makassar through Word Card Games

This study is to describe two main points, namely (1) the development of English vocabulary mastery of 7th-grade students of SMPIT Ibnu Sina, Makassar using word card games, and (2) the aspects of vocabulary that hinder their English vocabulary development. Pre-experimental research method with pre and post-test design was used to quantitatively describe the impact of the treatment given through the use of word card games in developing students' vocabulary mastery comprising three aspects, namely (1)vocabulary forms in spelling and pronunciation, (2) denotative meaning of vocabulary, and (3) vocabulary usage focusing on the use of Present and Past Tense sentence patterns both in oral and written forms and the hindering aspects of their vocabulary mastery development which are then described qualitatively. The grade 7 students of SMPIT Ibnu Sina, Makassar totalling 28 students were the population of this study using the census sampling technique. To collect data, a vocabulary test was administered in three forms of questions, namely (1) spelling and pronunciation, (2) matching for vocabulary meaning, and (3) multiple choice and making simple sentences. The results showed that (1) the word cards could develop the English vocabulary mastery of students in terms of vocabulary form, vocabulary meaning, and vocabulary use empirically indicated by the mean score of pre-tests as 58.13 taken into an average category and post-tests is 79.72 classified into a good category and (2) the aspect that hinders students' vocabulary mastery is pronunciation and sentence construction. These findings are simply considered that word card games can be implemented to bridge the development of students’ vocabulary mastery coming along with teaching English structures.

Semiotic: Analysis of Verbal and Nonverbal Signs of Canggu Weekly Advertisement

An advertisement is a form of communication used to persuade an audience (viewers, readers, or listeners) to take some action concerning the product, the ideas, or the service. This study focuses on a single advertisement; The Canggu weekly advertisement Strongly conveys promotion Using verbal and nonverbal signs. The study Determined to find out the verbal and nonverbal signs in used in the advertisement and their meaning. The study uses a qualitative descriptive method and two theories in analysing the data. The first was the theory of Semiotic by Saussure (1893), and the theory of meaning by Barthes (1977). The findings show that the signs in this advertisement typically have a literal or denotative meaning in explaining the product. The same thing in the nonverbal signs the dominant meaning used was denotative meaning. It is because the literal meaning is making the reader easier to catch the message delivered by a print advertisement or an online advertisement.

Adapting global methodologies to digital inequalities research in a multicultural Arab environment

As Information and Communication Technologies (ICT), such as the internet and mobile phones, facilitate the spread of knowledge and interactions across borders in previously unimagined ways, questions are being asked about whether the benefits of this digitization process are equally distributed between and within countries. Motivated by the way technology adoption and usage patterns may differ in the Arab Middle East, this paper examines how the Kuwaiti context shapes people’s understanding of a survey instrument used for evaluating digital inequalities, as they relate to access, skills and engagement, and outcomes of ICT use. Specifically, it discusses the adaptation and validation of the survey measures of socio-digital inequalities through a process of cognitive interviewing and provides insight into the theoretical and empirical linkages between cultural conceptions of digital and traditional inequalities in ways that explore both their universal and contextual aspects, or denotative and connotative meanings. Evidence suggests that important cross-cultural complications relate to language issues, socio-economic conditions, citizenship, and differing perceptions of social desirability. These findings offer important considerations for improving the reliability and validity of future survey-scale adaptations in the broader MENA region, especially in countries containing significant multicultural populations. Simultaneously, they call into question the extent to which global conceptualizations of digital inequalities and their measures reflect complex local realities.

Semiotic analysis of sexual harassment representation in the film “Penyalin Cahaya”

he purpose of this study is to describe what representations of sexual harassment are contained in the film "Penyalin Cahaya". The research method used is descriptive qualitative with Roland Barthes’ semiotic analysis theory which focuses on the meaning of denotation, connotation, and myth. The results of the study found there are 12 (twelve) scenes that contain representations of sexual harassment in the film, such as stealing personal photos, drugging the victim before committing sexual harassment, nudity, photographing the victim's body and using its visuals for certain purposes without the consent of the victim. The results of the analysis of the 12 (twelve) scenes also describe representations of social issues related to sexual harassment, namely the culture of victim-blaming, sexual harassment that is not based on the victim’s gender, patriarchal culture in regulating the victim’s way to dress and behave, abuse of power, and the victim’s fear being stigmatized by society

Makna Naga Dalam Iklan Marjan 2023 “Baruna Sang Penjaga Samudera”

Advertising is one of the mass communication media in the form of visual, audio, writing, or a combination of audio-visual. As with any communication in general, every advertisement must have an implicit or explicit meaning contained therein which is addressed to the public. Marajan as one of the syrup products in Indonesia, often makes advertisements that are full of meaning with attractive packaging. The purpose of this study is to find out the meaning of the dragon in Marjan 2023 advertisement "Baruna Sang Guardian of the Ocean" by using a qualitative descriptive theory approach and Roland Barthes' Semiotics theory which interprets something based on the denotative and connotative meanings of signifiers, signifieds and signs that exist in an object. The results of this study indicate that the dragon in the ad refers to a social disaster caused by humans who often throw plastic waste into the ocean.

Watching Cultural Hybridity in Hinduism Myth on The PRISMA Series Road to Baliphex 2022

The Indonesian Philatelic Association (PFI) collaborated with PT. Pos Indonesia launched a special edition of PRISMA stamps to welcome Baliphex 2022, uniquely on PRISMA stamps there are symbols of ‘Wayang Kamasan’ painting (Balinese) and Mahabharata story (Indian) initiated by PFI. Researchers view that the special edition PRISMA series road to Baliphex 2022 is not just proof of payment and an event promotion tool, but as has meaning in each of the symbols that reflected Balinese and Indian culture. This study aims to reveal the representation of Balinese and Indian cultures in the PRISMA series Road to Baliphex 2022. We use Roland Barthes' semiotic method with units of analysis of denotation, connotation, and mythology. The results show that Balinese culture in PRISMA's Road to Baliphex 2022 series is structured through Mahabharata in Wayang Kamasan symbols, Baliphex events, and stamp elements that have denotative and connotative meanings. The mythology that appears in the PRISMA series Road to Baliphex 2022 is the myth of Hinduism, which is the belief of the majority of Balinese people. Hinduism mythology is structured through the symbolization Saput Poleng, Flags of Kober, Merdah and Tualen, Horse Carts, Big Trees, Ornaments, and Temples. The Hinduism mythology in the PRISMA series Road to Baliphex 2022 is not assembled through a single cultural representation, but with cultural hybrids from Mahabharata (Indian) and Wayang Kamasan (Balinese). This research contributes to the thesis statement that postage stamps can be used by the community as communication media to represent a certain ideology through a series of symbols with cultural hybridity.

REPRESENTASI KELUARGA DALAM VIDEO MUSIK LAGU DUNIA TIPU- TIPU

Video music is one of the mass communication tools that has a major influence in the process of conveying messages to the public. One of the video clips that raises messages or values for the community is the video clip of the world song deception, and represents a message and implied meaning. This study aims to find out how the family is represented in the Dunia Tipu-Tipu music video. The research method uses qualitative research methods with qualitative descriptive types, data collection techniques using literature study. Data analysis using Roland Barthes semiotic analysis. The results of the research show that there is a denotative meaning, which is a sign contained in the sign, besides that there is a connotative meaning from the scenes of the Dunia Tipu-Tipu music video, and the representation contained in this music video is that there is a family relationship that requires deep conversation.

Analisis Semiotika Pesan Ketidaksetiaan dalam Film Layangan Putus

The purpose of this study was to determine the message of disloyalty using the meaning of denotation, connotation, and myth contained in the film Layangan Putus. The research method used in this research is the descriptive qualitative research method which is an in-depth study. This study uses Roland Barthes' semiotic theory to analyze message signs using the meaning of denotation, connotation, and myth contained in each scene in Layangan Putus. The results of the study indicate that the film Layangan Putus represents the message of disloyalty to the figure of Aris conveyed by the film Layangan Putus. It does not only mean entertaining, but contains many moral, educational, and educational values. As for the results of some of these messages of unfaithfulness in the form of dishonest behavior that can eliminate trust in partners, infidelity can damage relationships and forms of infidelity not only by having intimate (sexual) relationships.

Analisis Semiotika Terhadap Prosesi Ngamuan Gunung Perak Pada Upacara Pernikahan Adat Dayak Maanyan Di Kabupaten Barito Timur

This study aims to describe and analyze the symbolic forms, both connotative and denotative meanings contained in the Ngamuan Gunung Perak ceremony at the Dayak Maanyan traditional wedding using semiotic studies.
 The method used in this research is descriptive qualitative. The source of the data in this study was secondary data from video shows of Maanyan Dayak traditional wedding documentation. The instrument in this study is a documentation guide. Documentation guidelines are carried out by analyzing symbolic forms. The data analysis technique used in this study uses the semiotic study of Roland Barthes' theory of two-stage signification (Two orders of signification).
 The results of the research on the Ngamuan Gunung Perak procession that have been studied are sixteen symbolic forms of the existing denotative and connotative meanings. The symbolic forms are (1) the process of finding the complete silver mountain, (2) the process of finding and bringing the silver mountain to the bride and family, (3) the dance five times around the silver mountain by Wadian Bawo and Wadian Dadas, (4) Wadian calling the two the parents of the bride and groom, (5) lifting the silver mountain three times, (6) dancing nine times around the silver mountain by the bride and family, (7) Sangku, (8) Weah, (9) Pasike Tree, (10) Taringit , (11) Taringit's highest peak, (12) Silver money, (13) Banknotes, (14) Paper money at the end, (15) Junyung bowl, and (16) candles.

ANALYSIS OF DENOTATION AND CONNOTATION MEANINGS IN THE SONG LYRIC “LA LA LOST YOU” BY NICOLE ZEFANYA (NIKI)

The purpose of this study is to examine the meaning of denotation and connotations in the lyrics of the song La La Lost You by NIKI solo singer from Indonesia who Go International. The formulation of the problem in this study is first. How is the denotation meaning of the lyrics of the song La La Lost You by NIKI? second What is the connotation of the lyrics of the song La La Lost You by NIKI? third What is the short meaning of the lyrics of the song La La Lost You by NIKI? and the method used in this research is to use a qualitative descriptive approach to reveal the meaning of denotation and connotation. The technique of data collection was done by using sentence expression analysis. While the data analysis technique is Roland Barthes Semiotics analysis. This study concludes that first, the connotative meaning contained in the lyrics of the song La La Lost You by NIKI is to tell about the bitter taste of being in a relationship with a lover who eventually has to break up, but he is often curious about how his ex is doing. Second, the denotative meaning contained in the song is telling about enjoying the beautiful sunset and thinking if he is on the subway and if I am driving will he take the L-train. Keywords: Connotation, Denotation, La La Lost You lyric, Meaning, Roland Barthes

Exploring the Pragmatic Relationship Between Word Meaning and Textual Content in a Scientific Paper

The ultimate goal of any communicative act is to create meaning. The meaningful combination of language units creates the overall content of oral or written communication and realizes the communicative intent of the writer or speaker. The aim of the present article is to study how the communicative intent of the writer unfolds through the use of words having a specific semantic component as part of the lexical meaning. Words that have a negative semantic component as part of denotative meaning as well as phrases which contain one or more words with negative denotative meaning have been picked out from the article “Genocide” by R. Lemkin[1] and studied. The communicative-semantic and pragmatic analyses of the practical material has revealed that with the help of the words and phrases containing negative referential meaning, the author creates a convincing and powerful content and achieves his goal, which is to condemn genocidal activities.
 Key words: semantics, lexicology, word meaning, denotation, persuasion, genocide, communicative-pragmatic approach
 
 [1] R. Lemkin, Genocide // American Scholar, Vol. 15, no. 2, 1946, էջ 227-230:

Self-Confidence Representation Analysis in The Album Alassia Cara Know-It-All

<p>The purpose of the study is to analyze the representation of self-confidence in the song lyrics in the album Alessia Cara <em>Know-It-All</em> by using the denotative meaning and connotative meaning in Roland Barthes' Semiotics and Lindenfield’s theory. In this research, the writers used Semiotic theory put forward by Roland Barthes which divides Semiotics into three parts, namely denotative meaning, connotative meaning and myth as well as to represent self-confidence, the writers used Lindenfield's theory which states that there are four characteristics of self-confidence, namely: (1) Self-love, (2) Self-understanding, (3) Clear goals, and (4) Positive mind. In the three parts of Roland Barthes' Semiotics, the discussion is limited by representing self-confidence through denotative and connotative meanings according to the data the writer found in the album Alessia Cara<em> Know-It-All</em>. Based on the results of the analysis, the representation of self-confidence in the <em>Know-It-All</em> album is 30 data altogether consisting of self-love 2 data or 6.7%, self-understanding is 5 data or 16.7%, clear goals is 13 data or 43.3% and being positive is 10 data or 33.3%. So it can be concluded that the most dominant representation is a clear goal.</p>