Abstract
Video music is one of the mass communication tools that has a major influence in the process of conveying messages to the public. One of the video clips that raises messages or values for the community is the video clip of the world song deception, and represents a message and implied meaning. This study aims to find out how the family is represented in the Dunia Tipu-Tipu music video. The research method uses qualitative research methods with qualitative descriptive types, data collection techniques using literature study. Data analysis using Roland Barthes semiotic analysis. The results of the research show that there is a denotative meaning, which is a sign contained in the sign, besides that there is a connotative meaning from the scenes of the Dunia Tipu-Tipu music video, and the representation contained in this music video is that there is a family relationship that requires deep conversation.
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