Global Market Demand Research Articles

Impacts of aquaculture practices on the sustainability of social-ecological systems in coastal zones of the Mekong Delta

Coastal and deltaic regions face increasing natural and human-induced hazards, such as cyclones, storm surges, erosion, and saline intrusion, exacerbated by climate change. In tropical zones, mangrove ecosystems provide vital protection against these threats, yet the conversion of mangroves to shrimp aquaculture undermines these benefits, even in protected areas.The Mekong Delta in Vietnam, historically rich in biodiversity and diverse habitats like mangroves and mudflats, has seen local communities thrive. However, rising global market demands have led to more intensive aquaculture models, posing new risks.This research examines the impact of shrimp farming models, from extensive to hyper-intensive, under multiple natural hazards and transformative processes like land conversion and mangrove restoration. Using risk assessment tools and data from local community interviews and focus groups, we present a model showcasing the influence of aquaculture on socio-ecological systems.Key findings reveal the interplay between livelihoods and landscape conversion, highlighting the risks and benefits of various shrimp farming models. The study stresses the need for stakeholder collaboration and improved wastewater treatment to enhance sustainability and environmental health in the Mekong Delta.

Intelligent System Design for Oyster Mushroom Cultivation Using Mamdani Fuzzy Inference with Internet of Things (IoT)

Oyster mushroom (Pleurotus ostreatus) has great potential in agricultural development with increasing global market demand. This research develops an intelligent cultivation system based on Mamdani fuzzy and IoT to control air temperature, air humidity, and soil moisture automatically and in real-time, using DHT22 sensor, resistive soil moisture sensor, and ESP32 as microcontroller. The test results show a high level of accuracy, with an average sensor error of 1% for air temperature, 3.8% for air humidity, and 9.3% for soil moisture. The validation of watering, humidification, and fan prediction times compared to MATLAB calculations is excellent, with MAPE values of 1.52%, 1.43%, and 1.43%, respectively. This system offers a more accurate and responsive automated solution compared to conventional cultivation management. Further testing on actual oyster mushroom farms is required to determine whether the system can adapt to varying environmental conditions. The system relies heavily on a stable internet connection to optimally perform the real-time Mamdani fuzzy calculation function.

Assessing Indonesian Nutmeg Commodity Trade Competitiveness and Developing Sustainable Strategies in the Global Market

Nutmeg encounters challenges in productivity, quality, climate change, Covid-19 disruptions, and stagflation, requiring efforts to enhance competitiveness and meet global market demands. This study aims to analyze Indonesian nutmeg trade performance, assess competitive advantage, and formulate essential strategies to increase its competitiveness. Using comprehensive mixed quantitative and qualitative analysis, methods include export-import market share analysis, CAGR, import dependency ratio, import-to-export ratio, RCA, RSCA, RTA, and SWOT/QSPM analysis. The data obtained from in-depth interviews with key stakeholders was used for formulating strategies enhancing nutmeg’s competitiveness. The findings underscore Indonesia's significant dominance in the global nutmeg market, with a considerable 61.6% market share but its export growth rate for nutmeg was less than the import annual growth. The competitiveness indicators demonstrated a robust comparative advantage of Indonesian nutmeg trade in the global market, especially for products categorized as “nutmeg, neither crushed nor ground” and “nutmeg, crushed or ground”. Indonesian also has comparative advantage among other exporter countries. Crucial strategies of internal and external perspectives, such as expanding markets, improving nutmeg quality and productivity through improving farmer capacity, technological adoption, and good agricultural practices are necessary to take into account Indonesia’s nutmeg competitiveness in global markets.

A Radish Root Ferment Filtrate for Cosmetic Preservation: A Study of Efficacy of Kopraphinol

Preserving cosmetic products from microbial contamination is crucial to ensuring their safety, efficacy, and shelf life. A number of synthetic antimicrobial preservatives are available, but, since the global market demand for natural ingredients is increasing, cosmetic manufacturers are considering replacing conventional preservatives with natural alternatives. In this context, the objective of this investigation was to characterize the antimicrobial activity of the natural preservative, intended for cosmetic purposes, Kopraphinol (INCI name: Lactobacillus/Radish Root Ferment Extract Filtrate). It was tested against a panel of selected bacteria and mycetes by using conventional microbiological techniques (determination of MIC, time killing assay), and a challenge test was used to verify its potential preservative in an O/W hydrophilic cream (Cetomacrogol cream base). Kopraphinol has shown an interesting antimicrobial effectiveness, with M.I.C.s ranging from 0.78% to 6.25% for bacteria and from 1.56% to 5% for mycetes. Moreover, it fulfilled challenge test criterion A and has proven effective against microbial contamination, leading to a 3 log reduction of inoculum after 7 days for bacteria and a 2 log reduction at 14 days for fungi. The results obtained show that Kopraphinol can be considered a promising and effective candidate for the antimicrobial preservation of cosmetics and could successfully complement or even replace conventional preservatives.

ADAPTING KIRKPATRICK’S MODEL FOR EVALUATING PROFESSIONAL EDUCATIONAL PROGRAMS IN TOURISM WITHIN HIGHER EDUCATION

In the context of rapidly changing geopolitical dynamics and constant evolution in the tourism sector, the effectiveness of educational programs in tourism has become critically important for preparing professionals capable of adapting to new challenges. This article focuses on the use of the Kirkpatrick Model as a strategic tool for evaluating and improving professional higher education programs in tourism. Based on four levels of evaluation — reaction, learning, behavior, and results — the model is adapted to the specifics of educational programs in the field of tourism, offering a comprehensive analysis methodology. The aim of adapting the Kirkpatrick Model is to diagnose and address the vulnerabilities of educational programs, refine curricula, and introduce innovative courses that meet both current and projected sector needs. This approach is particularly relevant in the light of the rapidly changing requirements of the tourism industry, where it is crucial not only to provide up-to-date knowledge but also to develop students’ skills in critical thinking, adaptation, and innovative problem-solving. Applying to the Kirkpatrick Model to university programs in tourism ensures not only high quality of education but also its relevance and practical orientation. This paves the way for creating a new generation of tourism professionals, prepared to work effectively in the conditions of global competition and changing market demands. Such an approach not only improves educational programs but also enhances the international competitiveness of graduates, which is a key factor for success in the modern tourism industry.

Study on the role of microbial metabolites in in-situ noncontact bioleaching of ion-adsorption rare earth ore

Ion adsorption rare earth ore nearly satisfy global market demand for heavy rare earth elements (HREEs). Bio-leaching has important potential for the clean and efficient extraction of ion-adsorption rare earth ore. However, the complexities of in-situ mining restrict the use of contact/direct bio-leaching, and non-contact/indirect bio-leaching would be the best choice. This study explore the potential of fermentation broths prepared by Yarrowia lipolytica (ATCC 30162) for the bio-leaching of ion-adsorption rare earth ore, and three typical metabolites (potassium citrate (K3Cit), sodium citrate (Na3Cit) and ammonium citrate ((NH4)3Cit) of Yarrowia lipolytica were further evaluated in simulated bioleaching (non-contact bioleaching) of ion-adsorption rare earth ore, including leaching behavior, seepage rule and rare earth elements (REEs) morphological transformation. The column leaching experiments shown that direct leaching of REEs using fermentation broths results in incomplete leaching of REEs due to the influence of impurities. Using the purified and prepared metabolites as lixiviant, REEs can be effectively extracted (leaching efficiency >90%) at cation concentration was only 10 % of the commonly used ammonium sulfate concentration (45 mM). Cation type had less effect on leaching efficiency. During the ion-adsorption rare earth ore leaching process, rare earth ions form a variety of complex chelates with citrate, thus transferring rare earth elements from the mineral surface to the leachate. Experimental results showed that pH and concentration together determined the type and form of rare earth chelates, which in turn affect the leaching behavior of REEs and solution seepage rule. This study helps to provide a theoretical basis for the regulation and enhancement of ion-adsorption rare earth ore non-contact bioleaching process.

The Cultural Construction of NewJeans from the Perspective of Cross-cultural Communication

The communication analysis of Korean pop culture has been the topic of academic research. NewJeans, a K-pop girl group, is a popular global pop music group of the new generation, which has the characteristics of a typical example of cross-cultural communication and strong cultural attraction. This paper attempts to explore the great innovation of the K-pop industry by analyzing its cultural construction, and conducts an empirical study on the text analysis of NewJeans music works. The study found that by establishing a common connection with the market based on the cultural narratives of East Asia and the Western market, and fully utilizing its artistic pursuit as a literary and artistic work, it can express its cultural core of companionship aimed at the young market group, combine the retro elements of the millennium with contemporary popular culture, endow Western mythological stories with contemporary metaphors and modernized expressions, and thus achieve a balance between artistic and market value. Through the analysis of the cultural construction of NewJeans, it can be seen that under the macro-guidance of global market demand, only by respecting the market characteristics of different regions, tapping the internal needs of consumers and guiding the situation in different cross-cultural perspectives can the success probability of cross-cultural communication be increased.

Interplay of emerging industrial technologies, ambidexterity, and sustainability: The case of the textile sector

The global consumer market demands personalized products and it is quite challenging for the manufacturing industry to address the consumer requirements along with optimal production. In order to curb customization and production challenges, emerging industrial technologies (EIT) are adopted by the industries such as artificial intelligence (AI), internet of things (IoT), autonomous robots (AuR), and mobile technologies (MT). However, this technological transformation may impact organizational sustainability due to EIT's higher capital investment, lack of skilled personnel to operate EIT, and EIT dependency on extensive energy consumption. In addition, EIT must resonate with the sustainable ways of production and consumption which again brings in another challenge of balancing sustainability and production. Ambidextrous practices may enable industrial stakeholders to explore and exploit this disparity. Therefore, it is required to explore the impact of EIT on organizational sustainability along with the mediation of ambidextrous practices which is a notable gap in the existing literature. The sample is taken from Pakistani textile industry to estimate the relationship between the research variables while a quantitative survey approach was adopted to collect data from textile industry professionals. The collected data from 192 respondents was analyzed using partial least square structural equation modeling (PLS-SEM) method in SmartPLS 4. The findings reveal a differential influence of EIT on the organizational sustainability dimensions, significant impact in the case of AI, complementary mediation of OA with AuR, competitive mediation of Organizational Ambidexterity for IoT, and fully mediated by Organizational Ambidexterity for MT. The study enriches the dynamic capabilities framework, highlighting Organizational Ambidexterity as essential for effective technological integration to achieve sustainability. For practitioners and policymakers, this research offers a strategic roadmap for leveraging EIT aligned with organizational sustainability objectives, advocating for the development of ambidextrous capabilities to navigate implementation hurdles effectively.

Removal and Recovery of Europium with a New Functionalized Mesoporous Silica-Based Adsorbent

The discharge of acid mine drainage (AMD), characterized by a high concentration of rare earth elements (REEs), poses a significant threat to the health of ecosystems surrounding water sources. The global market demand for REEs has experienced a notable surge in the past decade. Consequently, recovering REEs from waste streams like AMD not only benefits the environment but also offers financial advantages. Europium (Eu), the rarest among REEs, constitutes only 0.1% w/w in monazite and bastnaesite ores. Eu is extensively used in the production of phosphors, alloys, and additives, and is a critical raw material for developing smart devices, ranging from high-resolution color screens to circuitry. Traditional adsorbents typically exhibit limited selectivity towards REE recovery. Mesoporous silica materials, such as SBA15 (Santa Barbara Amorphous-15), provide excellent tunability and modification capabilities, making them an attractive and cost-effective alternative. This research focused on two key aspects: (i) evaluating the dynamic adsorption column performance of granulated SBA15–NH–PMIDA to preferentially recover Eu, and (ii) employing mathematical modeling to optimize the dynamic adsorption column’s operating conditions for real-world applications with a minimal number of experimental runs. Granulated SBA15–NH–PMIDA was chosen as the adsorbent due to its high adsorptive capacity and selectivity in capturing Eu. The study revealed that granulated SBA15–NH–PMIDA exhibited 57.47 mg/g adsorption capacity and an 81% selectivity towards Eu. Furthermore, SBA15–NH–PMIDA demonstrated preferential adsorption toward Eu in complex multi-component solutions, such as AMD. The linear driven force approximation model (LDFAM) provided an acceptable simulation (R2 > 0.91) under varying operational conditions. This validates the use of the model as a tool to effectively simulate and optimize column experiments that used granulated SBA15–NH–PMIDA to recover Eu.

Integration of Education in Human Resource Development: Transformation of the Human Resource Management Paradigm

Education integration in human resource development (HRD) has become a central issue in the modern context. This study aims to examine the role of education integration in human resource development and its impact on the transformation of the HRD management paradigm. The method used is a literature study. The results show that educational integration, through curriculum adjustment to industry needs and implementation of competency-based training programs, is able to improve the quality and competitiveness of human resources. In addition, collaboration between educational institutions and the industrial sector has proven effective in bridging the skills gap that exists in the labor market. The research revealed that innovations in teaching and learning methods, as well as the development of soft skills such as leadership, teamwork and problem-solving, contribute significantly to improving the quality of human resources. The paradigm shift in HRD management is also characterized by increased investment in continuing education and vocational training relevant to global market demands. The implications of this research emphasize the importance of a strategic approach to HR management that prioritizes education as the main foundation for creating an innovative, adaptive, and highly competitive workforce in the era of globalization and digitalization. Thus, education policies that are responsive to industrial dynamics and active participation from the private sector in the education and training process are key factors in creating a sustainable HR development ecosystem. This shows that the synergy between education and industry not only improves individual competencies but also drives overall economic growth.

Transition from Trading to Mining: Representation of the Borneo Environmental History in Conrad's Malay Archipelago

The Indonesian government’s development of Nusantara as the next national capital (IKN) has drawn significant attention to the extensive extractive activities along the East Coast of Kalimantan in East Kalimantan Province. There have been fourty-two fatalities in the past twelve years due to communities living in close proximity with numerous abandoned coal mining pits in the area. This study investigates the emergence of an economy focused on extracting natural resources on the East Coast of Kalimantan during the 19th century, as documented by Joseph Conrad, an English author from the Victorian era. Data analysis utilises an environmental history methodology. More precisely, researchers employ the New Historicist approach to juxtapose data extracted from literary texts with historical documents, thus yielding a thorough comprehension of the alterations in the environment during the latter part of the 19th century. The findings of this study indicate that the shifts in economic activity that occurred in the stipulated time period were primarily driven by the transition from trading forest products to mining for coal and gold. The shift in economic activity resulting from global market demand has had a significant impact on environmental changes in this region, especially along the East Coast of Kalimantan and this impact continues to the present day.

From Tradition to Innovation Brand Communication: A Model of Success in Purposeful Branding-Heaven Gaia

This paper delves into the rise of purposeful branding in the context of China's evolving economy and global market demand for Chinese cultural elements in clothing design. Uses Heaven Gaia as a successful case study, highlighting its commitment to Chinese design and cultural heritage. The concept of brand purpose is explored, distinguishing it from marketing goals, and emphasizing its role in building brand awareness, storytelling, and long-term brand image. The paper discusses the importance of marketing strategies in creating short-term buzz and brand recognition, while brand purpose focuses on sustainable growth and consumer trust. Furthermore, also examines the challenges and opportunities for purposeful brands in today's culture, emphasizing the need for brands to adapt to changing market dynamics and consumer preferences. The collaboration between Heaven Gaia and Florasis is cited as an example of successful brand crossovers, showcasing the potential for innovative marketing approaches.

Cereal Commerce: An Indian Trade Scenario at HS 4 Digit Level

India's cereal trade landscape is a complex interplay of production, export, and import dynamics, reflecting both domestic priorities and global market demands. Despite historical export restrictions on staples like wheat and rice, recent policy shifts have positioned India as a pivotal player in global cereal commerce. The present study aims to understand the Indian cereal production and trade significance at HS 4-digit level. Notably the results indicated that, India's cereal production has exhibited steady growth, with a Compound Annual Growth Rate (CAGR) of 0.044 per cent over the years. This growth trajectory, coupled with fluctuations in India's share of world cereal production (hovering around 10-11 %), underscores the country's consistent contribution to the global market. In terms of export composition, rice stands out as the dominant commodity, comprising a significant 76.42 per cent share of the total exported value, followed by wheat and maize. On the import front, India shows a strategic reliance on specific cereals like barley, oats, and maize, which collectively constitute over 90 per cent of the imported cereal value. This import pattern reflects targeted procurement strategies based on market needs and domestic consumption patterns. Examining trade partnerships, the United States emerges as a key exporter, while China features prominently as a significant importer of cereals. Other notable exporters include Argentina, Brazil, and Australia, contributing to a diverse distribution of cereal trade globally. The results imply that understanding product groups in specific can enhance the trade performance of any country. This diversity in trade partnerships highlights India's adaptability and its ability to navigate complex international markets. Overall, India's cereal trade dynamics demonstrate a blend of strategic production growth, export prioritization, and targeted import strategies, showcasing its pivotal role and significance in the global cereals market.

Changes in Regional Export Structure in Response to External Shocks

the Covid-19 pandemic on South Korea’s regional export structure, with an emphasis on understanding how global events like pandemics can reshape regional export structures. Thus, it seeks to identify changes in regional competitiveness and the shifting patterns in industrial exports that occurred due to the pandemic. Design/Methodology – The research uses export data by applying Export Similarity Index and Revealed Comparative Advantage to gauge changes in the export structures of various regions in South Korea. By comparing data from before and after the onset of the Covid-19 pandemic, the study provides a comprehensive look at how regional export markets have adapted and changed in response to global economic disruptions. Findings – The study uncovered a notable shift in the export structures across regions of South Korea because of the pandemic. During the pandemic, there was an increase in the similarity of exports across regions, indicating a convergence of regional export strategies. Post-pandemic, a diversification trend emerged, reflecting a response to changing global market demands. Notably, certain regions displayed a remarkable resilience, maintaining their competitive advantage in specific industries despite the global economic turmoil. Originality/value – This study contributes a new dimension to the understanding of export competitiveness, particularly in the context of South Korea. By providing a regional perspective, it offers insights into how global events like pandemics can lead to significant shifts in regional economic structures. The findings are particularly valuable for policymakers and business leaders, offering guidance in the development of strategies to enhance regional export competitiveness and ensure balanced economic development in the face of future global challenges.

Review on Improvement of Banana Quality and Yield

The review paper, "Improvement of Banana Quality and Yield," delves into strategies and practices essential for enhancing banana crop productivity and quality. Beyond securing food sources, the focus extends to sustaining farmer livelihoods and meeting global market demands. The paper covers recommended cultivation practices, disease and pest management, and underscores the importance of continuous learning and adaptation for enduring success in banana farming. By implementing these measures, banana growers can significantly elevate the quality and yield of their crops. The paper emphasizes the broader impact of these improvements, contributing not only to the prosperity of farmers but also ensuring the availability of high-quality bananas for consumers globally. Ultimately, the comprehensive approach outlined in the paper seeks to foster a sustainable and thriving banana industry, addressing the needs of both producers and consumers.

Strategi Optimalisasi Perdagangan Ekspor Kopi Di Indonesia Melalui Situs Trademap

Export trade of coffee in Indonesia plays a crucial role in the country's economy; however, challenges and dynamics in the global market demand the development of an optimal strategy to enhance the competitiveness of Indonesian coffee products. This research aims to formulate an optimization strategy for coffee export trade by leveraging information provided by the Trademap website. The research method involves analyzing Indonesian coffee export data from the Trademap site, identifying global market trends, and evaluating relevant trade policies and regulations. The results of this analysis will form the basis for designing a strategy to increase market share and the export value of Indonesian coffee. The proposed strategy includes strengthening product branding, diversifying target export markets, improving the quality and innovation of products, and optimizing the supply chain to enhance logistic efficiency. Additionally, the integration of information technology and communication in trade management is incorporated to expedite information access and minimize business risks. The implementation of this strategy is expected to make a positive contribution to the growth of Indonesia's coffee exports, opening opportunities for access to new markets, and increasing the value-added of products. By tapping into the information potential of the Trademap site and developing adaptive strategies, Indonesia can effectively navigate the dynamics of the global market, strengthen its position as a leading coffee producer, and enhance the well-being of business actors in the coffee sector.

A Study on Innovation, Technology and Sustainability of MSME's

"SMEs are recognized as vital drivers of economic growth, fostering equitable development, and offering innovative solutions for sustainability. They play a pivotal role in creating employment opportunities, supporting industrialization in underdeveloped rural areas, and contributing to the equitable distribution of national income and wealth. However, surviving in the evolving global market demands not only enhanced productivity but also sustained growth through continuous innovation. Business sustainability necessitates self-assessment to identify areas for improvement, capitalize on strengths, and generate ideas for future organizational development. In India, SMEs, while crucial to the economy, often encounter challenges that lead to closures or unsustainable operations. Numerous studies highlight factors such as poor management, lack of innovative approaches, and short-termism as contributors to these difficulties. Therefore, the primary objective of this paper is to explore approaches that foster a better understanding of sustainable models, enhancing innovation and ensuring the longevity of SMEs."

Development of a Carotenoid-Rich Microalgae Colorant by Microencapsulation

Dunaliella salina has been recognized as an excellent biomass source of carotenoid, which can be used as a natural orange coloring agent for food products. The most eco-friendly approach for extracting carotenoid is through supercritical carbon dioxide extraction, as it yields highly concentrated extracts while preventing pigment thermal degradation. However, there are limitations when a lipophilic extract is considered a food ingredient, in particular very difficult handling and low solubility in water-based products. The aim of this study was to develop a hydrosoluble form of a natural carotenoid-rich extract recovered from algae biomass within a biorefinery concept to be incorporated in aqueous-based food products. A two-step process was developed, starting with the emulsification of the supercritical extract into a mixture of maltodextrin and gum arabic, using soy lecithin as an emulsifier. The emulsification was followed by a spray-drying step. The impact of process variables on the encapsulation yield, efficiency, emulsion properties, and particle characteristics was studied. The resulting particles exhibited an intense orange color and good water dispersibility, facilitating uniform yellow coloring when incorporated into an aqueous-based product. Overall, spray-drying emulsions containing carotenoids derived from Dunaliella salina prove to be a promising strategy for the global market demand for natural colorants.

Acculturation of Palembang Songket Cloth Culture

This article discusses cultural acculturation related to Palembang songket fabric. The study reveals how Palembang songket cloth experiences cultural acculturation through interaction with various elements of local, regional, and global culture. Through this study, the authors identified various factors that influence acculturation of songket fabric, such as migration, trade, and cultural interaction. The approach used in this study is a qualitative approach. Qualitative approaches are often used in cultural studies to understand and analyze acculturation processes, cultural interactions, and the role of songket cloth in Palembang society. Qualitative research methods involve data collection through observation, interviews, and text analysis, as well as in-depth interpretation to understand complex cultural phenomena. The results of the study are in the context of acculturation; Palembang songket cloth has experienced the influence of Malay, Chinese, Arab, and Indian cultures, which is reflected in the patterns and motifs that exist on songket cloth. In addition, the acculturation of Palembang songket fabric culture also reflects adaptation to global market trends and demands. This article contributes to an understanding of how cultural acculturation can shape and influence a region’s distinctive textile traditions, with a case study of Palembang songket fabric as a relevant example.
 Keywords: cultural acculturation, Palembang songket cloth, cultural identity

CУЧАСНИЙ СТАН РЕЗУЛЬТАТИВНОСТІ ТАКТИЧНОГО УПРАВЛІННЯ В ДІЯЛЬНОСТІ СУБ’ЄКТІВ Е-БІЗНЕСУ

In modern economic conditions, e-business plays a key role in both national and global economies, where technological innovations and rational management determine the success of companies. Let's consider the effectiveness of tactical management by e-business entities, focusing on contemporary challenges and opportunities organizations face. The article argues that in today's world of e-business, the qualification and competence of personnel are crucial for adapting to and utilizing cutting-edge technologies. These aspects are key to ensuring high productivity and innovation in companies. Through the implementation of technological solutions such as CRM systems and automated marketing platforms, it has been proven that e-business can significantly increase its efficiency and enhance customer loyalty. It is argued that the ability to innovate and explore new market niches also greatly depends on the staff's ability to adapt to rapidly changing conditions. In this context, investments in skill development and knowledge of employees are critically important to support competitiveness and sustainable growth of companies. Thus, the effectiveness of management in the e-business sector is determined by a comprehensive approach to staff development and integration of advanced technologies, allowing companies not only to survive but also to thrive in a dynamic business environment. The development of tactical management in e-business reflects global trends and market demands, where innovation and the ability to quickly respond to changes are crucial for success. A comprehensive approach to staff training, integration of modern technologies, and the use of advanced data analysis methods form the foundation for developing solutions that effectively address complex challenges and improve customer service. In this context, it is critically important to understand not only the internal processes of the company but also the dynamics of the external market environment, enabling adaptation to constant changes and leveraging them for the benefit of the business. Thus, effective tactical management becomes a decisive factor in maintaining stable development and growth of e-business, relying on deep analysis and strategic planning. Therefore, tactical management in e-business, based on a profound understanding of innovative technologies, staff qualification, and external economic conditions, can significantly enhance the efficiency of business processes and ensure long-term success of companies in e-commerce.