CУЧАСНИЙ СТАН РЕЗУЛЬТАТИВНОСТІ ТАКТИЧНОГО УПРАВЛІННЯ В ДІЯЛЬНОСТІ СУБ’ЄКТІВ Е-БІЗНЕСУ

Abstract

In modern economic conditions, e-business plays a key role in both national and global economies, where technological innovations and rational management determine the success of companies. Let's consider the effectiveness of tactical management by e-business entities, focusing on contemporary challenges and opportunities organizations face. The article argues that in today's world of e-business, the qualification and competence of personnel are crucial for adapting to and utilizing cutting-edge technologies. These aspects are key to ensuring high productivity and innovation in companies. Through the implementation of technological solutions such as CRM systems and automated marketing platforms, it has been proven that e-business can significantly increase its efficiency and enhance customer loyalty. It is argued that the ability to innovate and explore new market niches also greatly depends on the staff's ability to adapt to rapidly changing conditions. In this context, investments in skill development and knowledge of employees are critically important to support competitiveness and sustainable growth of companies. Thus, the effectiveness of management in the e-business sector is determined by a comprehensive approach to staff development and integration of advanced technologies, allowing companies not only to survive but also to thrive in a dynamic business environment. The development of tactical management in e-business reflects global trends and market demands, where innovation and the ability to quickly respond to changes are crucial for success. A comprehensive approach to staff training, integration of modern technologies, and the use of advanced data analysis methods form the foundation for developing solutions that effectively address complex challenges and improve customer service. In this context, it is critically important to understand not only the internal processes of the company but also the dynamics of the external market environment, enabling adaptation to constant changes and leveraging them for the benefit of the business. Thus, effective tactical management becomes a decisive factor in maintaining stable development and growth of e-business, relying on deep analysis and strategic planning. Therefore, tactical management in e-business, based on a profound understanding of innovative technologies, staff qualification, and external economic conditions, can significantly enhance the efficiency of business processes and ensure long-term success of companies in e-commerce.