Abstract
"SMEs are recognized as vital drivers of economic growth, fostering equitable development, and offering innovative solutions for sustainability. They play a pivotal role in creating employment opportunities, supporting industrialization in underdeveloped rural areas, and contributing to the equitable distribution of national income and wealth. However, surviving in the evolving global market demands not only enhanced productivity but also sustained growth through continuous innovation. Business sustainability necessitates self-assessment to identify areas for improvement, capitalize on strengths, and generate ideas for future organizational development. In India, SMEs, while crucial to the economy, often encounter challenges that lead to closures or unsustainable operations. Numerous studies highlight factors such as poor management, lack of innovative approaches, and short-termism as contributors to these difficulties. Therefore, the primary objective of this paper is to explore approaches that foster a better understanding of sustainable models, enhancing innovation and ensuring the longevity of SMEs."
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