The article analyzes the complex of leadership formation as a factor in the effectiveness of public administration, in particular in personal and corporate aspects, with the involvement of organizational, educational, psychological, regulatory and legal components. The views of scientists on the phenomenon of leadership in the field of management in general and public administration in particular are considered. The peculiarities of leadership as a social and psychological phenomenon are clarified with the analysis of personal charisma as a means of influencing a team of subordinates, relations in the dichotomy « leader – subordinate » , in particular, a comparison of the concepts of « management » and « leadership » is provided. The types of a modern leader in Ukraine are given with the definition of his negative traits, interpreted as a legacy from the totalitarian and authoritarian past, and positive, which should form a democratic leader, the basis of which is a partnership attitude towards subordinates. It is noted that the concept of « subordinate » is a component in the dichotomy with the concept of « leader » , and the concept of « leader » corresponds to « follower » , that is, a partner and like-minded person. The ways of reforming public administration in the field of management and leadership are indicated and analyzed, in particular benchmarking as taking into account the best practices; de-bureaucratization as a means of creating an atmosphere of openness in the management system; delegation of authority and subsidiarity as a means of implementing partnerships in a team; monitoring as an analytical tool for monitoring the performance of a public administration institution; selection of appropriate personnel as an increase in attention to public service personnel, as well as their training. The conclusion is made about the predetermination of the effectiveness of public management of the leader's leadership qualities, its positive influence on subordinates due to personal charisma and a partnership management strategy based both on his innate qualities and on those acquired during training and advanced training. Key words: public administration, leadership, charisma, dichotomy «leader – subordinate», reforming public service