The pore structure of shale is patently heterogeneous, with a conventional adsorption model being difficult to characterise the complex adsorption behavior of methane in shale. Therefore, a model is being proposed to characterise the fractal supercritical adsorption behavior of methane in shale. The principles and derivation of the model have been described in detail. The results showed that the adsorption characteristic parameters relating to different scale pores were affected by temperature and fractal dimension to different degrees. In addition, the relationship between isosteric heat of adsorption (qst) and adsorption capacity of different samples revealed different trends. The absolute values of ΔS of FC-66 and FC-72 decreased linearly. This might have been because of the fact that the adsorption saturation’s inflection point, which caused a fall in the absolute value of the entropy change (ΔS), was not reached. Compared with traditional adsorption models, the proposed model could reflect menthane’s adsorption in shale more accurately. The research results provide theoretical support for the evaluation of deep shale gas reserves, including the optimisation of exploitation strategies.