Decline In Sales Research Articles

Effects of COVID-19 Pandemic on Micro, Small, and Medium-Sized Enterprises in the Province of Ilocos Norte Philippines

The study investigates the effects of the pandemic brought about by Covid-19 on Ilocos businesses and establishments. The study participants were the owners of micro, small and medium businesses in Ilocos Norte, and they were selected using a convenience sampling technique. The study employed a quantitative research design, and the entrepreneurs were asked about the perceived impact of Covid-19. Using descriptive statistics, the findings divulged that the impact of the Covid-19 pandemic on the businesses ranged from retrenchment of employees, disruption in the supply chain, and temporary to permanent shutdown. The impact of the pandemic includes uncertainties, the decline in productivity, demand, and sales. Implications, conclusions, and recommendations were also provided in the study.

ANALISIS SISTEM INFORMASI AKUNTANSI PENJUALAN DAN PENERIMAAN KAS SEBAGAI ALAT PENGENDALIAN INTERNAL

In the era of globalization, competition in the business world is getting tighter, with many companies that have entered people's lives. The increasingly widespread development of the business world today requires the development of a new accounting information system to meet the needs of better information. In addition, many companies are experiencing a decline in sales. For example, half of the trading companies experienced a decline in sales due to the unstable economy of the Indonesian people due to the pandemic. Similarly, companies engaged in the sale of vehicles were also affected, because the Indonesian Motorcycle Industry Association (AISI) reported that the volume of motorcycle sales distributed in October had decreased compared to the previous months. AISI data noted that there were 317,830 motorcycles distributed last October. Its volume fell 16.85% on a monthly basis compared to the previous month. With that accounting information system is needed, including sales accounting information systems and cash receipts, sales accounting information systems and cash receipts are part of an accounting information system that explains how to carry out sales procedures from receiving orders to receiving cash on sales. This study aims to find out how the company runs an accounting information system for sales and cash receipts, and the results of the research show that the companies that have been researched are in accordance with SOPs and using the right system. the sales activity in this study has used a qualitative approach descriptive method. Therefore, the use of accounting information systems sales and cash receipts is very instrumental and has a positive influence on the company's internal.

DAMPAK PANDEMI COVID-19 TERHADAP LOYALITAS PELANGGAN PADA MCDONALD’S CABANG SHINTA KARAWACI

The fast food industry is one of the sectors affected by the COVID-19 pandemic. The prohibition of large-scale social interaction in the community, such as holding meetings during the Large-Scale Social Restrictions (PSBB) established by each region, also contributed to a sharp decline in food and beverage sales. The average result of the COVID-19 pandemic impact variable questionnaire (X) at McDonald's Shinta Karawaci Branch was 68% in the good category. Of all the indicators of the statement, it can be seen that the lowest indicator is "Is the pandemic affecting your income" with a result of 52%, which can be seen from the general description of the respondents of McDonald's customers at Shinta Karawaci Branch, most of whom are private employees. The average result of the questionnaire total Customer Loyalty (Y) at McDonald's Shinta Karawaci Branch is 71.8% which is included in the good category. Of all these indicators, there is one indicator that has the smallest value, namely "Customers have a desire to recommend McDonald's Shinta Karawaci Branch to others". From the results of observations and interviews conducted, this is caused by several factors, one of which is the price of products offered by McDonald's Shinta Karawaci Branch which is in the upper middle category and Shinta Karawaci Branch's McDonald's outlets are still not evenly distributed, there are only a few in the city center. big. From the results of simple linear regression analysis, it is known that the influence of variable X for the COVID-19 pandemic has no effect on customer loyalty at McDonald's Shinta Karawaci Branch, variable Y.

STRATEGI PEMASARAN MENYAMBUT PRANATAN BARU PARIWISATA YOGYAKARTA (STUDI KASUS HOTEL CABIN SUTOMO)

Tourism, especially hotels, is one sector that has felt the impact of the COVID-19 pandemic. To accelerate the economic recovery of the tourism sector, especially hotels, regulations are needed that can strengthen this change, both from regulations from the central and regional governments that can encourage hospitality to return to enthusiasm referring to health protocols. The purpose of this study is to examine the marketing strategy of the Cabin Sutomo hotel based on the new Yogyakarta tourism institutions. This research is descriptive qualitative, which is based on scientific studies, principles, and fundamental assumptions of science, by utilizing deductive reasoning supported by valid information and then processed for analysis through research principles. The collection method uses interviews and documentation. The results of the study explain the existence of Pergub Number 48 of 2020, the D.I. Government. Yogyakarta regarding Guidelines for Preparation, Guidelines for Implementation of Public Service Activities and Community Economics in the Special Region of Yogyakarta in the prevention and control of Covid-19 and the book Pranatan Anyar Plesiran Jogya, Guidelines for Adapting New Habits of Tourism DIY, encourage Hotel Cabin Sutomo to make changes to marketing strategies, through product aspects services and employees who pay attention to health protocols, prices with new normal jargon, increasing online (digital) promotions. With this measure in 2020 during the pandemic, room sales decreased by 22.7% compared to 2019. With this decline in sales, Hotel Cabin can still operate without reducing employees.Keywords: Marketing strategy, New institutions, Tourism

School Food Policy Affects Everyone: Retail Responses to the National School Lunch Program

We study the private market response to the National School Lunch Program, documenting economically meaningful spillovers to non-recipients. We focus on the Community Eligibility Provision (CEP), an expansion of the lunch program under the 2010 Healthy, Hunger-Free Kids Act. Under the CEP, participating schools offer free lunch to all students. We leverage both the staggered roll-out and eligibility criterion of the CEP, which is limited to schools where at least 40% of students participate in other means-tested welfare programs. We find that local adoption of CEP leads to a 10% decline in grocery sales at large retail chains. Retailers respond with chain-level price adjustments: chains with the most exposure lower prices by 2.5% across all outlets in the years following adoption, so that the program’s welfare benefits propagate spatially. Using a stylized model of grocery demand, we estimate that by 2016 the indirect benefit had reduced grocery costs for the median household by approximately 4.5%.

ANALISIS MATRIKS IFAS DAN EFAS PT UNILEVER TBK PADA PANDEMIK COVID-19

During this pandemic, PT. Unilever Tbk has not experienced a significant decline in sales, because managers have prepared a good sales strategy. This research aims to look at the strategy of PT. Unilever Tbk by analyzing internal factors and external factors using SWOT analysis and MATRIS EFAS and IFAS. This research uses secondary data methods, namely data obtained by collecting written data sources or documents from existing journals and various other internet sources that are accurate. The results of this study show that based on the IFAS matrix shows a score of 1,102, which means PT. Unilever Tbk can control its internal factors well in utilizing existing strengths and overcoming weaknesses in the company. Based on the EFAS matrix shows a score of 0.11.

Pengembangan UMKM dengan Transformasi Digital dalam Rangka Pertahanan Ekonomi di Tengah Pandemi Covid-19 di Dusun Bendo, Desa Seboto, Kecamatan Gladagsari, Kabupaten Boyolali


 
 
 
 This article aims to develop Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic. As a result of the Covid-19 pandemic, Micro, Small and Medium Enterprises (MSMEs) experienced a decline in sales, late distribution and difficult in raw materials. Business actors must create new products to increase sales in order to revive their business, not only that, the behavior of Micro, Small and Medium Enterprises (MSMEs) must shift their business from offline to digital business. Social media and maker places (intermediaries) can be a concept to facilitate the behavior of Medium Small and Medium Enterprises (MSMESs) to gain wider marketing access.
 
 
 

C&EN’s Global Top 50

The global chemical industry made it through the worst of the COVID-19 pandemic with scratches and abrasions but few broken bones. According to data from C&EN’s Global Top 50 survey, the world’s largest chemical firms posted a 7.1% decline in chemical sales from 2019, to $795.8 billion in 2020, the fiscal year on which the survey is based. It’s not a bad result, considering that economies around the world were shut down early last year to stem the global health crisis. The 50 firms that appeared in C&EN’s previous survey , which was mostly based on performance in prepandemic 2019, posted a 5.0% decline in chemical sales. And although 2020 chemical earnings fell 22.6% for the 44 of the 50 firms that disclose chemical profits, they fell more—28.2%—in 2019 for the 46 companies disclosing profits on the list, when business in many major markets and economies was beginning to slow.

Firm Unionization and Disruptions in Customer Relationships*

ABSTRACTRelationships with major customers may be advantageous to suppliers due to economies of scale and reputational benefits. In this study, we investigate whether unionization leads to disruptions in a firm's relationships with its customers. Our goal is to provide insights regarding the impact unionization has on a firm's sales relationships with its major customers. We predict that major customers will shift purchases away from suppliers that unionize to avoid potential disruptions. Using a difference‐in‐differences research design, our results show a negative association between supplier unionization and sales to major customers. Our findings are robust to addressing endogeneity concerns through a propensity score matched analysis and regression discontinuity research design. In addition, we find that supplier firm performance declines subsequent to unionization. We also find that suppliers experience significant increases in their cost of goods sold and the number of employees after supplier unionization, suggestive of higher input prices driving the disruption with major customers. Finally, we provide evidence that higher switching costs mitigate the decline in sales to major customers. Overall, our findings suggest that employee unionization can adversely affect a firm's relationships with their major customers.

Effect of seasonal fodder availability on smallholder dairy farmers’ participation in markets in Mosop sub-county, Kenya

The growing demand for animal products in developing countries presents opportunities for smallholder dairy farmers to participate in markets. However, seasonal fodder scarcity is a pervasive limitation to dairy productivity and disrupts market participation. The objective of this paper was to determine the influence of seasonal fodder availability on the participation of smallholder farmers in fodder and milk markets. Primary data was collected in a cross-sectional survey involving a random sample of 176 farmers, in Mosop sub-County, Nandi County of Kenya. Complete data for computation of fodder scarcity and market participation was available from 130 farmers. Data was processed in Excel and subsequently analysed in Statistical Package for Social Scientist (SPSS version 21) software using descriptive and logistic regression statistics. Study results revealed that an increase in fodder deficit was associated with a decline in milk sales (β= -.95, p=0.002), leading to an increase in milk price (β= 0.59, p=0.024) and increase in the quantity of purchased concentrate feed (β=0.17, p=0.038). The study concludes that fodder scarcity leads to low farmer market participation and recommends the strengthening of producer organizations to facilitate feed and milk marketing, capacity building on feed formulation and utilization, conservation and processing. These capacities would enable farmers to meet fodder demands in the dry season and would stabilize milk prices if supported with incentives for private and public partnerships investments in the feed value chain.

PENYULUHAN INOVASI PENGEMASAN PRODUK USAHA DARING PADA KOMUNITAS WIRAUSAHA CARIMITRABISNIS SURAKARTA

During the Covid-19 pandemic, many MSMEs experienced a decline in sales. One of the main problems is the shift in consumer shopping styles to online shopping and the decline in consumer buying interest. The solution offered for this problem is packaging innovation and product design. This community service aims to provide counseling and assistance to partners regarding packaging innovation and product design. This community service partner is the Carimitrabisnis entrepreneurial community. This community consists of 35 entrepreneurs from various business fields in Surakarta. The expected outcome of this community service activity is for partners to gain knowledge about the importance of trademark design, packaging, and direction to partners in terms of promotion through the internet to increase the number of sales.

PENDAMPINGAN PEMASARAN ONLINE PADA KELOMPOK USAHA PENINGKATAN PENDAPATAN KELUARGA SEJAHTERA (UPPKS) DI KECAMATAN LOWOKWARU KOTA MALANG

The Covid 19 pandemic has an impact on the decline in sales of Micro, Small and Medium Enterprises (MSMEs) because most MSMEs cannot sell their products freely due to physical distancing policies and Large-Scale Social Restrictions. Meanwhile, many MSMEs have not been able to sell their products online because they do not have the skills to sell online. The purpose of this community service is training and online marketing assistance to the Business Group for Increasing Prosperous Family Income (UPPKS) in Lowokwaru District. The method of implementing activities is training to create business Instagram and Facebook accounts, techniques for taking photos of products, producing marketing videos, uploading product photos, tips on finding consumers, packaging techniques and product delivery. Partners are “atiqa” UPPKS members who produce handicrafts such as bags, wallets, tissue holders and mask. The result of the activity for 6 months was the joining of partners at the Shopee market place, active Instagram and business Facebook. Sales increase during the Covid 19 pandemic due to partners producing mask. The gross revenue from 1,500,000 rupiah per month increases to 3,000,000-6,500,000 rupiah per month. Online sales can expand the marketing area, unlimited sales of time so as to increase sales.It is hope that other UPPKS members and MSMEs can sell online in order to increase revenue.
 
 Keywords : Online marketing, Market place, Handicrafts

STRATEGI KOMUNIKASI PEMASARAN PERUMAHAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI MASA PANDEMI COVID 19 (Studi Kualitatif Di Perumahan Bekasi Timur Regency)

During the current pandemic, the economic decline is very pronounced. Oneindicator can be seen from the decline in home sales by as much as 60 percent. This is a challenge for housing marketers, to continue to be able to market housing. One of the ways marketers use social media in marketing housing. Bekasi Timur Regensi(BTR) housing marketers market using social media Instagram, Facebook, andWhatsApp. This study used five key informants. Qualitative research approach, withthe research method used case studies. Descriptive is used for this type of research.Research conclusion: first, the use of social media is an effective and efficient way ofmarketing communication. Second, even though it is considered quite effective andefficient, the use of social media is still constrained by technology, it is different when we meet in person. Third, the decision to buy housing remains in the hands of the buyer. Although it is true that in the housing management, there is a selectionregarding the income that potential customers will get.

USULAN STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN DI PT. X

PT. X has been around for 26 years and is the sole distributor for 3 well-known furniture brands. This does not make PT. X can market products easily. The decline in sales of PT. X, has occurred from 2016 to 2020. In fact, the average economic growth in the marketing area of PT. X tends to be stable at the level of 4.66% - 7.66%. This study aims to look at the marketing strategies that have been executed by the PT. X (segmenting, targeting, positioning, marketing mix) and analyze the internal and external environment of PT. X (using the company's internal analysis, PESTLE Analysis and Porter's Five-Forces Model) in order to get a recommendation marketing strategy in accordance with the condition of PT. X to increase the sales. Recommended strategies from analysis The Competitive Profile Matrix (CPM), which produces 8 alternative strategies and The Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix which produces 22 strategies. These alternative strategies were analyzed more deeply and obtained 4 prioritized strategies to be implemented in PT. X. Keywords: Marketing Strategy, Marketing Mix, CPM, SWOT Matrix

Design of Bag Product’s Marketing Strategy by Implementing QFD Method and SWOT Analysis

Production of children's backpacks has experienced a decline in sales over the past three years. This is experienced by CV Semesta Agung (SA), a textile company that produces t-shirts, jeans, and children's backpacks. The decline of children's backpacks sales occurred because of the large number of competitors and it needs a solution to overcome it. This research aims to design the marketing strategy by implementing QFD method and SWOT analysis. The method used is Quality Function Deployment (QFD) stage one, which is a matrix creation of House of Quality (HOQ) and SWOT. Based on the findings of the research, there are several product attributes that should be considered in a production of children’s backpack, such as attractive design/motif, the quality of materials and stitches, affordable price, and product durability. In addition, based on this research, it can be concluded that several marketing strategies can be implemented by companies, which is gained from SWOT method. The first one is WO strategy that can be done by expanding a marketing area in Bandung city, improving packaging design, providing product warranty, giving discount, and manufacturing waterproof children’s backpack. The second one is ST strategy by improving quality of product and worker skills, as well as reducing production cost. The third one is WT strategy by designing more attractive bag products and creating a new product.

The reality of Sudanese press in the light of the transformation of digital media


 This study seeks to explore the vision of academic experts and practitioners of Sudanese journalism profession, to obtain a thorough and scientific diagnosis of the changes in the paper press in the world. To determine its withstand and the possibility of competing with electronic media, relying on the descriptive survey methodology on the way to design a scale of five meter to measure trends, the research contained (16) items; The validity and reliability coefficients were applied, and the questionnaire was a major tool for collecting information from (100) study sample. The study found that political, economic and technological changes, in addition to the administrative and structural imbalance of the press, the increase in publishing costs, the weak financial capabilities, the decrease in advertising revenues, the continuous decline in sales and the general trend towards the internet are the reasons for the decline and suspension of some paper press in the world. The study recommended the need to respond to developments and changes in the global political, economic, social and technical and to keep pace with them. The environment should be created by enacting attractive legislation and providing governmental logistical support to the paper press and facilitating the distribution and advertising movement, and the Sudanese paper press should pay attention to and upgrade its staff in terms of providing career stability methods, and then open the fields of training and development for him to deal with the data and requirements of the digital age.

ANALISIS STRATEGI BISNIS USAHA KULINER CATERING (STUDI KASUS PADA SHINTA CATERING DEPOK)

The more advanced the times and changes in the pattern of human life, the human needs also change especially primary needs, one of which is food and drink. One of the businesses providing fast food is the catering business. Shinta Catering is a catering business that is classified as superior and has good potential to continue to grow rapidly. But on the other hand, Shinta Catering experienced a decline in sales. Therefore, the purpose of this study is to analyze the problems of the culinary business strategy applied by Shinta Catering. The analysis used is descriptive analysis to get an overview of the company's environment related to the Opportunities, Threats, Strengths, and Weaknesses of Shinta Catering and formulating strategies using the SWOT matrix. Quantitative descriptive analysis using EFE, IFE, and IF. And the data that has been collected is then analyzed using a descriptive approach, namely the approach used to analyze the questionnaire data by describing the questionnaire data that has been collected as it is. The results of the research from a SWOT analysis combine two factors in a company. The results of the SWOT analysis on the Shinta Catering Depok business from both IFAS and EFAS matrices show that the SO strategy has the highest value among the ST, WO, WT, and SW strategies and it can be seen that the position of the Catering business in Depok is in quadrant 1 by implementing an aggressive strategy. from a marketing point of view. This position is a very favorable situation for Shinta Catering, where the business has opportunities and strengths so that it can take advantage of opportunities in the catering business

코로나19 발생 이후 감소된 외래관광객으로 인한 관광문화 및 전체 산업 손실 파급효과 분석

Since the outbreak of COVID-19, the domestic air transport as well as tourism and culture industries have suffered significant economic loss due to restrictions on movement between countries. This study investigates loss on production outputs in the domestic tourism/culture and related industries due to the decrease in inbound tourists caused by COVID-19, and analyzes pervasive effects on the entire industry. The amount of losses in the tourism/culture and related industries was estimated based on the per capita expenditure of inbound tourists and changes in the number of foreign tourists after the outbreak. Results show that loss in sales volume was significant in the order of the shopping, air transport, accommodation, and food service industry. Based on the results, scenarios were made by deriving estimated economic losses from 2020 to 2023 (4-year scenario period) in the nine tourism/cultural and related industries. The scenarios were incorporated in the input-output analysis to analyze ripple effects on the whole industry in terms of production, value-added, and employment. Final results indicate that the decline in sales of the tourism/cultural and related industry due to COVID-19 will result in a decrease of 94,071.7 billion KRW in industry output, a decrease of 39,064.8 billion KRW in value-added, and a decrease of 71,557 jobs over the 4-year scenario period. In the case of the culture/arts and entertainment industry, which is the industry of our main attention, would have a loss of 612.1 billion KRW over the four years. This will have a negative effect of 191.9 billion KRW to other industries. Contribution of this study lies in quantifying specific amount of damage caused by COVID-19 on the tourism and culture industry and related industries.

Investigation and implementation of 8D methodology in a manufacturing system

The micro, small, and medium-sized business (MSMEs) industry is the economy's growth engine. Micro-Small and Medium Enterprises have a greater Labour strength than large businesses. Micro-Small and Medium Enterprises account for most jobs in any sector. Waste reduction, quality improvement, time management, environmental sustainability, and growth measures are all major issues for Micro-Small and Medium Enterprises. As a result, any business needs a good team and a long-term business model to succeed. One of the most reliable designs for product and quality development, waste reduction, and problem-solving is the 8Ds methodology. As a result, the goal of this 8Ds methodology is to adopt and investigate a simple sustainable work method that aids in the reduction of time decay and waste. Micro-Small and Medium Enterprises have a high rate of manufacturing defects, which leads to company failure and a decline in sales and revenue. The 8Ds work method entails forming a proactive team to tackle these questions. The primary goal of this research paper is to identify a problem with both the gearbox and vibrator in the well-known tobacco industry and to use the Eight Disciplines(8D) methodology to minimize breakdown time and repair costs of the machinery. All these details were gathered from various industrial processes to research and evaluate the 8d methodology. The 8d approach, root cause analysis, and fishbone diagram were also used to solve the problem described above. After changing the gear material and using lubricants between the gear and the vibrator, the breakdown time was reduced. Following a successful implementation of the changes, the break manufacturing time of the tobacco bundle was reduced by 29 percentage and defects were reduced by 72 percentage as well as the equipment cost of maintenance.

Increasing Sales Through The Marketplace For Smes Affected By The Covid-19 Pandemic

Indonesia as one of the countries affected by the Covis 19 pandemic has suffered many losses. One of them is the impact on the people's economy. Where many SMEs have closed, it is due to social distancing, which requires markets / malls and offices to close. Economist of the Institute for Development of Economic and Finance (INDEF) Aviliani revealed that MSMEs were the first sector to be affected by the corona pandemic. The reason is, the activity restrictions during the PSBB or PPKM made sales plummet. Bank Indonesia said as many as 87.5 percent of MSMEs were affected by the Covid-19 pandemic. Of this number, around 93.2 percent of them have a negative impact on the sales side. Based on the situation analysis and the results of previous interviews with partners, the problems faced by partners today are as follows: Lack of competitiveness in marketing products due to conventional sales, resulting in a decline in sales at the reseller level. Lack of mastery of science and technology, especially information and communication technology (ICT), especially the use of marketplaces to support digital product marketing. This community service program has been carried out well and smoothly online via zoom. The survey results indicated that this training was very useful and easy to implement.