Increasing Sales Through The Marketplace For Smes Affected By The Covid-19 Pandemic

Abstract

Indonesia as one of the countries affected by the Covis 19 pandemic has suffered many losses. One of them is the impact on the people's economy. Where many SMEs have closed, it is due to social distancing, which requires markets / malls and offices to close. Economist of the Institute for Development of Economic and Finance (INDEF) Aviliani revealed that MSMEs were the first sector to be affected by the corona pandemic. The reason is, the activity restrictions during the PSBB or PPKM made sales plummet. Bank Indonesia said as many as 87.5 percent of MSMEs were affected by the Covid-19 pandemic. Of this number, around 93.2 percent of them have a negative impact on the sales side. Based on the situation analysis and the results of previous interviews with partners, the problems faced by partners today are as follows: Lack of competitiveness in marketing products due to conventional sales, resulting in a decline in sales at the reseller level. Lack of mastery of science and technology, especially information and communication technology (ICT), especially the use of marketplaces to support digital product marketing. This community service program has been carried out well and smoothly online via zoom. The survey results indicated that this training was very useful and easy to implement.