Decline In Sales Research Articles

EXPRESS: Individual Sellers’ Social Media Participation and Sales Performance in Peer-to-Peer Marketplaces: Evidence from a Quasi-Natural Experiment

Recent advancements in communication and social technologies have resulted in the growth of peer-to-peer (P2P) marketplaces, such as Xianyu and Poshmark. Individual sellers in these markets, most of whom are unbranded and lack credibility, often face immense challenges in building trust to facilitate P2P transactions. We consider the potential of sellers’ use of social media to establish trust and drive sales. Specifically, we address whether social media use benefits the sales performance of individual sellers, and how social media use affects customer retention and acquisition. We draw on social capital theory to explore the theoretical mechanisms by which social media participation may affect sales, hypothesizing that such participation enables the seller to accumulate social capital and develop trust. We empirically test this by exploiting a quasi-natural experiment wherein a large P2P marketplace for second-hand goods (Xianyu) unexpectedly removed its social media feature (Fishponds). We employ a difference-in-differences design, leveraging a proprietary dataset capturing social media participation and sales activities for individual sellers, covering more than 180,000 transactions over a multi-week period around the event. We find that sellers who initially participated in social media channels experienced a significant decline in sales after the shutdown, which is attributable to poorer customer retention and acquisition. We explore heterogeneity in the effects and find that the sellers who benefit most from social media participation are those with the most to gain from trust-building. An additional online controlled experiment provides further evidence of the trust-building mechanism. Our study implies individual sellers can harness social media to generate additional sales from existing and new customers. These insights are important, as they speak to the value of social media channels as drivers of trust in P2P marketplaces.

Strategi Komunikasi Pemasaran Es Teh Solo 1987 Cabang Warakas dalam Membangun Brand Image

Brand image has an important role in delivering the company to its goals or targets. Currently, the competition in the iced tea cold drink market is very tight and mushrooming everywhere so that this is the cause of Iced Teh Solo 1987 experiencing a consistent decline in sales in recent months. These problems should be solved through strengthening the brand image so that customer trust can be built. This study aims to analyze the marketing communication strategies carried out by Es Teh Solo 1987 Warakas branch in building a brand image. This research was completed using a descriptive qualitative method with data collection techniques through observation and interviews. The data analysis techniques used in this study are in the form of the reduction stage and the presentation stage. The results of this study show that Es Teh Solo 1987 uses five ways to maintain its brand image as a cheap and affordable brand. The five ways are through personal sales, events and experiences, public relations, sales promotion, and corporate branding.

Dell Technologies: Public to Private and Back to Public

The case study discusses the buyout strategy of Dell Inc. Dell Inc. was a market leader in PCs in the early 2000s. Due to a substantial change in technology, the market share of PCs declined significantly, and Dell missed opportunities and recorded a decline in sales of over 10% from November 2012 to January 2013 due to a fall in shipments. After analysing the complex circumstances, Mr Michael Dell, CEO and Chairman of Dell Inc., decided to convert the publicly traded company into a private company in 2013 through a buyout deal. On 28 December 2018, Dell was again listed on the New York Stock Exchange for trading through a tracking stock strategy. The case study deals with several ups and downs of the company and also provides a platform to discuss the various benefits of buyouts.

Evaluasi dan Perancangan Model Bisnis UMKM Miss Bluder dengan Business Model Canvas

Miss Bluder is an MSME that sells bluder bread in the city of Bandung. In recent times, Miss Bluder has experienced a significant decline in sales. This is due to limitations in human resource management, suboptimal partnerships, and lack of effectiveness in the sales media used. This research aims to evaluate and design a new business model for Miss Bluder using the Business Model Canvas method. The data used included current business models, customer profiles from interviews, as well as business environment data from literature studies and online research. A SWOT analysis was carried out to formulate an improvement strategy, followed by the design of a Value Proposition Canvas, Channels, and Customer Relationships. After the business model design is completed, verification, financial simulation, and validation processes are carried out through evaluations and interviews with business owners. With the implementation of the new business model, it is hoped that Miss Bluder can overcome the decline in sales, improve business performance, and strengthen its position in the market.

Evaluating the financial case for investing in, or divesting from, tobacco investments.

Tobacco Free Portfolios urges institutions to pledge against investing in, and to withhold financial services from, tobacco companies. Their goal is to create a 'tobacco-free world'. They argue that without financial and investor support, these companies' operations will become less sustainable. To assess the financial rationale for investing in, or divesting from, tobacco companies. Using data sourced from Bloomberg from 2008 to 2023, we evaluate historical sales volumes, real revenue, real gross profit per cigarette, stock performance and price-to-earnings trends for nine leading listed global tobacco companies. Cigarette sales volumes have steadily declined from 2008 to 2023. Despite efforts to diversify towards novel products, revenues from these products remain small, and cigarettes remain the primary revenue source. Excluding inorganic growth, six of the nine companies experienced real revenue declines from 2008 to 2023. Since 2016, many companies experienced declines in real gross profit per cigarette, indicating that they find it increasingly difficult to offset reduced cigarette sales through net-of-tax price increases. Since 2016, all nine tobacco companies' stocks have substantially underperformed the market. This stands in contrast to the 2008-2016 period, during which all nine companies' stocks substantially outperformed the market. Tobacco companies have experienced deteriorating financial performance since 2016, amidst ever-escalating regulation. It remains unclear whether the growth in novel products will be rapid enough to mitigate the decline in cigarette sales. This uncertainty poses heightened risks for investors, and there is a real possibility of continued poor stock performance.

ANALISIS KNOWLEDGE SHARING DALAM INOVASI BISNIS UNTUK MENINGKATKAN KINERJA USAHA MIKRO KABUPATEN CIANJUR MENGGUNAKAN PARTIAL LEAST SQUARE

The Cianjur Diskoperindagin recorded that 2,715 new MSMEs had emerged. However, Cianjur micro businesses experienced a significant decline in sales, making it difficult to design and implement marketing strategies. Therefore, micro businesses are required to produce quality, competitive products that have high competitiveness and to continue to innovate in terms of product development and sales. This research seeks to analyze the effectiveness of micro-enterprise knowledge sharing through business innovation. Research data was obtained by distributing questionnaires to 140 micro business actors in Cianjur. Data and conceptual models were tested using the PLS-SEM method with the help of SmartPLS4 software. The research results show that the tacit knowledge sharing variable is explained by the variables trust, organizational structure and employee attitudes with a variance value of (10%). Meanwhile, the explicit knowledge sharing variable can be explained by the variables trust, organizational culture, employee attitudes and motivation methods with a variance of (20%). The quality of innovation in this research can be explained by explicit and tacit knowledge sharing with a variance value (12%). This is different from the speed of innovation which can only be explained by tacit knowledge sharing with a variance of (11%). This research also shows that the operational and financial performance of micro businesses in Cianjur can only be explained by the speed of innovation variable.

What is the Impact of Economic Welfare on Social Responsibility Disclosure in Indonesian Manufacturing Companies?

This research was conducted to prove that the economic welfare of the community is related to and has an influence on the existence of corporate social responsibility activities. The findings in this study assume the existence of the Covid-19 as a period that has an impact on the global crisis. The effects of the global crisis caused companies to experience a decline in net sales, and policies on corporate social activities changed. This study tries to link the variables of public ownership and net sales of companies to disclosure of social responsibility and the economic welfare of the community. The sampling design in this study uses a list of manufacture companies included in the Kompas 100 index list for two consecutive years, namely 2020 and 2021, which is the period when the health crisis in Indonesia began. The results of this study are that the variables of public ownership structure and net sales index have a significant relationship with social responsibility disclosure. However, the disclosure of social responsibility is not significant to economic welfare. Public ownership brings the company more attention from the surrounding community. Meanwhile, sales growth is used as a company measure to satisfy company owners and benefit the community. With company policies that benefit the community, supporting the government improves economic welfare. Keywords: CSR disclosure, public ownership, net sales, economic well-being

Impact and Resilience of Mauritian SMEs: Sales Dynamics during the COVID-19 Pandemic

The COVID-19 pandemic has left an indelible mark on the global economy, significantly impacting small and medium-sized enterprises (SMEs) in Mauritius. This study investigates the sales dynamics of local SMEs during the COVID-19 pandemic. Through a quantitative survey, data was collected data on sales performance during the pandemic to gain comprehensive insights into the challenges faced and the adaptive strategies employed by these businesses. The findings underscore the challenges that the majority of participants encountered during the pandemic, with a notable decline in sales emerging as a central concern. The study reveals the diverse measures adopted by these enterprises to navigate the unprecedented economic turbulence. Notably, many turned to online sales channels, implemented cost-cutting measures, and adjusted their workforce. Furthermore, our research sheds light on the perceptions of government intervention among these businesses. A significant proportion expressed satisfaction with the government's response, believing in its effectiveness. This study offers valuable insights into the multifaceted impact of the COVID-19 pandemic on local SMEs in Mauritius and identifies the strategies adopted by these enterprises to adapt to the continually evolving economic landscape. These findings hold significance for policymakers, business proprietors, and other stakeholders as they craft and implement strategies to support and rejuvenate local businesses in the post-pandemic era.

Perancangan Usulan Model Bisnis pada PT ABC Gudang Pondok Aren Menggunakan Metode Business Model Canvas

PT ABC is a company that distributes fresh cut chicken with premium quality broiler chickens which supplies chicken meat for hotels, restaurants, cafes, factories, processed chicken meat, government and private agencies, as well as household needs. There are 5 warehouse locations, namely Jatiasih, Pondok Aren, Batuceper, North Bekasi, and Pasar Minggu. However, this research focuses on discussing the problems that exist at PT ABC Gudang Pondok Aren. In running its business, PT ABC Gudang Pondok Aren has a main problem, namely a decline in sales caused by a decrease in total customers. Through this main problem, a fishbone is obtained which contains the roots of the problem from the man, method, facility, information and product factors. Based on the main problem and the roots of the problem, to overcome the existing problems at PT ABC it is necessary to evaluate and design a proposed new business model that can contribute to future business development. Based on these problems, the solution used in this research uses the Business Model Canvas (BMC) method. There is a supporting theoretical basis such as business model theory, Business Model Canvas (BMC), business environment strategy, SWOT analysis, SWOT matrix and value proposition canvas. The results obtained are in the form of a proposed Business Model Canvas (BMC) which provides solutions in the form of additional services, additional products new products, changes in packaging methods, and suggestions in terms of product marketing.

Analisis Perbandingan Algoritma Apriori dan FP-Growth untuk Menentukan Strategi Penjualan Pada Maestro Jakarta Cafe & Space

There has been a decline in sales at Maestro Jakarta Cafe & Space due to a lot of competition and not optimal management of transaction data so that innovation is needed to increase sales. This study aims to compare the performance and results of the Apriori and FP-Growth algorithms in analyzing sales transaction data to determine the optimal sales strategy. This research uses the Apriori and FP-Growth methods to analyze sales transaction data by applying the Cross-Industry Standard Process for Data Mining (CRISP-DM). The data used is product sales transaction data from November 2023 to April 2024. The results of performance comparisons in processing time speed and memory usage that have been carried out show that in processing time speed the FP-Growth algorithm is slightly faster than the Apriori algorithm while in the use of memory capacity the Apriori algorithm requires a larger memory capacity than the memory capacity used by the FP-Growth algorithm. This shows that the performance of the FP-Growth algorithm is better than the Apriori algorithm. The analysis results of the Apriori and FP-Growth algorithms on sales transaction data using a minimum support value of 1% and a minimum confidence value of 100% resulted in 22 association rules. Both algorithms produce identical rules, with the only difference being the occurrence index. The results of this analysis can be used by Maestro Jakarta Cafe & Space in determining sales strategies.

ANALISIS HUBUNGAN MARKETING MIX TERHADAP LOYALITAS KONSUMEN PADA KOFFIELOTS COFFEE & EATERY

Marketing mix is one of the marketing strategies to convey information widely, introduce a product of goods and services, stimulate consumers to give and even create personal preferences for the image of a product. It can be seen that Koffielots Coffee & Eatery experienced a significant decline in sales from January to December. In January, sales were recorded at Rp 17,134,500 with a sales percentage reaching 12%. However, in December, sales dropped drastically to Rp 7,814,500 with a sales percentage of only 5%. The type of research data uses a quantitative approach. The data analysis method uses multiple linear regression. The study shows that the variables Product (X1), Price (X2), Promotion (X3), and Location (X4) have a significant positive effect on Consumer Loyalty (Y). This is evidenced by the positive and significant regression coefficient, as well as the high Adjusted R Square value (80.9%). The high correlation value (ranging from 0.804 to 0.868) indicates that an increase in each variable will tend to increase consumer loyalty in one direction

Implementasi Bauran Pemasaran Bisnis Retail Pada PT. Sentral Retailindo Dewata (PEPITO)

Retail business is an activity related to selling goods and services directly to consumers. PT. Sentral Retailindo Dewata (Pepito), which is one of the retail businesses in Indonesia, experienced a decline in sales, low promotional contributions and different promotional media details in each period affecting finances and positioning of promotional items. Regarding this condition, PT. Sentral Retailindo Dewata (Pepito) must implement a marketing business strategy by implementing 7 marketing mix concepts consisting of product, price, promotion, place, people, process and physical evidence. This research examines the implementation of the retail business marketing mix at PT. Sentral Retailindo Dewata (Pepito) and the obstacles faced in implementing the marketing mix. This research uses a qualitative approach with data collection techniques of direct observation, interviews, document study and literature study. The data analysis method used in this research is qualitative descriptive analysis. The result of this research is the implementation of the marketing mix at PT. Sentral Retailindo Dewata (Pepito) is quite good, however, there are obstacles in the promotional and people marketing mix.

Navigating Uncertainty: Evaluating the Pandemic's Impact on Warung Upnormal's Expansion Strategy

The COVID-19 pandemic presented significant challenges to the food and beverage industry, impacting consumption patterns and economic dynamics. This research aims to evaluate the impact of the COVID-19 pandemic on the expansion strategy of Warunk Upnormal, one of the leading restaurant chains in Indonesia. This research employs a case study approach to explore the impact of the COVID-19 pandemic on the food and beverage industry in Indonesia. the pandemic led to a 40% decline in sales, necessitating adaptations like transitioning to take-away-only operations. While foot traffic gradually recovered post-pandemic, changing consumer preferences prompted the closure of multiple outlets. Financial strains exacerbated by the franchise model underscored the delicate balance between profitability and operational sustainability. Similarly, other startups like Kopi Kenangan faced challenges despite alternative business strategies. Roy Mandey of the Indonesian Retailers Association emphasizes the importance of adaptability and innovation in navigating volatile market conditions. Sustained innovation and a deep understanding of evolving consumer preferences will be crucial for future success in the post-pandemic landscape.

Pengaruh Penjualan Personal, Citra Merek, Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Produk PT Kingled Indonesia Medan

PT. Kingled Indonesia is a company that holds the exclusive KINGLED brand, headquartered in Medan. It has been distributing its products throughout Indonesia since 2010. Kingled products have obtained ISO and SNI certifications. However, increasing competition has led to a decline in the company's sales, which is related to personal selling, brand image, and product quality. The population studied consists of all customers who made purchases from the company during 2022, totaling 779 stores. Because the population consists of 779 stores, the sample size was reduced using the Slovin sampling technique, with a confidence level of 90% and a margin of error of 10%, resulting in 87 samples. The research results show that personal selling has a positive and significant influence on purchasing decisions. Brand image also has a positive and significant influence on purchasing decisions. Product quality likewise has a positive and significant influence on purchasing decisions. Overall, personal selling, brand image, and product quality have a significant influence on purchasing decisions.

Pengaruh Kualitas Pelayanan Dan Store Atmosphere Terhadap Minat Berkunjung Kembali Pada Toko Retail Modern Guardian Di Kota Bandung

Retail Guardian, as one of the stores whose core business is in the health and beauty sector, is indicated to be experiencing a decline in sales with the main problem being low interest in returning visits. This is indicated by its position as the top brand in 2022-2023 experiencing a decline while its competitors in the same industry experience an increase. The aim of this research is to analyze the influence of service quality and store atmosphere on interest in returning to visit. This research uses a quantitative approach with data collection techniques through questionnaires using a Likert scale and has been declared valid and reliable. The questionnaire was distributed to 93 respondents who were determined using a probability sampling technique using the purposive sampling method. There are three hypotheses derived from the research objectives which are tested using multiple regression, which as one of the conditions has passed the classical assumption test. This research showed that of the three hypotheses, 2 were proven to be influential and 1 hypothesis had no effect.

Analyzing the Decline of Luxury Women’s Shoe Brands in China: A Market Analysis – Based Study of STUART WEITZMAN

The luxury goods industry has always been a highly anticipated area in the market. With the development of the global economy and the improvement of people's living standards, the luxury goods market has also flourished. However, overall, according to the quarterly or fiscal annual reports released by major luxury brands in the luxury industry in recent years, their common characteristic is the sharp decline in revenue in China; from a regional perspective, the decline in sales in China has the greatest impact on the decreasing total revenue of brands over the years. Such as STUART WEITZMAN, the representative head luxury women's shoe brand, total direct sales, which include stores and e-commerce, in FY23 both declined by as much as 24% compared to FY22. This article takes STUART WEITZMAN as an example to study the specific reasons for the decline in sales volume of luxury in China market in recent years compared to previous years. This study uses the market mix model to analyze STUART WEITZMAN 's marketing strategy in the market, Using the PEST model to analyze the macro environment, Use SWOT to analyze the internal and external environment of STUART WEITZMAN. Research has found that the main reason for the decline in luxury goods sales in recent years is luxury brands have been raising prices, and consumers are psychologically unable to accept the increasing premium. The middle class is more inclined to consider practicality and cost-effectiveness, pursuing the ultimate cost-effectiveness. Secondly, consumers have more other options. In addition to luxury brands, high-end niche brands, designer brands, high-end custom brands, and traditional Chinese brands have also begun to be favored by luxury consumers. Finally, in the post pandemic era, outbound tourism has resumed, and consumers can purchase the same products overseas at more favorable prices.

Study of the Procurement of Landscape Plant Nurseries in Sukamantri Village Tamansari Sub-district Bogor Regency

Abstract Nurserymen play an important role in the landscape industry by producing and providing plants according to the required specifications. Sukamantri Village is one of the centers of landscape plant production and sales in Bogor Regency. The main problem faced by the nursery is the fluctuating demand for landscape plants, which can cause a shortage or excess of plant stock. This research was conducted in Sukamantri Village, Tamansari Sub-district, Bogor Regency, from November 2022 to February 2023. This study aims to obtain information on the variety of plants in the nurseries and analyze the problems in order to obtain recommendations for the development and sustainability of the nursery. Data obtained through surveys, interviews, and secondary data. They were analyzed quantitatively and qualitatively using the SWOT approach regarding internal and external factors in the procurement of landscape plants. The results show the variety of plants includes indoor and outdoor ornamental plants, herbal plants, and fruit plant seedlings. The problem faced is the decline in domestic and foreign sales. Some of the recommended strategies include developing human resource skills, improving production technology, better planning production, promoting on social media, and expanding the market by strengthening networks.

Marketing strategy to increase sales volume using the AHP method in business XY Tebing Tinggi City

Business xy is one of the culinary industries typical of the city of Tebing Tinggi which operates in the bakery sector which is located in Rambutan District, Tebing Tinggi City, North Sumatra. Xy's business experienced a decline in sales due to increasingly fierce competition selling similar products and a decline in sales due to failure to implement appropriate marketing strategies. By considering these problems, to increase product sales volume, it is necessary to create a marketing mix strategy that uses the Analytical Hierarchy Process (AHP) method. This method will evaluate how consumers view the marketing mix features of peanut bread products. Apart from that, several alternative strategies will be given as references to be implemented in company xy, Tebing Tinggi City. The result of determining the marketing mix priority weights that must be applied to market products is that the strategy to increase market share (41%) focuses on the promotional mix. Alternative strategies that can be implemented include maintaining product quality as the main priority in the product mix (42%), setting prices with quality as the main priority in the product mix (31%), strategic sales locations (44%) as the main priority in the place mix, and increasing market share (44%) as the main priority of the venue mix, and increasing promotional activities on social media (35%) of the promotional mix

Capstone Project Data Analytics Untuk Menigkatkan Penjualan Secara Efektif

Amidst the fierce competition in the coffee shop industry in New York, many businesses have experienced a decline in sales, especially in certain products. This research aims to discuss the Capstone Data Analytics project to increase product sales at coffee shops in New York, focusing on the decline in sales of packaged chocolate products. Through a descriptive quantitative analysis approach, sales data from three branches of the coffee shop were evaluated to understand the factors influencing the sales decline. Findings showed that high prices and stagnant sales trends were the main causes of sales decline. Recommendations include price optimization, increased promotion, product diversification, and understanding market trends to increase sales by 2-5% in the following year.

Analyzing the Reasons on Decreasing in Sales for Tesla

Since the end of the epidemic, people's travel demand has gradually recovered, and the demand for transportation has greatly increased; however, in this context, Tesla Motors has experienced a decline in sales. The aim of this study was to examine the reasons that contributed to the decrease in Tesla's sales in the first quarter of 2024. This article examines the variables that have contributed to the decline in Tesla's sales by reviewing sales statistics from previous years in Europe, the United States, and China. This study subsequently outlines the three main variables that are responsible for the decrease in sales for Tesla. The reasons include several variables, such as production challenges, increased competition, and a negative shift in client preferences. This article proposes three ideas to tackle the problem of decreasing sales: diversifying the product range, establishing strategic alliances, and enhancing the charging infrastructure. Moreover, this post has greatly advanced the electric vehicle market by clarifying the reasons for its decline and providing helpful suggestions.