Abstract. Achieving the success of a company is one of them is creating purchasing decisions for consumers, because it will provide benefits to the company in the long term. This is also what Tahu Ratu Rasa Khas Sumedang wants to achieve, experiencing a decline and increase in sales in recent years. This study focuses on the variables of service quality, location, and purchase decision. The purpose of this research is to determine the relationship between service quality and location on purchase decisions at Tahu Ratu Rasa Khas Sumedang in Palabuhanratu, Sukabumi. This research is a descriptive and verificative study with a quantitative approach. The sampling technique used in this study is nonprobability sampling, specifically purposive sampling. The population in this study consists of consumers who have purchased food products from Tahu Ratu Rasa Khas Sumedang, with a sample size of 110 respondents. In this study, it was analyzed using multiple linear regression, F test, T test and coefficient of determination. The results show that service quality partially has a significant effect on purchase decisions, and location partially has a significant effect on purchase decisions. Furthermore, simultaneously, service quality and location significantly affect purchase decisions. Abstrak. Tercapainya keberhasilan suatu perusahaan salah satunya adalah menciptakan keputusan pembelian pada konsumen, karena akan memberikan keuntungan kepada perusahaan dalam jangka waktu yang panjang. Hal tersebut juga ingin dicapai oleh Tahu Ratu Rasa Khas Sumedang yang mengalami penurunan dan peningkatan.penjualan di beberapa tahun terakhir. Penelitian ini berfokus pada variabel kualitas layanan, Lokasi dan Keputusan pembelian. Tujuan dari penelitian ini ialah untuk mengetahui hubungan antara kualitas layanan dan Lokasi terhadap Keputusan pembelian pada usaha Tahu Ratu Rasa Khas Sumedang di Palabuhanratu, Sukabumi. Penelitian ini merupakan jenis penelitian deskriptif dan verifikatif dengan pendekatan kuantitatif, Teknik sampling yang digunakan dalam penelitian ini adalah nonprobability sampling yaitu purposive sampling, populasi dalam penelitian ini adalah konsumen yang pernah membeli produk makanan dari Tahu Ratu Rasa Khas Sumedang dengan sampel sebanyak 110 responden. Dalam penelitian ini dianalisis dengan analisis regresi linear berganda, uji F, uji T dan koefisien determinasi. Hasil penelitian menunjukan bahwa kualitas layanan secara parsial berpengaruh signifikan terhadap Keputusan pembelian, dan Lokasi secara parsial berpengaruh signifikan terhadap Keputusan pembelian. Lalu secara simultan kualitas layanan dan Lokasi berpengaruh signifikan terhadap Keputusan pembelian.

BackgroundIn May 2020, Oakland became the most populous city in California to implement a minimum floor price law (MFPL), requiring tobacco retailers to sell cigarettes and cigars at $8 or...

Abstract - The objective of this study is to evaluate the influence of Brand Ambassador, Brand Image, and Brand Identity on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace within Batam City. Scarlett Whitening experienced an increase in sales from 2019 to 2020, but then a significant decline from 2022 to 2023. This decline is believed to be related to a boycott that had a negative impact on consumer reputation and trust. Although the product packaging is attractive, the company's logo is considered too simple and does not adequately represent the diversity of its products, resulting in a misalignment of the brand's visual identity. Additionally, the selected brand ambassador has not been effective in mitigating the boycott issue, as evidenced by the continued decline in sales until the end of 2023. This research aims to investigate these factors and their impact on consumer purchasing decisions. A quantitative method is used in this study, with a population that includes residents of Batam City who have used Scarlett Whitening, and a sample of 96 respondents. The data analysis shows that the Brand Ambassador variable (X1) has a positive and significant partial effect on Purchasing Decisions, the Brand Image variable (X2) has a positive but insignificant effect on Purchasing Decisions, and the Brand Identity variable (X3) has a positive and significant partial effect on Purchasing Decisions. Additionally, there is a significant simultaneous effect of the Brand Ambassador, Brand Image, and Brand Identity variables on Purchasing Decisions for Scarlett Whitening in the Tiktok Marketplace in Batam City.

This article primarily examines the effects of the epidemic on the civil aviation and catering industries in China. It explores how the pandemic led to a significant downturn in these sectors, contributing to an overall decline in the Chinese economy. The decline was so steep that it resembled a straight line, reflecting the severity of the economic impact. Although the economy is currently on the path to recovery, the repercussions of the epidemic are still being felt across various sectors. At the beginning of the article, a brief comparison is made with the United States to provide a broader context. This comparison highlights how different countries experienced and managed the economic fallout from the pandemic, offering insights into the varying impacts of the crisis globally. The article delves into the multifaceted effects of the epidemic on China, extending beyond just the civil aviation and catering industries. The pandemic altered consumer spending patterns and led to a decline in retail sales. The shift towards online shopping and changes in consumer preferences are discussed, highlighting how businesses had to adapt to new market conditions.

Recent advancements in communication and social technologies have resulted in the growth of peer-to-peer (P2P) marketplaces, such as Xianyu and Poshmark. Individual sellers in these markets, most of whom are unbranded and lack credibility, often face immense challenges in building trust to facilitate P2P transactions. We consider the potential of sellers’ use of social media to establish trust and drive sales. Specifically, we address whether social media use benefits the sales performance of individual sellers, and how social media use affects customer retention and acquisition. We draw on social capital theory to explore the theoretical mechanisms by which social media participation may affect sales, hypothesizing that such participation enables the seller to accumulate social capital and develop trust. We empirically test this by exploiting a quasi-natural experiment wherein a large P2P marketplace for second-hand goods (Xianyu) unexpectedly removed its social media feature (Fishponds). We employ a difference-in-differences design, leveraging a proprietary data set capturing social media participation and sales activities for individual sellers, covering more than 180,000 transactions over a multi-week period around the event. We find that sellers who initially participated in social media channels experienced a significant decline in sales after the shutdown, which is attributable to poorer customer retention and acquisition. We explore heterogeneity in the effects and find that the sellers who benefit most from social media participation are those with the most to gain from trust-building. An additional online controlled experiment provides further evidence of the trust-building mechanism. Our study implies individual sellers can harness social media to generate additional sales from existing and new customers. These insights are important, as they speak to the value of social media channels as drivers of trust in P2P marketplaces.

Abstract: The COVID-19 pandemic has had a very big impact, one of which is on culinary business actors in the city of Banjarmasin who experienced a decline in sales so they chose to close their businesses, to increase the enthusiasm of the economy, business actors are required to innovate in the sales system, one of which is by adopting e- commerce. This type of research uses a descriptive quantitative approach with an explanatory research type, there are 163 respondents, namely small business actors in the culinary business in the city of Banjarmasin. The data analysis uses the SPSS version 24 application. The results of the analysis show that market trust and ease of use have a significant effect on e-commerce adoption, and e-commerce adoption has a significant effect on profitability. However, trust and ease of use of marketplace applications do not significantly affect profitability. The adoption of e-commerce mediation has a significant effect of trust on profitability and adoption of e-commerce does not have a significant mediating effect on the ease of use of market applications on the profitability of small culinary businesses in the city of Banjarmasin

The restriction of community activities during the Covid-19 pandemic impacted consumer spending patterns, leading to a decline in sales for MSMEs. Therefore, in addition to direct sales, online sales also play a crucial role. The objective of this study is to analyze the impact of digital marketing, direct sales, localization, and advertising mix on post-Covid-19 sales levels of MSMEs in Yogyakarta, particularly in the Teras Malioboro area. The study population consists solely of MSME members operating in Teras Malioboro, Yogyakarta. The sampling technique used in this research is actual sampling, with a total of 51 MSMEs. The analysis technique employed is multiple linear regression testing. The results indicate that digital marketing, direct sales, localization, and advertising mix simultaneously and partially influence post-Covid-19 sales levels of MSMEs in Yogyakarta, particularly in the Teras Malioboro area.

This community service program aims to apply the values taught by Ki Hadjar Dewantara Ngandel (trust), Kendel (courage), Bandel (perseverance), and Kandel (resilience) to improve the performance of the "Heuvel Tribe" clothing store, which has been experiencing a decline in sales at its physical location. The program took place from October 3-21, 2024, involving six participants who were enthusiastically engaged in each session. The materials provided were specifically designed to help address the challenges faced by the Heuvel Tribe. Collaboration with the store facilitated the delivery of solutions and strategies to increase sales, which were well received by store management. As a token of appreciation, Heuvel Tribe received a certificate recognizing their contribution to this community service program. Participants hope that this program can continue sustainably to support the growth of local businesses.

This study aims to examine the influence of brand image, product quality, and lifestyle on iPhone purchase decisions in Tangerang, with trust as a mediating variable. The study is motivated by the significant increase in iPhone usage in Indonesia, despite a decline in sales observed in 2023. The sample consists of 180 iPhone users selected through non-probability sampling. Data were collected using Likert-scale questionnaires and analyzed using the SEM approach with SmartPLS 3.0. The results show that brand image, lifestyle, and trust significantly influence purchase decisions, while product quality requires trust mediation to impact purchase decisions. These findings emphasize the importance of integrating trust into marketing strategies to enhance purchase decisions.

This study explores the challenges faced by Toko Buku Nusantara in the digital era. Technology has transformed how consumers shop and access information, requiring traditional bookstores to find innovative ways to stay relevant and competitive. The research employs a literature study method to analyze changes in marketing strategies in response to digital challenges, highlighting the importance of understanding the ever-changing consumer preferences. Innovative and creative marketing strategies are necessary to address changes in consumer behavior, industry dynamics, and technological advancements. The study found that Toko Buku Nusantara experienced a decline in sales from 2018 to 2023 due to consumers becoming more critical and savvy in price comparison. Intense competition with book producers and publishers, along with changes in government policies, pose additional challenges. It is recommended that Toko Buku Nusantara utilize online marketplaces and social media platforms to expand market reach and enhance customer loyalty. Digital transformation also demands a culture of innovation and collaboration with external parties. Future business success not only depends on technology but also on the ability to innovate, adapt, and understand market dynamics. With the right strategies, Toko Buku Nusantara can strengthen its market position, ensure business sustainability, and remain competitive in the ever-evolving digital era

In 2019, the world experienced the COVID-19 pandemic which affected many sectors. The sector most affected by COVID-19 is the economy. One of those affected by the COVID-19 pandemic is MSMEs. MSMEs really felt the decline in sales, lack of capital and hampered distribution. In Pinang Raya sub-district, located in North Bengkulu district, there are many small and medium business actors who experienced a decline in sales during the pandemic era and after the pandemic era, to overcome this, the local government together with the North Bengkulu Cooperative and MSME Service held entrepreneurship training for MSMEs in Pinang Raya sub-district, the training was held at the North Bengkulu KUMKM PLUT in Pinang Raya sub-district. This made the researcher take research on the analysis of the positive impact of entrepreneurship training in increasing the sales turnover of MSMEs in Pinang Raya sub-district. The research method used in this study is a qualitative descriptive method. In this study, the research subjects used were MSMEs in Pinang Raya District who had received Entrepreneurship training. From this study, it was found that the training attended by MSME actors in Pinang Raya Regency had an impact on the continuity of their businesses. There are several things that are affected by the training, 1) income, and 2) sales volume. Both of these things are interrelated. With the Entrepreneurship training, medium-sized MSME actors learn about good and correct leadership. With this leadership, the production output will be better so that it will increase their sales volume. When the sales volume increases, their income will automatically remain. So that their business can be said to have business continuity.

This research examines the impact of fanaticism supporters, service quality, and consumer behavior on purchasing decisions for official merchandise products of Persib Bandung. The study was conducted due to a decline in sales over the past year at the Persib store. Many factors contribute to this decline, including the perceived poor service and lack of interest in Persib Bandung merchandise, resulting in relatively low consumer purchase rates. The population in this study is consumers making purchases at the Persib store, consisting of 6,500 Persib Bandung supporters, with a sample of 100 respondents selected using non-probability sampling and purposive sampling techniques. The analysis includes validity testing, reliability testing, classical assumption testing, multiple regression analysis, correlation coefficients, determination coefficients, and hypothesis testing. The descriptive test results show that fanatical support, service quality, and consumer behavior highly influence purchasing decisions for official merchandise. Partial testing indicates that fanatic supporters and service quality have a significant positive effect on purchasing decisions, while consumer behavior has a significant negative effect on purchasing decisions. Furthermore, simultaneous testing shows that all three variables have a significant positive impact, with a correlation of 0.957 and a contribution of 91.7%.

Abstract PT.X is a subsidiary of a state-owned company engaged in manufacturing export furniture. In the company, it is known that there is a decline in product sales caused by delays in delivery, the delay is due to obstacles in the production process. This study aims to identify potential risks that can cause sales setbacks due to production process barriers and provide suggestions for preventive actions to be implemented in the department responsible for the risk. The method used in this study is the Delphi method to identify potential risks and the House of Risk method to determine risk priorities that require preventive action. Before identifying potential risks with the Delphi method, previously carried out a breakdown of supply chain activities at PT. Berdikari Furniture Nusantara starting from the procurement process activities until the finished product is ready to be sent to the customer. The results of the study identified 8 potential risks which were mapped into 4 risk events and 4 risk causes. There are 7 preventive actions that can be proposed to be implemented in the company in order to reduce the possibility of these risks occurring in the company. Abstrak PT.X merupakan salah satu anak perusahaan BUMN yang bergerak di bidang manufaktur furniture ekspor. Pada perusahaan diketahui terdapat kemunduran penjualan produk yang disebabkan keterlambatan pengiriman, keterlambatan tersebut dikarenakan adanya hambatan pada proses produksi. Penelitian ini bertujuan untuk mengidentifikasi potensi risiko yang bisa menyebabkan kemunduran penjualan akibat hambatan proses produksi serta memberikan usulan tindakan pencegahan untuk diterapkan di departemen yang bertanggung terhadap risiko. Metode yang digunakan dalam penelitian ini adalah metode Delphi untuk mengidentifikasi potensi risiko dan metode House of Risk untuk menentukan prioritas risiko yang membutuhkan tindakan pencegahan. Sebelum melakukan identifikasi potensi risiko dengan metode Delphi, sebelumnya dilakukan breakdown aktivitas supply chain yang ada di PT. Berdikari Meubel Nusantara mulai dari kegiatan proses pengadaan hingga produk jadi siap dikirim ke customer. Pada hasil penelitian diidentifikasi terdapat 8 potensi risiko yang dipetakan menjadi 4 kejadian risiko dan 4 penyebab risiko. Terdapat 7 tindakan pencegahan yang bisa diusulkan untuk diterapkan di perusahaan agar mengurangi kemungkinan terjadinya risiko tersebut di perusahaan

Basically, Nature Republic has experienced a significant decline in sales. Where this decline in sales occurred until 2020. The purpose of this study is to analyze business strategies with brand trust in increasing e-commerce for product quality. The research method uses a quantitative approach with a descriptive quantitative research design, data collection techniques using observation, documentation studies and questionnaires. Data analysis techniques use hypothesis testing and regression in identifying the influence between variables. The results of the data analysis can be interpreted that a determination coefficient of 0.533 is obtained. This means that the independent variables, namely product innovation and brand trust, are able to explain the dependent variable, namely purchasing decisions by 53.3% and 46.7% are determined by other factors not studied in this study. Therefore, partially product innovation has a significant influence on purchasing decisions for Nature Republic products through Shopee e-commerce. This is indicated by the results of the t-test calculation which has a value greater than the t table.

Brand image has an important role in delivering the company to its goals or targets. Currently, the competition in the iced tea cold drink market is very tight and mushrooming everywhere so that this is the cause of Iced Teh Solo 1987 experiencing a consistent decline in sales in recent months. These problems should be solved through strengthening the brand image so that customer trust can be built. This study aims to analyze the marketing communication strategies carried out by Es Teh Solo 1987 Warakas branch in building a brand image. This research was completed using a descriptive qualitative method with data collection techniques through observation and interviews. The data analysis techniques used in this study are in the form of the reduction stage and the presentation stage. The results of this study show that Es Teh Solo 1987 uses five ways to maintain its brand image as a cheap and affordable brand. The five ways are through personal sales, events and experiences, public relations, sales promotion, and corporate branding.

Cooking oil is one of the basic necessities for the Indonesian people. The problem faced by the cooking oil company is a significant decline in sales among several other cooking oil products. This research aims to determine the influence of Brand and Price on the Purchase Intention of Sunco Cooking Oil Products at Fresh Supermarket Ayahanda Medan. Data collection by distributing questionnaires/surveys to 82 respondents. The model used with Multiple Regression and processed through SPSS. The results of this study show that Brand partially has a significant effect and Price partially has a significant effect on Purchase Intention. The R Square value is 0.601 or 60.1%, which means Brand and Price account for 60.1%, and the rest is explained by other factors.

The case study discusses the buyout strategy of Dell Inc. Dell Inc. was a market leader in PCs in the early 2000s. Due to a substantial change in technology, the market share of PCs declined significantly, and Dell missed opportunities and recorded a decline in sales of over 10% from November 2012 to January 2013 due to a fall in shipments. After analysing the complex circumstances, Mr Michael Dell, CEO and Chairman of Dell Inc., decided to convert the publicly traded company into a private company in 2013 through a buyout deal. On 28 December 2018, Dell was again listed on the New York Stock Exchange for trading through a tracking stock strategy. The case study deals with several ups and downs of the company and also provides a platform to discuss the various benefits of buyouts.

Употребление алкоголя является одной из важнейших причин высокой смертности в трудоспособном возрасте. В статье на основе анализа статистических материалов (сборники народного хозяйства РСФСР, архив ЦГА УР) показано, что в результате антиалкогольной кампании 1985–1988 г. произошло резкое снижение смертности от отравлений как в России, так и в Удмуртии. Тезис о резком росте самогоноварения, фактически компенсировавшего снижение продаж официального алкоголя, не подтверждается данными статистики. Рост потребления сахара на душу населения в 1975–1980 гг. сопоставим с ростом потребления в 1987 г. Анализ структуры розничного товарооборота свидетельствует, что потребление парфюмерии, синтетических моющих средств, которые можно использовать в качестве суррогатов алкогольных изделий, в целом, оставались стабильными. Проведенное исследование показало, что «благие» намерения государства изменить структуру потребления в обществе с плохого алкоголя (самогон, водка) на «хороший» (вино и пиво) в позднесоветский и постсоветский период не принесли ожидаемых результатов. Увеличение потребления слабоалкогольных изделий вело к росту потребления крепкого алкоголя и суррогатов. Безопасного алкоголя не существует, поэтому концепция решения алкогольной проблемы должна кардинально поменяться с доминанты о том, что «злоупотребление алкоголем вредно для здоровья» на «употребление алкоголя вредно для здоровья». Alcohol consumption is one of the most important causes of high mortality in working-age people. The article, based on an analysis of statistical materials (collections of the national economy of the RSFSR in the Central State Archive of the Udmurt Republic), shows that as a result of the anti-alcohol campaign of 1985–1988, there was a sharp decrease in mortality from poisoning both in Russia and in Udmurtia. The thesis that a sharp increase in moonshine production actually compensated for the decline in sales of official alcohol is not supported by statistical data. Growth in sugar consumption per capita in 1975–1980 is comparable to the growth in consumption in 1987 relative to 1981. An analysis of the structure of retail turnover indicates that the consumption of perfumes and synthetic detergents, which can be used as surrogates, generally remained stable. The study showed that the “good” intentions of the state to change the structure of consumption in society from bad alcohol (moonshine, vodka) to “good” (wine and beer) in the late Soviet and post-Soviet periods did not bring the expected results. The increase in consumption of low-alcohol products led to an increase in the consumption of strong alcohol and surrogates. There is no safe alcohol, so the concept of solving the alcohol problem must radically change from the dominant one that “alcohol abuse is harmful to health” to “alcohol consumption is harmful to health.”

Miss Bluder is an MSME that sells bluder bread in the city of Bandung. In recent times, Miss Bluder has experienced a significant decline in sales. This is due to limitations in human resource management, suboptimal partnerships, and lack of effectiveness in the sales media used. This research aims to evaluate and design a new business model for Miss Bluder using the Business Model Canvas method. The data used included current business models, customer profiles from interviews, as well as business environment data from literature studies and online research. A SWOT analysis was carried out to formulate an improvement strategy, followed by the design of a Value Proposition Canvas, Channels, and Customer Relationships. After the business model design is completed, verification, financial simulation, and validation processes are carried out through evaluations and interviews with business owners. With the implementation of the new business model, it is hoped that Miss Bluder can overcome the decline in sales, improve business performance, and strengthen its position in the market.

PT. XYZ is a bakery industrial company founded in 1992 with employees consisting of only 5 people with new types of bread consisting of 5 types, namely round bread with cheese filling, round bread with chocolate filling, bread with chocolate banana filling, bread with cheese banana filling, and bread with meat filling. The bread that is made is smaller than bread in general, so it is better known as unyil bread. In 2018 PT. XYZ managed to sell around 2,167,250 pcs, in 2019 total sales decreased by 107,225 or around 5.21%. In 2020 the decline was quite significant, namely 481,332 pcs or 30.48%. In 2021 there will still be a decline of 327,945 or 26.22%. One of the factors thought to have caused the decline in sales at PT. XYZ is consumer dissatisfaction. This research aims to evaluate the level of customer satisfaction with service quality at Roti Unyil Bakery (PT. The research results show that the Assurance and Reliability dimensions have the highest satisfaction scores, while the Responsiveness and Empathy dimensions require improvement to increase customer satisfaction. Based on IPA analysis, several service attributes are in the improvement priority quadrant, indicating the need to improve aspects of customer service. This research provides strategic recommendations for PT. XYZ improves service quality to retain consumers.