Vocational guidance is one of the key directions in the work of any vocational education institution, as it provides an opportunity to promote the professions offered by the institution. Rational presentation of educational programs allows future applicants to approach the choice of a profession in a well-founded manner, relying not only on general knowledge but also gaining a thorough understanding of all the nuances and requirements of a specific future profession. To achieve this, vocational education institutions hold open days several times a year, where they conduct master classes on professions represented by the institutions, provide general information about the institution, and educational programs. The algorithm of actions is always the same, but the question arises of how to diversify this work, make it more relevant and effective, taking into account the particularly challenging times for our country. This is where modern technologies come to our aid. Therefore, in order to ultimately obtain highly qualified workers and ensure that each learner has their status in society, we need to expand the possibilities of vocational guidance by introducing modern technologies into its implementation.