Convenient, efficient, and high-throughput estimation of wheat heading dates is of great significance in plant sciences and agricultural research. However, documenting heading dates is time-consuming, labor-intensive, and subjective on a large-scale field. To overcome these challenges, model- and image-based approaches are used to estimate heading dates. Phenology models usually require complicated parameters calibrations, making it difficult to model other varieties and different locations, while in situ field-image recognition usually requires the deployment of a large amount of observational equipment, which is expensive. Therefore, in this study, we proposed a growth curve-based method for estimating wheat heading dates. The method first generates a height-based continuous growth curve based on five time-series unmanned aerial vehicle (UAV) images captured over the entire wheat growth cycle (>200 d). Then estimate the heading date by generated growth curve. As a result, the proposed method had a mean absolute error of 2.81 d and a root mean square error of 3.49 d for 72 wheat plots composed of different varieties and densities sown on different dates. Thus, the proposed method is straightforward, efficient, and affordable and meets the high-throughput estimation requirements of large-scale fields and underdeveloped areas.