The network of Russian railways provides the movement of goods and passengers both within the country and in the context of international transport, through which goods from different countries go in transit. In Russia the railway lines are double-track and fully electrified on the main directions of the EastWest transport corridor. The modernization of the branches from the Trans-Siberian railway to the state border with China and Mongolia continues. The paper describes the business model of the project, the corresponding calculations for managerial decisions on the launch of a direct train route Novosibirsk – Urumqi and return. During the study, the monitoring of existing routes of passenger traffic was carried out: the capacity of railway routes, frequency, duration and capacity of alternative crossings. The result of the study is a developed model for launching a project of a direct connection between Novosibirsk and Urumqi and return. The paper describes the stations that are of particular importance for the route – the place of customs inspection, rearrangement of wheel sets of cars due to the different wheel gauge of neighboring countries. The result of the study is a multifunctional model of a transport route that allows analyzing the economic parameters of any route of a railway communication. According to the model, it is possible to analyze various parameters of the revenue side of the project, calculate the amount of investments and indicators for the assessment of the effectiveness of real investments.