Customer Gender Research Articles

Evaluating Consumer’s Behaviour Towards Investing in Sustainable Luxury Real Estate

This study aimed to explore consumer's investment intentions toward sustainable luxury real estate by examining the impact of their environmental concerns, attitude, subjective norms, perceived behaviour control, and perception of buying/investing in sustainable luxury real estate. The study also looked at how customer gender and age affected the difference between purchase intentions for luxury real estate that is sustainable and luxury real estate that is not sustainable. This study employs a conceptual framework that expands the Theory of Planned Behavior by adding a new dimension (environmental concern), which previous research has shown to be extremely important in influencing customer purchase intentions for sustainable goods. 282 respondents were surveyed online and provided with a questionnaire, which was utilized to gather data. People in the age range of 18 to 40 who live in various parts of the world were the survey's target respondents since environmental concerns are not exclusive to any one nation or geographic area. The Microsoft Excel Spreadsheet was used to code and enter the data, and IBM SPSS version 26 was used for the analysis. The results of the overall modelling testing show a high influence of environmental concern, subjective norm, attitude and consumer perception on consumers’ purchase intention for environmentally sustainable luxury real estate. A considerable disparity between women and men customers as well as between various age groups was found in the research on gender variations in consumer's perceptions of sustainable luxury real estate.

Unravelling relational dynamics between experiential value and customer engagement: Does customer gender matter?

ABSTRACT Considering the strategic significance and contemporary scholarly investigations into the characteristics and dynamics of experiential value and engagement, this study empirically investigates the relational dynamics between experiential value and customer engagement in a service setting. Using structural equation modeling, this study analyzed data collected from 355 customers of selected fine dine up-scale restaurants of North-Indian state of Jammu and Kashmir. The results corroborate multiple dimensions of experiential value such as aesthetics, service excellence, playfulness, and customer return on investment as critical drivers of customer engagement. The results further reveal a strong positive association between customer engagement and customers’ revisit intention and their willingness to pay a premium price. The moderation results reveal that the effects of service excellence and customer return on investment are moderated by gender, whereas the effects of aesthetics and playfulness remain invariant across males and females. The results were further validated by repeating the study on another sample set. This study contributes by suggesting experiential value and customer engagement as sustainable marketing approaches to service marketers interested in designing fine dine restaurants in ways that adequately attract customers, drive their revisit intentions, and encourage them to even pay more money.

Understanding the roles of interaction and trust in formation of loyalty toward customer-to-customer (C2C) platforms

PurposeAn increasing number of customers are using customer-to-customer (C2C) platforms to buy and sell products and services. Despite this growth, little research has examined customer experiences with C2C e-commerce. This study examines how informational and emotional interactions affect customer patronage behaviors by increasing customer trust in both sellers and platforms.Design/methodology/approachA self-administered questionnaire was used to collect data from 181 customers of C2C platforms in the United States. Partial least squares structural equation modeling was used to analyze the data.FindingsThe results show that informational interactions affect customer trust both in sellers and platforms, resulting in customer loyalty. The findings also show that emotional interactions affect customer trust in sellers. Multi-group analyses suggest that the impacts of informational and emotional interactions on trust vary depending on customer demographics.Research limitations/implicationsTheoretical implications in this study arise from (1) examination of customer experiences with C2C platforms using the stimulus-organism-response framework, (2) identification of the role of informational and emotional interactions in the formation of trust and (3) exploration of the ways in which customer gender, age and income affect the connection between experiences and consequences in C2C settings.Practical implicationsFrom a practical perspective, this study provides useful guidelines to help C2C business practitioners increase customer patronage behavior by means of interactions and trust.Originality/valueThis study provides practical and academic implications by examining how customer interactions affect customer trust in e-commerce C2C platforms.

Gender and urban-rural influences on antibiotic purchasing and prescription use in retail drug shops: a one health study

IntroductionFew studies have reported antibiotic purchases from retail drug shops in relation to gender in low and middle-income countries (LMICs). Using a One Health approach, we aimed to examine gender dimensions of antibiotic purchases for humans and animals and use of prescriptions in retail drug shops in Bangladesh.MethodsWe conducted customer observations in 20 drug shops in one rural and one urban area. Customer gender, antibiotic purchases, and prescription use were recorded during a four-hour observation (2 sessions of 2 hours) in each shop. We included drug shops selling human medicine (n = 15); animal medicine (n = 3), and shops selling both human and animal medicine (n = 2).ResultsOf 582 observations, 31.6% of drug shop customers were women. Women comprised almost half of customers (47.1%) in urban drug shops but only 17.2% of customers in rural drug shops (p < 0.001). Antibiotic purchases were more common in urban than rural shops (21.6% versus 12.2% of all transactions, p = 0.003). Only a quarter (26.0%) of customers who purchased antibiotics used a prescription. Prescription use for antibiotics was more likely among women than men (odds ratio (OR) = 4.04, 95% CI 1.55, 10.55) and more likely among urban compared to rural customers (OR = 4.31 95% CI 1.34, 13.84). After adjusting for urban-rural locality, women remained more likely to use a prescription than men (adjusted OR = 3.38, 95% CI 1.26, 9.09) but this was in part due to antibiotics bought by men for animals without prescription. Customers in drug shops selling animal medicine had the lowest use of prescriptions for antibiotics (4.8% of antibiotic purchases).ConclusionThis study found that nearly three-quarters of all antibiotics sold were without prescription, including antibiotics on the list of critically important antimicrobials for human medicine. Men attending drug shops were more likely to purchase antibiotics without a prescription compared to women, while women customers were underrepresented in rural drug shops. Antibiotic stewardship initiatives in the community need to consider gender and urban-rural dimensions of drug shop uptake and prescription use for antibiotics in both human and animal medicine. Such initiatives could strengthen National Action Plans.

How do customers respond to digital banking products and services in New Zealand?

Fast development in the technology and the intense competition have driven banks to spend considerable money on transforming from traditional banking business to digital banking business to sustain competitive advantage. Since the changing habits, customers are demanding new approaches to access financial services through both secured and unsecured digital channels. This study develops and tests a modified theoretical model based on the Unified Theory of Acceptance and Use of Technology (UTAUT) to analyse how customers respond to digital banking products or services in New Zealand from behaviour intention perspective. This study finds that the individuals’ behaviour intention towards digital banking products or services can be predicted from performance expectancy, effort expectancy, and service quality conditions. Besides, this study discovers that customer gender, age and experience are having moderating influence when determining the intention of using digital banking products or services. Study contributes to knowledge in the field of individual technology acceptance research. It demonstrates that customer satisfaction also plays a major role in the digital banking context.

Experiences and happiness: The role of gender

AbstractIt is well established that experiences make people happy, but we still know little about how individual differences affect the relationship between consumption of experiences and happiness. This study focuses on gender as the predictor of happiness and addresses the following question: Do women and men differ in the way they attain happiness from consumption of experiences? Considering that research shows that women and men differ in how they process information, it is possible that they differ in how much they reflect on an experience too. Therefore, this study also investigates how the relationship between consumption of experiences and gender is moderated by Need for Cognition (NFC) in affecting subjective happiness. The results of a survey of adult consumers show than women derive more happiness and life satisfaction from meaningful experiences than men whereas men derive more happiness and satisfaction with life from pleasurable experiences than women. NFC moderates these results. The study provides evidence for the distinction between pleasure and meaning in consumption contexts and for the important role of gender in consumption of experiences. Its results imply that design and structuring of commercial experiences should take customer gender into account.

“Egyptian Generation Y” Online Consumption Map and Its Relationship with e-Trust Factors

The growing of new technological innovations, such as web &amp; social media, has brought on changes for the market. The most important contribution of this new technological was the ability of reaching market at any place and at any time. It is also give consumers full access to search and gather information about products online. After COVID-19 pandemic web &amp; social media have become more and more a part of our daily life. The study aimed to investigate Egyptian generation “y” consumption map and via virtual communities ” web and social media” sash as “usage of online shopping”,” consumed time ” customers preferred social networks”,” e-shopping tools “,“ the most consumed goods &amp; services” sources of e-trust” and “customers gender “ through testing variation and correlation between variable . The study depend on survey method and a mixed-method approach (an electronic questionnaire, a paper questionnaire and phone interviews) was used in collecting the data which consists of responses by 443 respondents aged 25–45 years from Egypt, during December 2021.The quantitative analysis of data showed that most of the Egyptian generation Y have had an experience in online consumption and this is reinforced by the COVID-19 pandemic and the social distancing policies , and it also showed that the sources of e-trust can be divided into three groups, 1 st group, with average correlation 0.9 includes self-experience , number of followers and cash on delivery ; 2 nd group, with average correlation 0.8 includes site or account, reputation and review rate;3 ed group, with average correlation 0.65 includes friends experience and Influencer / bloggers/celebrities (endorsement) .Hypotheses test showed that there were a significance relationship between online consumption and customers e-trust towards the business, gender was an effective factor on online consumption but there no significant variations on all e-trust sources elements according to gender. Keywords: Egypt , Online consumption , Mobile , Social media , Generation Y, , Sources of e-trust Gender DOI: 10.7176/NMMC/101-05 Publication date: April 30 th 2022

A Study of Association between Socio-Economic Factors and Overall Service Quality with Special Reference to HDFC Standard Life Insurance Co. Ltd. in Valsad City

In this research paper, the effort is made to find out the association between the demographic factors and overall service quality in Valsad city. 170 respondents of HDFC Standard Life insurance co. ltd. have been considered by applying convenience sampling method. For this purpose, statistical tools such as Mean, Mann Whitney U test, and Kruskal-Wallis Test were used. From the analysis it has been concluded that there is a significant difference in the Mean Rank of overall customer satisfaction level and gender of respondents, age of respondents and income of respondents.

Analyzing different types of advertising and its influence on customer choice

Marketers spend money on a variety of media platforms in order to influence consumer purchasing choice. Every advertisement on every media platform has a unique composition that engages the customers in a different way depending on the platform. The purpose of this research is to determine five types of advertisement and its influence on consumer purchasing choice at selected retailer stores in Erbil. It is a quantitative approach that is used to analyze data that has been obtained by the researcher. The Manager has circulated the survey to consumers of retailer stores and has gathered responses from those customers. When conducting the current study, the researcher employed a questionnaire in order to gather information. In the first segment, demographic questions were asked, beginning with the customer's gender and marital status and progressing to other inquiries. The second section had questions about the company's products and services. The second part of questionnaire was regarding five types of advertisement as independent factors and consumer purchasing choice at selected retailer stores in Erbil. When it comes to the sampling process, it will be a random sampling method, which means that almost all consumers at retailer stores in Erbil will have equal odds of being picked for the findings revealed that all five advertisements will have positive and significant influence on consumer purchasing choice at selected retailer stores, however, it was found that online advertising is the most effective and efficient among all five advertisements to bring consumer attentions while making decision in selecting certain brand or a product at their daily, weekly and monthly shopping at retailer stores in Erbil. The study recommended that management of firms in retail stores should consider it a requirement to adequately market their products, since doing so will provide them a competitive advantage over their competitors.

Improving the Load Estimation Process in the Design of Rural Electrification Systems

The design of reliable and sustainable rural electrification systems relies on accurate prediction of the electrical load. This paper evaluates the current methods for load estimation and proposes an improved approach for load estimation for off-grid unelectrified rural communities that yields more accurate estimates. Improved accuracy is mainly due to better modelling of the influence of customer habits and gender on the estimated current and future load using the Markov chain process. A program was developed using MATLAB software to generate load profiles. The results show that gender considerations have a significant impact on load profiles and that the Markov chain process can suitably be used to determine year-to-year load profiles by incorporating the effect of changes in customer habits on the estimated load. The results from the case study on energy consumption in rural community households showed an increase in average daily consumption when gender was considered during load estimation. The peak consumption when gender was considered was about 50% higher than the value for when gender was not considered.

Exploring the impact of customer awareness on customer engagement in E-commerce: Moderating effect of customer age and gender

Exploring the impact of customer awareness on customer engagement in E-commerce: Moderating effect of customer age and gender

ФОРМУВАННЯ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ КОМЕРЦІЙНИХ БАНКІВ ІЗ ВИКОРИСТАННЯМ СЕГМЕНТООРІЄНТОВАНОГО ПІДХОДУ

Анотація. В умовах існування гострої конкуренції на ринку банківських продуктів комерційні банки повинні розробляти заходи в напрямі залучення уваги клієнтів і формування їхньої лояльності до банківської установи, формування її бренду і підвищення його капіталу. На підставі аналізу вторинної маркетингової інформації встановлено, що вагому роль у цьому відіграють маркетингові комунікації банку, проте важливо забезпечити зростання їхньої ефективності. Цього можна досягнути, використовуючи сегментоорієнтовний підхід до їх формування. Мета статті — встановлення уподобань різних сегментів ринку банківських продуктів до окремих інструментів маркетингової політики комунікацій банківської установи і визначення тих ознак сегментації ринку банківських продуктів, що відображають відмінність таких уподобань. Результати зібраної та обробленої первинної маркетингової інформації, отриманої внаслідок опитування клієнтів та обробленої з використанням критерію , дозволили встановити залежність впливу інструментів маркетингових комунікацій комерційних банків на клієнтів залежно від їхнього віку та їхню фактичну відсутність залежно від статі клієнтів. При збиранні та обробленні інформації усіх респондентів залежно від їхнього віку було поділено на три групи: 18—35 років, 36—60 років і понад 60 років. З урахуванням результатів опитування була розроблена рекомендована структура складових маркетингових комунікацій для банківських установ залежно від належності клієнтів до певного сегмента ринку, визначено засоби розповсюдження інформаційних звернень, рекомендовані заходи для поширення та їхній основний зміст. Проведений аналіз дозволив установити, що деякі інструменти маркетингових комунікацій банківських установ впливають на клієнтів, що належать до різних сегментів ринку. Ідеться передусім про персональний продаж та надання клієнтам консультацій при його проведенні, реалізацію банком заходів у напрямі збереження довкілля, збільшення ставок за депозитними продуктами. Визначено, що інші інструменти маркетингових комунікацій банків мають вплив лише на певну цільову групу клієнтів. Зокрема, реклама на телебаченні та на радіо може бути важливою в інформаційному забезпеченні осіб понад 60 років, а інформація на сайтах банків — для молодших осіб. Відрізняються за ефективністю впливу на респондентів різного віку і заходи «паблік рілейшнз», зокрема для осіб старшого віку важливими є заходи фінансування медицини, молодого і середнього віку — допомога потребуючим. Ключові слова: маркетингова політика комунікацій, комерційний банк, сегментоорієнтований підхід, реклама, персональний продаж, паблік рілейшнз, заходи стимулювання збуту. Формул: 0; рис. 1; табл. 7; бібл.: 14.

The role of nostalgic brand positioning in capturing brand equity: Theoretical extension and analysis

AbstractDrawing on construal level theory, basic psychological need‐candidate theory and gender schema theory, this study aims to develop a multilevel framework that explains how nostalgic brand positioning increases brand equity via nostalgic brand relationship dimensions (i.e., brand passion, brand local iconness and brand authenticity). Moreover, we posit that brand innovativeness and customer gender are important boundary conditions for these indirect effects of nostalgic brand positioning on brand equity through the nostalgic brand relationship dimensions. To this end, a convenience sample of N = 1,171 respondents was used to inspect the hypotheses in settings relating to the fast‐moving consumer goods industry. Results show a positive indirect effect of nostalgic brand positioning on brand equity through brand passion, brand local iconness and brand authenticity. Moreover, moderation results reveal that the effect of nostalgic brand positioning on brand passion and brand authenticity was more salient when brand innovativeness was lower; however, for brand authenticity, the effect was more pronounced when brand innovativeness was higher. Similarly, findings relating to the moderation effect of customer gender indicate that nostalgic brand positioning has a greater effect on brand passion and brand authenticity for females than for their male counterparts. Conversely, for brand iconness, the effect was equally important for both males and females. The practical and theoretical implications of these findings are provided and limitations are acknowledged.

The relationship between a celebrity's perceived credibility dimensions and purchasing intentions on social media: the moderating role of the customer's gender

This paper aims to examine the relationship between a celebrity's perceived credibility and the customer's purchase intentions. It will also look into the moderating role of the customer's gender in the relationship. The influence of a celebrity's perceived credibility on the customer's purchase intentions is investigated via three dimensions, namely, attractiveness, trustworthiness and expertise. A set of research questionnaires was distributed among 500 respondents in the Kingdom of Saudi Arabia. The data were then analysed using structural equation modelling (SEM). This paper asserts that celebrity's perceived credibility, through attractiveness, trustworthiness, and expertise, plays a vital role in enhancing customer's purchasing intention. Perceived expertise has been found to be the most dominant factor in influencing customer's purchasing intentions, followed by attractiveness and trustworthiness, respectively. This study finds that perceived expertise is the most important factor for males in forming their purchase intentions whereas, perceived trustworthiness is the most important factor for females in forming their purchase intentions.

The relationship between a celebrity's perceived credibility dimensions and purchasing intentions on social media: the moderating role of the customer's gender

This paper aims to examine the relationship between a celebrity's perceived credibility and the customer's purchase intentions. It will also look into the moderating role of the customer's gender i...

Consumers' response to promotional gifts: The role of gender, transactional value, and reciprocity

AbstractGifts received with the purchase of a focal product are widely used as a tool aimed at incentivizing sales. Yet, marketers still face many questions related to the effectiveness of this promotional technique. In this paper, we examine whether customer's gender—a variable that is managerially relevant and often collected for targeting and positioning purposes—influences the success of gift promotions. Using novel data from a car rental company, we show that promotional gifts have a stronger positive impact on subsequent purchase behaviors for women (vs. men). Two follow‐up experiments demonstrate that this gender effect is driven by the fact that women obtain greater transactional value from the promotional purchase than men do, leading to enhanced reciprocity motivation among women. Taken together, these findings first argue for a more targeted use of promotions involving gifts and second, raise questions about whether we should carefully consider potential gender differences in predicting the effects of many common marketing tactics that are presently discussed as if universal.

Older consumers’ reaction to a patronizing sales interaction

PurposeThe purpose of this study is to investigate the impact of patronizing by salespeople when interacting with older consumers in a retail situation of shopping for a mobile phone. In addition to patronizing behavior, the impact of the age of the salesperson and gender of the consumer are explored.Design/methodology/approachThe study is based on statistical analyzes of a between-participants controlled experiment collected via an online survey of 338 members of the German Senior Citizens League.FindingsThe study contributes to the field of services marketing by confirming that older consumers reject patronizing sales interactions and by showing that men are more tolerant of condescendence than women, especially when younger salespeople are involved.Research limitations/implicationsA limitation of this study is the use of fictional situations with a selected number of manipulated variables in a simulated sales interaction.Practical implicationsRejection of a patronizing sales interaction was found to be similar by both genders with an older salesperson. Furthermore, retail shops of technical appliances could prevent potential problems by being cautious of having younger male salespeople interacting with older women customers.Originality/valueResearch on the impact of condescending sales interaction as perceived by older consumers is scarce and has not previously considered the role of customer gender and salesperson age. Beyond investigating the perception of participants to patronizing, the role of the salesperson age and customer gender were investigated.

The Big Data Technology: Assessing the Impact in the Banking Industry

Big data is a form of data with increased volume, difficult to analyze, process, and store using traditional database technologies. It has long been adopted in business and finance where a large number of bank transaction are executed daily. The emergence of big data in banking industry results to large proportion of technical improvements in the industry. However, its processing causes disruption in the banking industry. Big data analytics is the process that involves using algorithms and software tools to extract useful business information from the dataset. This study adopts big data analytics process to investigates the disruption due to big data processing in the banking industry. The study identifies, acquired, and extracted dataset of the banking industry which was analyzed using MapReduce based fraud committed due to processing of large amount of data. findings show that government employee commit more crime in comparison with the private sector employees. Finally, based on customers gender, the male employees commit most of the fraud in both government and private sector.

Continuous Hospitality with Social Robots at a hotel

Social robots are being increasingly employed in service encounters at hotels. This study explored the possibility that social robots can engage in heartwarming interactions with hotel customers. A collaboration design known as ‘Continuous Hospitality with Social Robots’, in which social robots compensate for gaps in hospitality through heartwarming interaction, was evaluated. A field test was conducted in which social robots engaged in heartwarming interaction with customers in a public area of a hotel and then collected customers’ impressions of the social robots and overall service via a questionnaire and an interview. The results demonstrate social robots’ potential for engaging in heartwarming interactions that enhance overall customer satisfaction through the use of the ‘Continuous Hospitality with Social Robots’ collaboration design. An exploratory analysis suggests that the perceived impressions of the interaction with social robots are influenced by customer gender and the duration of interactions. Furthermore, the results suggest that social robots could be utilized in other roles at hotels, namely effective advertisement through heartwarming interaction and mental support for employees who do not interact with customers.

Penerapan Algoritma C4.5 Untuk Prediksi Loyalitas Nasabah PT Erdika Elit Jakarta

C4.5 algorithm is a decision tree algorithm group. This algorithm has input in the form of training samples and samples. While samples are data fields which we will use as parameters in classifying data. From the variable transaction frequency the company can see which customers are loyal to the company based on historical customer transaction data, but there are still some variables that make customers loyal to the company. These variables are age, customer gender, company sales gender, educational background, customer transaction frequency. The company knows how to predict customers who will be loyal to the company based on the experience of some of the variables above, but the company does not know the most influential variable in the assessment of loyal customers because of some of the variables above are not interconnected and it is uncertain if one variable can make a decision whether the customer loyal. Based on the decision tree that has made the most influential attribute on customer loyalty is the educational background because it has the highest gain value of 1.545292721 and as the root of the decision tree while the client's gender does not significantly affect customer loyalty because it is always at the last node with the gain value which is 0.623919119.