It has been established that for many industry niches, not only the issue of increasing international competition of business entities is relevant, but also the raise in the number of internal competitors, as a result of the implementation of effective processes of an innovative nature, modernization, structural restructuring of business processes. It has been proven that another determining trend of competition processes at the level of business entities is the high pace of digitalization of the economy and technological changes, which are realized due to a significant reduction in the cycles of introducing innovative products and a significant change in the structure of relations between entities as a result of the introduction of digital platforms for the sale of goods and services and other IT technologies. The factors of competitiveness formation are added, taking into account the effect of factors on the distribution and use of resources, which, in turn, affect the level of competitiveness and national security of Ukraine. The classification features of competitiveness factors have been expanded, which will allow to determine the level of competitiveness and the main problems of activity, to strengthen competitive positions in the market, to form directions for improvement of activity and competitive advantages considering the national security of the state. Two groups of factors are distinguished, which have a greater influence on the level of competitiveness of products and, as a result, the level of national security of the state, to assess the competitive capabilities of products, product quality, the level of customer service, and the development opportunities of an individual enterprise within the limits of regional and national security of the state. A theory has been developed about the division of competitiveness factors into types of their consideration, which will strengthen the influence of positive factors and reduce the negative effect of some of them; will permit planning a high level of competitiveness in a given period in order to ensure the regional and national security of the state.