ЛОГІСТИЧНІ ПІДХОДИ ДО ОРГАНІЗАЦІЇ ЗБУТОВОЇ ДІЯЛЬНОСТІ ПІДПРИЄМСТВА

Abstract

The competitive position of enterprises in today's market depends on their ability to ensure the availability of goods to consumers and the level of quality of their sales activities. The article outlines the peculiarities of logistics approaches to the sales activities of the enterprise from the standpoint of the organization of sweat processes. The purpose of the article is to develop a theory and develop principles of flow organization of sales activities of the enterprise. The methodological basis is the integrated use of ontological and epistemological approaches, general scientific and special methods of scientific knowledge, as well as the provisions of modern concepts of logistics. The use of the flow organization of sales activities of the enterprise is based on the formation of a logistics chain and a single integrated system of flows – a set of objects connected in a certain way, moving in space and time and adapted to quantitative and qualitative transformations. The principles and criteria for evaluating the innovativeness of the flow organization of sales activities of the enterprise are substantiated. It is substantiated that innovation in modeling the flow organization of sales activities of the enterprise is manifested as follows: a minimum of total logistics costs; maximum value added at existing costs; elasticity of the logistics system, ie rapid adaptation to changes in the environment; consistency of resource (input) and information flows; total quality management. It is concluded that the application of logistics approaches to the organization of sales activities of the enterprise provides a holistic model of enterprise management, creates prerequisites for its economic development, increase sales based on accelerating material, information, resource and other flows, optimizing overall costs for a given level of customer service. Activation of basic factors of product competitiveness in the market.