Level Of Customer Satisfaction Research Articles

Tingkat Kepuasan Konsumen Pada Bungkoez Cafe Kota Manado

This study aims to analyze the level of customer satisfaction at Bungkoez Cafe Manado City seen from the aspects of product, price, promotion, place and service. This research was conducted for 4 months, from October 2023 to February 2024, at Bungkoez Cafe Manado City. The data collection method was collected using primary data obtained through direct observation in the field, by conducting observations and interviews with cafe owners, employees and consumers, as well as giving questionnaires to consumers to fill out. Secondary data is obtained from internet sites, books, articles, research journals and various other documents related to the research. The sampling method for Bungkoez Cafe consumers used accidental sampling method, the number of samples obtained was 45 consumers based on a time limit of 5 days consisting of 3 working days and 2 holidays with respondents around 7-9 people per day. The analysis method used in this research is descriptive analysis, analyzing the answers obtained from the questionnaire, calculating the Likert Scale method, and analyzing the characteristics of each research variable using the index formula in each aspect of the marketing mix. The results showed that the results of the index number of customer satisfaction levels at Bungkoez Cafe Manado City in terms of product, price, location, promotion and service were at 80.86%, this shows that overall the manager of Bungkoez Cafe Manado City has reached the level of customer satisfaction even though there are still several indicators that need attention.

AI-Powered Autonomous Checkout System for Retail Stores

Abstract: Auto Bill offers a smart, automated checkout service for shops, leveraging state-of-the-art machine learning and computer vision technologies to provide an exceptional shopping experience. Designed to minimize interactions for security purposes during the pandemic, the innovation lies in utilizing modern techniques like image processing and weight sensors to create a novel shopping experience. This system aims to surpass traditional weight scales by incorporating advanced image recognition technologies, benefiting customers with a highly user-friendly interface, reduced checkout times, and improved accessibility. With a multifaceted approach involving deep learning neural networks and a web-based interface for transactions and inventory monitoring, Auto Bill envisions a future where retail checkout is taken to new heights. Supermarkets adopting this system can enhance customer service throughits advanced machine learning and camera technology, offering a seamless shopping experience. By integrating easily with existing POS systems, this solution streamlines operations and improves overall efficiency in the retail industry. With continuous testing and adjustments, Auto Bill aims to refine retail checkout to unprecedented levels of accuracy and customer satisfaction.

Kepuasan Konsumen Terhadap Bauran Pemasaran Rumah Makan “Juli Kuliner” Di Boulevard Kota Manado

This study aims to determine the level of customer satisfaction with the marketing mix of Juli Culinary Restaurant in Manado City Boulevard. The data collected in this study are primary data taken by survey with the technique of asking questions directly to consumers, using a questionnaire, and secondary data obtained from the business related to this research, such as the history of the “juli kuliner” restaurant. Sampling by accidental sampling and obtained as many as 88 respondents. The data analysis used in this study is descriptive analysis which is analyzed using an attitude measurement scale or Likert scale. The results showed that in general the level of consumer satisfaction was in the very satisfied category of 84%, with the highest level of satisfaction being the strategic location of 90%. However, there is one variable, namely promotion, which is still in the satisfied category with a satisfaction index of 79%.

EXPLORATION OF SERVICES ON CUSTOMER SATISFACTION IN THE SENSORIUM BALI RESTAURANT INDUSTRY

A restaurant is a place or building organized commercially, which provides good service to all its consumers in the form of food and drinks. Where customer satisfaction must be able to meet customer satisfaction. The level of customer satisfaction can be measured by comparing consumer expectations regarding the desired service quality with the reality received and felt. At this time, culinary development is seen very rapidly, because urban areas have many strategic areas for restaurants. This design plans a western food restaurant that focuses on Canggu regional culinary delights, strategically located near Batu Mejan Beach. The purpose of writing this research is to determine customer satisfaction at the Sensorium Bali Restaurant. I took 8 respondents who had been determined. The research method used is qualitative research, data collection techniques are carried out using interviews and observations. From the results of the research analysis, it can be concluded that customer satisfaction is determined by the quality of service shown in the aspects of Tangibles, Reliability, Responsiveness, Assumrance and Emphaty in restaurants.

CUSTOMER SATISFACTION REGARDING HONDA BIKES

Customer satisfaction regarding Honda bikes is a critical aspect of assessing market performance and brand loyalty. In recent years, Honda has consistently strived to enhance customer satisfaction through various strategies encompassing product quality, after-sales service, and innovation. Key factors contributing to customer satisfaction include reliability, fuel efficiency, performance, and design aesthetics. Honda's commitment to research and development ensures the incorporation of cutting-edge technology, resulting in bikes that meet or exceed customer expectations. After-sales service plays a pivotal role in enhancing customer satisfaction, with Honda establishing a widespread network of service centers to address maintenance needs promptly. The availability of genuine spare parts further reinforces customer trust and satisfaction.Feedback mechanisms such as customer surveys and online reviews allow Honda to gauge satisfaction levels and identify areas for improvement continually. Incorporating customer feedback into product development processes enables Honda to tailor offerings to meet evolving consumer preferences effectively.Moreover, Honda's emphasis on sustainability and eco-friendliness resonates well with environmentally-conscious consumers, further bolstering satisfaction levels. Through a holistic approach encompassing product quality, service excellence, innovation, and sustainability, Honda consistently strives to foster high levels of customer satisfaction, thereby solidifying its position as a leading brand in the motorcycle industry. Keywords : Honda bikes,customer satisfaction,product quality, performance, reliability, design,affordability,after-sales service

The Influence Of Online And Offline Registration Education On The Level Of Patient Satisfaction At Colomadu 1 Health Center

A very simple and fast registration service is one of the efforts to improve the quality of service to patients which will affect patient satisfaction. The development of technology and information influences various aspects, one of which is the health sector, known as e-health. One application of e-health. This is online registration which is carried out together with direct registration, but to inform the public there must be education regarding online and offline registration so that the public understands the process. The goal of service is patient satisfaction, where according to minimum service standards, the customer satisfaction level is more than 90%. It is hoped that an effective, efficient registration system and minimal waiting time will increase patient satisfaction. Quantitative research type with a cross sectional approach. The research sample of patients who registered online and manually was divided into two groups, namely the online registration group and the direct registration group using accidental sampling techniques. The data analysis technique uses the chi square statistical test. From the results of the bivariate analysis it is known that the data analyzed using the independent t-test shows that the average knowledge score in the offline group (Mean= 14.95; SD= 2.87) is greater than the average knowledge score in the group with online registration ( Mean= 11.74; SD= 2.74), and this result is statistically significant (p<0.001). Online registration group and direct registration at Colomadu 1 Community Health Center.

Pengaruh Harga serta Suasana Tempat terhadap Kepuasan Konsumen pada Warung Mbah Mut Dusun Suro Desa Sidomulyo

This research was conducted with the aim of evaluating how the prices and atmosphere of Mbah Mut coffee stall influence customer satisfaction. The study employed a quantitative method with a survey as its framework, and a random sampling method was used to gather data from 100 respondents. Data collection techniques in this research utilized a questionnaire assisted by the SmartPLS 4 application. The results of the study indicate that the prices and atmosphere of the stall have a positive impact on customer satisfaction at Mbah Mut Coffee Stall. Furthermore, these findings also demonstrate that both the price and atmosphere of the stall positively affect the satisfaction level of customers who consume coffee at Mbah Mut Coffee Stall. Keywords: Atmosphere, Customer Satisfaction, Price.

A STUDY ON THE EFFECTIVENESS OF BATCH TRAINING TOWARDS THE PERFORMANCE OF CUSTOMER RELATIONSHIP OFFICERS WITH REFERENCE TO BANK BAZAAR

This study delves into the effectiveness of batch training programs designed for customer relationship officers (CROs) with the overarching goal of refining their performance and elevating customer satisfaction levels. Employing a methodical research framework encompassing a thorough literature review, meticulously crafted research design, systematic implementation, and rigorous data analysis, we scrutinize the repercussions of batch training on the proficiency, productivity, and interpersonal engagements of CROs. To ascertain the efficacy of batch training, a control group is included, facilitating a comparative analysis between batch-trained CROs and their non-trained counterparts. By intertwining quantitative assessment of performance metrics with qualitative exploration of participant feedback, this study paints a comprehensive picture of the impact of batch training on CROs. The insights gleaned from this study furnish organizations with invaluable guidance in refining their training paradigms, thereby fostering heightened CRO performance to align with the evolving demands of the customer landscape. As businesses increasingly prioritize customer satisfaction and loyalty, effective training of employees in customer relationship management (CRM) becomes paramount. The research investigates whether batch training, characterized by grouping employees for training sessions, enhances their ability to manage and improve customer relationships compared to other training methods. Through a mixed-methods approach, data was collected from employees undergoing batch training and assessed against key performance metrics including customer satisfaction, loyalty, and retention. Results indicate that batch training positively influences customer relationship performance, suggesting its potential as an effective training method in CRM initiatives. The study contributes to the understanding of optimal training approaches for fostering strong customer relationships and offers practical insights for businesses seeking to enhance their customer-centric strategies.

Pengaruh Tingkat Kepuasan Pelanggan Dan Kualitas Pelayanan Terhadap Keputusan Pembelian Ulang Di Aulia Cell

This research aims to determine the influence of Customer Satisfaction Level and Service Quality on Repurchase Decisions at Aulia Cell. Data collection was carried out using primary data sources obtained through distributing online questionnaires via Google Form to students. The type of research used is quantitative research. The number of samples determined in this research was 50 respondents. The research data collection method was carried out through distributing questionnaires using a four-point Likert scale as a measuring tool. The data analysis technique in this research uses multiple linear analysis with a model feasibility test (F test) and partial regression test (t test). The data processing was carried out using the Statistical Package for Social Science (SPSS) 26 program. The results of this research show that there is a significant influence on the level of customer satisfaction and service quality on repeat purchase decisions at Aulia cell.

A Study on the Level of Customer Satisfaction Towards the Services of Maruti Suzuki

The study investigates customer satisfaction levels regarding Maruti Suzuki services. It employs a mixed-methods approach, combining surveys and interviews to gather comprehensive insights. The research sample includes Maruti Suzuki customers across diverse demographics, ensuring a representative perspective. The study aims to identify key factors influencing customer satisfaction, such as service quality, accessibility, and after-sales support. Statistical analysis and thematic coding of qualitative data enable a nuanced understanding of customer perceptions and preferences. The findings contribute to the existing body of knowledge on automotive service satisfaction and offer practical implications for Maruti Suzuki's service improvement strategies. Ultimately, the research aims to enhance customer experiences and foster long-term loyalty towards the brand. The study aims to explain key determinants of customer satisfaction within the context of Maruti Suzuki's services, including but not limited to service quality, accessibility, communication, and after-sales support. By identifying areas of strength and areas for improvement, the findings of this research will contribute to enhancing the overall customer experience and fostering long-term loyalty towards the Maruti Suzuki brand.

Pengembangan Prosedur Haccp Food Safety dengan Metode Design Thinking

An overview of important aspects of food safety in the restaurant industry by outlining the significant threat of microbial contamination in food processing and the subsequent health implications that can arise from foodborne illness. This article underscores the need for strict management and hygiene practices to mitigate these risks. In addition, it highlights the important role of preventive measures, particularly the adoption of food safety management systems such as HACCP, which play a role in identifying and controlling potential hazards in food production and preparation processes. In addition, the impact of customer feedback can affect a restaurant's reputation and customer satisfaction levels. Overall, it emphasized the importance of routine food safety practices and the proactive role of restaurant management in maintaining public health and maintaining consumer trust.

The Effect of Service Quality, Insurance Costs, and Installment Size on Customer Satisfaction Multi-Purpose Financing: Case Study at Bank Sumut Syariah Padangsidimpuan

This research aims to analyze the influence of service quality on customer satisfaction, the influence of insurance costs on customer satisfaction and the size of installments on customer satisfaction for multi-purpose financing at the Sumut Syariah Bank, Padangsidimpuan Branch. This research uses primary data by distributing questionnaires to multi-purpose financing customers. The population of this research is all multi-purpose financing customers with a total of 862 people. The sample used in this research was 90 respondents. The validity test uses the Pearson Product Moment correlation test, while the reliability test uses Cronbach alpha. Classic assumption tests include normality tests, multicollinearity tests, heteroscedasticity tests and autocorrelation tests. Hypothesis testing in this study used multiple linear regression analysis. The research results state that service quality and insurance costs partially have a positive and significant effect on customer satisfaction. This means that the higher the quality of service provided will increase customer satisfaction, and the suitability of the insurance costs provided with the benefits obtained by the customer will provide a level of customer satisfaction. Meanwhile, the installment amount does not have a significant effect on customer satisfaction, this is because previously the installment amount had been analyzed using scoring analysis which had an influence on the installment amount.

Evaluating Competitiveness of Container Shipping Operators in the Sustainability and Digitalization Era

This study aims to comprehensively analyze the operational status and international competitiveness of global container shipping enterprises in the era of sustainability and digitalization within the field of international container transportation. Utilizing the entropy method, this study quantitatively evaluates the direct operational strength of 14 leading container shipping enterprises while considering multiple factors including environmental protection, service quality, company scale, customer satisfaction, research and development level, and brand influence. The contributions of this study to the existing knowledge are primarily manifested in several aspects: firstly, by constructing a comprehensive evaluation framework, it offers a new perspective for assessing the international competitiveness of container shipping enterprises, facilitating a more comprehensive understanding of their strengths and weaknesses. Secondly, this study emphasizes the crucial roles of environmental protection and customer service in the competitiveness of shipping enterprises, providing new strategic directions for the industry’s sustainable development and digital transformation. Lastly, through detailed analysis of the operational performance of different companies, this study provides specific improvement suggestions for shipping enterprises, aiding them in achieving more precise management and more efficient development. The research findings demonstrate that companies exhibit varied performance in different aspects, showcasing their respective strengths and challenges. Particularly, this study identifies leading enterprises that have made significant progress in environmental technology innovation and customer service, while also highlighting deficiencies in some companies regarding scale expansion and brand building. These findings not only offer valuable insights for the development of the shipping industry but also serve as a window for policymakers, investors, and consumers to gain a deeper understanding of the shipping market. Through the thorough analysis conducted in this study, we aim to contribute to the sustainable development and digital transformation of the global container shipping industry.

A Study on Customer Relationship Management in Banking Sector

ABSTRACT Customer Relationship Management (CRM) plays a pivotal role in the Indian banking sector, offering a strategic approach to managing relationships with customers and enhancing their experience. This paper examines the impact of CRM on the banking industry in India, exploring how it can improve customer satisfaction, loyalty, and overall business performance. The study reviews existing literature and analyzes various aspects of CRM adoption in Indian banks, including challenges such as training, technology adoption, and changing customer expectations. The findings indicate that CRM strategies can significantly enhance the quality of customer service and strengthen customer relationships, leading to higher retention rates and a competitive edge in the market. Despite the challenges in implementing CRM, such as technological constraints and a lack of skilled personnel, the benefits far outweigh the obstacles. Through the effective use of CRM tools and techniques, Indian banks can foster stronger connections with customers, tailor services to individual needs, and ultimately drive growth and profitability. This paper concludes that the adoption of CRM in the Indian banking sector is essential for banks to thrive in a rapidly evolving market. By embracing CRM practices, banks can achieve higher levels of customer satisfaction and loyalty, which are crucial for long-term success in the industry.

Medición de la Satisfacción del Cliente Sobre la Calidad de los Servicios Financieros en las Ciudades más Pobladas del Corredor Interoceánico Istmo Oaxaqueño

OBJECTIVE: To evaluate the level of customer satisfaction with respect to the quality of financial services offered in the five most populated cities of the Oaxacan Isthmus Interoceanic Corridor. MATERIAL AND METHOD: The methodology used to measure the quality of service is the Service Performance Model (SERVPERF) proposed by Cronin and Taylor (1992) designed to capture the client's perception of the performance of the service received. A standardized questionnaire composed of 12 items was used; a total of 920 surveys were applied to the populations of Ciudad Ixtepec, Juchitán, Tehuantepec, Salina Cruz and Matías Romero. For the analysis of the information, descriptive statistics were used in the SPSS-21 statistical program. RESULTS: The derivations obtained show the following levels of approval per element: 69.07% for the tangible element, 56.57% for the reliability element, 53.47% for responsiveness, 59.24% for safety and 52.65% for empathy. CONCLUSIONS: The findings obtained from the average evaluation of the five most populated cities of the Oaxacan Isthmus Interoceanic Corridor indicate that 58.20% of the respondents, are satisfied with the quality of the financial services received.

Pengaruh Fitur BSI Mobile Dan Kemudahan Bertransaksi Terhadap Kepuasan Nasabah Di BSI Kc Madiun Agus Salim

This research was conducted to analyze how the influence of mobile BSI features and the ease of transactions on customer satisfaction at BSI KC Madiun Agus Salim. The data in this study were collected by distributing questionnaires and the data was processed using SPSS 21 software with multiple linear regression analysis tests. The samples taken were 100 respondents with probability sampling technique. The results of the analysis show that the mobile BSI feature (X1) and ease of transaction (X2) have a positive and significant effect on customer satisfaction partially or simultaneously. Other results show that the variable that greatly influences customer satisfaction at BSI KC Madiun Agus Salim is the BSI mobile feature variable, meaning that the better the BSI mobile feature service is presented, the level of customer satisfaction is also increasing. Thus, companies must always strive to improve and bring innovative features to BSI mobile. Keywords: BSI Mobile Features, Ease of Transactions, and Customer Satisfaction

Understanding Customer Satisfaction: Evaluating Product Quality And Marketing Mix of Koffee Talk At Radja Hotel Semarang

The research was carried out at Koffee Talk, which is located inside the Radja Hotel Semarang. The purpose of the study was to evaluate and explain the influence that the quality of service and marketing mix had on the level of satisfaction experienced by customers. Questions and answers are gathered via the use of questionnaires. Participants in the research totaled 96 individuals. It is anticipated that the findings of the study would be beneficial to both management and customers. Customer happiness is impacted by both the quality of the service and the marketing mix. The findings of the double regression analysis demonstrate the impact of independent factors on dependent variables, as well as the validity and rehabilitation tests, as well as the testing of hypotheses. It is clear that in order to achieve higher levels of customer satisfaction, a combination of marketing and service is required.

The Effect of E-service Quality and Customer Satisfaction and Trust to Customer Online Shopping Behavior

China's e-commerce sector is experiencing rapid growth. Among Chinese cities, Beijing stands out with its robust development, consistently ranking among the top three in the nation. Nonetheless, Beijing's e-commerce enterprises encounter various challenges. This research endeavors to examine the interplay between e-service quality, customer satisfaction, trust, and online shopping behavior within the Beijing e-commerce landscape. Descriptive method was considered by the researchers. The respondents of the study are the users of online shopping platforms that operates in Beijing China who have experience using major online consumption platforms. The sample size is 385 people which was calculated by Raosoft software. The respondents of the study were chosen using the simple random sampling design. Moreover, constructed survey questionnaires served as a tool with five-key point Likert scale. The Statistical Package for Social Sciences (SPSS) was employed in the statistical analysis of data. The following statistical tools were used in the study: frequency and percentage, mean, reliability and validity analysis, Analysis of Variance and Multiple Linear Regression. The study resulted in a strong positive relationship between customer satisfaction, trust and over-all e-service quality. Specifically, customer satisfaction and trust resulted in a very strong relationship to customer behaviors. For the comparison of means when grouped according to profile variables, customer satisfaction level and over-all e-service quality have a significant difference when grouped to frequency of purchase. Based on the results of the study, the researchers proposed a development program to help improve the quality of e-services and thus increase customer re-purchase rates.

A STUDY ON CUSTOMER SATISFACTION OF SMALL CARS WITH SPECIAL REFERENCE TO MARUTI SUZUKI PVT. LTD GREATER NOIDA

This study delves at the levels of customer satisfaction linked to compact cars, with a specific emphasis on Maruti Suzuki vehicles. In developing economies, little automobiles make up a sizable portion of the market. The varied offerings of market leader Maruti Suzuki meet the demands of a wide range of consumers. In order to gauge client happiness, the study makes use of quantitative and qualitative techniques. Quantitative information is derived from surveys administered to customers who own Maruti Suzuki small cars. The satisfaction levels are measured across various dimensions, including performance, design, comfort, and after-sale care. Nuanced understanding of consumer perceptions and preferences is provided by qualitative insights generated from in-depth interviews and focus groups. Key factors of consumer happiness are revealed by the data, which also identify areas of potential improvement and areas where Maruti Suzuki shines. Customers are most impacted by factors like price, fuel efficiency, reliability, and brand reputation when it comes to their overall pleasure. Also, to help with targeted marketing, the study looks at how demographic and psychographic aspects affect satisfaction levels. Keywords:- Maruti Suzuki, Customer Satisfaction, Greater Noida

A Study on Customer Satisfaction of Titan Watches

This study looks on the level of customer satisfaction with Titan watches, a well-known brand in the watch industry. The study intends to examine a number of factors that affect consumer satisfaction, such as product quality, design, brand perception, after the sale servicing, and general customer experience. The study gathers and examines customer feedback using a thorough process that includes surveys and data analysis in order to identify the primary factors that influence satisfaction. The research provides significant insights into the dynamics of customer satisfaction within the watch industry by concentrating on Titan watches. The study's conclusions can help Titan with its marketing plans, new product ideas, and brand positioning. They can also advance knowledge about customer satisfaction in the watch industry.