Online Customer Reviews Research Articles

The Influence Of Online Customer Reviews, Online Customer Ratings And Free Shipping On Purchase Decisions Through The Shopee Marketplace (Case Study of 5th Semester Management Students)

The title of this research is The Effect of Online Customer Review, Online Customer Rating and Free Shipping on Purchasing Decisions through the Shopee Marketplace (Case Study of 5th Semester Management Students). The purpose of the study was to determine which factors are most dominant in influencing purchasing decisions. This study uses pourpuse sampling technique, namely population members have certain characteristics, namely those who use the shopee application directly as targets and research objects. This study uses quantitative methods on 65 respondents. The population used in this study were 5th Semester Management Students and the sampling in this study was random sampling. Based on the results of multiple linear regression, the regression equation Y = 4.236 + 0.774 (X_1) + 0.490 (X2) + 1.322 (X3) is obtained. And the coefficient of determination R. Square (R2) obtained a value of 0.791 or 79.1% on purchasing decisions in the shopee marketplace. While the remaining 0.209 or 20.9% is influenced by other variables that are not included in this research model. The research results and hypotheses show that Online Customer Review, Online Customer Rating, and Free Shipping have a positive and significant effect both partially and simultaneously on Purchasing Decisions.

Pengaruh Penggunaan Strategi Pemasaran Gerilya Dan Online Customer Review Terhadap Peningkatan Minat Beli Konsumen ( Studi Kasus UMKM Fashion Muslim Wnj.Id)

This study aims to determine the impact of guerrilla marketing strategies on WNJ ID, how influential guerrilla marketing strategies and online customer reviews are on increasing consumer buying interest. The research method used in this study used a qualitative approach with a descriptive method, and the data collected came from interviews and direct observation. The results showed that the synergy between guerrilla marketing strategies and online customer reviews can strengthen the influence on increasing consumer buying interest. When businesses implement guerrilla marketing strategies that create memorable experiences, and are supported by positive online customer reviews, consumers tend to be more confident and interested in buying products or using these services. WNJ ID has implemented guerrilla marketing and online customer reviews to increase consumer buying interest. From the results of the interview, the influence of guerrilla marketing strategies and online customer reviews has a significant influence on increasing consumer buying interest. The use of creative and unique guerrilla marketing strategies can generate consumer buying interest by creating memorable experiences. Meanwhile, positive online customer reviews can build consumer trust and confidence in the product.

Positive Online Customer Reviews Significantly Boost Sales for Micro-Businesses

Online customer evaluations are a great resource for shoppers, and this study intends to examine them. It highlights the difficulty of making the correct selections from merchant websites because of the abundance of possibilities. The most recent findings about the links and connections between OCRs and consumers' intentions to buy are analyzed in this research. Here we take a look at the most important aspects of OCRs and how these influence consumers' propensity to buy. Many product reviews affect consumers' propensity to make a purchase, with an eye on conversion rates. The author used the Prisma Model, which incorporates 390 studies from different sources (including Google Scholar and 85 extra web pages), to draw our conclusions. The results demonstrated that: (1) customer reviews on the internet positively and significantly impact purchasing decisions and (2) online customer reviews positively and significantly impact trust. Two studies look at how different industries' purchasing patterns are affected by consumer feedback. Bringing attention to the impact of reviews on awareness and persuasive outcomes.

Pengaruh Online Costumer Review terhadap Decision Purchase pada Konsumen Shopee dan Tokopedia

Online review factors have a crucial role in influencing consumer purchasing decisions on e-commerce platforms such as Shopee and Tokopedia. Online Customer Reviews are reviews that have been recorded by the e-commerce feature as opinions or comments felt by e-commerce buyers. These factors can influence Purchase Decisions. Positive online reviews can have an impact on other buyers as references who can then decide to purchase the desired product. This research method uses quantitative research involving a sample of 96 respondents using questionnaires. Then, the data obtained will be analyzed using simple linear regression analysis techniques. The results show that Online Customer Review is able to influence Purchase Decisions by getting a determination of influence contribution of 36.5%.

The Influence of Interactivity, Online Customer Reviews, and Trust on Shopee Live Streaming Users' Impulse buying

The purpose of this study is to investigate the effect of interactivity, online customer reviews, trust on impulse buying in Shopee live streaming (Shopee Live) customers domiciled in Indonesia who have purchased on Shopee live at least 2 times. Our approach is a quantitative approach. This study uses a survey design by distributing questionnaires. The sampling technique used is purposive sampling. The number of samples used in this study is 155 samples. Data processing is carried out statistically by utilizing variance-based Structural Equation Modeling (PLS-SEM). Data processing is carried out with the help of SmartPLS ​​software ver. 3. The results of the study show that: (1) interactivity has a significant effect on impulse buying; (2) interactivity has a significant effect on trust; (3) online customer reviews have a significant effect on trust; (4) online customer reviews do not have a significant effect on impulse buying; (5) trust has a significant effect on impulse buying. The results of the study also show that there is an indirect effect, namely interactivity has a significant effect on impulse buying through trust and also online customer reviews have an indirect effect on impulse buying through trust.

Pengaruh Gratis Ongkos Kirim, Diskon dan Online Customer Review Terhadap Keputusan Pembelian Konsumen Tiktok Shop

Development of Technology Over the past few years, technology has advanced rapidly and will continue to do so indefinitely. In Indonesia today, online shopping has emerged as a trend and option for acquiring a wide range of desired goods. This study aims to determine how free delivery, limits, and online customer surveys influence purchase decisions on the Tiktokshop Commercial center. Comparative causality is used in this study. This study uses a type of quantitative data because the presented data are related to numbers or scoring. Customers who use TikTok Shop are the focus of this study. Subsequently, the plan of this study utilizes a quantitative methodology, utilizes a coincidental examining technique, and afterward utilizes a non-likelihood testing strategy to make a populace and an example. The study reveals that TikTok Shop purchase decisions are influenced simultaneously by free shipping, discounts, and online customer reviews. The connection between free transportation, limits and online client audits is at the same time sure, intending that in the event that the general factors of free delivery, limits and picture are improved, the buy choice will increment.

Unraveling The Impact: Online Customer Review, Price, and Booking Decision at We Hotel Lubuklinggau Via Traveloka

Online customer reviews and prices are a thing inseparable from the ordering decision, positive reviews fromguests and affordable prices will make prospective guests make reservations at We Hotel Lubuklinggau viaTraveloka. This study aimed to examine the effect of online customer reviews on booking decisions at We HotelLubuklinggau and the effect of price on booking decisions at We Hotel Lubuklinggau. This study employed acausal associative approach to quantitative research. Direct distribution of surveys to We Hotel Lubuklinggauguests provided data, allowing for the creation of a Likert-scale sample of 121 responses from 2,068 customerswho made reservations at online travel agencies between January and December 2023. Partial Least SquareStructural Equation Modeling (PLS-SEM) is the data analysis method used. A total of 36 percent of therespondents were between the ages of 17-25. This research found that online customer reviews are animportant factor in increasing booking decisions at We Hotel Lubuklinggau. and Price has a significant influenceon booking decisions at We Hotel Lubuklinggau. This research concludes that online customer reviews andprice determine guests' decisions in making reservations at We Hotel Lubuklinggau via Traveloka.Keywords: Booking Decision, Online Customer Review, Price

Analysis The Impact of Viral Marketing, Price, and Online Costumer Review On a Celebrity Endorser-Mediated Buy Decision On The TikTokShop App

Research Aims: This study aims to analyze the influence of three main factors, namely viral marketing, perceived prices, and online customer reviews, on purchasing decisions mediated by celebrity endorsers in the TikTok application. Design/methodology/approach: This research uses a quantitative approach by collecting data through surveys using questionnaires and literature studies. Data analysis using regression tests with the help of the SPSS program. Research Findings: The results showed that viral marketing, perceived price, and online customer reviews are important factors that can influence consumer purchasing decisions on the Tiktokshop application. Theoretical Contribution/Originality: A marketing strategy that combines these factors effectively can be the key to increasing sales and company competitiveness on the Tiktokshop platform. Keywords: viral marketing, perceived price, online customer review, purchase decision, celebrity endorser

Enhancing Purchase Decisions: The Role of E-WOM, Online Customer Review, and Free Shipping Promotion

Enhancing Purchase Decisions: The Role of E-WOM, Online Customer Review, and Free Shipping Promotion

Family-customer happiness and its impact on customer citizenship behavior: A study of parent–child consumption in robot restaurants

Academic research on ways to promote family consumers' happiness in technology-enabled service contexts is limited. Based on the value co-creation concept and emotional contagion theory, this study focuses on parent-child consumption and develops a theoretical model of the relationship between customer–robot interaction experience, family emotional bonding, customer happiness, and citizenship behavior in robot restaurants. Further insights into the model were obtained by content analysis of 374 online customer reviews, and the model was tested by a questionnaire survey of 515 family customers. The results of structural model analysis show that customer-perceived child delight and customer engagement in robot services have direct and indirect effects on customer happiness through the enhancement of family emotional bonding. Customer happiness positively affects customer citizenship behavior and mediates the relationship between family emotional bonding and customer citizenship behavior. The study provides guidance for using robotics to promote the happiness of customers and prosperity of restaurants.

A text mining approach to explore factors influencing consumer intention to use metaverse platform services: Insights from online customer reviews

Metaverse technology has recreated real-world surroundings into a virtual setting that has caught the attention of many consumers and brands. Metaverse platforms are facilitating brands to sell physical and digital versions of their products, and consumers are eagerly purchasing these products. Owing to this dramatic shift, it is crucial to understand the factors impacting user adoption of metaverse platform services. The present study leverages an LDA-based topic modeling approach to analyze 17136 online user reviews of the Highrise Virtual Metaverse mobile platform. The study revealed ten factors impacting consumer intention to use the metaverse platform services that are asset buy-sell experience, availability of virtual assets, visually appealing virtual environment, enjoyment from virtual events, social interaction, social activity, positive experience with the metaverse ecosystem, mobile app-related issues, user account-related issues, and the feature of watch ad-to earn. Building upon the uses and gratification theory and flow theory, the study explained that consumers gain three major gratifications and experience a flow state while using metaverse platform services. Furthermore, it explores the emotions expressed by users within the metaverse platform. Correspondence analysis is performed to understand the factors leading to positive and negative user experiences with the platform services. The study presents crucial practical implications for brand marketers and metaverse platform developers.

A Bayesian model for online customer reviews data in tourism research: a robust analysis

A Bayesian model for online customer reviews data in tourism research: a robust analysis

Effects of online customer reviews on sustainable clothing purchase intentions: The mediating role of perceived diagnosticity

AbstractOnline customer reviews play a vital role in evaluating product or service performance and serve as an important reference for other customers' purchase decisions. This study explores the influence of online customer reviews on sustainable clothing purchase intention through text mining and survey‐based methodologies. The results showed that online customer reviews focused on four dimensions: material ecology, clothing fashion, clothing functionality, and price reasonableness. Online customer reviews have a positive impact on consumers' sustainable purchase intentions, and perceived diagnosticity mediates the relationship between online customer reviews and purchase intentions. In addition, customers' prior sustainability knowledge moderates the relationship between material ecology, price reasonableness, and perceived diagnosticity. This study further enriches theoretical research on sustainable consumption within the context of online apparel retailing and helps sustainable apparel brands more accurately grasp the influencing variables of customers' sustainable consumption behaviours and formulate precise electronic word‐of‐mouth marketing strategies.

Brand Awareness Mediation: Analysis of Online Customer Reviews and Influencer Marketing on Local Perfume Purchase Decisions in E-Commerce

This research aims to determine the influence of online customer reviews and influencer marketing mediated by brand awareness on purchasing decisions for local perfumes in e-commerce. Quantitative methods were used in this research with a sampling technique using a purposive sampling method. The population in this study involved Gen Z and millennials with an age range of 17-40 years who were perfume customers in the city and district of Cirebon. The sample used was 150 respondents who met the research sample criteria. Data analysis in the research was processed using structural equation modeling (SEM-PLS) using the SmartPLS 4.1.0 application. Based on the results of the analysis of validity tests, reliability tests, discriminant validity, r-square tests, and path coefficients, results were obtained which stated that there was a positive and significant influence of each exogenous variable, namely Online Customer Reviews, Influencer Marketing on purchasing decisions. Furthermore, Brand Awareness can be a positive mediator in the correlation between Online Customer Reviews and Influencer Marketing which simultaneously influences Purchase Decision variables for local perfume products in e-commerce.

Network Structure of Online Customer Reviews and Online Hotel Reviews: A Systematic Literature Review

This study conducts a bibliometric analysis of online customer and hotel review research, aiming to provide insights into where each field comes from, stands now and ought to go in the future. In particular, this study examines how the existing research on online customer reviews can benefit future hotel review research. Data collected from Web-of-Science and Scopus created an expanded network of 797 core articles and 19,374 citations to identify intellectual structures, developing trends, and future research gaps. This study offers a visual overview of journals, institutions, countries, research themes and authors to assess the overall directions hotels can take. It underscores the necessity for rigorous and relevant research amid the proliferation of online reviews and emphasises the imperative for academia to bridge the gap between theoretical insights and practical applications within the dynamic tourism industry. This study provides researchers and industry professionals with useful tools to understand and deal with the complexities of online reviews. It also highlights the important role these reviews play in shaping the future of tourism strategies.

Model Penyelesaian Masalah Keputusan Pembelian: Evaluasi Indikator Digital Marketing dan Online Customer Review di Toko Jangkar Kota Serang

This research is related to how the influence of digital marketing on purchasing decisions at the Toko Jangkar Kota Serang. The purpose of this study was to examine the effect of digital marketing on purchasing decisions partially, the effect of online customer reviews on purchasing decisions partially, the effect of digital marketing and online customer reviews on purchasing decisions simultaneously at the Toko Jangkar Kota Serang. Respondents in this study were 130 people. The type of sample in this study is non-probability with purposive sampling technique. The data collection method used is to use questionnaires and explained by quantitative methods. The results of this study indicate that digital marketing has a positive and significant effect on purchasing decisions, then online customer reviews also have a positive and significant effect on purchasing decisions. The two independent variables in this study are also empirically supported and simultaneously influence the dependent variable.

Exploration of the Role of Tiktok Content: Influencer Strategy, Affiliate Marketing, and Online Customer Reviews in Influencing Generation Z Purchasing Decisions at Shopee

This study aims to determine the effect of the role of influencers, affiliate marketing, and online customer reviews at Shopee through TikTok content on Generation Z purchasing decisions. This research uses a quantitative approach by collecting data through an online survey of 199 respondents of the Management Study Program students class of 2020. The data were analyzed using multiple regression methods to evaluate the relationship between the independent variables of influencer roles, affiliate marketing, and online customer reviews and the dependent variable (purchasing decisions). The analysis results show that the role of influencers, affiliate marketing, and online customer reviews have a positive and significant influence on Generation Z's purchasing decisions. The findings emphasize the importance of integrating marketing strategies through influencers, affiliate marketing, and online customer reviews in influencing Generation Z's purchasing decisions. This provides guidance for businesses to utilize e-commerce platforms such as Shopee and TikTok content as an effective means of communication to reach and influence the Generation Z market. This research makes a new contribution to the understanding of how the role of influencers, affiliate marketing and online customer reviews on Shopee, particularly through TikTok content, can influence Generation Z's purchasing decisions. This research adds insight into effective marketing strategies to capture the attention and influence the consumption behavior of the younger generation in the context of e-commerce platforms.

THE IMPACT OF ISLAMIC BUSINESS ETHICS, ONLINE CUSTOMER REVIEWS, AND ONLINE CUSTOMER RATINGS ON DECISIONS TO PURCHASE HALAL COSMETIC PRODUCTS THROUGH SHOPEE

Purchasing transactions have grown rapidly due to the presence of the Internet. The use of Internet facilities allows business activities to be carried out anywhere and at any time without having to meet the parties in the transaction physically. Business activity using the Internet is called electronic commerce (e-commerce). Currently, in Indonesia, the online shop or online marketplace trend is on the rise. According to Research and Markets, a market research platform, the market in Indonesia is potentially growing by 19.0% throughout 2022. Some of the most popular online shops are Shopee, Tokopedia, Lazada, Zalora, and so on. The study aims to find out the influence of Islamic business ethics, online customer reviews, and online customer ratings on the decision to buy halal cosmetics products through Shopee among students of Trunojoyo Madura University. The study used quantitative methods and purposive sampling with respondents of as many as 100 students. The results of the study showed that Islamic business ethics (X1), online customer review (X2), and online customer rating (X3) have a significant influence on the purchase decision of halal cosmetic products. The combination of all variables studied influences each other in determining the decision of students to purchase illegal cosmetic products.

The Influence of Brand Image and Online Customer Reviews Against Purchasing Decisions on the Marketplace Lazada

The Influence of Brand Image and Online Customer Reviews Against Purchasing Decisions on the Marketplace Lazada

The Impact of Customer Online Reviews on Purchase Decision in Vietnam: Using Brand Switching as A Mediator

The Impact of Customer Online Reviews on Purchase Decision in Vietnam: Using Brand Switching as A Mediator