Abstract
Online customer reviews and prices are a thing inseparable from the ordering decision, positive reviews fromguests and affordable prices will make prospective guests make reservations at We Hotel Lubuklinggau viaTraveloka. This study aimed to examine the effect of online customer reviews on booking decisions at We HotelLubuklinggau and the effect of price on booking decisions at We Hotel Lubuklinggau. This study employed acausal associative approach to quantitative research. Direct distribution of surveys to We Hotel Lubuklinggauguests provided data, allowing for the creation of a Likert-scale sample of 121 responses from 2,068 customerswho made reservations at online travel agencies between January and December 2023. Partial Least SquareStructural Equation Modeling (PLS-SEM) is the data analysis method used. A total of 36 percent of therespondents were between the ages of 17-25. This research found that online customer reviews are animportant factor in increasing booking decisions at We Hotel Lubuklinggau. and Price has a significant influenceon booking decisions at We Hotel Lubuklinggau. This research concludes that online customer reviews andprice determine guests' decisions in making reservations at We Hotel Lubuklinggau via Traveloka.Keywords: Booking Decision, Online Customer Review, Price
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
