Customer Need Research Articles

FUNCTIONS OF GRAPHIC INTERNATIONALISMS IN THE COMPOSITION OF UKRAINIAN COMMERCIAL NAMES

The paper deals with the Ukrainian commercial names containing internationaltypographic symbols. Enumeration of international graphic units used in ergonyms is described.The emphasis is made on the analysis of graphic internationalism functions, in particular othergrapheme replacement, their symbolic meaning in the naming process, and their use for languageplay effect creating. The factors of international symbol usage are analyzed related to languagefashion and need of customer’s attention attracting. It is concluded that graphic internationalismuse reflects modern language tendency toward conciseness and ambiguity, it often causes languagerules violation and understanding complications.

Critical Demand Response Opportunities in Heavy Industries as a Solution for Large Active Power Imbalance in Smart Grid: Study in Three Industrial Subgroups

Demand response (DR) is one of the most cost-effective and logical smart grid terms for power systems that can be used during peak load hours, whereas load shedding (LS) is the last and most expensive solution in emergency grid situations. The aim of them is to satisfy equilibrium constraints between consumption and generation and restore the power system frequency to normal bounds at the least possible time. The rapid increase in power grid costs and limitations on electricity generation resources have resulted in the increasing need for industrial customers’ participation as an alternative solution to peak load spikes. Therefore, this paper considers the estimation of imbalance active power in a smart strategy to introduce a critical DR (CDR) in heavy industries (pulp and paper, cement, and medium density fibreboard (MDF)) based on direct load control (DLC) technique in order to reduce the need for LS in frequency restore. To evaluate the proposed model, a real case study including the typical pulp and paper, cement, and MDF industries processes with actual power consumption data is considered. The numerical and graphical results confirm that the proposed CDR can be used as an inexpensive solution to replace the costly spinning reserves and avoid load shedding.

Study the thermal management of Li-ion batteries using looped heat pipes with different nanofluids

The production of electric vehicles and their accessories is grooming day by day in the automotive industry. The heart of these electric vehicles is the power source, which is known as batteries. The capacity and performance of such batteries demand a high rating, due to the customer's need and improved vehicle features. Unfortunately, the batteries are facing thermal failures caused by the poor thermal management approach. Li-ion batteries are the most familiar ones which have a very high energy density compared to others. But, these batteries lead to the breakdown of ions and lithium plating because of the fluctuation in temperature distribution and fast charging characteristics. The temperature distribution varies with respect to loading and application. However, this process is accompanied by thermal runaway, which may result in the fatal destruction of batteries. To overcome such issues, the present work selected looped heat pipes (LHP) as a device to transfer the excessive temperature on batteries using nanofluids. Water, Ethylene glycol and acetone were selected as working fluids along with graphene oxide (GO) Nanoparticles. The experiment is conducted for a constant heat input of 30W and various filling ratios (20%, 35%, 50%, 65%). Stability, thermal conductivity, thermal resistance and temperature distributions are discussed. The experiment results are validated with Computational fluid dynamics.

Peranan Sales Promotion Girl Pada Produk Wardah Beauty Care

ABSTRACT
 At present the cosmetics industry in Indonesia has increased by 20% in 2017, so competition in the cosmetic industry is quite tight. There are many ways that companies can do in marketing their products, namely through personal selling, in personal selling it is certain that it requires workers to carry out these activities, one of which is by using a Sales Promotion Girl.
 The aims of this research are: 1). To find out how the role of Sales Promotion Girl is in wardah beauty care products. 2). To know how the Sales Promotion Girl in promoting the product. 3). To find out how Sales Promotion Girl can attract and convince consumers. The results of this study, namely: 1). The role of the Sales Promotion Girl in wardah beauty care products is as follows: a) attracting consumers to visit the stand, b) offering products, c) guessing customer needs and fulfilling what customers need, d) answering customer questions and handling complaints from customers in a timely manner well, e) informing the quality of the product up to the way it is treated or used, and f) implementing service standards properly. 2). When Wardah's Sales Promotion Girl promotes products, namely by: a) product presentations, and b) promotional presentations. 3). The Sales Promotion Girl's way of attracting and convincing consumer interest is by: a) good appearance according to company standards, b) product display, c) product presentation, and d) with promotions.

Developing New Product Using Diary Study and Concept Testing Analysis Based on The Customer Needs for Pasta Product (Case: Très)

Très is one of the businesses engaged in the food and beverage industry. Très introduced itself as a Pasta specialists that have a signature product called Fusion Pasta Brûlèe. This product is a combination of products originating from Italy, namely pasta, and made into a pasta product that is presented with innovative combinations with Indonesian flavors. As one of the newbies in the business sector, the experience of fusion and original taste is a core value for Très business. The food and beverage industry has an important role to play in Indonesian economy but the problem is, food and beverage business is not a sustainable business especially with the times and technological advances. The food business can last a long time if it is able to balance growth, development and innovation in every product presented. The research aims to searching the customer needs for developing new product so that this business can continue to move sustainably and follow developments. Knowing the needs of the customers, it makes Très and teams plan products in accordance with the needs of the market. Previously, Très and team made an analysis of a diary study to determine the customer's eating activities and experiences by the food. The customer actually understands the importance of nutrition in the body that affects their activities. Très also finds out about future suggestions that customer needs for healthy food. Most of the results of diary studies, customers want food that is healthy but also tastes good and is time efficient when consumed. Then the result synchronized with their desire to feel fulfilled by the food. After that the result by the diary study, Très through the concept testing analysis, from here it is known whether the product is able to be accepted by the community as a product that is in accordance with the needs of the customer. Can be applied with open innovation and collaborating products to maintain the sustainability of the product while continuing to analyze consumer desires.

PENGARUH PELAYANAN KONSUMEN DI HOTEL SURYA KENCANA SURABAYA

Now a days tourism and hospitality industry especially in Hotel is growing fast, the writer take an observation as hotel X in Surabaya. The writer want to know influence of consument on education, level of service and policy as a leader on occupancy of Hotel X in front office Dept. front office one of central Dept in hotel as Relationship between guest and others Dept. Because of front office as central therefore front office will be brandage of image of the hotel . that’s why front office staff must have an experience and out standing skill because customer need good service expectation is priority. Hotel X in Surabaya can operates day to day operational well. It showed by result of hotel occupancy in stability over the everages. in case of this we conclude that good sevice is one of main factor will cause effect relationship of level about high of occupancy Hotel goes running well ,eventhough human resource minimizely. base in the above mater, impact of effect in the level on hotel occupancy in Surabaya because of good service to the guest.

The need for custom made frozen elephant trunk: when and where.

The frozen elephant trunk (FET) technique is an increasingly common procedure to treat complex extensive aortic disease both in elective and emergency setting. In a contemporary era, several prostheses are available to be used by surgeons performing such procedures, merging the advantages of endovascular and conventional surgery and preparing a more useful landing zone for second-stage downstream endovascular or open repair. Thoraflex hybrid (Terumo Aortic, Scotland) is a largely used hybrid vascular device merging a conventional surgical vascular graft made of gelatin-sealed woven polyester graft with a nitinol self-expanding stent graft. Since its release in 2012, this prosthesis has gained a large consensus, mainly for the plexus version, which allows for single reimplantation of the epiaortic vessels. In the last few years, new devices have come out to offer new specific weapons to be used by the surgical team in different clinical scenarios. In this context, the need of making the supra-aortic vessel debranching easier and more functional to our surgical technique has pushed our demand for a customization of a conventional Thoraflex hybrid. Here we report a modification to its standard design, the concept beyond the “Custom device” and its potential advantages with regards to our peculiar implantation technique and intraoperative cerebral perfusion during circulatory arrest time.

Asah skill: An approach skill-based learning platform with management and strategic planning process

Digital transformation in education improves entities by implementing significant changes in education by combining information technology, computing, communication, and coordination. This paper proposes improving education through a digital transformation through platforms, specifically online skills-based learning called ASAH Skill. The survey was conducted by collecting question data from Google Forms. By using the Problem Validation method and Primary Data, obtained Product Validation on Customer Needs (Survey) and Product Strategy (Affinity Diagram). It is a market-based validation as a guide for designing ASAH Skill products that meet the criteria and needs of Skill Providers and Seekers. The method considered consists of three steps, namely strategic situation analysis (SSA), strategy formulation (SF), and strategy implementation (SI). We have finally found what customers need to develop their skills during the isolation period of the covid-19 pandemic. The survey was conducted on 51 respondents. Strategic Implementation consists of Mockup, Business Model Canvas (BMC), and Problem Solution Fit Canvas. The biggest detention experienced by respondents was very limited mobility (82.4%). The survey also showed that most of the activities respondents did during the pandemic were exploring new things (37.3%). Video editing is the most learned skill during the pandemic (25.9%), and YouTube is the respondents' main choice as a medium for learning skills (43.1%). Overall, the results of the study show that dispensing and learning skills are a new need for society during a pandemic. The provision of a platform is a development opportunity as a forum for the dissemination and learning of skills. The highest priority is on the 'easy to use' attribute where all respondents give an importance rating of 5.

Design And Fabrication of Shoe Dusting Machine

Our project aims at safety, simplicity and comfort for human use. This project deals with both, the clipper of our effort and incorporating shoe sole dust cleaning facility with this machine. This project aims on automation of shoe sole dust cleaning without any human intimacy. This project presents a basic as well as very professional treatment of the subject in a very comprehensive, based on learning effort and understanding cap ability and needs of today as per their requirements and levels. This automatic shoe sole dust cleaning machine significantly better than the old methods and process of cleaning the shoe sole. Then the shoes dusting machine is designed by considering all the various variables with respect to customer need in terms of transferable and economically available to them, thus providing dust and dirt free environment. This shoes dusting machine provides touchless usage which reduces the time required for cleaning the shoe dust and is more effective.

Predictive Analytics with Data Visualization

There has been tremendous growth for the need of analytics and BI tools in every organization, in every sector such as finance, software, medicine and even astronomy in order to better overall performance. C-factor Computing has the same vision of empowering their existing products through data analysis and forecasting to better suit the need of customers and decision making of stakeholders. The project involves 5 key aspects in Analytics - Data Acquisition, Big data or data Storage, Data Transformation (Unstructured to Structured), Data Wrangling, Predictive Modeling / Visualization. Data Acquisition involves gathering existing transactional and search data of customers and travel aggregators who use the product. This data is used to create powerful dashboards capable of predictive analytics which help the company make informed choices. The key aspects mentioned can be achieved through various tools available but requires testing at every stage in order to realize the appropriate software for the data present in the company. Hence the project deals with studying and implementing selected tools in order to provide the right framework to achieve an interactive dashboard capable of predictive analytics which can also be integrated into the existing products of the company.

Bridging 3D Slicer and ROS2 for Image-Guided Robotic Interventions.

Developing image-guided robotic systems requires access to flexible, open-source software. For image guidance, the open-source medical imaging platform 3D Slicer is one of the most adopted tools that can be used for research and prototyping. Similarly, for robotics, the open-source middleware suite robot operating system (ROS) is the standard development framework. In the past, there have been several “ad hoc” attempts made to bridge both tools; however, they are all reliant on middleware and custom interfaces. Additionally, none of these attempts have been successful in bridging access to the full suite of tools provided by ROS or 3D Slicer. Therefore, in this paper, we present the SlicerROS2 module, which was designed for the direct use of ROS2 packages and libraries within 3D Slicer. The module was developed to enable real-time visualization of robots, accommodate different robot configurations, and facilitate data transfer in both directions (between ROS and Slicer). We demonstrate the system on multiple robots with different configurations, evaluate the system performance and discuss an image-guided robotic intervention that can be prototyped with this module. This module can serve as a starting point for clinical system development that reduces the need for custom interfaces and time-intensive platform setup.

Remote Data Auditing in a Cloud Computing Environment

In the current paradigms of information technology, cloud computing is the most essential kind of computer service. It satisfies the need for high-volume customers, flexible computing capabilities for a range of applications like as database archiving and business analytics, and the requirement for extra computer resources to provide a financial value for cloud providers. The purpose of this investigation is to assess the viability of doing data audits remotely inside a cloud computing setting. There includes discussion of the theory behind cloud computing and distributed storage systems, as well as the method of remote data auditing. In this research, it is mentioned to safeguard the data that is outsourced and stored in cloud servers. There are four different techniques of remote data auditing procedures that are presented here for distributed cloud services. There are several difficulties associated with data audit methods; however, these difficulties may be overcome by using a variety of techniques, such as the Boneh-Lynn-Shacham signature or the automated blocker protocol. In addition to that, other difficulties associated with distributed-based remote data auditing solutions are discussed. In addition, a variety of approaches might be researched further for further examination in order to find answers to these impending problems.

Penentuan kriteria desain pengukus singkong menggunakan Fuzzy-QFD

Krepek tette is one of the traditional chips from Pamekasan. Generally, this product is a famous souvenir from the city. This product is usually produced by a small-medium enterprise (SME). In the krepek tette industry, the steaming process is dependent on wood as fuel. The condition makes the steaming process contributes significantly to the resulting carbon footprint. To support sustainable development goals (SDGs), explicitly ensuring sustainable consumption and production pattern. The production process technology in SMEs needs to be upgraded to achieve sustainable production. One of the solutions is to re-design the steamer for the steaming process of raw cassava. To achieve a good steamer design, gathering information about customer need is a fundamental step to accomplish. The research aims to investigate criteria steamer design that meets customer needs. The survey gathered data about customer requirements and pointed to employees in the krepek tette industry located in central production, Blumbungan sub-district, Pamekasan. All qualitative data were analyzed using fuzzy logic to quantify the value of customer requirements and engineering characteristics. House of Quality, the first matrix of QFD, was used to obtain engineering characteristics priority. There was 12 attribute of customer requirements; however, one attribute failed to meet minimum customer importance weight criteria. Translating customer requirements to engineering characteristics obtain ten attributes. Using fuzzy logic to rank engineering characteristics that meet customer requirements, obtain eight attributes for the design criteria of cassava steamer. The attributes were ignition system used heat element, stainless steel, the design used modular systems, used LPG fuel, input, and output process from the same side, temperature and steam disperse equally, and used under steam pressure

When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control

Companies increasingly use personalization to offer a better experience to their customers. Online personalization enables them to learn from customers’ data and adapt their website content accordingly. Although customers may value personalization, it may also trigger privacy concerns. In this context, both regulators and firms need a better understanding of the process underlying the effect of personalization on privacy concerns, as well as the role of information transparency in this process. Drawing on signaling theory, the authors propose how perceived control may mediate the negative impact of personalization on privacy concerns and hypothesize that the interaction effect of personalization and information transparency depends on customer need for cognition. Findings from two experimental studies show that perceived control is lower on personalized websites than on nonpersonalized websites, which leads to privacy concerns. However, the presence of a transparency message can mitigate the negative effect of website personalization for customers who are in low need for cognition.

Effects of customization and product modularization on financial performance

The need amongst customers for customized products is constantly increasing, and companies can gain competitive advantage by being able to offer a broad product assortment. This study’s purpose is to investigate the financial effects of using product modularization as a strategy to manage the need for product customization The paper is based on analysis of data collected through an online survey of Swedish manufacturing firms. The results show that product modularization is a mediator between the need for customization and financial performance, suggesting that product modularization is an efficient strategy to facilitate companies’ needs for developing customized products.

Analysis of Factors That Influence Business Strategy Decision Making on Startup Through The Concept of Pivot Strategy

The growth of Indonesia's population is in line with the growth of startups every year. Indonesia is one of the countries with the most startups in the world. Not a few startups fail when developing. Startups need to reflect on the company's performance and develop strategies that will be used. This research aims to analyze the factors that influence business strategy decision-making at startups at the Business Incubator in Bandung Techno Park through ten types of pivot strategy concepts. The phenomena in this research were explored using the case study method. The data collection technique was through semi-structured interviews and triangulation of sources by involving startup alumni of the Business Incubator in Bandung Techno Park as interviewees. The interviewees involved were four startup CEOs and one expert. Interviewees were interviewed about the factors that influence business strategy decision-making through the concept of pivot strategy. The most commonly used types of pivot strategies are Zoom-in Pivot, Zoom-out Pivot, Customer Segment Pivot, and Customer Need Pivot. The factors that influence when deciding to use the pivot strategy are customer request, lection of inappropriate target segments, inadequate business vision, incompatible features, and finding new opportunities that match customer needs.

The need for customer due diligence to adapt to the digital era

Effective ‘know your customer’ (KYC) processes are the foundation of any successful compliance and risk management programme, and the demand of meeting KYC requirements is increasing. Most firms’ KYC and customer due diligence (CDD) processes, however, are inefficient and ineffective. Most financial institutions require customers to provide personal information as part of the KYC process for onboarding. Customers, however, are being made to jump through hoops, damaging their experiences and perception of the bank’s brand. On the other hand, banks are being criticised for collecting too much information about their customers, while, at the same time, being cautioned for poor data maintenance and utilisation. So, what can banks do to tackle these challenges and implement robust, future-proof CDD processes across the full client life cycle that meet customer expectations, satisfy the regulators and empower internal teams? The answer is not more control, more steps, more people. It is about ensuring that your approach is much more tailored, data driven and risk based. Let us see what that looks like in practice. Effective KYC and due diligence processes are essential in understanding customers’ operations and establishing whether business relationships are in the best interest of the bank. As discussed, they are also important in understanding the financial crime risk each customer presents. Regulators expect ‘enhanced scrutiny’ of higher-risk customers. They do not specify what this should look like, but it is generally accepted that this means heightened monitoring of customer activity in the form of financial transactions. This paper explores how today’s CDD processes work, why the current approaches are not working well, how to make CDD more targeted and more effective, optimising transaction monitoring using KYC information, the challenges of using digital technologies for CDD and recommendations for banks.

Distribusi Dan Logistik Hasil Tangkapan Nelayan: Studi Kasus Pada Pelabuhan Perikanan Puger Jember

Indonesian fishery products must be able to follow the requirements for guarantee good quality and the security the customer need to compete in the international market for distribution and logistics of fishermen's catches. This study aims to determine the distribution activity system of fishermen's catches on land in Pelabuhan Perikanan Pantai (PPP) Puger and Tempat Pelelangan Ikan (TPI) Puger and to determine the distribution of catches in Puger’s port. The research method used is field research using descriptive methods. The sampling technique in this study used a purposive sampling technique. The results showed that the distribution activity system for fishermen's catches on land at PPP Puger and TPI Puger was divided into 3 (three) stages, starting from when the catch was landed, stored and then transported to the destination. The distribution of catches in PPP Puger shows that the most catches are distributed outside the region are 30%, the second largest distribution is to wholesale diluents, which is 29%, while distribution to cities and villages is 20%, distribution to diluents is 15%, and the lowest distribution to consumers by 6%.

Development of a miniaturized laser-communication terminal for small satellites

Free-space optical communication is becoming a mature technology that has been demonstrated in space a number of times in the last few years. The Japanese National Institute of Information and Communications Technology (NICT) has carried out some of the most-significant in-orbit demonstrations over the last three decades. However, this technology has not reached a wide commercial adoption yet. For this reason, NICT is currently working towards the development of a miniaturized laser-communication terminal that can be installed in very small satellites, while also compatible with a variety of other different platforms, meeting a wide span of bandwidth requirements. The strategy adopted in this design has been to create a versatile lasercom terminal that can operate in multiple scenarios and platforms without the need of extensive customization. This manuscript describes the current efforts in NICT towards the development of this terminal, and it shows the prototype that has been already developed for the preliminary tests, which are described as well. These tests will include the performance verification using drones as a first step before installing the prototype on High-Altitude Platform Systems (HAPS) to carry out long-distance communication links between HAPS and ground, and later with the Geostationary (GEO) orbit, covering this way a wide range of operating conditions. For these tests, in the former case the counter terminal is a simple transmitter in the case of the drone and a transportable ground station in the case of the HAPS, and in the latter case the counter terminal is the GEO satellite ETS-IX, foreseen to be launched by NICT in 2023.

A Study on Customer Satisfaction through Online Shopping

In the period of globalization electronic advertising is an incredible transformation. Over the course of the past ten years greatest business associations are running with innovative change. Online shopping or showcasing is the utilization of innovation (i.e., PC) for better advertising execution. Furthermore, retailers are contriving methodologies to fulfill the need of online customers; they are occupied in concentrating on buyer conduct in the field of internet shopping, to see the shopper mentalities towards web-based shopping. Subsequently we have additionally chosen to concentrate on purchaser's mentalities towards web-based shopping and explicitly concentrating on the elements impacting buyers to shop on the web. Watchwords: Online Shopping, Consumer Behavior, Attitude