Customer Loyality Research Articles

THE EFFECT OF BRAND IMAGE AND MIX MARKETING ON CUSTOMER LOYALITY IN PT. SUNGAI BUDI GROUP BENGKULU

Target of this research is to know Influence of Brand Image to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer Of Cooking Oil of Rose Brand) and to know Influence of Marketing Mix to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand) and also To know Influence of Brand Image and of Marketing Mix by together to Customer Loyality at PT. Sungai Budi Group Bengkulu (Case Study Customer of Cooking Oil of Rose Brand). Method Analysis the used is Test validity, Test Reliabilitas, Simple Linear Regression, Coefficient of Determination, Test F and Test of t.

Pengaruh Kualitas Pelayanan Terhadap Loyalitas Nasabah Debitur Pada PT. Bank BTPN Purna Bakti Cabang Jambi

The average the development of the total credit recipients pension to PT. Bank BTPN Purna Bakti the branch jambi in the past five years of 2.60 %
 The average number of loans in PT. Bank BTPN Purna Bakti the branch Jambi in the past five years of 11,95 % .This fact shows that there are indications quality drop services to the year. Dimension for measuring quality of services is reliability, responsibility, competence, acces, courtesy, communication, credulity, security, understanding and tangibles.While dimension for measuring loyalty repeat the purchase, retention and referalls.
 The calculation on SPSS 20 get the regression equation is Y = 1,916 + 0,470 X. From the testing determination and obtained value r2 in table 4.10 of 0,279 this igure stated that variable x or the quality of services able to explain the variable y or loyalty debtors of 27,90 % otherwise 72,100 % caused by other variables outside variable the treatment . A correlation coeficient between the quality of service for loyalty debtors to PT. Bank BTPN Purna Bakti the branch Jambi is 0,528 , it means there are enough closely relations between variables x or quality of service and y or loyalty debtors to PT. Bank BTPN Purna Bakti the branch Jambi
 Value t count on the variables of the quality of services is of 5,963 & gt; t table 1,9861 with a significantly by 0,000 & it; probability significant α = 0.05, so ho were rejected and h1 accepted.This means that there are significant impact between quality service for loyalty debitors.
 Kata Kunci : Service quality, Customer loyality.

Konsep Manajemen Bisnis dan Marketing Syariah (Elaborasi Terhadap Lembaga Pendidikan Islam)

Business according to Islam is a lawful thing even highly recommended. Business was even carried out by the prophet and the Prophet's apostle who was a very respected merchant of his day. Islam allows business as long as it is not things that lead to usury, gambling, the provision of products or services that contain illicit goods. In business, of course, a marketing is needed. The basis of Shari'ah marketing activities must be; 1). The spirit of worship to Allah Swt, 2). Try as much as possible for the common welfare, 3). Not for the benefit of the group let alone their own interests. Marketing is an important aspect in a business practice. Business practices not only focus on the problem of product sales (sales performance orientation) that are quality and meet the needs and desires of customers, but there is also a process of communication that continues to proactively foster a series of business networks through marketing products or services that can impress customers (customer loyality). Marketing is often interpreted as sales. Understanding of marketing actually wider and sales activities. Sales are a part of marketing activities. Marketing does not only cover the activities of selling goods or services, but includes several other activities that are quite complex such as; 1). research on consumer behavior, 2). research on market potential, 3). activities to develop new products, and 4). distributing and promoting goods sold. Marketing strategy is a form of directed plan in the field of marketing, to obtain an optimal result. The marketing strategy contains two separate but closely related factors, namely, the target market and the marketing mix. These two factors are closely related. The target market is the target to be addressed, while the marketing mix is ​​a tool to get to that target. Marketing strategy has a broad scope in the field of marketing. Among them are strategies in competition, product strategies, and so on.

Brand Registration as a Marketing Strategy and Customer Loyalty of Natural Color Batik in Kampung Alam Malon Village

Brand is a name, symbol, mark, design or combined of them for use as an individual identity, organization or corporations on goods and services possessed of discernment with the other service. Globally, the right brands Brand will be used as strategy to market products or services,Considering the registration brand will need as an id to distinguish the results of the production of produced a person or some people in together or legal entity with the production of another person or another law office. The writer applied law and sociologicalapproach to study these issues so that the brand registration is importat to marketing product and customer loyality Batik of Malon Nature Village.

The Role of Emotional Brand Attachment and Customer Trust in Enhancing Customer Experience’s Effect on Customer Loyalty Towards Beauty Clinics in Surabaya

The growth of beauty and personal care products users in Indonesia has been increasing significantly in the past five years, higher than the indutry’s growth globally. This fact shows that cosmetics and skincare business in the country has a positive outlook in the years ahead. The increasing number of beauty clinics brands in the market has led to the more intense competition. Consumers are offered with more options to treat themselves better through personal care and beauty services. In order to survive in today’s competitive industry, customer loyalty becomes a paramount. Literature has shown that customer loyality is formed by many factors such as experience, trust and emotional attachment between the customers and the services providers. This study aimed to investigate the influence of customer experience on customer loyalty towards beauty clinics in Surabaya by examining the aspects of customers’ emotional brand attachment and trust. The results showed that there was a positive and significant effect of customer experience on emotional brand attachment and customer trust, which in turn, leading to a significant and positive effect on customer loyalty.

ANALISIS PENGARUH FAKTOR KELENGKAPAN PRODUK, KUALITAS PRODUK DAN CITRA PRODUK TERHADAP LOYALITAS KONSUMEN BASMALAH MARKET KARANGGENENG

The purpose of this study was to determine the complecateness of the product, product quality, and product image effect partially or simultaneously on consumer loyality to the market Basmallah Karanggeneng Lamongan, as well as to determine the complecateness of the product, product quality, and product image, which is more dominant effect on consumer loyality partners market Basmallah Karanggeneng Lamongan. From the results obtained t test the completeness of the product (3.244), product quality (6.615),and the image of the product (11.217). The independent variable range of product, product quality and product image has t hitung> t table (1.984) then H0 rejected and Ha is received so at it can be interpreted that the independent variable range of products, product quality and product image partially has a significant effect on the dependent variable customer loyality. And the rest results obtained F hitung (94.545), while F table (2,70) for F count> F table then H0 rejected and Ha is received so that it can be interpreted that the independent variable range of products, product quality and product image simultaneously have a significant effect on the dependent variable consumer loyality.

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN SERTA DAMPAKNYA PADA LOYALITAS KONSUMEN WEDDING ORGANIZER DI KOTA PRABUMULIH

Purpose: This study aimed to determine the effect of service quality andprice to customer satisfaction and its impact on consumer loyality in the cityPrabumulih wedding organizer. Formulation of the problem is whether thereis influence service quality and price to customer satisfaction and its impacton consumer loyalty Prabumulih wedding organizer in the city?Design/Methodelogy/Approach: The data used in this study are primary data89 respondent reply. Models analysis used analysis and by testing thevalidity and reliability of instruments. Test charactistics data that is test ofnormality and linearity test. Test model consist of multicolinearity test andheterokesdatisitas test.Implications: The test results of path analysis showed that there werepositive and significant impact variable quality of service significantlyinfluence consumer satisfaction 0,000. Price variables significantly influenceconsumer satisfaction 0,000. Variable service quality signifintly consumerloyalty 0,000. Price variables dont have significantly influence consumerloyality 0,205. and Variable customer satisfaction dont have significantlyinfluence consumer loyalty 0,188.Findings: Their suitability to the theory and there is a match and supportprevious research. Increased service quality, price and customerssatisfaction and customer loyality.

The effect of green banking product and green corporate image on green customer loyality mediated by green customers satisfaction in Syariah banking

<p class="Keywords">Banking has a high potential as a role model for other industries in applying the principles of Sustainable Development. Islamic banking is a bank that has a potential bank business model by implementing green banking, as well as provisions of Bank Indonesia as the Central Bank which has included Green Banking as a concept to be implemented in its business practices. This study developed a research framework to explore the relationship between green banking products and green corporate image green customer satisfaction, and green customer loyalty for Syariah Banking. Analysis technique used to analyze the data analysis Path (Path analysis). The results showed that for green banking products and green corporate image effect directly on green customer satisfaction but green banking product has not affect directly to customers satisfaction, opposite green corporate image that affect directly to green customers loyality<strong></strong></p>

URGENSI LOYALITAS KONSUMEN: ANTARA CORPORATE IMAGE ATAU CUSTOMER TRUST

As an economic entity a bank has an important role in the country’s growth and development. The bank itself depend on their customers, a loyal and old customer . The loyal customers is an asset, so that this research is to find out the relationship berween customer trust and corporate image bya asking 100 customers. The sample was picked by using Simple Random Sampling method of Probability Sampling research technique. This study uses Product Moment analysis with the help of IBM SPSS Statistics 24 software for analyzing the primary data. The results of this study show that : 1) Corporate Image has positive and significant effects to Customer Loyality, 2) Customer Trust has positive and significant effect to Customer Loyality, 3) Corporate Image and Customer Trust simultaneously have positively effects to Customers Loyality. It is suggested to further expands the scope of this research to other institutions or business. Customer loyality is not only gained by Corporate Image and Customer Trust, but also the bank has to maintain good service for the existing customers. So the customers will be satisfied and loyal.

PENGARUH E-BANKING, KUALITAS PELAYANAN, KUALITAS KOMUNIKASI, TERHADAP KEPERCAYAAN MELALUI LOYALITAS NASABAH PADA PT BCA KCP PANTAI INDAH KAPUK JAKARTA BARAT

The purpose of this study is to fing out how much influence e-banking, the quality of service,the quality of communication, trust, of customer loyalty at PT. Bank Central Asia Subbranch OfficePantai Indah Kapuk Jakarta. The type of this research is survey. This research data was collectedfrom 125 customers of PT. Bank Central Asia Subbranch Office Pantai Indah Kapuk Jakarta questionwere given by using quetionnaires which consist of closed question. Respondent's answers to closedquestion about the variables studied in this study then in the analysis of Structural EquationModelling using AMOS 6.00 program. From the results of research shows that the e-banking variable(X ) has no significant effect on trust (Z). Variable of service quality (X ) have significant effect on 1 2trust (Z). The communication quality variable (X ) has no significant effect on trust (Z). The e- 3banking variable (X ) has no significant effect on customer loyality (Y). The communication quality 1variable (X ) has no significant effect on customer loyality (Y). The e-banking variable (X ) has no 3 1significant effect on service quality (X ). The service quality variable (X ) have significant effect on 2 2communication quality (X )

Penarapan Metode Korelasi dalam Mengukur Hubungan antara Customer Relationship dengan Customer Loyality Pada PT Antika Raya Surabaya

This research focus on application of customer relationship management in relation with customer loyality. Object of this research is PT Antika Raya Surabaya, because this company had appropriate characteristic with this method. Data is base on quesioner, with 30 respondance who live in Surabaya and customer of his company.According to result of signification test, correlation between all customer variables of customer relationship management with customer loyality has real relation or signification between customer variable relationship with customer loyality.

Impact of Perceived Service Quality on Customer Loyality and Public Institutions: Social Facilities an Example

Bu çalışmanın amacı, algılanan hizmet kalitesinin müşteri bağlılığına etkilerinin araştırılmasıdır. Çağımızda ister üretim, isterse hizmet sektöründe sunumu yapılan ürünlerden istifade eden kullanıcıların, eğitim ve gelir düzeylerinin artmasına paralel olarak, beklentilerinin, arzularının sürekli değişim içerisinde olduğu söylenebilmektedir. Bu durum sadece üretim bazlı ürünler için değil, hizmet kullanıcılarını da kapsamına aldığı görülmektedir. Tüketicilerin ihtiyaç duydukları hizmetlerden beklentilerinin üzerinde faydalanması, memnuniyetlerinin sağlanmasında bir ölçü olarak değerlendirilmektedir. Müşteri memnuniyeti ölçümü, sadece sunumu yapılan hizmetten tüketicinin memnuniyetini belirlemekle kalmamakta, hizmet işletmelerinin performansının da değerlendirildiği bir amacı gerçekleştirebilmektedir. Müşteri memnuniyeti, bütün sektörlerde rekabetin temel unsuru olarak görülmekte ve hizmet işletmelerinde de bu durum değişiklik göstermemektedir. Endüstriyel bir ürün için müşteri tatmini, müşterinin o ürünü satın alıp, kullanımından sonra belirlenmektedir. Ürün tatmini hizmet işletmelerinde, hizmetin üretiminde oluşmakta ve insan faktörünün hizmeti sunum şekline göre değişiklik gösterebilmektedir. Bu çalışma “Hizmet Kalitesi ve Tüketicilerin İşletmelerden Beklentileri ve Algıları Üzerine Bir Araştırma” (DSİ, Karayolları, vb. kamu Misafirhane ve Sos. Tesisleri) konusunda hazırlanan makale çalışmasının uygulama kısmı ile ilgilidir. Çalışmada, “Beklentiler Ölçeği” ve “Algılar Ölçeğinden yararlanılmıştır. Katılımcılar; kadrolu personelden geçici personele kadar çeşitlilik göstermektedir. Çalışma, algılanan hizmet kalitesinin müşteri bağlılığına etkileri ile sınırlıdır. Uygulama yeri, Sağlık Bakanlığı Merkez Teşkilatı’dır ve toplamda çalışmanın evreni olan 560 kişiye anket uygulanmıştır ve katılımcılardan geriye dönen 353 geçerli anket değerlendirilmeye alınmıştır.

Peran Involvement Sebagai Variabel Pemoderasi Model Loyalitas Pelanggan

This research aims to identify the role of involvement as a moderating variable in the model of customer loyality. The population in this study is the Xiaomi smartphone users in Yogyakarta. Data is collected through survey method that is guided by questionnaire. The data samples are 200 respondents to eligible the data analysis by structural equation modeling. The results indicate that the involvement moderates the effect of perceived quality, perceived price and after-sales service towards customer satisfaction.. Besides, the result is the involvement moderates the effect of customer satisfaction on customer loyalty. The results are used to develop strategies to effectively increase customer loyalty by designing a stimulus to increase customer loyalty considering the level of customer involvement.

THE EFFECTS OF THE QUALITY SERVICE AND THE CUSTOMER LOYALTY UPON THE REVENUE OF TELKOM COOPERATION UNIT BOGOR

Objective of this research is to identify whether the quality of the product and the customers loyalty have affected the revenue of Telkom Cooperation Bogor either simultaneously or partly.The population are the customers of Telkom Cooperation Bogor which is 240 people. Sampling has applied slovin formulation with 5% error rate resulting 150 respondents.Instrument of this research is the questionnaires. Collected data has been processed using a simple regression analysis technique and multiple regression applying SPSS (Statistical Package for Social Science).The result of the research has indicated that: First, the quality of a service has positively and significantly affected the revenue refers to the regression function Y = 38.598 + 0.532X1, it explains that when the quality of service is constant or X1 = 0, the revenue will be 38.598. Coefficient beta (b1) is 0.532 indicating that when the quality of service is increased 1 point, the revenue will increase 0.532. Second, the customers’ loyality has positively and significantly affected the revenue refers to the regression function Y = 43.333 + 0.467X2, it means that when the customers loyality is constant or X2 = 0, the revenue will be 43.333. Coefficient beta (b2) is 0.467 indicating that when the customers’ loyalty is increased 1 point, the revenue will increase 0.467. Third, both the quality of a service and the customers loyalty have positively and significantly affected the revenue refers to the multiple regression function Y = 26.760 + 0.412X1 + 0.191X2 which explaining: The value of 0.412 is the coefficient value of variable X1 for b1 value refers to the equations of multiple linear regression Y = a+b1X1+b2X2 and b1 = 0.412 identifying that every increasing of 1 point of the quality of service will obviously affect the revenue of 0.412 points and other independent variables are constant. The value of 0.191 is the coefficient value of variable X2 for b2 refers to the equations of multiple linear regression Y = a+b1X1+b2X2 and b2 = 0.191, explaining that every increasing of 1 point of the customers’ loyalty will affect the revenue of 0.191 point and the other independent variables are constant. Nevertheles the value of 26.760 is constant for the a value which is Y value when X = 0. The + (positive) token on the variable of the quality of service and the customers’ loyalty. The percentage value of the quality of service variable and the customers loyalty upon the revenue has obtained the Adjusted R Square value of 0.405 or (40.5%). It has indicated that the percentage of the effect of independent variable which is both the quality of service and the customers loyalty have affected the revenue 40.5%, moreover the remaining of 59.5% has been affected by other variables which are not included in this research.

PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK KREDIT UKM TERHADAP LOYALITAS NASABAH PT BPR KERTA RAHARJA BANDUNG

This research investigated how big the effect service quality on the customer loyality of the PT BPR Kerta Raharja Bandung, investigated how big the effect of product quality on the customer loyality of the PT BPR Kerta Raharja Bandung, investigated how big the effect of service quality and product quality by simultaneous on the customer loyality of PT BPR Kerta Raharja Bandung.This research was used corelation methode to investigated how big the effect of dependent and independent variables. The research population is 576 customers of PT BPR Kerta Raharja and 85 peoples to be sampling in this research. Each respondents was given 30 questions by using likert scale.Based on the data processing, indicated the effect of service quality on customer loyality of the PT BPR Kerta Raharja is very adequate means that the relation between those variables significant on the degree of strong level. the effect of product quality on customer loyality of the PT BPR Kerta Raharja is very adequate means that the relation between those variables significant on the degree of strong level. The last, the effect of service quality and product quality on customer loyality of the PT BPR Kerta Raharja is very adequate means that the better of service quality and product quality, to further improve customer loyality.

PENGARUH RELATIONSHIP MARKETING TERHADAP LOYALITAS NASABAH

The research is aimed : 1) to determine the relationship marketing variables that consists of trust, commitment, communication, bonding and satisfaction partial effect on customer loyalty. 2) to determine the relationship marketing variables that consists of trust, commitment, communication, relationship and simultaneously influencing satisfaction on customer loyalty. In this study has six hypotheses to be tested using multiple linear regression. Sampel used in this study were drawn from the Bank BCA Syariah customers consisting of 80 respondents. This research using quantitative methods and sampling techniques incidental. The results of the data processing SPSS version 15. The result of t-test research shows that t < t tabel is -0,441 < 1,993 then the trust is not a positive effect on customer loyality, t count > t tabel is 3,821 > 1,993, this shows that the commitmen has a positive effect on customer loyality, t count > t tabel is 3,468 > 1,993, this show that the communicationt has a positive effect on customer loyality. t count > t table is 2.669> 1.993, then the bond has a positive effect on customer loyalty , t count> t table is 2.691> 1.993, the satisfaction has a positive effect on customer loyalty . The results of the study showed that the test F 25.155 F count> F table 2.33 and the significance of the F values were less than 0.05 (0.000 <0.05) the trust, commitment, communication, bonding and satisfaction simultaneously influence on customer loyalty.

The Influence of Experiential Marketing And Service Quality For being Reasonability of Customers Loyality Forming (Case Study of Beauty Saloon of London Beauty Center “ LBC”)

AbstractThis research is testing the influence of Experiential Marketing and Service Quality for being reasonability of Customers Loyality Forming . The sample is 66 person. The analysis technique used is path analysis by using smart pls. The result shows from four variabels, the biggest contribution of experiential marketing is ACT with the standardized coefisien 0.884, it means there is influence of experiental marketing about 88.4%. This means the increasing of ACT will make the increasing of Experiental marketing 88.4%. The other variable which influenced is quality toward the loyality.The quality is composed by Assurance, Empathy, Reliability, Responsiveness, and Tangible. The indicator which has the biggest contribution is assurance with the value indicator of coeficient standarized 0.722.Key Word : Experiential Marketing, service quality, customer loyality. AbstrakPenelitian ini menguji pengaruh Pengaruh Experiential Marketing Dan Kualitas Layanan Yang Dipertimbangkan Dalam Pembentukan Loyalitas Konsumen. Sampel dalam penelitian ini sebanyak 66 orang. Tehnik analisis yang digunakan dalam penelitian ini adalah tehnik analisis menggunakan analisis jalur dengan menggunakan alat analisis smart pls. Hasil dari penelitian ini menunjukan dari ke empat variabel ini, yang memiliki kontrobusi paling besar terhadap experiental marketing adalah ACT dengan nilai standardized koefisien sebesar 0.884 dimana nilai ini memiliki arti bahwa perubahan pada ACT akan berpengaruh terhadap perubahan experiental marketing sekitar 88.4%. Nilai ini juga dapat dimaknai kenaikan pada ACT akan berdampak pada kenaikan Experiental marketing sebesar 88.4%. Variabel kualitas juga memiliki pengaruh yang signifikan terhadap loyalitas. Kualitas disusun oleh Assurance, Empathy, Reliability, Responsiveness, dan Tangible. Indikator yang memiliki kontribusi paling besar dalam menyusun kualitas adalah pada Assurance dengan nilai standardized koefisien sebesar 0.722.Kata Kunci : Experiential Marketing, Kualitas Layanan, Loyalitas Konsumen.

ANALISIS NILAI PELANGGAN TERHADAP KEPUASAN DAN LOYALITAS (Studi Kasus Pada BMT Cengkareng)

<p>This article exposed how customer get value customer in terms of adequated and desired services. For this purpose, the study used SEM method in order to show up the direct relationship among value customer and loyality.Result of the study indicated that customer value has high significant influenced to desired services, but it has negative influenced to loyality. It means that customer loyality will be decrease if their expectation and perception of satisfaction is too high. Meanwhile, the study pointed out that positive and significant influence of adequated services to loyallity. So, whenever adequated services goes up it will increase customer loyality as well.</p>

PENGARUH CITRA PERUSAHAAN TERHADAP WOM DAN LOYALITAS NASABAH (STUDI PADA NASABAH BANK BPD. BALI DI DENPASAR)

The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be useful for the party leadership S2FE program Unud in enhancing the corporate image of the Bank BPD Bali, positiveWOM Bank BPD Bali, dan customer loyalty.

USAHA UNTUK MENINGKATKAN LOYALITAS TOKO KELONTONG DALAM MENGHADAPI USAHA RITEL YANG MENJAMUR DI MASYARAKAT

The economics competition was happened fastly now.Seperti halnya usaha ritel yang sekarang ini menjamur. As the ritel business like mushroomed now.Toko Kelontong have been drowning than the ritel business. The drowning of Toko kelontong in the public while give decline result of their income. This research while discuss about how to increasing the customer loyality of toko kelonotong or traditional shop to competitied with the ritel shop.The type of this article is qualitative research with the explanatory or libarary research and to summarize the more research. And the finally can get the solution for traditional shop..This result of this research are was see more thing was doing the ritel shop like the cleaness and the comfortable of place, the completely of product, give the promotion of product, give the friendly service, give the low price than ritel shop, give the more innovation on the store, setting of product more neatly, the government must give the solution the problem solving of their competition, and needs the relationship of ritel shop and traditional shop.