Abstract
The purpose of this study was to determine the influence of corporateimage on WOM dan customer loyality. The population in this study were allcustomer of Bank BPD Bali at Denpasar city. Sampling method used is purposivesampling, in order to obtain as many as 130 respondents. Analysis technique usedis Structural Equation Model (SEM). The results showed that the corporate imagehave a significant positive effect on WOM, dan corporate image have positive dansignificant effect on the intention to customer loyalty dan WOM have significant effecton customer loyalty. With this study, expected to be useful for the party leadership S2FE program Unud in enhancing the corporate image of the Bank BPD Bali, positiveWOM Bank BPD Bali, dan customer loyalty.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
