Customer Decision Research Articles

How Product Review, Price and Ease of Transaction Affect Online Purchase Decision: Study of Bukalapak Users in Gelgel Village, Bali

This research is based on gaps in previous research findings (research gaps) and compares discussion priorities and purchasing decisions on product reviews, price, and transaction convenience. Furthermore, the research issue in this study is the lack of incentives acquired by customers to shop on Bukalapak e-commerce, as customers sometimes receive items that do not match their orders, deliveries do not arrive on time, as well as customers often encounter problems with shopping online on Bukalapak e-commerce. This study focused on Bukalapak e-commerce customers in Gelgel Village, Bali. The 82 respondents were obtained using a purposive random sampling method. All information obtained from the questionnaire distribution was suitable for use and then analyzed using multiple linear regression analysis and hypothetical tests (t-Test and f-Test). The research proved that product reviews positively and significantly affected purchasing decisions. Prices had a partially positive and significant impact on purchasing decisions. Also, ease of transaction positively and significantly affected purchasing decisions. Subsequently, product reviews, price and transaction ease simultaneously had positive and significant effects on the purchase decisions of Bukalapak customers of Gelgel Village, Bali. The critical analysis presented in this paper holds the potential to contribute to the academic community in the field of marketing. Specifically, it offers valuable insights for researchers exploring the utilization of online commerce, shedding light on untapped research opportunities and uncovering previously undiscovered signals. Furthermore, it paves the way for developing diverse and innovative studies to enrich this domain’s scholarly discourse.

A Study on Factors Influencing the Buying Decision of Customers at Decathlon

The main purpose of this article is to find out the factors influencing the buying decision of customers at decathlon. Decathlon is the house of sports accessories and equipment. They also provide different services like playing games using their play area with their accessories for a particular duration with a pay per hour. These factors commonly influence many people to visit Decathlon often, still there are so many factors that are influencing the buying decision of customers at decathlon. To find those factors, a sample of 110 respondents was approached for a survey using a structured questionnaire. The results initial study indicates the respondent’s demographic information followed by all other objective oriented questions those includes,to understand the buying decision of consumers towards sports accessories.To find out the factors influencing the buying decision at Decathlon.To understand the satisfaction level in shopping at Decathlon. This research will adopt a quantitative approach and results showed that some of the most classical influential factors such as product features, price consciousness and family recommendations and social media influencers have a significant effect on the buying behavior of customers, However, the results indicate the influence of computer literacy, peer and social influence and social media identity on the purchasing decision of customers. The results of this study can be utilized to assist in predicting potential consumer adoption behavior and in designing favorable shopping environments that are compatible with these specific consumer traits

Analysis of Customer Decision Determinants in Choosing Small Medium Enterprise Products at Bank Muamalat

Introduction: This study aims to determine the effect of customer perceptions, motivation, and knowledge on choosing products for small and medium enterprises, either partially or simultaneously. Research Methods: This type of research is quantitative. The population in this study were all customers who chose small and medium enterprises products at Bank Muamalat KCP Ponorogo, totaling 395 customers. Withdrawal of samples using incidental techniques with solving measurements, so 80 respondents were obtained. Methods of data collection through questionnaires. Test results using SPSS 23. Results: The results of this study indicate that the variables of perception, motivation, and customer knowledge significantly affect the decision to choose products for small and medium enterprises at Bank Muamalat KCP Ponorogo both partially and simultaneously. Conclusion: This study concludes that for customer perception, motivation, and knowledge, if it increases, it will also increase customer decisions in choosing small and medium enterprise products at Bank Muamalat KCP Ponorogo.

Perceived altruism in cause-related marketing

The purpose of this paper is to analyze how corporate image may mediate the effects of cause-related marketing on consumer behavior, aiming to expand existing literature in the field of corporate social responsibility. Altruism was used as a moderator of the proposed relationships. The conceptual model presents 7 hypotheses, and the testing is based on a sample of 463 valid respondents from Brazil and Portugal. Data was collected through an online survey and statistically analyzed using the structural equations modeling. The Ekos line of the Brazilian brand Natura is used as an object of study in this research. Brand-cause fit, consumer-cause identification and trust in cause-related marketing (CRM) campaign showed evidence of a positive relationship with corporate image. Corporate image showed a positive relationship with purchase intention, life satisfaction and brand attitude. However, results show how different levels of altruism may affect consumer perceptions. The study has several limitations, in particular due to the use of a convenience sample. This research finds evidence of relevant impacts of brand-cause fit, consumer-cause identification and trust in CRM campaign in the construction of a credible corporate image, which in turn influences greatly purchase intention, consumer satisfaction and overall attitude towards brand, giving precious clues to how to redirect marketing campaigns. The research offers a model that depicts the chain of effects between a CRM campaign and customer decision, introducing the possible impacts on life satisfaction and the moderation of consumer altruistic values.

The Effect Of E-Commerce Trust, Site Loyalty, And E-Commerce Satisfaction On Purchasing Behavior

As the digital world progresses, consumers become more confident in the social environment influencing their purchase decisions. Additionally, there are new possibilities for entrepreneurs to use social commerce to boost sales. While Trust has been investigated, most studies have focused on digital trusts, such as the reliability of user evaluations. There are several factors to consider while examining consumer behavior and gaining insight into customer decision-making. The project's ultimate goal is to provide a trustworthy and dependable framework for online business. The outcomes of this study were deemed satisfactory in that they provided insight into how to maximize customer satisfaction and Loyalty with an e-Commerce site (which ultimately influences consumers' purchasing decisions). This study demonstrates that the faith customers have in online reviews and the importance of social commerce significantly impact the degree to which customers are satisfied with and loyal to marketplaces.

Investigating consumer purchase decision based on switching barriers and decision postponement: moderating role of time pressure

PurposeAlthough various booking platforms have been contributing to the dramatic growth of hotel industry, little research has been conducted to understand consumer psychological processes and behaviors in online hotel booking. To fill this gap, the current study examines the effect of switching barriers (switching cost and alternative attractiveness) on consumers' decision postponement and repurchase intention. Additionally, the moderating effect of time pressure in different phases of booking decision is investigated.Design/methodology/approachA total of 352 samples was collected through an online platform. Data analysis was conducted via Amos 23 (structural equation modeling) and SPSS 24 (descriptive analysis and PROCESS macro).FindingsResults show that switching cost and alternative attractiveness are two significant drivers of decision postponement and repurchase intention. Meanwhile, time pressure only has a significant moderating effect on the relationship between switching cost and decision postponement.Practical implicationsThe findings of this research reveal that hotel operations need to implement strategies to prevent customers' delayed booking decisions and overcome the influence of time pressure on customer decision-making.Originality/valueThese findings stress the importance of consumer perceptions of switching barriers and time span when making hotel reservations online. Hotel practitioners are encouraged to provide multiple human–computer interaction applications to attract novice consumers and increase their familiarity with booking process.

Các yếu tố ảnh hưởng đến quyết định thanh toán điện tử của khách hàng tại các cửa hàng tiện ích ở tỉnh An Giang

The purpose of this article is to estimate the factors influencing on electronic payment decisions of customers at AnGiang convenience stores. Through primary data collected from 258 customers buying goods at convenience stores in AnGiang province in the period from June to September 2020. The article uses Probit regression method to Estimating the influence of factors on customers’ e-payment decisions. The results show that the model have high statistically significant. At the same time, there are two factors which having negative coefficients at the 5% significance level include education and customer age; and three factors which having positive coefficients at the 1%, 5%, and 10% significance levels, respectively include client residence, income, and occupation. Based on the findings, the article proposes some solutions to aid in the development of non-cash payments at AnGiang convenience stores.

Comparative Study of Classification Algorithms for Customer Decisions on Telecommunication Products Using Supervised Learning

Customers are the main goal of all business fields, without customers the company will not be able to continue or compete in the business field it is in, even though the company has brilliant products, if it does not have an increase in the number of customers the business will not be able to develop or even go bankrupt. Therefore, it is necessary to make observations and make applications that are able to predict customers who will subscribe so that companies can predict customers who will subscribe correctly without having to wait for confirmation from customers whose possibilities are still unknown. This can be very useful for any company because companies no longer need to look for random customers where it only takes time to find customers. PT. Telekomunikasi Indonesia with its product (Indihome) which is struggling to compete in the business world in the telecommunications and internet sector. Therefore research and development of this application are carried out so that PT. Indonesian telecommunications can get its customers quickly without having to spend a lot of money and effort. Making this application uses a classification method from machine learning technology based on customer historical data. The classification method has many strong algorithms for predicting variables that have more than 1 label. Some of the algorithms used are Logistic Regression, Random Forest Classifier, Support Vector Machine and Decision Tree which are provided by modules in the python programming language, namely SkLearn. The four algorithms will be tested with data balanced using the Oversampling method from the Smote algorithm to get optimal results in automatically predicting customers.

PRODUCT QUALITY, PRICE PERCEPTION AND SOCIAL MEDIA ON PURCHASE DECISIONS AT CAFE KHARISMA

Cafe Kharisma is a culinary business that prioritizes satisfied customer decisions and customer convenience, which was established in 2016. And the purpose of this research is to improve product quality, price perceptions, and the influence of social media on purchasing decisions at Cafe Kharisma. The research method was carried out to analyze the population or sample. The results of the study concluded that the effect of product quality on purchasing decisions had an effect and was also not significant on purchasing decisions. Reveals the effect of product quality but is not significant in purchasing decisions. Cafe Kharisma must improve the quality of its products and make the latest innovations. The results of his research say that price perception has a positive and significant effect on purchasing decisions. Perceived price on purchasing decisions and also the existence of a significant value on purchasing decisions. That the prices set by Cafe Kharisma are acceptable and meet the needs of student or worker buyers. The findings of this study show that social media influence has a favourable and significant impact on shopping choices. Demonstrating good social media influence will impact purchase decisions and be supported with recommendations. The conclusion of this study explains that customers who make purchases at Cafe Kharisma do not think about the quality of their products. Instead, they decide to buy because the price perception is in accordance with customer needs and is supported by the influence of social media as a support for purchases at Kharisma Cafe

EXPLORING GENDER DIFFERENCES IN DETERMINANTS OF BANK ALADIN SHARIA ADOPTION: A MULTI-GROUP ANALYSIS APPROACH

Introduction: This study aims to determine what factors lead people in East Java use Bank Aladin Sharia services based on gender differences. Methods: The PLS-SEM Multi Group Analysis approach is used as an evaluation model in this study's quantitative methodology, which makes use of SmartPLS 3.0. The information was gathered by having respondents living in East Java to fill out an online survey, which was then divided by gender. 417 respondents who met the requirements of being Indonesian citizens, Muslims, and capable cell phone users were used as the sample. Results: Performance expectations, social influence, and price values—generally have an impact on a customer's decision to adopt digital Islamic banking services. The same outcomes were also seen in the male data group, demonstrating again how customer intents to use Bank Aladin Sharia services were influenced by performance expectations, social influence, and price values. The pricing value variable is the only factor influencing customer intentions in this female data group. Conclusion and suggestion: The study results show that different factors encourage males and females to use Bank Aladin Sharia services. Researchers suggest that Islamic banks can increase public understanding of sharia digital banking services. This study has limitations on the UTAUT2 variable as an exogenous variable. In future research, it is possible to modify the UTAUT-2 model by including a moderating variable.

Hijrah Intention and Customer Decisions to Use Islamic Banks: Development of Theory of Planned Behavior

This study aims to analyze the determinants of hijrah intention and customers' decisions to use Islamic banks. This study carries out the development of a theory of planned behavior which consists of attitude factors, subjective norms and behavior control. The development that is done is to modify the intention in the theory of planned behavior to become hijrah intention. Another development is adding the factor of Islamic branding to analyze its effect on hijrah intention and customer decisions. The next development is to link the influence of hijrah intention on customer decisions. Other developments also add a moderating construct, namely Islamic financial literacy with the aim of Islamic financial literacy can be a determinant of strengthening or weakening the variable of hijrah intention towards customer decisions. This study is a study with a quantitative approach. The population in this study are all customers of Islamic banks in Indonesia. The sample of this research is 275 respondents from 34 provinces in Indonesia. Data analysis used SEM with the SmartPLS 3 application. The results in this study indicate that the theory of planned behavior which consists of attitude variables, subjective norms and behavioral control and Islamic branding variables has a significant positive effect on hijrah intention. Islamic branding also has a significant influence on customer decisions. Hijrah intention has no significant effect on customer decisions. Islamic financial literacy weakens the effect of hijrah intention on customer decisions.

Discovering the juxtaposed affordances in digitally transformed live streaming e-commerce: A mixed-methods study from a vicarious learning perspective

ABSTRACT Live streaming technologies transform the information processing of customers by changing the way they interact with and acquire information. However, this emerging technological artefact may induce both positive and negative consequences for customer decision making. It is yet unknown what constitutes the dimensions of the juxtaposed IT affordances and how they affect customer behaviours in this new social phenomenon. This paper contributes to IS research by uncovering the specific bright and dark sides of IT affordances in live streaming e-commerce and by explaining the cognitive mechanisms underpinning customer purchase and brand citizenship behaviours. We employed a sequential mixed-methods design to embrace and contextualise the theory of affordance, vicarious learning, and cognitive load to rigorously develop a theoretical framework of the juxtaposed IT affordance in live streaming e-commerce. The results indicate that positive affordances (e.g., interactivity, visibility, and entertainment) have stronger effects on both economic and non-economic value. However, the potential dark side (e.g., broadcasting and source diversity) has more negative effects on purchase intention than brand citizenship behaviour, underscoring the importance of involving customers in co-creating brand-related value in live streaming e-commerce. Our findings contribute considerably to the emerging literature on live streaming e-commerce and provide actionable recommendations for practitioners.

RELIGIUSITAS, MARGIN LEVEL, DAN KUALITAS LAYANAN TERHADAP KEPUTUSAN NASABAH MELAKUKAN TAKE OVER PEMBIAYAAN

The customer's decision to take over is based on the intention of facilitating pre-existing financing, by adding installments or looking for a lower interest rate. Research to determine and analyze the influence of religiosity, margin level, and quality of service on customer decisions to take over financing. The study sample was 108 people and used purposive sampling. Using multiple linear regression analysis. Research shows that simultaneously the variables of religiosity, margin level, and service quality have a significant effect on customers' decisions to take over financing at Islamic Banks with an adjusted R Square value of 0.507 equal to 50.7%. The remaining variables that were not included in model (e) amounted to 49.3%. Partially, religiosity and margin level have a significant effect on customer decisions, and service quality does not affect customer decisions.

Pengaruh Kualitas, Harga, Promosi Terhadap Keputusan Pembelian Pada Kedai Kopi Janji Jiwa Di Purwodadi

<p align="justify">The purpose of this study was to examine how product price, quality, and promotion affect customer decisions to buy at the Promise Soul coffee shop in Purwodadi. Associative research is this type of research. This research uses quantitative methodology. Demographics and samples in this study are customers who have purchased products from the Janji Jiwa Purwodadi coffee shop and have met the requirements. The number of samples for this study were 100 respondents. Primary data is the data source for this research. In this study, a 5-point Likert scale was used as a scoring system. Data analysis using SPSS version 22. According to the findings of the analysis, product quality has no positive or substantial influence on purchase choice, but product price has a positive and substantial influence on purchase choice. Price has a positive and significant influence on purchasing choice.</p><p><strong>Keywords</strong>: Product Quality, Product Price, Promotion, Purchase Decision</p>

Determinants of Saving Decisions at Indonesian Islamic Banks During the COVID-19 Pandemic

Purpose: This study aims to determine the characteristics and factors influencing the decision to save at Islamic banks, during the COVID-19 pandemic. Research methodology: The sample used in this study amounted to 400 participants, which were collected by online questionnaire. A logistic regression was also employed to estimate the influence of independent variables on the saving decisions of customers. This was accompanied by the implementation of descriptive analysis, to determine the characteristics of Islamic bank customers during the pandemic. Results: The characteristics of the participants were dominated by people aged 17-25, with the majority of them residing in West Java and working as a student. Besides this, data were also analyzed by using logistic regression analysis. Based on the results, several factors influenced the saving decisions of Islamic bank customers. In this case, evaluation and strategy were carried out to increase customer interest through knowledge of the types and benefits of Islamic savings. Limitations: This study was limited to the analysis of the factors influencing the saving decisions of Islamic bank customers during COVID-19. The contribution derived was also related to the saving demands of customers in Islamic banking. Contribution: The results highlighted the characteristics of Islamic bank customers during the pandemic, as reference material for banking managers to increase interest in their financial products. Originality: Based on the logistic regression, religiosity, knowledge, promotion, location, and age positively/significantly affected saving decisions at Islamic banks during the COVID-19 pandemic. This indicated that Islamic banking was not stuck in the market segment of the Muslim community, regarding the promotion of their products. In addition, promotion quality should be essentially improved, accompanied by the maintenance of business ethics and image as an Islamic bank.

PENGARUH MARKETING MIX TERHADAP PENGAMBILAN KEPUTUSAN NASABAH MEMILIH BANK SYARIAH MANDIRI

The development of Islamic banks in Indonesia itself is quite good. In 2016 there were 13 Islamic commercial banks with 473 branch offices with 1207 sub-branches and 189 cash offices. In total, there are 1869 Islamic bank branches spread throughout Indonesia (OJK Sharia Banking Statistics, 2016). This situation makes the competition tighter so that building a good management system is a very important strategy. We can see how consumer attitudes are faced with many choices, all of which require decision making. The increasingly fierce competition level supports Bank Syariah Mandiri to further improve a good management system and establish good relationships so that customer interest increases. The application of the Marketing Mix is expected to be a good management system between banks and customers in an effort to increase customer interest in choosing Bank Mandiri Syariah. The purpose of this study is to determine the effect of the marketing mix on customer decision making to choose Bank Syariah Mandiri. The research method used in this research is quantitative analysis method. The type of research that will be used is associative research (relationship). The instrument used in this study was a questionnaire distributed to 100 customers of Bank Syariah Mandiri Kaliurang Yogyakarta Branch. The population in this study were all customers of Bank Syariah Mandiri, with the sampling technique using the Simple Random Sampling technique. The data analysis technique used for this research is multiple linear regression analysis technique which will then know the results. Based on hypothesis analysis using multiple linear regression analysis method, it was obtained that all independent variables including product, promotion, place, process and physical evidence had a positive and significant effect on decision making simultaneously or partially with an F ratio/count value of 6.720 and F table of 2 ,31. An effect is said to be significant if the calculated F is greater than F table (6,720>2,31). partially obtained the results of the product factor of 0.617, promotion of 0.490, place factor of 0.343, process factor of 0.247, physical evidence factor of 0.101. for the results of the T test, the most dominant results are the process factor of 0.294, followed by the place factor of 0.233, the promotion factor of 0.177, the physical evidence factor of 0.145, and the product factor of 0.136.

Neuro-Marketing in Understanding Consumer Behavior: Systematic Literature Review

Neuromarketing and its implicit and automated processes influence customer decision-making and expose any concealed understanding of consumer behavior. There is a rising interest in studying how consumers' brain responses affect their decision-making process because one of the most important questions in today's market is what motivates consumers to choose one product over another. Although neuromarketing positions itself as one of the key fields of research targeted at accomplishing this objective, it is still a young and rapidly evolving discipline. The study's research proposal was to examine how advertising influences consumers' purchasing decisions when shopping online. Examining the role of customers' gaze spots, fixation counts, heat maps, and emotions in reaction to stimuli or marketing efforts is another goal. The consumer provides the stimulus, and the advertising effort gauges the response. Authors used the systematic literature review of latest studies. Inclusion and exclusion of scanned literature was conducted with help of PRISMA. For check effect size of used literature authors employed the Forest Plot based on partial correlation. Publication bias of SLR was viewed with the Funnel plot. Bibliometrics analysis and content analysis was conducted to support the reviewed literature strength.

The Effect of Demographic Factors and Social Class on Customers' Decisions to Choose Islamic Banks

This study discusses the influence of demographic and social class factors on customers' decisions to choose Islamic banks in Palopo City. On the customer's decision to choose an Islamic bank in the city of Palopo and prove the influence of these factors simultaneously. To provide answers to the problems stated above, the authors use a quantitative research approach with the variables used in this study are the independent variables, namely education, income, employment, dependents, and age as well as the dependent variable in the form of a customer's decision to choose an Islamic bank. This study took 100 respondents using the Non-Probability Sampling method as the sample. Data collection in this study used a questionnaire with regression analysis techniques through the F-test and t-test using the Software Statistical Product and Service Solutions (SPSS) 19.0. The results of the study show that education, income, employment, and age have a significant effect on the customer's decision to choose an Islamic bank in Palopo City. This is evidenced by obtaining a significance value of 0.000 or less than 5% (0.05). The results of the partial statistical test also show that the variables of education, income and employment have a significant positive effect, while the age variable has a significant negative effect on the customer's decision to choose an Islamic bank in Palopo City. Based on the beta regression coefficient, the highest coefficient value is the income variable of 7,060 with a significance level of 0.000. These findings indicate that income is the variable that has the most influence on the customer's decision to choose Islamic Banking among the other four variables. Based on the results of the simultaneous test it was concluded that the independent variables simultaneously represented by the variables of education, income, employment, dependents, and age have a significant effect on the dependent variable on customer decisions.

남성 정장 재킷의 대량맞춤생산을 위한 체형 분류 방법

Background/Objectives: The purpose of present study is to develop a new body shape classification method, that can be used for the mass customization of men’s formal jackets, using variables measured on the men’s flattened body surfaces.
 Methods: Male participants in their 20s-50s were extracted from the 5th Size Korea database. The body surfaces were flattened into three-panels according to the conventional structure of men’s formal jackets. Variables were measured on the flattened panels, and those were inputted into the PCA. K-means clustering was conducted to categorize the flattened figure types. A logistic regression model was established to predict the body surface types.
 Results: 152 individuals were extracted for the body surface flattening. The 3D meshes were formed on the body surfaces, and those were flattened using distortion minimizing algorithm. Seventeen angles and two size differences were measured on the flattened figures, and five factors were extracted by the PCA. Five flattened figure types were extracted through k-means clustering: “normal”, “sway-back”, “bend-forward” “lean-back-b” and “lean-back-I”. The correspondence between the logistic regression model and K-means clustering was 90.79%.
 Conclusion/Implications: The classification method developed in the present study enable the quick and convenient decision of apparel customer's body shape type. It is optimized for mass customization of men's jackets because the variables were measured by converting the body surface into a jacket pattern structure.

The Effect of Brand Image, Store Atmosphere, and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair

Characteristics of Miniso that relate to aesthetic trend in society and Miniso succeed to affect purchase decision of customers. The purpose of this research is to find the effect of Brand Image, Store Atmosphere and Visual Merchandising on Purchase Decision in Miniso Plaza Medan Fair. The population in this research is entire customers of Miniso Plaza Medan Fair in 2020 with the amount of samples are 100 respondents. Method of data collection is using the questionnaires. Based on partial test obtained the result that brand image, store atmosphere, and visual merchandising severally have positive and significant effect on purchase decision. Beside that simultaneous test obtained that brand image, store atmosphere, and visual merchandising simultaneously have positive and significant effect on purchase decision. The result of coefficient determination test is that R square value is 0,84 which means brand image, store atmosphere, and visual merchandising contribute the effect on purchase decision by 84% and the rest is affected by other factors that not included in this research. The conclusion is there are a positive and significant affect among brand image, store atmosphere, and visual merchandising on purchase decision in Miniso Plaza Medan Fair.